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Location Based Marketing & Behavioral Marketing
Automation
2 Batch & Blast Registrations & Invites
3 Behavior-driven, Rules-Based Automated Marketing
Manual
Automated
Response Rates / Engagement
Mark
eti
ng
So
ph
isti
cati
on
Behavior-based
Messages
(Multi-Track)
Time-based Messages
(Drip, Simple Nurture)
Targeted Mailings based on Segmentation
Mass Mailing to a broad database (E-blasts, Batch & Blast)
Broadcast to Behavior Bto1
Individual
Messages
Behavioral
Triggered Email
Profile Data
Relational Data
Behavioral
Data
Email Email
ESP BMA
Where are you Relevant?
Web
Forms Social
Related
Data
Bto1 CRM Data
Product Data
Customer Service Shopping Cart
Data
Automated, Individualized Communications
Website
Behavior
Behavior Individual Timing
Demographics
Event Data
25M
850M 250+M
Not a fad…but a way of life…
100M
Q4 2010
Smartphone Sales Pass PC Sales
100+ Million Tablets Expected to Sell in
2012
25 billion downloaded by 2015
Juniper Research
Mobile Apps are Exploding
Mobile & Social are Converging
Foursquare Adding 1 Million Users a
Month
Now 20MM
Over 3 million check-ins per day
500,000 using the Merchant Platform
also has
350MM
Mobile users
We call this “mocial”
mobile + social + local + email
Mocial
Social
Mobile Local
Tracking Social Leads: Facebook
Dedicated Form per Adword
Social Sharing
Demo
Going Mobile / Screensize-apalooza
Where is Your Email Being Read?
Old mouse New mouse
The New Design Challenge
Know Your Audience
Source: Unica Corporation/Pivotal Veracity
Mobile
64% higher
CTR
Regular
A/B test sent
to frequent
mobile
openers
Measureable
Contests!
Location-Based
Offers
Put some Punch in your Trade Show Metrics!
Event Data Collection via iPad
QR Codes to Email Opt-in
• Printed collateral
• Tradeshow booth
• Signage
• TV
Loyalty
Check-in Marketing Opportunities
Local Offers Sweepstakes Twitter
Messaging
Email Marketing
Opt-Ins Increase Email Signups
Sweepstakes & Scavenger Hunts
Run sweepstakes and scavenger hunts based on when someone checks in
to a location with Foursquare or Facebook
Sweepstakes Sign-Up
Confirmation
Participants Check-In
Don’t be afraid to jump in
