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Featured Brand CHOPIN JAVAT H E I T S T Y L EExclusive Interview RAYI PUTRA
issueno.
27F E B R U A R Y
2 0 1 4
L I V E S I M P L Y
B o y i s h C h a r m
E D t O R ’ s
One time, I woke up late, took a shower in
a blink of an eye, and found there’s nothing
to wear. I needed something comfortable, ef-
fortless, yet well dressed. I went down and
knocked at my parent’s door, looked my
mom’s side of closet. All those flowery preBy
things, made me sick. Instead, there’s anoth-
er corner of black monochrome colors and
a stack of oversized tees that fascinated me.
Yup, it was my dad’s part of clothes. Eventu-
ally, I took one of his white Cambodia tees
with a light fabric and a pair of his black
socks, then mixed it with my mid pencil skirt,
black boots, and a gold chain necklace of
mine. Oh god, his socks was heaven. The
thickness is perfect, they made my feet warm
and fit in, no tight-fitting at all.
From time to time, it happened to many of
Le erus. When there’s nothing to wear and we are
bored to death about all those pretty things
that hanged on the closet, we found our
boyf and dad’s more interesting. They hold
something else that much more than their
appearance, something worth more than the
oversized cuts and monochrome color. Com-
fortable and effortless, they bring us joy!
Cheers!
Dwimayu BudinastitiEditor in Chief
tti
C O N T E N T S
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E d i t o r ’s L e t t e r
C o n t e n t s
C o v e r S t o r y -
M e e t t h e I c o n ~ R AY I P U T R A
C u r r e n t Tr e n d
M i x & M a t c h
L o o k b o o k
F e a t u r e d B r a n d - C h o p i n J a v a
C O N T E N T S
Te a m FOLLOW US ON
Twitter : @LocalBrandID
Facebook : LocalBrand.co.id
Instagram : LocalBrandID
CONTACT US
Blackberry PIN 2678783D
SMS/WA +62 858 3015 3333
LINE LocalBrandID
www.localbrand.co.id
Cover Story.
PAGES6
ARTICLECover Story
MAGAZINEFebruary 2014
IN STYLE
Rayi Putra
PHOTOGRAPHER
Putra Agung Mahendra
STYLIST
Dwimayu Budinastiti
LOCATION
Local’s Studio
Jl. Haji Salim II No. 54
12140 - Jakarta Selatan
EDITOR IN CHIEF
Dwimayu Budinastiti
GRAPHIC DESIGNER
Krishna Pradana
Ridwan Hadinata
CREW
Karina Damayanti
Putra Agung Mahendra
Dimas Nalendra
Bhuana Paksi
Karina Rucci
is published by
PT. Local Intech Solution
Jl. Haji Salim II No. 54
RT 001 / RW 015
Kel. Gandaria Utara
Kec. Kebayoran Baru,
Jakarta Selatan - 12140
Phone. (021) 3025 3333
Connects ta lents & c l ients in creat ive industr ies area
Join us and send your por t fo l io to
info@local talent.co. id
PAGES6
ARTICLEMeet the Icon
MAGAZINEFebruary 2014
Misty T-Shirt BLACK ROOSTER IDR 105,000
Bombay Runner Shirt ARAFURA IDR 295,000
Raj Blue Cardigan ARAFURA IDR 265,000
PAGES7
ARTICLEMeet the Icon
MAGAZINEFebruary 2014
Meet THE icon
r a y iRayi with an Y? That’s the first question that popped up in my mind when I saved his contact on my mobile phone. And he answered, yes, 4 letters! with Y and I. It sounds a bit odd for me to hear a name of Rayi, and odder when he spelled it out. Another letters that means a lot to him is A and N, which completed by his R, RAN, the band that he found 7 years ago. When I looked at RAN’s posters, that bald-headed figure always become the highlight, seems like it is the icon of RAN. We invited him to meet up in a flash and talk about his current activities and high-school-sweetheart marriage life. He came to our office in denim hoodie, fascinating white watch, and sneakers, and greeted us with his gentle voice.
PHOTOGRAPH BY Putra Agung Mahendra
STYLING & INTERVIEWED BY Dwimayu Budinastiti
PAGES12
ARTICLETeam Interview
MAGAZINE2nd Anniversary Edition
Kano Knit Sweater ASK IDR 645,000 / Aloha Printed
Trouser ARGYLE&OXFORD IDR 310,250 /
Rainbow Jam Shirt His Daughter IDR 225,000
New York Sweater State WEARMUSTACHE IDR
299,000
Chino Short Stripe KOTONE IDR 145,000
“ I do what I love, peopleappreciate it, and
earning money through my creation. What can be
compared to it? “
PAGES9
ARTICLEMeet the Icon
MAGAZINEFebruary 2014
HI RAYI, WHAT ARE YOU CURRENTLY UP TO?I’ve been busy promoting RAN’s latest album.
IS THERE ANY OTHER THINGS THAT YOU FIND ENTICING BESIDES MUSIC?No, I’m currently living my dream. I do what I
Iove, people appreciate it, and I’m earning money
through my creation. What can be compared to it?
No other thing that attracts me as strong as music.
WHAT’S YOUR PART IN RAN?I There’s no prominent figure in RAN. We do it to-
gether for all, all for one. RAN reflects each of us,
33.3% me, 33,3% Asta, and Nino the rest. I take vo-
cal, music, and create the lyric, so do Nino and Asta.
WHAT TYPE OF MUSIC THAT INSPIRE YOU PER-SONALLY?
RnB and hip hop! But my first jump into music was
the Indonesian Youth Orchestra while I was in sec-
ond grade of elementary school.
YOU SEEMS TO HAVE COLLABORATED WITH MANY ARTISTS. COULD YOU SHARE WITH US ABOUT THE COLLABORATOR, AS L’ALPHAALPHA, BAYU RISA, MATTHEW SAYERZ, ADE HABIBIE. WAS THERE ANY CERTAIN CONCEPT?The concept is the diversity itself. I like to explore
distinctive of genres and learn a lot from them.
When they asked me to collaborate, I nodded with-
out a doubt. Even Ridho Roma once asked me to
contribute in his tune, but unfortunately there’s an
obstacle back then. But I would love to if there’s an-
other chance.
> > >
Cropped Silver Blouse NOSLAB IDR
255,000 / The Found One Skirt VANISHING
AND VOUND IDR 289,000 / Sleeve-
less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING
AND VOUND
Blue Sweat Shirt WORTHED IDR 349,000
Navi Pants BRANDENIM IDR 250,000
PAGES10
ARTICLEMeet the Icon
MAGAZINEFebruary 2014
WHO’S NEXT? WHO WOULD YOU LIKE TO ASK FOR COLLABORATING?Dewi Sandra! She’s a versatile female singer. She
sings in many different genres but still impressive.
WHAT DO YOU THINK ABOUT MUSIC IN THE LOCAL SCENE? ANY FAVORITE?Nowadays, society have much more interest in mu-
sic. Many new artists pop up, and they have faith in
local music. My favorites are Glenn Fredly, Tulus,
Agnes Monica, and Andien.
DO YOU PLAY ANY INSTRUMENT?I declare myself as a drummer who trapped as a
singer hahhaaha.
IS IT IMPORTANT TO LEARN HOW TO PLAY INSTRUMENT? HOW WILL YOUR FUTURE KIDS PLAY?No, I wouldn’t determine whether my future kids
will play or not. It depends on their own interest
later.
WHAT’S YOUR DAILY OUTFIT ESSENTIALS?Simple and comfortable. I choose my daily outfit de-
pend on my mood and today’s weather.
WHAT’S YOUR ESSENTIAL THING IN ATTIRE?Shoes! I’m a sneakers addict. I have almost 150
pairs, which most of them are basketball shoes.
Since I moved in to an apartment, I needed to refine
my collection into 30 pairs. One of that tragic mo-
ment in a life time.
WHICH ONE IS THE MOST VALUABLE ONE?Nike Pharrel Williams edition. There are only 700
pairs worldwide. I bought it online, shipped from US
and when Pharrel came to Indonesia, I finally got his
Stretch Mini Skirt Electric Blue SIN IDR 113,400
Sinatra Blazer V BY SILVY IDR 599,000
Lego Dress ASK IDR 485,000Blazer Top CAPITAL CITIZEN IDR 569,000
Don’t Grow Tee JOHNNY ZEBRA IDR 135,000
It’s your duty to make your clothes look cool.
Beebo Afrika Shirt SHY SHY KAT IDR 179,000
Varsity Black State WEARMUSTACHE IDR 349,000
Bianca Jeans CAPITAL CITIZEN IDR 249,000
PAGES11
ARTICLEMeet the Icon
MAGAZINEFebruary 2014
signature on that shoes.
WHAT MAKES IT DIFFERENT, WHILE YOU ARE ON STAGE/OFF STAGE?No. I’m just being myself. We don’t have any stylist
until now.
WHAT DO YOU THINK OF A MAN WITH JEW-ELRY?It’s not something strange. As long as they’re com-
fortable with it and wear it confidently.
DO YOU WEAR ONE? Yes. A hat and wedding ring.
WHAT IS YOUR TYPE OF A GIRL? DO YOU FIND A GIRL WITH BOYISH LOOK ATTRACTIVE? I find a girl who loves to try on any style more ap-
pealing, thus, me as the connoisseurs wouldn’t get
bored. It’s your duty to make your clothes look cool.
HAS YOUR WIFE EVER BORROW YOUR CLOTHES? VICE VERSA?She often borrows my sport jackets. In the other side,
I would never do the same. It’s the matter of size.
But actually, I bought women’s top once. I was going
to perform underdressed. I tried on the layered top
by xsml and found it fit in perfectly on me, instead I
wear it to perform.
WHAT IS THE MOST LOVELY THING THAT YOU HAVE EVER DONE TO YOUR WIFE?
A song called D’inspiration. D stands for my wife,
Dilla.
HOW DID YOUR WEDDING FEEL LIKE?Like what my dream is all about, wore sneakers and
she wore a dress by our favorite local brand, xsml,
accustomed by Biyan himself. And accompanied by
the Jurassic Park soundtrack along the aisle.
Blazer Top CAPITAL CITIZEN IDR 569,000
Don’t Grow Tee JOHNNY ZEBRA IDR 135,000
It’s your duty to make your clothes look cool.
Trend
STYLIST Dwimayu Budinastiti
PHOTOGRAPHER Dimas Nalendra
90
’s
60
’s
80’s
90’s50’s
20
00
’s
70
’s
Canvas and leather, are known as main fabrics for casual or formal occasion.
Strong character that they possessed, make them last from time to time. We
found them mostly on the hardwear goods, such as bags and shoes. Many
used to think should I use canvas or leather instead? But since people locally in
Indonesia has implemented them on their daily clothes, we’re no longer make
a choice between them. Nowadays we can have them both. Actually nope, we
must have them both! In any form and any style.
Current
All Wardrobes by LocalBrand.co.id
PAGES13
ARTICLECurrent Trend
MAGAZINEFebruary 2014
Leather Matter
Patrice PinkPOZA IDR 233,100
Black Bag PINXIDR 275,000
Sandal 3 Straps GoldenTXTURE IDR 235,000
Vallerie Black MediumZAPPIERIDR 175,000
Varsity Black State WEARMUSTACHEIDR 349,000
PAGES14
ARTICLECurrent Trend
MAGAZINEFebruary 2014
Casual In Canvas
New York ClutchTORISARUIDR 225,000
Zebra BagOWNMELAIRIDR 180,000
Neon Clutch PinkESTOITEIDR 265,300
LemonadeOWNMELAIRIDR 105,000
Grey Ipad caseIT’S ORCAIDR 130,000
Alex Black Slip On ShoesATISHIDR 299,000
Bag Medium Navy GarutanKAROONG INDOIDR 160,000
Olivia Lazuardy and Gamal Tapiheru, two of social media celebrities. Olivia is well known as a
blogger by her pretty looks in mid skirt and fascinating shiny necklace. In the other side, Gamal first
renowned as a youtuber which has covered many famous tunes with his sister. Lately, his personal style
becomes influence of many youngster. Through his instagram, he snaps his daily outfit, clean and neat
style. Flip the magazine, and you will find out how they mix things and get a flash look.
Mix&
Match
SHO
ES
SHIRT
HA
TBAG
JEWELLERY
DRESS
PAN
TS
INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra
Silver Laser Cut ShortsARGYLE & OXFORDIDR 357,500
Highlander Geometric ShoesLIZZY MARIDR 357,500
PAGES16
ARTICLEMix & Match
MAGAZINEFebruary 2014
OLIVIA LAZUARDY
Mix & Match by
WHAT MAKES YOU UNCOMFORTABLE?Being underdressed. Because I’ll lose my confidence
straight away and it really puts me in an awkward posi-
tion.
WHAT SCENT DO YOU WEAR?I love everything sweet and fruity. My current favorite
is Prada - Candy.
WHERE IS YOUR FAVORITE PLACE TO EAT IN JAKARTA AND WHY?Not a picky person for food. But if I had to mention
one, then it is PIK. Because they have a lot of good
food from Indonesian, Korean, Western, Hawaiian to
Japanese.
HOW DID YOU START BLOGGING?I think there are a lot of fashion bloggers in Indonesia
but there are a few fashion inspirator. What I wanted
to do in the first place is to be a blogger who is not only
sharing my personal style but also inspire them.
WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE?Midi skirts. I can’t live without them. I’m a skirt per-
son.
LAST THING YOU BOUGHT ON THE INTERNET?Cosmetics.
THE PERK OF BEING A WOMAN IN DRESSING UP?We have a lot more choices than men. We have varie-
ties of skirts, pants, tops, and dresses. While men only
have T- shirts and shirts. And also, we can wear pants
but men can’t wear skirts.
INSTAGRAM : @OLIVIALAZUARDY
Oversized KimonoDAY & NIGHTIDR 449,000
Flanel Black Grey ShirtGREY AREAIDR 195,000
1.
2.
3.
4.
2
3
4
1
Camera DarkbrownTAYLOR FINE GOODSIDR 150,000
Pants GreenKOTONEIDR 175,000
Oxford Black ShoesBRANDENIMIDR 350,000
PAGES17
ARTICLEMix & Match
MAGAZINEFebruary 2014
GAMALIEL TAPIHERU
Mix & Match by
WHEN DID YOU START YOUTUBE-ING?It was 2008, my home is far from town. No much
things to do besides browsing with my laptop.
WHAT’S YOUR FAVORITE OF LOCAL BRAND?Nikicio.
WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE?Hat! Many different kind of hat.
WHAT’S YOUR DESIRING CAMERA?Sony RX 1000. I little bit pricy, but the result is much
worth.
WHAT’S THE FIRST SONG THAT YOU COV-ERED?Actually, I sang solo in youtube, but there’s no hype.
When I started duet with my sister, Audrey. People start
to appreciate more and it was Mad by Ne-yo.
WHAT’S BECOME YOUR HIGHLIGHT SO FAR?My video, Mirror - Justin Timberlake (cover), became
a bumper of Best Pop Solo nomination in 56th Gram-
my Awards. Such a reward!
INSTAGRAM : @GAMAL1990
Black Grey T-ShirtBLACK ROOSTERIDR 105.000
Sarkani Albastru ShirtCHOPIN JAVAIDR 320,000
Brown Sugar ParkaORIGINAL QUZZYIDR 375,000
1.
2.
3.
4.
5.
6.
2
3
4
1
3
2
5
4
6
1
O U T E R
MODEL Olivia Lazuardy PHOTOGRAPH BY Putra Agung Mahendra
STYLING & MAKEUP Aldis Setiadi
c l o s u r e
Dommy Leather Blouse MIROIR IDR 195,000 /
P-TXP-GREY pants PINX IDR 165,000
Disorder Shirt ORIGINAL QUZZY IDR 245,000 /
Ocean Waves Sleepwear Top NIKICIO IDR 419,300 /
Flanel Black Grey Shirt GREY AREA IDR 195,000 /
Mabel Shoes NIKOO IDR 154,000
Beach Bralet White IMPROMPTU IDR 188,000 /
Flanel Blue Red White GREY AREA IDR 195,000 /
Swing Skirt Black SABS IDR 185,000 / Ceska Silver
Shoes PROUDLY SHOES IDR 289,000
Luna Vest NIKOO IDR 425,000 / Pants Wafer Black SOLO
IDR 380,000 /
BYI 38 Outerwear BYCATCH IDR 475,000
Oh God Sweater IT’S ORCA IDR 200,000 / Playback
Shirt GREY AREA IDR 175,000 / Pants Short Polyester
Black SOLO IDR 349,000 / Highlander Stripes LIZZY
MAR IDR 403,750
Zoe Shirt SHY SHY KAT IDR 229,000 / Parka by
Original Quzzy ORIGINAL QUZZY IDR 375,000
P-TXP-GREY pants PINX IDR 165,000 / Ceska
Silver Shoes PROUDLY SHOES IDR 289,000
Dommy Leather Blouse MIROIR IDR 195,000 /
P-TXP-GREY pants PINX IDR 165,000
PAGES26
ARTICLEFeatured Brand
MAGAZINEFebruary 2014
F O U N D E R
Bramega Sanditama Yuwono,
Febryan Reza Yusuf,
Rizky Alamsyah, Agung Zahmi
B R A N D
Chopin Java
1
F E A T U R E DB R A N D
WHAT’S THE STORY BEHIND THE NAME?“Chopin” itself come from the name
of French composer Fréderick Cho-
pin, while the word “Java” represents
where the brand was first established:
The Java island of Indonesia. The
name “Chopin Java” shows the iden-
tity of the brand, which offers the fu-
sion of Indonesian traditional culture
and Western/Modern trends.
WHAT IS SO SPECIAL ABOUT DESIGNING MENSWEAR?We can express our creativity, our pas-
sion and ourselves. Just like making
music.
HOW DID YOU GET CONNECT-ED WITH EACH OTHER?Communicate, talk, whisper, chat,
brainstorm, have fun, chill out, and
swagging around hahaha
WHERE DO YOU THINK YOUR MAIN INFLUENCES COME FROM?Music. The name Chopin Java itself
was inspired from the song “Chopin
Larung” by Guruh Soekarno Po-
etra and Chrisye’s well-known group
called Guruh Gipsy. The concept of
their music is mixing modern instru-
ments with traditonal Javanese and
Balinese music styles; it is now consid-
ered as a landmark album. In 2007,
Rolling Stone Indonesia voted it as
the second best Indonesian album of
all time.
“That’s why we thought, why don’t
we apply that concept into the Indo-
nesian Fashion Industry”
WHAT WAS THE MOST EXCIT-ING MOMENT FOR CHOPIN JAVA LAST YEAR?We were able to participate in “INA-
CRAFT 2013, The 15th Jakarta In-
ternational Handicraft Trade Fair”,
and nominated as the 5th posiCon for
The Most Innovative Men’s Wear by
UNESCO, in INACRAFT AWARD.
We produced the official T- shirt of
“Indonesia National Drift Champi-
onship 2013 series”and “Ngabubu
Drift 2013”.
IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE?Thom Yorke or Kanye West, maybe.
> > >
PAGES27
ARTICLEFeatured Brand
MAGAZINEFebruary 2014
HAVE YOU ENDORSED PUBLIC FIGURE YET?Yes, musicians: Mikha angelo, The
Overtunes, Yacko, and Duo RI. Also
in motorsport scene: Rifat Sungkar,
Dri\inc Indonesia, Muhammad Fen-
no, GT-radial, Achilles Radial, IMI (
Ikatan Motor Indonesia),
WHY DID YOU CHOOSE THEM?They’re famous and wearing our
products, increasing brand aware-
ness.
IS THERE ANY CERTAIN CON-CEPT IN CHOPINJAVA?As an Indonesian brand, we have
a vision of introducing Indonesian
cultural heritage in our own way,
where Indonesian youth can use ag-
ributes today with a touch of their
own culture. We want to prove that
Indonesian heritage can be fused to
the trend in today’s youth.
Not only we take part in Retail
fashion industry, we also produce
products for Music, and Motorsport
events.
WHAT BATIK MOTIVE DO YOU USE FOR EACH COLLECTMON? WHAT’S THE IDEA BEHIND IT?Actually because our brand name is Chopin-
Java, it doesn’t mean that all of our collection
use or combine batik. We also use other several
Indonesian traditional fabrics, such as Tenun,
Ikat, songket, etc.
The idea is to enable Indonesian youth to use
today agributes with a touch of their own cul-
ture in day to day activity, and not only on “Fri-
day” which is considered as the batik day of
the week.
TALKING ABOUT WHAT’S SO CALLED “POCKET TEE” OF CHOPIN JAVA, CAN YOU EXPLAIN TO US A BIT?Well, maybe most of our T-shirt collection
is Pocket tee. Each pocket has its origin and
pagern from all different places in Indonesia.
We even gave the name of the product based
on the area of origin were the Ethnic Pattern
or fabric came from.
WHAT’S YOUR FAVORITE PIECE FROM CHOPIN JAVA? Chopin Java always tries to produce the best
quality product, inspired by nationalism. The
attention to detail that we try to give and always
try to provide the best for you with the right
harmony.
Every product that we produce always has a
cultural heritage background, like, our top
seller Denim shirt, “Arya Albastru” which has
been reproduced often, due to the high de-
mand.
A long Sleeve Denim Shirt combines
with Central Java’s Batik Truntum:
The Truntum motive was depicted
from jasmine flower.
The batik design was created by Kan-
jeng Ratu Kencana, the Queen of
Sunan Pakubuwono III. This motive
refers as love revitalizing. She created
this motive as a symbol of uncondi-
tional, everlasting love that continues
to grow (tumaruntum). This sold out
very fast, we think we’re going to pro-
duce “Arya Albastru II” really soon.
Sorry for too much history and myth
hehehe.
“We love Our Culture and History.
“ THE IDEA IS TO ENABLE
INDONESIAN YOUTH TO USE
TODAY’S ATTRIBUTES WITH A
TOUCH OF THEIR OWN CULTURE IN
THEIR DAY TO DAY ACTIVITY “
CHOPIN JAVA
> > >>
> >
PAGES28
ARTICLEFeatured Brand
MAGAZINEFebruary 2014
WHAT KIND OF MUSIC DO YOU FIND REALLY INSPIRING YOU WHILE DESIGNING?We’re a fan of music; mostly we lis-
ten to The Beach Boys, Radiohead,
Kanye West, DJ Shadows, Miles da-
vis, Massive Agack, Pink Floyd, The
Velvet Underground, The Clash,
The Cure, Iwan Fals, Guruh Gipsy,
etc.
WHERE’S THE BEST PLACE TO WEAR CHOPIN JAVA?Office, college, beach, mountain,
street, clubs, stage. Anywhere, de-
pends on your self confidence.
IS THERE ANY PLAN OF EXPANDING TO WOMEN’S WEAR? WHY?Hmm, we heard a lot about this quesCon. I
think we will. But still don’t know when..
PLANS FOR 2014...Participate in INACRAFT 2014. Produce the
official T-shirt for The biggest Drifting FesCval
in Indonesia “Slide Fest 2014”. And currently
we’re making our own fabrics, for the new col-
lection.
We will be more independent, Expanding
more, more brand awareness, more idea, more
inspiration, good health, and most importantly
having a lot of fun in doing what we do right
now.
> > >
INTERVIEW Dwimayu Budinastiti
http://localbrand.co.id/chopin
L I V E S I M P L Y