LOCAL GOVERNMENT NSW TOURISM CONFERENCE 2015 BUILDING COMMUNITY CAPITAL: SOCIAL, ECONOMIC AND CULTURAL2-4 MARCH 2015, MOUNT PANORAMA, BATHURST

LGNSW.ORG.AU

OFFICIAL PARTNER:CO-HOSTED BY:

PROGRAM

infrastructure and developing the local economy of an area and region. Special events can also help attract new audiences that help build, change and expand the local culture. This has inspired our overall program and, in particular, the three streams of the Conference. I hope you walk away from this Conference with fresh inspiration which you can apply to new and existing tourism initiatives.

The Conference would not be possible without the unwavering support of our Official Partner, Destination NSW, and all our other supporters and exhibitors, with special thanks going to the Conference co-host, Bathurst Regional Council.

Welcome to the 11th annual LGNSW Tourism Conference being held in Bathurst in its Bicentenary year. We have developed this Conference in consultation with key industry partners and Local Government to help our member councils expand their tourism services and grow their economies. Thus the theme this year is aptly titled: Building Community Capital: social, economic and cultural.

Tourism today is no longer measured merely by visitor numbers and bed nights; it can also generate a legacy for the host community, help in building

CR KEITH RHOADES AFSM PRESIDENT, LGNSW

In 2015, we aim to get through a program of over 150 special events that celebrate our built, natural and cultural heritage under the Bathurst200 campaign. The goal is to open up the minds of travellers and visitors to see the broad range of amazing experiences to be found here whether you stay for a weekend, a week or even longer. Log on to our bathurst200.com.au website and lock in a return visit here for our major festivals in May, July and October or one of the many events in between.

We hope delegates enjoy a wonderful experience here and look forward to welcoming you back sometime soon.

visitors to our great state can enjoy outstanding experiences that offer reasons to visit all year round.

As the home to one of our most iconic regional events, Mount Panorama is the perfect location, given the role major events play in growing the visitor economy. The Local Government NSW Tourism Conference will offer insights into how we can combine to leverage the tourism opportunities that events present to increase visitor expenditure and maintain NSW’s position as Australia’s most visited state.

I hope you enjoy your visit to majestic Mount Panorama and get the most out of this year’s Conference program.

On behalf of Bathurst Regional Council and the Bathurst community it is my pleasure to welcome delegates to the 2015 Local Government NSW Tourism Conference here in the beautiful Bathurst Region.

2015 is a very special year for our city as we celebrate our place in the nation’s history and 200 years since we were proclaimed as Australia’s first inland European settlement. Construction of a monument in the Bicentennial Macquarie River Peace Park is well underway and due for completion in time for the 200th anniversary celebrations on 7 May.

Welcome to Mount Panorama and Bathurst for the 2015 Local Government NSW Tourism Conference. Destination NSW continues its work in delivering the Visitor Economy Industry Action Plan to develop tourism to NSW and creating, securing and promoting Australia’s most compelling calendar of major events for Sydney and regional NSW.

Our role in acquiring new events and growing existing, major events for our regions is key in building community capital. A strong regional events calendar enhances the social, economic and cultural fabric of our regions and is instrumental in ensuring that

CR GARY RUSHMAYOR, BATHURST COUNCIL

SANDRA CHIPCHASECHIEF EXECUTIVE OFFICERDESTINATION NSW

Premier Sponsor Welcome

StateCover Mutual is delighted to join delegates in Bathurst for the LGNSW Tourism Conference. As a specialised workers compensation insurer for NSW Local Government, StateCover supports councils in relation to the safety and wellbeing of council employees.

WELCOME

PROGRAM

MONDAY 2 MARCH, MOUNT PANORAMA PIT COMPLEX

TUESDAY 3 MARCH, MOUNT PANORAMA PIT COMPLEX

CONFERENCE MC: SCOTT MCGREGOR

12pm – 3pm Exhibitors set up for Trade Exhibition

1pm – 5pm Registration opens Mount Panorama

Transfer bus from listed hotels

1.30pm – 5.30pm Optional AVIC Summit: Inspirational Visitor Servicing for Local Government 2015 and beyond

For all AVIC network and VIC tourism and operations staff and volunteers, this half-day session will deal directly with the operational challenges of your VIC – facilitated by John Larkin, CEO, Aurora Research.

Case Study presenters will focus on their differing management, funding and operational models and how this works in their region, as follows:

• Parramatta – Justine Dowd, Manager Cultural Heritage Programs & Visitor Information, focusing on engagement and experience, hosts and guides.

• Southern Highlands – Steve Rosa, Group Manager, Events and Tourism, Destination Southern Highlands, focusing on development and expansion of a destination hub, through events, VFR targeting, membership, and product development.

• Griffith – Greg Lawrence, Manager Tourism and Economic Development, Griffith City Council, focusing on developing unique annual events, regional visitation and experience promotion.

• Dubbo – Jacki Parish, City Information Services Supervisor, Dubbo City Council, focusing on brand development, destination recognition and the impact on length of stay.

3.30pm – 3.55pm Afternoon tea

5.30pm AVIC attendees to enjoy short guided tour of Precinct Pit (pre-registered tickets only)

Mark Rayner, Circuit Manager Mount Panorama Pit Complex

6pm – 8pm Opening Ceremony and Welcome Reception

National Motor Racing Museum

Welcome to Country

Welcome from the Minister for Local Government, the Hon Paul Toole MP

Delegate registration will be available at this event.

8.15am Trade exhibition opens

8.50am – 9am MC Introduction and Housekeeping Scott McGregor, Director Railway Adventures and Ruwenzori Retreat Mudgee

9am – 9.15am Welcome to Bathurst Cr Gary Rush, Mayor Bathurst Regional Council

9.15am – 9.30am Welcome and Opening of Conference Cr Keith Rhoades AFSM, LGNSW President

9.30am – 10am Keynote address Sandra Chipchase, Chief Executive Officer, Destination NSW

10am – 10.30am Building Community Capital Di Henry OAM, President Maxxam Events Pty Ltd

10.30am – 10.50am Morning Tea sponsored by HearTAG

10.50am – 11.05am Local Government Land Use Decision Making for Events in NSW

Garry O’Dell, Doctoral Candidate Newcastle Business School Faculty of Business and Law University of Newcastle

11.05am – 11.35am Small Places, Big Ideas Professor Tara Brabazon Professor of Education / Head – School of Teacher Education Charles Sturt University

Building Community Capital: Social, Economic and Cultural

WEDNESDAY 4 MARCH, MOUNT PANORAMA PIT COMPLEX

11.35am – 12.05pm Accessible Events Paul Nunnari, Manager Event Access and Inclusion Department of Premier and Cabinet

12.05pm – 1.05pm The Trust Economy – the good, the bad and the ugly!!

This panel will explore the merits, challenges and pitfalls of some online offerings (including Airbnb, short-term holiday rentals, private land camping and Local Government caravan parks) to look at the broader issues of compliance and regulation versus individual choice consumerism.

Facilitated by MC Scott McGregor

Panellists include:

Lyndel Gray, CEO, CCIA

Richard Munro, Chief Executive Officer, AAOA

James Woodford, Owner, Private Land Camping

Malcolm Auld, Digital Marketer

1.05pm – 2pm Lunch sponsored by CCIA. Precinct Pit Tour

2.30pm – 4.30pm Site Venue tours: Bathurst Treasures

Site Visit 1: Bicentenary Walking Tour

The walk will visit some of the new heritage attractions in Bathurst’s popular riverbank precinct, developed as part of the community’s 200th birthday. Maximum Number 56.

Facilitated by Dr Robin McLachlan Local historian

Site Visit 2: History Mystery Bus Tour

Part of the Autumn Colours Program: join the mystery tour to who knows where and discover bits of Bathurst’s stories and past...and join the dots. Maximum number 56.

Facilitated by Chris Stewart Local historian, Vice President Family History Group, Committee Member Bathurst and District Historical Society, Member Autumn Colours Heritage Working Party

Site Visit 3: Art Trail Walking Tour

Art is all around you if you know where to look. Enjoy a stroll around Bathurst’s original town square unveiling a plethora of artwork and visit Bathurst Regional Art Gallery, which houses a magnificent collection and some eye-catching public art. Maximum number 56.

Facilitated by Pauline Barker Town Square Committee

Site Visit 4: The Heritage Pass to Historic Homes Bus Tour

Bathurst’s Historic Homes Pass unites three unique and distinct house museums - Miss Trails House & Garden, Abercrombie House and Ben Chifley’s home - all managed in different ways by the National Trust, Bathurst Regional Council and privately. Maximum number 56.

Facilitated by Trish Hays Visitor Information Centre Manager Bathurst Regional Council

4.30pm – 5pm City transfer bus back to accommodation

5.15pm – 5.45pm Precinct Pit Tour – pre-registered tickets only

6.30pm – 7pm Dinner: Transfers from accommodation to Australian Fossil and Mineral Museum

7pm – 8pm Pre-dinner drinks and canapés

Bathurst 200 Birthday Bash Dinner: Bathurst celebrates 200 years at the Carrington Function Centre and Theatre, 99 Keppel Street, Bathurst

8pm – 11pm Transfers

8.15am Trade exhibition opens

9am – 10.30am ‘State Your Case!’ Panel

A competition to find a great resolution from three industry experts who give their answers to the listed council challenges. Voted on by the audience, with a single prize of $3000 to the successful pitching council and a great opportunity to learn from the Conference. Not to be missed.

Facilitated by Carl Parrilla, Senior Account Manager, Jardine Lloyd Thompson, (JLT)

9.10 am – 9.30am Case Study 1

Dogman and Rabbit Girl visit Forbes Central NSW

Richard Morgan, Director Tourism, Community and Cultural Development Forbes Shire Council

9.35am – 9.55am Case Study 2

Business and Community Buy-in

Greg Lawrence, Manager Tourism and Economic Development Griffith City Council

TUESDAY 3 MARCH, MOUNT PANORAMA PIT COMPLEX

WEDNESDAY 4 MARCH, MOUNT PANORAMA PIT COMPLEX

This program is correct at the time of printing; speakers and program details may have changed due to unforeseen circumstances.

10am – 10.20am Case Study 3

Developing the St Ives Precinct Future into a Viable Tourism Destination

Janice Bevan, Director Community Ku-ring-gai Council

10.25am – 10.30am Winners Presentation

10.30am – 11am Morning Tea sponsored by HearTAG

11am – 12pm Concurrent Topic Stream 1:Educational and Cultural Tourism

This stream will look at building up the social infrastructure of the destination, visiting friends and relatives, packaging for educational groups, regional infrastructure and referencing your Destination Management Plan.

Facilitated by Victoria Erskine Media and Public Relations Officer Bathurst Regional Council

The VFR Host: Tapping the Potential of the Visitor Economy’s Unrecognised Weapon!

This discussion will highlight new research that shows how much more local residents and institutions can be leveraged to support the tourism market.

Bronwyn White, Principal MyTravelResearch.com

Fresh Eyes: Collaboration between Central NSW Tourism, Centroc and CSU students for Tourism

In 2014, final-year marketing students went to work for Central NSW Tourism and Centroc to leverage the ‘Unearth’ campaign with an investigation into night-sky tourism for the central west. The findings include clever collaborations, opportunities in search, social media and technology.

Andrew Mashman, Adjunct Professor School of Marketing and Management Charles Sturt University

Adding Value! Economic Impact from Culture and Tourism

Michael Huxley, General Manager Museums & Galleries NSW

12pm – 12.15pm Topic 1 – Open question and answer session

11am – 12pm Concurrent Topic Stream 2: Sports Tourism

Ready, Set, Go! This stream will look at the impacts of attracting sports tourism beyond a sporting event.

Facilitated by Megan Dixon Principal Consultant Seed Business Solutions

Unlocking the doors to the sporting codes and developing a ‘sporting audit’

Greg Lawrence Manager Tourism and Economic Development Griffith City Council

Evaluation of The International Children’s Games (ICG) and the benefits to council

John Ferguson, Manager Community Planning Lake Macquarie City Council

Riding the Sports Events Wave: Developing Sports Tourism Events in the Tweed – a Marriage of Events and Natural Assets

Barbara Allen, Major Events and Film Officer Tweed Shire Council

12pm – 12.15pm Topic 2 – Open question and answer session

11am – 12pm Concurrent Topic Stream 3:Precinct Development and its Relevance for Regional Areas (referencing your DMP)

Facilitated by Scott McGregor

Precinct Development around the Goods Line Moira Hay, Director Events & Visitor Experience Sydney Harbour Foreshore Authority

Development of an Urban Centres Program Duncan Gilchrist Economic Development Officer Marrickville Council

Creating Focus – a case study of Keppel Street, Bathurst

Richard Perram OAM, Director Bathurst Regional Art Gallery

12pm – 12.15pm Topic 3 – Open question and answer session

12.15pm – 1pm Closing keynote – The Digital Marketing Dividend

How to get real value from your digital marketing investment.

Malcolm Auld, author, business owner, direct and digital marketer, keynote speaker and travel agent

1pm – 1.30pm Lunch sponsored by Australian Senior Publications – and a final lap of the track!

SPONSORS LGNSW would like to thank the sponsors of the Tourism Conference 2015, whose support makes it possible to produce a comprehensive and informative program.

Official Partner:

Destination NSW

Destination NSW is a Public Service Executive agency with responsibility for devising and implementing strategies to grow the New South Wales Visitor Economy. Our particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. See www.destinationnsw.com.au for further details.

Premier Sponsor:

StateCover

StateCover has been making a difference to NSW councils’ workplace risk for over a decade; delivering superior workers compensation claims management and WHS services. StateCover has built a well-earned reputation for providing tailored RTW and injury prevention solutions, but at lower premiums to our competitors. Experience the StateCover difference today!

Distinguished Sponsors:

Australian Senior: Trade Booth 7

There is no stopping readers of The Senior when it comes to domestic travel. In fact, their love of travel is so strong, nine out of ten of its 1.35 million monthly readers will take a holiday in Australia this year. For more information regarding The Senior, have a chat to Mal Jenkins at our stand.

Caravan & Camping Industry Association of NSW: Trade Booth 2

The Caravan, Camping & Touring Industry & Manufactured Housing Industry Association of NSW (CCIA) is the State’s peak industry body representing the interests of holiday and residential parks, manufacturers and retailers of caravans, RVs, motorhomes and camping equipment, land lease communities and manufacturers of relocatable homes. We have a membership of over 700 businesses representing all aspects of the caravan and camping industry.

HearTAG: Trade Booth 6

At HearTAG we care about the visitor experience for a city or region. Tourism promotion is elevated with the use of a customised tourism promotion app for mobile devices. Quality Tourism Promotion should be interactive, economical, resource thrifty, risk aversive and mobile centric. The HearTAG app provides councils with excellent bang for their tourism promotion buck. Consider yourself invited to experience HearTAG for yourself. Experience the future of Tourism Promotion now!

SPONSORS

SPONSORS Trade Exhibitors:

NSW AVIC Network: Trade Booth 8

Accredited Visitor Information Centres are essential contributors to the local economy for every Local Government Area in NSW. Aurora Research, a regionally based Business Development/Market Research Company, manage the Destination NSW supported Accredited Visitor Information Centre Accreditation and Marketing Program for 170 accredited Visitor Centres throughout NSW.

Central NSW Tourism: Trade Booth 4

Central NSW Tourism work collaboratively to build the visitor economy in Central NSW. Our members include the councils of Blayney, Bathurst, Cabonne, Forbes, Orange, Parkes, Weddin and Wellington, Cowra Tourism Corporation and Mudgee Region Tourism. Packed with gastronomic delights, magnificent landscapes and a rich cultural heritage, Central NSW is custom-made for visitors looking for a genuine, high quality escape. Unexpected. Untouched. Yours to Unearth. www.visitcentralnsw.com.au

MyTravel Research.com: Trade Booth 9

Founded in 2011 by Bronwyn White and Carolyn Childs, MyTravelResearch.com is an innovative membership website tailor-made to enable the tourism industry to grow and prosper by building skills and making insight actionable. MyTravelResearch.com also conducts ‘crowdfunded’ research projects to fill key industry gaps and undertakes customised research and consulting.

Leonards Advertising: Trade Booth 10

As a full-service agency, Leonards delivers comprehensive strategic approaches for all your advertising, marketing and communications requirements. Leonards is a preferred supplier of Advertising Services for the Local Government industry, and also services tourism, education, health, charity, real estate, private clubs, fashion, cosmetics and corporate industries. Leonards provides professional and specialised design and digital capability together with creative, innovative and cost-effective solutions. Leonards’ differentiation is simple – to focus on, and give meaning to, you and your advertising and communication needs.

Wisdom: Trade Booth 5

Wisdom provides marketing strategies, brand development and web solutions for councils and tourism bodies. Our award-winning ideas can bring your brand to life.

Mount Panorama Pit Complex Australian Fossil and Mineral Museum

ACCOMMODATION, TRANSPORT AND TRANSFERS

If you are tweeting about the LGNSW Tourism Conference, please use the hashtag #lgtourism2015.

Tourism Industry Supporters:

Australian Centre for Event Management

The Australian Centre for Event Management (ACEM) was established in 1999 to further develop and support the work of the University of Technology, Sydney in promoting best practice in event management. ACEM works closely with industry to provide innovative, high-quality, practically-orientated and locally-relevant education programs, including the award-winning, four-day Executive Certificate in Event Management.

Best of Australia

Best of Australia Travel Centres (BOATC) specialises in running Australian Visitor Centres. BOATC is currently responsible for the travel booking and retail/souvenir services of the Melbourne Federation Visitor Centre, Melbourne Airport, the WA Visitor Centre in Perth and the information services for the Sydney Visitor Centres in The Rocks and Darling Harbour.

Charles Sturt University

Charles Sturt University (CSU) plays a key role in its regional communities, including Bathurst. CSU offers a diverse range of courses and has strong connections with industry, government and the community. The university attracts students from all over Australia and internationally, providing education and employment opportunities and sharing knowledge.

Site Visit Sponsors:

Cartoscope Pty Ltd

Cartoscope Pty Limited publishes free-to-user tourism guides and detailed accurate award-winning tourist maps, drawn to scale by professional cartographers. There are 28 Cartoscope maps in the series covering eastern Victoria and New South Wales. The free maps are available at Visitor Information Centres, NRMA and accommodation and attraction outlets. Go to www.maps.com.au for more information.

Museums & Galleries of NSW

Museums & Galleries of NSW is the key support agency for the small to medium museum, gallery and Aboriginal keeping places of NSW. We provide resources including a mobile-friendly, geo-locational website listing over 400 museums and galleries across NSW. We devolve grants on behalf of Arts NSW and run professional development programs for those who work and volunteer in the sector. We also tour visual arts exhibitions and undertake research for and on the sector.

State Your Case! Sponsor:

JLT: Trade Booth 3

Jardine Lloyd Thompson Pty Ltd (JLT) is an international group of Insurance Brokers and Risk Management Consultants. Our dedicated teams provide traditional insurance products with a range of services to manage total risk exposure. For events, not-for-profit clubs and community groups we provide a cost-effective range of solutions tailored to your needs.

Transfers to the Conference venue and the social events have been arranged from the four selected Conference venues:

• Rydges Mount Panorama• Bathurst Motor Inn• Bathurst Heritage Motor Inn• Quality Hotel Bathurst

There will be no transfers offered from any other accommodation to the social events or Conference sessions. A copy of the schedules are available at registration at the Conference, at your hotel and on our website.