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Panel Panel discussiondiscussion
Location Outlook: what’s your destination?
Moderated by: Rabie Lamghari, May 16, 2012, Amsterdam
Traditionally, organizations primarily chose a location Traditionally, organizations primarily chose a location because of its Costbecause of its Cost--Risk profileRisk profile
2. Real estate trends
3.InfraR
isk
Cost-risk analysis
Cos
t of o
pera
tion
Lowpresence
1. Talent pool and Peer presence
Assessment dimensions
Manage riskManage risk
ILLUSTRATIVE
W1%W1%
W3%W3%
W2%W2%
Higher cost
Importance
structure (e.g., telecom)
Infrastructure (e.g., telecom)
4. Safety and security
1
5. Operating environment1
costs
6. Salaries and operating costs
Risk
Cost
Cos
t of o
pera
tion
Relative risks LowHigh
High
1 Operating environment includes legal and regulatory, labor laws, and government incentives and tax policies
Avoid riskAvoid risk
W4%W4%
W3%W3%
W5%W5%
Higher risk
With increasing maturity of global services programs, With increasing maturity of global services programs, additional factors must be consideredadditional factors must be considered
◦ Talent pool depth and breadth
◦ Cost structure◦ Environment
� Changes in business Increasing maturity� Scale
Sustainability
� Changes in business needs
� Changes in market� Changes in strategy
� Hubs, spokes, COEs� Additional capabilities� Redundant capabilities� Sourcing model
implications
� Scale� Requirements� Portfolio view
Flexibility
Role within portfolio
Best practices for helping your organization deal with Best practices for helping your organization deal with location questionslocation questions
Be realistic about scale and ramp-up rates
Although centers can operate at small scale, they tend to be less resilient. Additionally, ramp-up rates differ dramatically by location and need to be understood accordingly
Use the right data
Although you will have to make decisions without perfect data, do focus on using data which is applicable to the services industry and relevant skill sets (e.g., languages, technologies, domain knowledge)
Design for the long term
Location selection considerations need to be resilient to macro-environment changes and talent/cost sustainability challenges – new locations are an investment
Precisely define concentration concerns
Location concentration concerns can’t be meaningfully addressed without specifics – the site, the city, the country, the region? Concern for catastrophic or temporarily disruptive events?
Solve for “portfolio” instead of “footprint”
View the location portfolio as a strategic lever to balance savings and mitigate risks in global sourcing programs
SpainMorocco
Netherlands Poland
Hungary
Romania
UAE
IndiaJapan
China
Philippine
s
South AfricaBrazil
Guatemal
a
Mexico
USA
Czech Republic
Delivery Center
17 Countries | 64 Delivery Centers | 25 Languages | 56,000+ Employees
GenpactGenpact Global FootprintGlobal Footprint
Columbia
•Unparalleled diversity & depth of services•Unparalleled diversity & depth of services
•Serving 600+ clients representing 40+ industries across 17 countries
•Extensive skills range to match service range – from simple invoice processing to complex statistical modeling
17 Countries | 64 Delivery Centers | 25 Languages | 56,000+ Employees
2009 2010 2011 2012
Countries of Operation
13 14 16 17
Operating Centers
39 42 58 64
Genpact Delivery Footprint
40% Statutory: 20% 20%HR: 25% Legal: 5% Facility: 10%
Graduate / Year New legal entity setup Suitable Bldg availabilityTalent Pool Labor law CAPEXAdditional language availability Finance: 5% OPEXLabor Costs New legal entity setup IT: 10%Wage Inflation Complexity of Stat Rep IT Maturityconfidence to hire Tax: 10% Vendor competition
Key Parameters Infrastructure
Selection
Criteria -
Checklist
mobility of population With-holding tax rules CAPEXretention factors Overall tax enviroment OPEXGrowth potential Environment 20%Future outlook of labor Subsidies: 15%
Demographics 15% CIT abatementCity Population Personal Income TaxSurrounding catchment Social Security ReductionAge segmentation Training SubsidyDiversity segmentation Cash GrantsUnemployment % Hiring Cost subsidyAccessibility Subsidized RentCity LooknFeel Government: 5%Competition today Support for BPOForecasted competition Attitude towards business
Potential to support GP
Trends in location selection and Factors Trends in location selection and Factors impacting location impacting location strategystrategy
1. Evolving location models: move to a more complex set-up
a) Emergence of decoupling – front-office / back-office
b) Services evolving from transactional scope to more high end scope with stronger language dependency & complexity: Requirement for new locations onshore & nearshorelocations onshore & nearshore
c) More complex set-up: requires seamless and integrated multi-site delivery
d) Multilocation solutions becoming the norm
2. Emerging markets: India to India and China to China
3. Key challenges: Russia and APAC
4. Reshoring of activities: back from Asia to Europe
5. Decreasing focus on Labour arbitrage
Home to Outsourcing Home to Outsourcing ProfessionalsProfessionals
May 20121
Morocco, A destination of choice for your captive operations
•15 km away from Europe
•At the heart of the EMEA region
•3 hours away from major European •3 hours away from major European capitals
•On the same time zone as major EU markets
•A major player in the Mediterranean region
•Extensive fiber optic connectivity through the EMEA region
4
Morocco, A destination of choicefor shared service centers
Reduced cost structure
5
63600
10050
5100
3900
Business and management
The Moroccan education system pumps 300 000 suitabl e graduates a year in the job market
Availability and sustainability of qualified profiles
Morocco, A destination of choicefor shared service centers
120000
99000
Engineering
Medical, Dental and Public Health
Sciences and Technical Engineering
Arts, Human sciences
Economics and Law studies
6
World Classinfrastructures
Availability of qualified HR
Competitiveoperational costs
Three pillars that enable your business
Morocco, A destination of choicefor shared service centers
Strengths
Geographic proximityYoung and skilled PopulationReliable InfrastructuresExcellent progress towards free economy
A Pro business government
Dedicated/free zones(real estate, telecom)Elaborate training programsAggressive incentives programContinued support to enable growth
7
Our MissionPromote, develop, manage and sustain the dedicatedoutsourcing business parks by adopting best practices,insuring continuous improvement and making clientsatisfaction a top priority in all areas of our coresatisfaction a top priority in all areas of our corecompetency
8
Key stakeholders
The Ministery of Industry, Commerce, and new Technologies
Leads the promotion and development of foreign investments in strategic sectors: Outsourcing, automotive, Aerospace, etc.
Leverages the financial strength of CDG Group to develop and manage dedicated infrastructures for these sectors
CDG Group, Morocco’s largest institutional investor:
Eur 9 billion of managed assets
Leading partner in developing dedicated infrastructures to support the government’s effort in creating and sustaining high value industries within Morocco
MEDZ Sourcing100% subsidiary of CDG Group
The specialized arm of CDG Group in charge of developing and managing business parks dedicate to the Outsourcing arena
Manages more than 600000 sqm of office space assets
Over 70 clients out which 75% fortune 500 companies
9
Promote, develop, manage and sustain the dedicated
MedZ Sourcing, your trusted partner for business space in Morocco
Mission
Promote, develop, manage and sustain the dedicatedoutsourcing business parks by adopting best practices,insuring continuous improvement and making clientsatisfaction a top priority in all areas of our core competency.
10
MedZ Sourcing, your trusted partner for business space in Morocco
Handle all office space needs and allow your organization to focus on its core competenceSupport clients in their office space due diligence and need assessmentSupport clients in their facility management and planning
Approach
Support clients in their facility management and planningAccompany our clients in solving obstacle to organic developmentPlan and execute cross-city development and guarantee a seamless operation across sitesEstablish accountability in quality through SLA and stability in operationsListen to our clients through regular QBR Draw action plans for corrective measures
11
Oujda shore
MedZ Sourcing, your trusted partner for business space in Morocco
The network relies on it’s :
-seamless connectivity regardless of the location (telecom, road, air, train)-proximity to airports -Proximity to universities and large human resource pools-Secured infrastructure
To allow your company to benefit from untapped potential in different regions of the country at varying cost levels while staying on the same time zone.12
A A comprehensivecomprehensive offeroffer of endof end--user servicesuser servicesuser servicesuser services
13
A comprehensivetechnology parksconcept
Infrastructure Closed ParK TelecomsOffice space Parking Other
Business
services
One stop
shop
Office fit-out support
Recrutement support
Business center Other
General
services Catering TransportationKindergarten Hotels banks
Facility
services
Facility
management
Preventive &
corrective
Maintenance
Security &
safety
UtilitiesCleaning, gardening
14
SECURITY AND SAFETY
24/7 security team on site (fixed and patrolling agents)Badge-based access and automated tracking
Infrastructures
trackingState of art video surveillance and motion detectionCentrally-managed alarm systemFire prevention and smoke detection
- Guaranteed safety of your people, premises and data- Compliance with your clients’ requirements in terms of physical and data segregation- No additional cost to your business since these are shared with other tenants
15
A FLEXIBLE OFFICE REAL ESTATE
� Ready for output buildings� Pre-wired office space (IT room, telecom, electricity, lighting,
sanitary, Airco, etc)� Cables run through the ceiling for easy and quick
customization of office layout
Infrastructures
customization of office layout� Generator backed up electricity� Multiple lifts and emergency stairs� Motion detectors� Fire detectors� Optimized and responsible usage of energy
• Reduced implementation lead times• By default, compliance to security and safety requirements • 100% generator backed up power supply to insure flawless access to electricity • CAPEX turned into OPEX (generators and UPS)• Eased ramp up16
STATE OF THE ART TELECOM INFRASTRUCTURE
At start: 144 optic fiber sub wires go through the park with possibility of easy upgrade
Two drop off points represented by the green dots show where the private network terminates to join the national and international network
Double connection: each building is connected to
Telecoms
Double connection: each building is connected to the drop off points from two separate ends
Double Interconnection: each drop off point is connected with national and international network via two separate channels
• Access to latest telecom technologies without CAPEX investments (i.e. VOIP) • Low telecom costs contribute to your business’s competitiveness and your ability to close more business• Redundancy provide a built-in backup solution to secure continuity of service 17
AROUND THE CLOCK FACILITY MANAGEMENT
• 24/7 Maintenance services for the premises and equipment to insure reliability
• A 360° Computer Managed Maintenance System
• Preventive and corrective maintenance
FacilityManagement
• Great opportunity to focus on your core business and let us manage your facility and utilities• Onsite access to technical assistance in case of issues or caused outage
• Preventive and corrective maintenance• Central Helpdesk for incoming queries• Online access to client account and information
18
A VARIETY OF CATERING SERVICES
• No need to dedicate production office space to catering or coffee breaks• Low price makes the service accessible to you employees• Enough capacity to cover your actual and future needs• Variety in menus and concepts to allow
Catering
• Variety in menus and concepts to allow employees to try different things different days• On premise VIP catering for your senior management or client visits saves time and provides convenience
� Internationally branded Food courts� Large company canteen � VIP restaurant
19
WELCOME AND SUPPORT DESK TO INVESTORS
A number of administrative desks setup onsite to provide direct and fast support to investors and exisitng tenants
- Government representatives
One-stop-shop
- Government representatives- Regional Investment Center- Social Security- Government Training and Professional Education
(OFPPT)- Recruitment support and training subsidies through
ANAPEC
• Keywords: • -Speed• -Proximity• -Accuracy
20
Kindergarten
Business center
ParkingDedicated parking areas24/7 security and Surveillancesécurisées par un contrôle d’accès
-At the heart of the park
-Meeting rooms-Conférence rooms-Reception & Catering areas
Services
Kindergarten
Transportation
Banks
Shops
-Public transportation (Buss, Train, Tram)-Branded transportation fit to your needs
-Majors Banks represented-Proximity and enriched services
-Kiosks, super market, cafés …
-At the heart of the park-Sufficient capacity-Extended working hours
Sport & Leisure
-Provides a work-life-balance type of environment-enhances employee retention and overall satisfaction21
Already on-board
OUJDA SHORE
22