Logistic Metro 2016

Embed Size (px)

Citation preview

  • 7/25/2019 Logistic Metro 2016

    1/41

    1

    TRNG I HC KINH T TP.HCM

    VIN O TO SAU I HC

    BI TP QUN TR CHUI CUNG NG

    TP SAN: CHUI CUNG NG

    METRO CASH AND CARRY VIET NAM (MCCV)

    Nhm 1 thc hin

    Ging vin ph trch: TS.T Th M Linh

    TP.H Ch Minh, thng 12nm 2015

  • 7/25/2019 Logistic Metro 2016

    2/41

    2

    DANH SCH THNH VIN THC HIN NHM 1

    1.Trn L Nht An_7701240512B

    2.Trn Th Vn Anh_7701241331B

    3.Trnh Nguyn Tun Anh_7701240765A

    4.Hong Trng Quc Bo_7701241321A

    5.Nguyn Hong Bch_7701240667A

    6.oTh Kim Chi_7701241328B

    7.Nguyn nh Cng_7701240361A

    8.Nguyn Bch Din_7701240379A9.V Th Bch Dim_7701240581A

    10.L Quang c_7701240259A

    11.Nguyn Th Hng Gm_7701240748B

    12.L Nguyn Th Qunh Giang_7701241114A

    13.Thi Quang Hi_7701230459

    14.Nguyn Thi Hng_7701240421B

    15.Trn Th Ngc Hn_7701240634a16.H M Hng_7701240487A

    17.Nguyn Thnh Lan Hng_7701240508B

    18.Hunh Th Thy Kiu_7701240486A

    19.L Th Hong Kim_7701240835a

    20.Nguyn Dng Tuyt Minh_7701241102A

    21.on Thin Thanh Nga_7701241425A

    22.Phan i Ngn_7701241499A

    23.L Anh Ngha_7701240408A

    24.Hong Th Bch Ngc_7701240168A

    25.Trn Th Minh Ngc_7701241309A

    26.Nguyn Th Thanh Nhn_7701241126A

  • 7/25/2019 Logistic Metro 2016

    3/41

    3

    27.Hong Th Hng Nhn_7701240894A

    28.Chu Trng Nhn_7701240172A

    29.L Th Qunh Nh_7701240582B30.Bi Kim Pht_7701241266B

  • 7/25/2019 Logistic Metro 2016

    4/41

    4

    NHN XT CA GING VIN PH TRCH

  • 7/25/2019 Logistic Metro 2016

    5/41

    5

    MC LC

    LI M U .............................................................................................................7

    Chng 1. Gii thiu v Metro Cash and Carry Vit Nam v chui cung ngca Metro Cash and Carry Vit Nam........................................................................8

    1.1 Gii thiu v Metro Cash and Carry Vit Nam ...........................................8

    1.1.1 Gii thiu v Metro......................................................................................... 8

    1.1.2 Nhng ngnh hng chnh ca Metro ............................................................. 9

    1.1.3 Khch hng mc tiu ca Metro.................................................................. 11

    1.1.4 H thng trung tm phn phi v chui siu th ca Metro ...................... 11

    1.2 Gii thiu v chui cung ng ca Metro Cash and Carry Vit Nam ........131.2.1 Lung thng tin ............................................................................................. 13

    1.2.2 Lung hng ha ............................................................................................ 14

    1.2.3 Lung ti chnh ............................................................................................. 15

    Chng 2. M hnh chui cung ng ngnh hng ambient ....................................15

    2.1 Tng quan vngnh hng Ambient............................................................15

    2.2 M hnh u vo ambient ...........................................................................16

    2.2.1 i vi hng nhp khu ............................................................................... 16

    2.2.2 i vi hng ni a ..................................................................................... 16

    2.3 M hnh u ra ambient .............................................................................17

    2.4 M hnh bo hnh, bo tr v i tr..........................................................20

    2.5 Gii php ca hng ambient (METRO).....................................................21

    Chng 3. M hnh chui cung ng ca ngnh hng fresh ..................................23

    3.1 Tng quan v u vo ngnh hng ti sng ( Fresh) ti Metro Vit

    Nam ......................................................................................................................23

    3.1.1 M hnh logistics u vo hin ti ca Metro VN i vi ngnh hng

    Fresh ........................................................................................................................ 24

    3.1.2 xut gii php logistics u vo ngnh hng ti sng ca Metro

    Vit Nam ..................................................................................................................... 31

  • 7/25/2019 Logistic Metro 2016

    6/41

    6

    3.2 Tng quan v u ra ngnh hng ti sng (Fresh) ti Metro Vit Nam 33

    3.2.1 M hnh logistics u ra hin ti ca Metro VN i vi ngnh hng

    Fresh ........................................................................................................................ 333.2.2 xut gii php logistics u ra ngnh hng ti sng ca Metro

    Vit Nam ..................................................................................................................... 36

    KT LUN ...............................................................................................................40

  • 7/25/2019 Logistic Metro 2016

    7/41

    7

    LI M U

    Li u tin ti xin c gi li cho chn thnh nht n tt c cc i tc,qu khch hng v ton th i ng nhn vin v ang ng h cho Metro trong

    sut mt nm y bin ng nh trong nm 2015 va qua.

    Hn tt c qu v cng bit METRO Vit Nam sau 13 nm hot ng trn th

    trng bn s (bn bun) k t nm 2002 chnh thc c trao quyn qun l mi

    cho Berli Jucker (BJC) Thi Lan trong u nm va qua. Thng v ny liu s nh

    hng n nhng gi tr mang li cho cc i tc v khch hng hin ti ca

    METRO?

    Chng ti lun hiu rng METRO mun i xa cnphi c bn ng hnh, v

    hn ai ht chung ti rt r bn ng hnh ca mnh l ai. Mc tiu ca METRO lun

    hng n nhng gi tr gia tng nhm em li nhiu li ch nht v pha khch

    hng, chng ti mun tr thnh i tc thnh cng.

    thc hin c iu , chng ti khng ngng khai thc nhng mt

    mnh trong h thng, nhng li th v chui cung ng cc kho v siu th, li th v

    cc nhn sn phm ring ca METRO, li th v ngun nguyn liu cung ng lun

    p ng c yu cu khch hng. Songi vi , p lc ti a ha chi ph vn

    chuyn mt p lc c trng ngnh lun i hi METROphi c nhng gii php

    chin lc nhm hon thin h thng hn. Trong tp san ny, chng ti s gii

    thiuton cnh tnh hnh hot ng ca METRO trong nm 2015 cng nhng chin

    lc d nh METROs thc hintrong nm 2016 sp ti.METRO rt mong tip tc

    nhn c s ng h v nhng ng gp nhit thnh t tt c qu v.

    Xin chn thnh cm n!

  • 7/25/2019 Logistic Metro 2016

    8/41

    8

    Chng 1.

    Gii thiu v Metro Cash and Carry Vit Nam v chui cung ngca Metro Cash and Carry Vit Nam

    1.1

    Gii thiu v Metro Cash and Carry Vit Nam

    1.1.1 Gii thiu v Metro

    Vit Nam l mt trong nhng nc c nn kinh t pht trin nhanh v n nh

    nht ti Chu , l a im kinh doanh ha hn cho tt c nh u t trn ton th

    gii. Vi v tr l mt trong nhng tp on bn s hng u quc t, METRO Cash

    & Carry quyt nh u t, thnh lp cng ty METRO Cash & Carry Vit Nam

    v khnh thnh trung tm u tin ti ca mnh ti Thnh ph H Ch Minh vo

    nm 2002.

    Hin nay, METRO Cash & Carry Vit Nam c tt c 19 trung tm bn s

    ang hot ng trn ton quc, vi: 03 ti thnh ph H Ch Minh, 03 ti H Ni, v

    01 trung tm cc thnh ph Bin Ha, Bnh Dng, Vng Tu, Cn Th, Long

    Xuyn, Qui Nhn, Nng, Hi Phng, Vinh, H Long, Nha Trang, Bun Ma

    Thut, Rch Gi v mi nht l H ng. Ngoi ra, nng cao m bo cht lng

    sn phm khi a n tay khch hng, METRO cn c 02 trung tm trung chuyn,phn phi rau qu t ti Lm ng v c ti ti Cn Th.

    Mi ngy, hn 120,000 nhn vin tn ty ca cc trung tm METRO trn

    ton th gii phc v gn 21 triu khch hng chuyn nghip l cc nh qun l nh

    hng, khch sn, cc cng ty cung cp thc phm, cc nh bn l nh, cc vn

    phng hay c quan. Vi danh mc hng ha phong ph, a dng -hn 20,000 hng

    thc phm v 30,000 hng phi thc phm, METRO thc s l ni m khch hng c

    th tri nghim vic mua sm cho tt c nhng g mnh cn ti ch mt ni duy nht.c bit, cc sn phm ti sng vi gi rt cnh tranh l im mnh, l danh ting

    mang li chnh t s tin tng ca cc khch hng dnh cho METRO.

    Khng nhng th, gia tng thm li ch cho khch hng ca mnh,

    METRO cn cung cp thm cc nhng sn phm thng hiu ring ca mnh vi

  • 7/25/2019 Logistic Metro 2016

    9/41

    9

    gi rt hp dn, cnh tranh, v cc dch v tin ch khc nh vn chuyn, t vn cho

    nh bn l nh.

    R rng, vi nhng nh hng khch hng r rng, gi cnh tranh cchng minh trong danh mc sn phm, cc dch v cng nh trch nhim x hi

    mnh m v v tr cng ty tr ct, tp on METRO Cash & Carry thc s l mt

    i tc ng tin cy cho tt c khch hng chuyn nghip.

    1.1.2 Nhng ngnh hng chnh ca Metro

    Hin nay Metro ang thc hin vic phn phi hng ha theo hai ngnh hng

    chnh, ngnh hng Fresh v ngnh hng Ambient. Hai ngnh hng ny c phn bv qun l c lp vi nhau bi hai bphn chui cung ng ring bit.

    i vi ngnh hng FRESH:bao gmcc sn phm ti sng (Fresh) phn

    phi ti Metro Vit Nam c thu mua t hai ngun: trong nc v ngoi nc.

    Trong , cc sn phm nhp khu chim khong 30% trn tng s sn phm c

    phn phi.

    Cc sn phm c nhp khu chyu bao gm: tht b, tht ln, cc loi sa

    v sn phm tsa, cc sn phm ng lnh, cc sn phm ng hp chbin sn

    Cc sn phm c thu mua trong nc bao gm: sn phm thy sn ti

    sng, hoc ng lnh, rau cqu, tri cy, mt hng sa v cc sn phm tsa,

    hng chbin sn, cc sn phm ttht nh: tht heo, tht b, tht cc loi gia cm

    METRO c nhng yu cu c bn i vi sn phm tnh cung cp nhm m

    bo sn phm p ng cc yu cu theo quy nh ca php lut, ca tp on

    METRO v theo yu cu ca khch hng. i vi sn phm ti sng, nh cung cp

    phi m bo sn phm ca h p ng tiu chun sn phm, bao gm cc yu cu

    vcht lng, ng gi v nhit vn chuyn. Sn phm tht v trng phi c

    giao km vi giy chng nhn kim dch. Nhn vin METRO skim tra tt ccc

    l sn phm c giao, v nhng l sn phm khng p ng yu cu sbtchi.

  • 7/25/2019 Logistic Metro 2016

    10/41

    10

    Hin ti, Metro Vit Nam c 4 trung tm phn phi chnh cho cc sn phm

    ti sng c ta lc ti: Bnh Dng (BD), Lt (DL), Cn Th (CT) v H

    Ni (HN). Cc trung tm phn phi ny va ng vai tr l ni lu trhng ha vang vai tr l cc Cross docking.

    - NDC Bnh Dng: Trung tm phn phi quc gia ngnh hng ti t ti

    Bnh Dng.

    - RDC Lt: ng vai tr trung tm thu mua rau cqutvng nguyn liu

    Lt. ng thi, RDC ny l trung tm phn phi khu vc vi mt hng Rau C

    - Qu, vn chuyn rau cqu n NDC Bnh Dng.

    - RDC Cn Th: ng vai tr trung tm thu mua thy hi sn tvng nguyn

    liu khu vc ng Bng sng Mekong. ng thi, RDC ny l trung tm phn phi

    khu vc min Ty

    - RDC H Ni: Trung tm phn phi hng ti khu vc pha Bc ca Metro.

    i vi ngnh hng AMBIENT:bao gm cc loi mthng dry food v non

    food phn bit vi mt hng ti sng. Cc sn phm gia dng, vn phng,

    thitb in, ha mphm, bia ru, tp ha

    H thng logistics Ambient Metro bao gm 1 NDC ti Bnh Dng, 1 RDC

    ti Bc Ninh v 19 store trn ton quc.

    Metro c 2 ngun hng chnh: nhp khu t nh cung cp nc ngoi v hng

    ni a t nh cung cp trong nc.

    Ngoi ra, b phn Supply Chain v Offer Management c tr s ti qun 2

    TP.HCM c chc nng qun l thng tin ca ton b h thng, chu trch nhim

    chnh trong vic kim sot v iu hnh hot ng phn phi hng ha, tm kim,la chn nh cung cp, to danh mc sn phm cng nh qun l. h tr m

    hnh logistics v hot ng kinh doanh, Metro trang b h thng qun l thng tin

    hin i vi y thng tin v hng ha, n t hng, a ch giao hng, cc

    phng thc giao hng tng ng, h thng c trang b cho php 19 store c th

  • 7/25/2019 Logistic Metro 2016

    11/41

    11

    truy cp thc hin t hng trc tip v cc nh cung cp c th truy cp tip

    nhn n t hng t Metro.

    1.1.3 Khch hng mc tiu ca Metro

    Nhm khch hng mc tiu chnh m METROhng n bao gm cc lnh

    vc HORECA (hotel-restaurant- catering), Trader, Services, Company & Office.

    Hnh thc bn hng ch yu ti Metro l B2B v B2C vi phng thc bn hng

    trc tip ti 19 store, nhn n hng v giao hng tn ni cho khch hng.

    1.1.4 H thng trung tm phn phi v chui siu th ca Metro

    Mng li u ra ca Metro bao gm cc siu th bn bun (Store) thuc hthng ca Metro v khch hng mc tiu ca Metro gm 2 nhm:

    - Nhm doanh nghip mua s s lng ln v nh k nh: Nh hng,

    khch sn, cn tin, doanh nghip kinh doanh n ung.

    - Nhm khch hng c nhn, h gia nh mua sm ti h thng cc siu

    th Metro

    Danh sch cc siu th METRO (Store):

    10 An Phu SOUTH L B, Khu th mi An Ph - AnKhnh, phngAn Ph, Q.2, TPHCM

    11 Binh Phu SOUTH Binh Ph, phng 10, Q.6, TP HCM

    12 Hiep Phu SOUTH Phng Tn Thi Hip, Q.12, TPHCM

    13 Thang Long NORTH C Nhu, huyn T Lim, TP H Ni

    14 Hoang Mai NORTH Cng vin Yn S, Q. Hong Mai, TP H Ni

    15 Hung Loi SOUTH

    Khu vc V, Quc l 91B, P. Hng Li, Q. Ninh

    Kiu, TP Cn Th

    16 Hong Bang NORTH Phng S Du, Q. Hng Bng, TP Hi Phng

    17 Da Nang CENTRALng Cch Mng Thng Tm, P. Khu Trung, Q.

    Hi Chu, TP Nng

  • 7/25/2019 Logistic Metro 2016

    12/41

    12

    18 Bien Hoa SOUTHKhu ph4, P. Quang Vinh, TP Bin Ha, tnh ng

    Nai

    19 Binh Duong SOUTH i l Bnh Dng, P. Ph Th, th x Th Du Mttnh Bnh Dng

    20Long

    XuyenSOUTH

    414 ng Trn Hng o, P. M Phc, TP Long

    Xuyn, tnh An Giang

    21 Quy Nhon CENTRAL Phng Ghnh Rng, TP Quy Nhn, tnh Bnh nh

    22 Vung Tau SOUTHKhu vc ng 51B, P.11, TP Vng Tu, tnh B R

    - Vng Tu

    23 Vinh NORTH Phng Bn Thy, TP Vinh, tnh Ngh An

    24 Ha Long NORTHT 29, Khu II & III, phng H Tu, tp H Long, tnh

    Qung Ninh

    25 Nha Trang CENTRALng 23/10, thn V Cnh, x Vnh Trung, tp Nha

    Trang, tnh Khnh Ha

    26 Ha ng NORTH ng T Hiu, P. H Cu, Q. H ng, TP H Ni

    27 Buon MaThuot

    CENTRAL Gii Phng street, Km4-Km5 Residential Area, TanAn ward, Buon Ma Thuot city, Dak Lak province

    28 Rach Gia SOUTH Duong 3/2, P. Vnh Bo, Tp. Rch Gi

  • 7/25/2019 Logistic Metro 2016

    13/41

    13

    S phn phi ca cc siu thMetro trn ton quc:

    1.2

    Gii thiu v chui cung ng ca Metro Cash and Carry Vit Nam

    1.2.1 Lung thng tin

    Tt c cc yu cu t hng ni bca h thng Metro v khch hng u

    c qun l bng phn mm qun l hthng GMS (Goods Management System),

    EDI (Electronic Data Interchange). Theo , cc siu th trong hthng sgi Lnht hng vTrung tm x l thng tin n hng v Bphn Khoch- cung ng

    vo cc ngy quy nh. Bphn Khoch- cung ng strin khai n t hng n

    cc NCC.

  • 7/25/2019 Logistic Metro 2016

    14/41

    14

    i vi hng nhp khu: Bphn Mua hng Metro tm kim NCC mi, nh

    gi NCC c theo ng cc tiu chun c quy nh v VSAT thc phm, tiu

    chun cht lng, gi c, phng thc thanh ton, vn chuyn, B phn Khoch- cung ng Metro Vit Nam sda trn nhu cu v phn tch dbo ngun

    hng tiu th ti Metro c k hoch t hng ti cc NCC, theo tnh cht sn

    phm hng ha c th c vn chuyn bng my bay hoc vn chuyn bng

    container lnh, kh. Trng hp, khng mt container vn chuyn, Bphn

    Mua hng Metro slin hvi i l Metro ti cc quc gia vn chuyn kt hp

    cc loi thc phm v chung v c ng gi tch bit.

    i vi hng ni a: Sau khi tm kim, nh gi cc NCC trong nc theo

    tiu chun c quy nh v VSAT thc phm, tiu chun cht lng, gi c,

    phng thc thanh ton, vn chuyn, cc NCC svn chuyn sn phm, hng ha

    n cc RDC ca Metro da trn n t hng hoc giao sn phm trc tip n siu

    ththeo hp ng k kt.

    1.2.2 Lung hng ha

    i vi hng nhp khu, khi nh cung cp nhn c n t hng t Metro,

    hng ha d c vn chuyn t Nh cung cp nc ngoi n Vit Nam bng

    ng bin qua cng Hi Phng v cng Ct Li hoc ng hng khng v sn bay

    Ni Bi v Tn Sn Nhthng ha s c vn chuyn bng xe ti a v cc

    trung tm phn phi quc gia v khu vc ca Metro lu khovn chuyn n

    h thng cc siu th ca Metro khi siu th c nhu cu.

    i vi hng ha trong nc, khi nh cung cp nhn c n t hng t

    Metro, hng ha s c vn chuyn trc tip t Nh cung cp n h thng ccsiu th ca Metro hoc vn chuyn gin tip thng qua cc trung tm phn phi

    quc gia v khu vc ca Metro.

  • 7/25/2019 Logistic Metro 2016

    15/41

    15

    1.2.3 Lung ti chnh

    Ngn sch u vo cho mi ngnh hng c hoch ton ring theo tng qu.

    Cui mi qu, ngun ngn sch s c nh gi v iu chnh ph hp cho qu ktip.

    Tt ccc loi hng ha mua vo u c Metro thanh ton v Nh cung

    cp sxut ha n cho Metro Vit Nam.

    Chng 2. M hnh chui cung ng ngnh hng ambient

    2.1Tng quan vngnh hng Ambient

    Ambient l tn gi chung cho hng dry food v non food phn bit vi mt

    hng ti sng. Nhm khch hng mc tiu m ngnh hng Ambient hng n l

    HORECA (hotel-restaurant- catering), Trader, Services, Company & Office. Hnh

    thc bn hng chyu ti Metro l B2B v B2C vi phng thc bn hng trc tip

    ti 19 store, nhn n hng v giao hng tn ni cho khch hng. Metro c 2 ngun

    hng chnh: nhp khu tnh cung cp nc ngoi v hng ni a tnh cung cp

    trong nc.

    H thng logistics Metro bao gm 1 NDC ti Bnh Dng, 1 RDC ti Bc

    Ninh v 19 store trn ton quc. Ngoi ra, b phn Supply Chain v Offer

    Management c trsti qun 2 TP.HCM c chc nng qun l thng tin ca ton

    bh thng, chu trch nhim chnh trong vic kim sot v iu hnh hot ng

    phn phi hng ha, tm kim, la chn nh cung cp, to danh mc sn phm cng

    nh qun l. htrm hnh logistics v hot ng kinh doanh, Metro trang b

    hthng qun l thng tin hin i vi y thng tin v hng ha, n t hng,

    a ch giao hng, cc phng thc giao hng tng ng, hthng c trang bcho

    php 19 store c thtruy cp thc hin t hng trc tip v cc nh cung cp c

    thtruy cp tip nhn n t hng tMetro.

  • 7/25/2019 Logistic Metro 2016

    16/41

    16

    2.2M hnh u vo ambient

    2.2.1 i vi hng nhp khu

    Hn 95% hng ha c nhp bng ng bin, trong , khong 70% hng

    ha c nhp qua Cng Ct Li, 30% hng ha c nhp khu v Cng Hi

    Phng. Mt st mt hng c nhp khu bng ng hng khng vsn bay Tn

    Sn Nht v sn bay Ni Bi.

    i a shng ha nhp khu c vn chuyn vNDC Bnh Dng. Sau

    khi hng v n sn bay Tn Sn Nht v Cng Ct Li, hng s c chuyn ch

    bng xe ti vNDC ti Bnh Dng, ti y hng ha nhp khu s c kim tracht lng v lu kho. Trng hp, nu nhu cu vhng ha khu vc Min Bc

    t hng nguyn container, hng s c vn chuyn bng ng bin vcng

    Hi Phng. Cng nh NDC Bnh Dng, RDC Bc Ninh skim tra cht lng v

    lu kho i vi cc mt hng nhp khu vcng Hi Phng v sn bay Ni Bi.

    Lung hng ha cn c lun chuyn gia NDC Bnh Dng v RDC Bc

    Ninh hng ha bng xe ti, xe la v bng ng bin ty theo nhu cu m bo

    tn kho phn phi cho 19 store khp c nc.

    2.2.2

    i vi hng ni a

    Hng ha tcc nh cung cp trong nc c vn chuyn theo nhiu cch

    khc nhau, nh cung cp c thchn hnh thc giao hng trc tip n cc store,

    hoc giao hng n NDC, RDC hoc kt hp chai.

    i vi cc nh cung cp Min Bc:

    -

    Nh cung cp c thchn hnh thc giao hng trc tip n tt ccc store.-

    Nh cung cpgiao hng n RDC Bc Ninh. TRDC Bc Ninh, hng ha s

    c DHL (DHL l Logistics service provider ca Metro)giao hng n tt ccc

    store.

  • 7/25/2019 Logistic Metro 2016

    17/41

    17

    - Nh cung cp c thchn hnh thc giao hng trctip n cc store c a

    chgni vi nh cung cp, ng thi giao hng n RDC BcNinhcc n hng

    cn li. TRDC Bc Ninh, hng ha s c DHL vn chuynn cc store cnli; hoc tRDC Bc Ninh, hng ha s c vn chuyn n NDC Bnh Dng

    giao n cc store Min Trung v Min Nam.

    i vi cc nh cung cp Min Nam:C th giao hng theo cc phng

    thc sau

    -

    Nh cung cp c thchn giao hng trc tip n tt ccc store.

    - Nh cung cp giao hng n NDC Bnh Dng. TNDC Bnh Dng, hng

    ha s c DHLgiao hng n tt ccc store.

    -

    Nh cung cp c th chn giao hng trc tip n cc store gn, ng thi

    giao hng n NDC Bnh Dng. T NDC Bnh Dng, hng ha s c DHL

    giao n cc store cn li; hoc tNDC Bnh Dng, hng ha s c vn chuyn

    n cc store ti Min Nam cn li, v vn chuyn n RDC Bc Ninh giao n

    cc store ti khu vc Min Trung v Min Bc.

    Vi lng hng ha hin nay t cc nh cung cp trong nc th Metrokhng hc tn kho mt hng ni a ti NDC v RDC, phn ln hng ha c

    nh cung cp giao trc tip n cc store. Hng ha c nh cung cp giao n

    NDC v RDC cng c chuyn h n cc store ngay m khng hc tn kho.

    2.3M hnh u ra ambientSau khi cc store thc hin t hng trn hthng, s c cc trng hp sau

    xy ra:

    -

    DSD: Cc store t hng trc tip vi nh cung cp v nh cung cp sgiao

    hng thng cho store khng thng qua NDC/ RDC, v nhn hng ti store.

    - PAXD: Cc store t hng trc tip cc nh cung cp v nh cung cp sgiao

    hng qua NDC/ RDC v nh NDC/ RDC giao gip qua store m khng lu kho.

  • 7/25/2019 Logistic Metro 2016

    18/41

    18

    - BBXD: Cc store t hng vi RDC/ NDC, sau RDC/ NDC sgom tt c

    n hng v t hng vi nh cung cp, hng ha c giao hng trc tip cho

    RDC/ NDC, sau RDC stin hnh tch n hng theo tng n t hng ca ccstore v giao cho store, khng lu kho.

    -

    CS: Hng c lu ti NDC/RDC( hng nhp khu t nh cung cp nc

    ngoi) Khi store c nhu cu s t hng vi NDC/ RDC v NDC/ RDC xut kho v

    giao cho cc store.

    Tt c 4 hnh thc trn khi cc store t hng u thng qua system vi s

    qun l ca bphn Supply Chain v Offer Management. Ti mi store s c b

    phn nhn hng, kim tra cht lng v nhp liu vo hthng.

    Hin nay, cc khch hng mc tiu thuc 4 nhm nu trn u t hng

    thng qua h thng v cc store ca Metro s sp xp giao hng cho khch hng

    bng xe ti. i vi i tng khch hng cc nhn, khch hng c th t vn

    chuyn hng hoc thng qua dch vgiao hng tn ni bng xe ti ca Metro vi a

    im trong bn knh cho php. i xe giao hng cho khch hng ti Metro c

    iu phi bi b phn giao hng ca mi store, ring i xe giao hng vNDC/RDC s c qun l trc tip tbphn Supply Chain v Offer Management.

  • 7/25/2019 Logistic Metro 2016

    19/41

    19

    M HNH LOGISTICS NGNH HNG AMBIENT (METRO)

  • 7/25/2019 Logistic Metro 2016

    20/41

    20

    2.4M hnh bo hnh, bo tr v i trM HNH BO HNH BO TR (METRO)

    Mistore ti h thng Metro uc vnphng caBphn humi htr

    khch hng trong vicgiipthcmcvdchvcngnhsnphmhng ha ti

    Metro, chbohnh v i trhng ccng ty cbitch trngquan tm

    nhmtnggi trgia tngmang licho khch hng.

    i vi hng bo hnh, bo tr: Bphn dch vhu mi schu trch nhim

    tip t vn v hng dn khch hng cch thc bo hnh, bo tr ti trung tm bo

    hnh ca nh sn xut, Metro khng chu trch nhim trc tip thc hin bo hnh,

    bo tr cho sn phm. Tt ccc mt hng c ch bo hnh c quy nh cthiu kin bo hnh cng nh thng tin trung tm bo hnh trn phiu bo hnh ca

    sn phm.

    i vi hng ha i tr: Hng ha s c thc hin i trngay ti ca

    hng nu hng ha tha cc iu kin trong quy nh i trti Metro. Cc mt hng

  • 7/25/2019 Logistic Metro 2016

    21/41

    21

    h hng nhn li tkhch hng, cc store s thng bo v nhNDC/ RDC gom

    hng vNDC/ RDC v nh cung cp snhn li hng ha ti y hoc cc store c

    thyu cu cc nh cung cp trc tip n store thu nhn li hng. n kthanhton, hng h hng s c cn trvo tin cn thanh ton vi nh cung cp.

    2.5Giiphp cahng ambient (METRO)

    Lp website bn hng online cho khch hng l (trc y chp dng cho

    khch hng s : cng ty, vn phng, nh hng, khch sn, mua hng online bng

    cch ng nhp vo web thng qua ti khon Metro cp)

    L do:+Do s pht trin ca cng ngh th m hnh bn Online s l hnh thc chin

    lc kinh doanh trong tng lai.

    +y l mt hng i thng minh khai thc th trng bn l tim nng

    ca Vit Nam.

    + Thi quen tiu dng ca ngi Vit Nam chyu mua s lng t (l) hn

    l mua dng s.

    + Mc d khch hng chnh m Metro nhm n l khch hng s, tuy nhindo thi quen mua hng v cnh tranh vi cc siu thhin ti ti Vit Nam th

    Metro cng nn quan tm v to iu kin mua hng cho i tng khch hng l

    hn nhm thu ht thm khch hng.

    +Nhng phn mm qun l bn hng Online s lu thng tin nhng khch

    hng t hng v lu vo h thng, nh vy ln sau khi khch hng mun t

    hng ch cn click chut l h thng nhn din c m khng cn mt thi gian.

    S lng mua hng s nng cp ti khon ca khch hng nhn nhng chit khu

    to nim tin v lm tng s lng khch hng trung thnh. Vic tm kim sn phm

    mun mua trong siu th khng cn vn ln na khi ch cn tm kim l mt lot

    danh sch c sn ngay trc mt.

  • 7/25/2019 Logistic Metro 2016

    22/41

    22

    +Dch v ny rt ph hp vi nhng gia nh hin i, c v v chng u

    bn rn vi cng vic nhng vn c th mua sm c nhng hng ha v thc

    phm cn thit dng cho c tun m khng cn tn thi gian mua sm tn ni vphin h khi sn phm ht hng.

    Cch thc:

    Chng trnh mua bn hng Online lc u nn c p dng cho cc siu th

    pha Bc v pha Nam. Ban u Metro nn tn dng h thng Delivery ca cch

    bn hng truyn thng thc hin vic giao hng. Khi hot ng kinh doanh

    Online i vo qu o v vi s lng ca cc n hng Online ngy cng tng

    ln, hthng Delivery khng cn kh nng p ng nhu cu th Metro stin hnh

    thu dch vvn chuyn bn th ba m nhim.

    Khch hng l ng nhp vo website ca Metro => Vo mc mua hng

    Online => Sau khi chn cc mt hng v s lng mong mun=> Cung cp thng

    tin giao hng cho h thng (nhp a ch)=> Thng qua thng tin nhn c, h

    thng slink v xc nhn siu thno scung cp v vn chuyn hng cho n hng

    .

    Lu : Thit lp chnh sch mua hng online: iu kin giao hng - gi tr

    n hng ti thiu, khong cch giao hng ( c min ph giao hng), tin ship

    trong trng hp giao hng ngoi khong cch qui nh.

  • 7/25/2019 Logistic Metro 2016

    23/41

    23

    M hnh t hng online

    Chng 3.

    M hnh chui cung ng ca ngnh hng fresh

    3.1Tng quan v u vo ngnh hng ti sng ( Fresh) ti Metro Vit Nam

    Cc sn phm ti sng (Fresh) c phn phi ti Metro Vit Nam thu muat hai ngunchnh: trong nc v ngoi nc. Trong , cc sn phm nhp khu t

    nc ngoi chim khong 30% trn tng ssnphm c phn phi.

    - Cc sn phm c nhp khu chyu bao gm: tht b, tht ln, cc loi sa

    v sn phm tsa, cc sn phm ng lnh, cc sn phm ng hp chbin sn,

    v mt sloi tri cy,

    - Cc sn phm c thu mua trong nc bao gm: sn phm thy sn ti

    sng, hoc ng lnh, rau cqu, tri cy, mt hng sa v cc sn phm tsa,hng chbin sn, cc sn phm ttht nh: tht heo, tht b, tht cc loi gia cm

    Metro c nhng tiu chun c bn i vi sn phm t nh cung cp nhm

    m bo sn phm p ng cc yu cu theo quy nh ca php lut, ca tp on

    Metro v theo yu cu ca khch hng. i vi sn phm ti sng, nh cung cp

  • 7/25/2019 Logistic Metro 2016

    24/41

    24

    phi m bo sn phm ca h p ng tiu chun sn phm, bao gm cc yu cu

    v cht lng, ng gi v nhit vn chuyn. Sn phm tht v trng phi c

    giao km vi giy chng nhn kim dch. Nhn vin METRO s kim tra tt c ccl sn phm c giao, v nhng l sn phm khng p ng yu cu s b t chi

    v tr li.

    Hin ti, Metro Vit Nam c 4 trung tm phn phi chnh cho cc sn phm

    ti sng c ta lc ti: Bnh Dng (BD), Lt (DL), Cn Th (CT) v H

    Ni (HN), c th l:

    - NDC Bnh Dng: Trung tm phn phi quc gia cho ngnh hng ti t ti

    Bnh Dng.

    - Cross Docking Lt: ng vai tr trung tm thu mua rau cqu, mt stri

    cy tvng nguyn liu Lt. Sau sphn loi theo yu cu v n hng ca

    cc Siu thTp. HCM v vn chuyn trc tip n , scn li svn chuyn v

    NDC ti Bnh Dng v RDC ti H Ni.

    - Cross Docking Cn Th: ng vai tr trung tm thu mua thy hi sn tvng

    nguyn liu khu vc ng bng Sng Mekong. Sau sphn loi theo yu cu v

    n hng ca cc Siu thkhu vc min Ty v vn chuyn trc tip n , s

    cn li svn chuyn vNDC ti Bnh Dng.

    - RDC H Ni: Trung tm phn phi hng ti khu vc pha Bc ca Metro.

    3.1.1 M hnh logistics u vo hin ti ca Metro VN i vi ngnh hngFresh

    i vi hng nhp khu:

    Cc mt hng nhp khu t cc nh cung cp trn th giiv t cc h thng

    Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn

    phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.

    Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng

    Ct Li v cng Hi Phng.

  • 7/25/2019 Logistic Metro 2016

    25/41

    25

    - Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn

    chuyn n NDC Bnh Dng.

    -

    Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vnchuyn n RDC H Ni.

    i vi hng ni a:

    Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross

    Dockingdi 2 hnh thc:

    - Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng

    dn, ng dn,

    - Thu mua trc tip t cc i l, cng ty,

    H thng kim tra cht lng u vo c trin khai v thc hin ti cc NDC v

    RDC, Cross Dockingni thu mua sn phm.Ti y, cc sn phm sau khi c

    kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.

    Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn chuyn

    vcc RDC theoch nh, c th nh sau:

    - i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty

    c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo

    tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vn

    chuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm

    thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu

    th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi

    phn phi y cho cc h thng siu th, phn hng ha cn li s c vn

    chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.

    -

    i vi sn phm rau cqu, tri cy s c thu mua vCross Docking

    Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng

    gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn

    chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An

  • 7/25/2019 Logistic Metro 2016

    26/41

    26

    Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti

    lnh vNDC Bnh Dng v RDC H Ni.

    -

    Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbinsn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh

    vi nhit thch hp vNDC Bnh Dng.

    -

    Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c

    thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC

    H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo

    nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia

    cm c vn chuyn tNDC Bnh Dng vRDC H Ni.

    -

    RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu t

    Cng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c

    cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng

    canh tc ln cn khu vc min Bc v y.

    i vi hng nhp khu:

    Cc mt hng nhp khu tcc nh cung cp trn thgii v tcc hthng

    Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn

    phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.

    Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng Ct

    Li v cng Hi Phng.

    -

    Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn

    chuyn n NDC Bnh Dng.

    -

    Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vn

    chuyn n RDC H Ni.

    i vi hng ni a:

    Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross

    Docking di 2 hnh thc:

  • 7/25/2019 Logistic Metro 2016

    27/41

    27

    - Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng

    dn, ng dn,

    - Thu mua trc tip t cc i l, cng ty,Hthng kim tra cht lng u vo c trin khai v thc hin ti cc NDC

    v RDC, Cross Docking ni thu mua sn phm. Ti y, cc sn phm sau khi c

    kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.

    Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn

    chuyn vcc RDC theoch nh, cth nh sau:

    -

    i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty

    c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo

    tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vn

    chuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm

    thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu

    th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi

    phn phi y cho cc h thng siu th, phn hng ha cn li s c vn

    chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.

    -

    i vi sn phm rau cqu, tri cy s c thu mua vCross Docking

    Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng

    gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn

    chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An

    Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti

    lnh vNDC Bnh Dng v RDC H Ni.

    - Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbin

    sn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh

    vi nhit thch hp vNDC Bnh Dng.

    - Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c

    thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC

    H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo

  • 7/25/2019 Logistic Metro 2016

    28/41

    28

    nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia

    cm c vn chuyn tNDC Bnh Dng vRDC H Ni.

    -

    RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu tCng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c

    cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng

    canh tc ln cn khu vc min Bc v y.

    i vi hng nhp khu:

    Cc mt hng nhp khu t cc nh cung cp trn th giiv t cc h thng

    Metro nc ngoi s c vn chuyn bng container lnh chuyn dng cho sn

    phm ti sng, p ng ng cc tiu chun theo ng cc quy nh ca Metro.

    Cc container lnh c vn chuyn bng ng bin n 2 cng chnh: cng Ct

    Li v cng Hi Phng.

    - Ti cng Ct Li: sau khi tu cp cng, cc container lnh s c vn

    chuyn n NDC Bnh Dng.

    -

    Ti cng Hi Phng: sau khi tu cp cng, cc container lnh s c vn

    chuyn n RDC H Ni. i vi hng ni a:

    Cc sn phm ti sng ni a c thu mua ti cc RDC v cc Cross

    Dockingdi 2 hnh thc:

    - Thnh lp cc trung tm thu mua v RDC mua trc tip t cc hnng

    dn, ng dn,

    - Thu mua trc tip t cc i l, cng ty,

    H thng kim tra cht lng u vo c trin khai v thc hin ti cc NDC vRDC, Cross Dockingni thu mua sn phm.Ti y, cc sn phm sau khi c

    kim tra cht lng s c ng gi ph hp, dn m vch v phn loi.

    Cc sn phm c phn loi thnh cc nhm sn phm khc nhau v vn chuyn

    vcc RDC theoch nh, c th nh sau:

  • 7/25/2019 Logistic Metro 2016

    29/41

    29

    - i vi sn phm thy hi sn ti, hoc ng lnh khu vc min Ty

    c thu mua tp trung vCross Docking Cn Th, sau c phn chia ra theo

    tng n hng nhn c tcc siu th, khch hng khu vc min Ty ri vnchuyn bng xe ti chuyn dng trc tip n cc a im. Cn i vi sn phm

    thy hi sn sng (cn bi li trong nc) s c ngi dn bn trc tip n Siu

    th, hoc c Metro thu mua li tnhng cng ty ln cung ng sn phm ny. Khi

    phn phi y cho cc h thng siu th, phn hng ha cn li s c vn

    chuyn bng xe ti v xe ng lnh vNDC Bnh Dng.

    - i vi sn phm rau cqu, tri cy s c thu mua vCross Docking

    Lt. Nhng mt hng ny sau khi c kim tra cht lng, phn loi v ng

    gi s c a i theo tng n hng ca cc siu thTp. HCh Minh v vn

    chyn bng xe ti lnh vi nhit thch hp trc tip n cc siu thny An

    Ph, Qun 2 v Bnh Ph, Qun 6. Mt phn khc s c vn chuyn bng xe ti

    lnh vNDC Bnh Dng v RDC H Ni.

    - Nhng mt hng sa v cc sn phm tsa, hng ng lnh, hng chbin

    sn s c thu mua tcc nh cung cp min Namvn chuyn bng xe ti lnh

    vi nhit thch hp vNDC Bnh Dng.

    -

    Cc sn phm ttht nh: tht heo, tht b, tht cc loi tht gia cm s c

    thu mua ti cc c s2 khu vc: min Bc c vn chuyn bng xe ti vRDC

    H Ni, v min Nam c vn chuyn bng xe ti vNDC Bnh Dng. Da vo

    nhu cu ca cc khch hng v siu thmin Bc, mt s sn phm t tht v gia

    cm c vn chuyn tNDC Bnh Dng vRDC H Ni.

    - RDC H Ni ngoi phn phi, d tr cc mt hng c nhp khu t

    Cng Hi Phng v, v tNDC Bnh Dng, Cross Docking Lt ra cn c

    cc mt hng c thu mua tcc nh cung cp cng nh tcc hdn, cc vng

    canh tc ln cn khu vc min Bc v y.

  • 7/25/2019 Logistic Metro 2016

    30/41

    30

    M hnh u vo

    CngCt Li

    CngHi

    RDC CnTh

    Daisy,delicatessenand

    Fruitsand

    Fish

    Meat

    RDC Lt

    NDC Bnh

    DngCross

    RDC H

    Cross

  • 7/25/2019 Logistic Metro 2016

    31/41

  • 7/25/2019 Logistic Metro 2016

    32/41

    32

    xut thnh lp Trung tm thu mua hi snti Nha Trang tin hnh thu mua

    cc mt hng ny tvng nguyn liu min Trung v phn phi theo n hng ca

    h thng siu th Metro min Trung, phn cn li s vn chuyn v NDC BnhDng v RDC H Ni, thay v phi vn chuyn t NDC Bnh Dng ra RDC H

    Ni nh trc y tit kim chi phvn chuyn cng nh m bo c cht

    lng ca hng ha trong qu trnh vn chuyn. ng thi tn dng cc xe trng

    u vo gim chi ph.

    Daisy,delicatessenand

    Froze Fish

    DC CnTh

    CngCt Li

    CngHi

    Phn

    Fruitsand

    Fish

    Meat

    DC Lt

    NDCBnh

    Cross

    RDC H

    Cross

    (

    DC NhaTrang

    M hnh u vo xut

    DC HNG

    Fruitsand

  • 7/25/2019 Logistic Metro 2016

    33/41

    33

    3.2Tng quan v u ra ngnh hng ti sng (Fresh) ti Metro Vit Nam

    Mng li u ra ca Metro bao gm cc siu th bn bun (Store) thuc h

    thng ca Metro v khch hng mc tiu ca Metro gm 2 nhm:

    - Nhm doanh nghip mua s s lng ln v nh k nh: Nh hng, khch

    sn, cn tin, doanh nghip kinh doanh n ung.

    - Nhm khch hng c nhn, h gia nh mua sm ti h thng cc siu th

    Metro

    3.2.1 M hnh logistics u ra hin ti ca Metro VN i vi ngnh hng

    Fresh

    Phn phi hng ha cho cc siu thMetro

    Ti Min Bc:

    RDC H Ni phn phi hng cho cc siu thMetro m s13, 14, 16, 23, 24,

    26 thuc a bn H Ni, Hi Phng, Vinh, HLong. Hng vn chuyn bng xe ti

    kh hoc xe ti lnh (hng ng lnh, hng thuhi sn, hoa qu ti cn up lnh)

    Ti Min Trung: NDC Bnh Dng trc tip phn phi hng cho cc siu th

    Metro min Trung m scho 17, 21, 25, 27Ti Min Nam:

    DC Lt phn phi cho mt hng rau, cqu, hoa ti cho siu thMetro

    m s10,11. NDC Bnh Dng phn phi cc mt hng cn li cho siu thMetro

    m s10,11bng xe ti kh hoc xe ti lnh (hng ng lnh, hang thuhi sn, hoa

    qu ti cn up lnh).

    NDC Bnh Dng phn phi tt c mt hng ti cho cc siu th Metro

    min Nam m s12, 18, 19, 22 bng xe ti kh & xe ti lnh (ng vi hng nglnh, hng thuhi sn, hoa qu ti cn up lnh).

    Ti Min Ty:

    DC Cn Th phn phi cc mt hng thy hi sn cho siu thMetro m s

    15, 20, 28 bng xe ti lnh.

  • 7/25/2019 Logistic Metro 2016

    34/41

    34

    NDC Bnh Dng phn phi cc mt hng ti cn li cho siu thMetro

    m s15, 20, 28 bng xe ti kh, xe ti lnh (hng ng lnh).

    Phn phi hng tcc siu th Metro n khch hng s& khch hng l:Khch hng sl cc doanh nghip trong khu vc gn vi cc siu thMetro

    t hng s c giao bng xe ti kh, xe ti lnh (ng vi hng ng lnh, hng

    thuhi sn, hoa qu ti cn up lnh).

    Khch hng c nhn/ h gia nh n trc tip ti cc siu thMetro mua sm

    stvn chuyn vbng phng tin c nhn. Hoc s c siu thgiao bng xe

    my thng kh/ thng lnh nu tho iu kin

    iu kin: Ha n mua hng t 500.000 VN tr ln.

    p dng: METRO An Ph, Bnh Ph, Hip Ph, Hng Li, Long Xuyn,

    Rch Gi, Thng Long, Hong Mai, H ng, Hng Bng, Nng.

    Giao min ph trong phm vi 10 km.

  • 7/25/2019 Logistic Metro 2016

    35/41

    35

    M hnh u ra hin ti

    B2B

    B2B

    B2C

    B2B

    B2C

    DC CnTh

    Khu vc min

    BcST 13, 14, 16,

    Khu vc minNam

    ST 10, 11, 12,

    Khu vcTPHCMST 10 11

    DC Lt

    NDCBnh

    Cross

    RDC H

    N iCross

    Khu vc minTrung

    ST 17, 21, 25,

    Khu vc min

    Ty

    B2C

    B2B

    B2C

  • 7/25/2019 Logistic Metro 2016

    36/41

    36

    3.2.2 xut gii php logistics u ra ngnh hng ti sng ca MetroVit Nam

    Nh trnh by trn, Metro s xy dng 2 trung tm thu mua thit lp

    vng nguyn liu H ng khu vc min Bc v Nha Trang- khu vc min

    Trung:

    - Vng nguyn liu H ng s phn loi cc mt hng rau c qu, tri cy

    sau khi thu mua t cc nh cung cp, cc h dn khu vc ln cn ti min Bc theo

    n hng ca cc siu th ti min Bc c m s 13, 14, 16, 23, 24, 26v vn chuyn

    trc tip n bng xe ti, phn cn li s vn chuyn v RDC H Ni. Nhng

    mt hng no khu vc min Trung khng c s c vn chuyn t RDC HNi v cc siu th c m s17, 21, 25, 27nu nhu cu v mt hng nhiu

    chuyn xe ti, nu khng th s i cng vi hng ha hoc cc hng ha khc

    c nhu cu min Nam c vn chuyn v NDC Bnh Dng, ri t NDC ny

    cc mt hng s phn phi n cc h thng siu th min Nam, min Ty, v

    i cng vi nhng mt hng khc NDC Bnh Dng chuyn ra cho khu vc min

    Trung v li cc siu th min ny.

    - Cross Docking Nha Trang s thu mua, phn phi mt hng thy hi sn cho

    h thng siu th min Trungphn cn li s a v NDC Bnh Dng v RDC H

    Ni phn phi cho khu vc min Ty ( nu sn phm min Ty khng c

    hoc thiu), minNam v min Bc. Nh vy s tit kim c chi ph vn chuyn

    mt hng ny t NDC Bnh Dng v cc siu th min Trung v ra min Bc.

    Bn cnh nu cc siu th min Bc s t hng ti Cross Docking Nh Trang

    mt chuyn xe th s c vn chuyn t DC ny ra trnh tnh trng vn

    chuyn hng t CD ny ra RDC H Ni vn chuyn ngc v siu th Metro Ngh

    An, Qung Ninh, Hi Phng.

    -

    i vi cc xe ti kh vn chuyn hng tri cy, rau c c bo qun

    nhit thng thng tNDC Bnh Dng n RDC H Ni sau , tRDC H

  • 7/25/2019 Logistic Metro 2016

    37/41

    37

    Ni vn chuyn ngc vsiu thMetro Vinh - tnh NghAn. Tuy nhin, sau khi

    xem xt qung ng tRDC H Ni n Metro Vinh gn 305km, v th, tit

    kim chi ph vn chuyn chuyn xe vn chuyn hng ha tNDC Bnh Dng sgiao hng trc tip ti Metro Vinh. Nu nh gi nguyn phng n ban u, qung

    ng tRDC H Ni n Metro Vinh stn km gp 2 ln chi ph vn chuyn.

    M hnh u ra xut

    B2B

    B2B

    B2C

    B2B

    B2C

    RDC CnTh

    Khu vc minBc

    ST 13, 14, 16,

    Khu vc minNam

    ST 10, 11, 12,

    Khu vc

    TPHCMST 10, 11

    RDC Lt

    NDCBnh

    Cross

    RDC HNi

    Cross

    Khu vc minTrung

    ST 17, 21, 25,

    Khu vc minTy

    B2C

    B2B

    B2C

    RDC NhaTrang

    23

  • 7/25/2019 Logistic Metro 2016

    38/41

    38

    CngHiPhn

    DCCnTh

    Khu vcmin Bc

    ST 13,14, 16,23, 24,

    Khu vcminNam

    ST 10,

    11, 12,

    Khu vcST 10,

    11.Fruitsand

    vegetables

    Fish

    Meat

    DC Lt

    NDCBnh

    Dng

    CrossDocking

    RDC

    H NiCross

    Docking

    Khu vcmin

    TrungST 17,21, 25,

    Khu vcminTy

    ST 15,20, 28.

    (L t

    CngCt Li

    B2B

    B2C

    B2B

    B2C

    B2B

    B2C

    B2B

    B2C

    M HNH LOGISTICS HIN TI

  • 7/25/2019 Logistic Metro 2016

    39/41

    39

    Cng Hi

    Phng

    DC CnTh

    Khu vcST 10, 11.

    Fruits andvegetables

    Fish

    Mea

    DC

    Lt

    NDCBnh

    Cross

    RDC HNi

    Cross

    (

    Cng CtLi

    B2

    B2

    B2

    B2

    B2

    B2

    M H NH LOGISTICS XU T

    Min BcST 13, 14, 16,

    23, 24, 26

    Min NamST 10, 11,

    12, 18, 19, 22

    Khu vcmin Trung

    ST 17, 21, 25,27

    Khu vcmin Ty

    ST 15, 20, 28

    DC NhaTrang

    2

    Daisy,delicatessenand

    Froze

    DC H

    Ch thch:

    : Vn chuyn tri cy, rau qu: Vn chuyn thy hi sn: Vn chuyn tht

    : Vn chuyn hng nhp khu

    : Vn chuyn hng ng gi, ng lnh.

    : Vn chuyn ni b gia cc NDC, RDC

    : Vn chuyn u ra

  • 7/25/2019 Logistic Metro 2016

    40/41

    40

    KT LUN

    Nh cc phn ni dung chnh trnh by trong tp san ny, chng ti hi

    vng qu v hiu hn v chng ti, v h thng ca METRO, cc ngnh hng ct

    li, phn b cc siu th, cc phng thc lu tr v vn chuyn giao dch ph hp

    nht vi tng i tng khch hng. Tt c cc hot ng ny u c qun l bi

    h thng qun tr chui cung ng cng i ng iu hnh tm huyt nht.

    Trong nm 2016 sp ti, chng ti s m rng 3 d n mang tnh chin lc

    nhm cng c thm li th cnh tranh cho hot ng ca h thng cng nh to ra

    nhng gi tr gia tng cho khch hng, nhng i tc tin cy nht.

    D n xy dng vng nguyn liu v trung tm thu mua H ng nhm khai

    thc li th vng, ti y s l ni chuyn thu mua v cung cp cc mt hng rau c

    qu cho cc siu thi khu vc pha Bc, ng thi gim ng k p lc v tr lng

    v vn chuyn hin ti t Lt v HNi vn ang lm cng knh h thng phn

    phi.

    D n xy dng vng nguyn liu v trung tm thu mua Nha Trang nhm

    khai thc li th vng, ti y s l ni chuyn thu mua v cung cp cc mt hng

    thy sn, cc sn phm bin c trng vngcung cp cho cc siu thi c khu vc

    pha Bc, Trung v Nam, khng ch khai thc ti a tr lng, d n ny cn lm

    gim ng k p lc tr lng v vn chuyn v lu kho hin ti t Cn Th v

    Bnh Dng.

    D n th nghim h thng knh bn hng trc tuyn trn website (th im

    i vi cc siu th ti H Ch Minh trc) gip khai thc ti a cc phn khc

    khch hng khc nhau. Theo , khch hng l s c quyn c tham gia mua hngtrn h thng siu th METRO, hot ng vn d ch dnh cho nhng khch hng s,

    khch hng ln thng xuyn ca METRO. Vi hi vng mt mt lm tng doanh

    thu, mt khc c th xoay vng cc mt hng t mi siu th khc nhau, gim tn

    kho ti mi siu th.

  • 7/25/2019 Logistic Metro 2016

    41/41

    Tng d n s c trin khai theo l trnh thi gian v nht thitphi c s

    thay i v c cu hot ng chui cung ng cng nh c cu qun l, v kho bi,

    vn chuyn v con ngi. Chng ti tin nhng chin lc ny khng ch gipMETRO cnh tranh vng vng trn th trng m cn gip bn ng hnh - cc

    khch hng, i tc ca chng ti nhn c nhiu li ch gia tng hn t vic ci

    thin h thng.

    Mt ln na METRO xin gi li cm n chn thnh n tt c cc i tc,

    qu khch hng v ton th i ng nhn vin v ang ng h cho METRO.

    METRO rt mong tip tc nhn c s ng h v nhng ng gp nhit thnh t

    tt c qu v.

    Knh chc qu v mt nm mi An Khang Thnh Vng, Vn SNh v

    M o Thnh Cng!

    Xin chn thnh cm n!

    METRO i tc thnh cng!