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Local Food Systems – Local Food Systems – Idaho Farmers Idaho Farmers
Markets Organize!Markets Organize!
Diane EggertDiane EggertExecutive DirectorExecutive Director
Farmers’ Market Federation of New York Farmers’ Market Federation of New York [email protected]@nyfarmersmarket.com
Workshop AgendaWorkshop AgendaFirst Session:First Session: Introductions Introductions Case Study: Farmers Market Federation of NYCase Study: Farmers Market Federation of NYSecond Session:Second Session: Visioning an Idaho Farmers Market AssociationVisioning an Idaho Farmers Market Association
SWOT analysis – Idaho specificSWOT analysis – Idaho specific
Third Session:Third Session: Steps to Build Idaho’s AssociationSteps to Build Idaho’s Association
ProcessProcess Sustainability Sustainability
Fourth Session:Fourth Session: Next StepsNext Steps
First Session:First Session:
•Farmers’ Market Federation of New Farmers’ Market Federation of New York StateYork State
•““a case study”a case study”
A Farmers Market A Farmers Market AssociationAssociation
Fulfilling Your Fulfilling Your Triple Bottom LineTriple Bottom Line
Farmers Market Federation of NY – Farmers Market Federation of NY – A Case StudyA Case Study
Creation of the Farmers Market Creation of the Farmers Market Federation of NYFederation of NY
Developed a board of directorsDeveloped a board of directors Structured a committee systemStructured a committee system Sought member inputSought member input Developed a strategic planDeveloped a strategic plan
Developed partnerships to:Developed partnerships to:
Create successful programsCreate successful programs Get our message outGet our message out Make our voice heardMake our voice heard
Who are our partners?Who are our partners?
State Dept of AgricultureState Dept of Agriculture Land Grant UniversityLand Grant University Cornell Cooperative Extension EducatorsCornell Cooperative Extension Educators State Health DeptState Health Dept State Agency operating food stamp programState Agency operating food stamp program Statewide grower organizationsStatewide grower organizations Consumer groupsConsumer groups National organizations – National organizations –
Farmers Market CoalitionFarmers Market Coalition
How do we benefit our state’s How do we benefit our state’s markets and their farmers?markets and their farmers?
Program Development Program Development
increase customer traffic at marketsincrease customer traffic at markets Increase sales for farmers Increase sales for farmers Promote increased consumption of local foodsPromote increased consumption of local foods Create top of mind awareness of farmers marketsCreate top of mind awareness of farmers markets
Statewide Statewide promotionspromotions
Banners Banners Tote bagsTote bags Bumper stickersBumper stickers State FairState Fair BrochuresBrochures
2009 New York State Fair with Biz Kid$
NYS Farmers Market Wireless NYS Farmers Market Wireless EBT ProgramEBT Program
Makes open air Makes open air markets accessible to markets accessible to food stamp customersfood stamp customers
Debit and credit Debit and credit capability creates new capability creates new wooden economy wooden economy within the marketwithin the market
Creates retail Creates retail excitementexcitement
Adds sales and profits Adds sales and profits for farmers.for farmers.
Media kits help Media kits help markets promote markets promote the programthe program
Encourages Encourages markets to markets to develop develop community community partnershipspartnerships
Incentive programs benefit Incentive programs benefit everyoneeveryone
Creating Creating partnerships in the partnerships in the communitycommunity
Creates food access Creates food access for low income for low income consumersconsumers
Builds traffic for Builds traffic for farmers marketsfarmers markets
Increases revenue Increases revenue for market farmersfor market farmers
Services offered by a statewide Services offered by a statewide organization can benefit both markets organization can benefit both markets and farmers …and farmers …
Cost savings programsCost savings programs Liability insurance programsLiability insurance programs
Market developmentMarket development Working with communities to develop new Working with communities to develop new
farmers marketsfarmers markets Assisting with market infrastructure Assisting with market infrastructure
developmentdevelopment Creating new marketing opportunitiesCreating new marketing opportunities
Market basket programs; food bank partnershipsMarket basket programs; food bank partnerships
Market Manager TrainingMarket Manager Training
Annual conference for market managersAnnual conference for market managers Developing professional standards for Developing professional standards for
market managementmarket management Market manager training manualMarket manager training manual
Farmers Market Information DaysFarmers Market Information Days Programmatic training; WIC Vegetable and Programmatic training; WIC Vegetable and
Fruit Check Program, FMNP, EBT, Fruit Check Program, FMNP, EBT, regulatoryregulatory
Market Manager Mentoring ProgramMarket Manager Mentoring Program
Networking & Networking & CommunicationsCommunications
Quarterly NewsletterQuarterly Newsletter Website Website NYFarmersmarket-L NYFarmersmarket-L
listserve listserve
AdvocacyAdvocacy
Keeping farmers market issues at the forefront with Keeping farmers market issues at the forefront with local, state and federal policymakerslocal, state and federal policymakers
Strengthen current programs; ie FMNP, FMPPStrengthen current programs; ie FMNP, FMPP Promote state level programs – funding for a Promote state level programs – funding for a
farmers market grants programfarmers market grants program Safeguarding agricultural interests - food safety Safeguarding agricultural interests - food safety
issues, zoning regulations targeting agriculture, issues, zoning regulations targeting agriculture, labor regs, insurance regslabor regs, insurance regs
AdvocacyAdvocacy
Advancing the industry –Advancing the industry – Active member of the state Food Policy Active member of the state Food Policy
CouncilCouncil Member of the state agricultural marketing Member of the state agricultural marketing
program – Pride of NYprogram – Pride of NY Advisory committees for marketing programs Advisory committees for marketing programs
at land grant universityat land grant university Advisory committee for legislative Advisory committee for legislative
agricultural committeesagricultural committees
Continuous Member Input - Continuous Member Input - keeps the organization relevantkeeps the organization relevant
Round table discussions at conferences and Round table discussions at conferences and workshopsworkshops
Visioning sessionsVisioning sessions Member surveysMember surveys Member inclusion in committeesMember inclusion in committees
Keep the membership informed and involved.
A statewide Farmers Market A statewide Farmers Market Association can …Association can …
Bring markets together to share Bring markets together to share information and resourcesinformation and resources
Provide cost saving benefitsProvide cost saving benefits Provide services to promote markets, Provide services to promote markets,
increasing customer traffic and farmers increasing customer traffic and farmers sales and profitabilitysales and profitability
Advocate on behalf of farmers marketsAdvocate on behalf of farmers markets Educate and informEducate and inform
Helping markets fulfill their Helping markets fulfill their triple bottom line …triple bottom line …
Serving farmers with marketing Serving farmers with marketing opportunitiesopportunities
Serving consumers with access to fresh, Serving consumers with access to fresh, nutritious local foodsnutritious local foods
Serving host communities with programs Serving host communities with programs and services that make the market an and services that make the market an economic, social, and nutritional benefit economic, social, and nutritional benefit to the communityto the community
Second Session:Second Session:
• Visioning an Idaho Farmers’ Visioning an Idaho Farmers’
Market AssociationMarket Association
•S.W.O.T. Analysis – Idaho SpecificS.W.O.T. Analysis – Idaho Specific
Idaho Farmers Market Idaho Farmers Market Association: WeaknessesAssociation: Weaknesses
1. Short growing season1. Short growing season
2. No WIC or Senior FMNP program2. No WIC or Senior FMNP program
3. Few markets accept EBT 3. Few markets accept EBT
4. Size of state vs number of markets4. Size of state vs number of markets
5. Confusing food safety regulations5. Confusing food safety regulations
6. Food markets vs craft markets6. Food markets vs craft markets
7. 7.
8. 8.
Idaho Farmers Market Idaho Farmers Market Association: StrengthsAssociation: Strengths
1.1. Number of markets is increasingNumber of markets is increasing
2.2.
3.3.
4.4.
5.5.
6.6.
7.7.
8.8.
Idaho Farmers Market Idaho Farmers Market Association: OpportunitiesAssociation: Opportunities
1. Statewide voice for food safety 1. Statewide voice for food safety regulationregulation
2. Statewide push for WIC and Senior 2. Statewide push for WIC and Senior FMNPFMNP
3. 3. 4. 4. 5. 5. 6. 6.
Idaho Farmers Market Idaho Farmers Market Association: ThreatsAssociation: Threats
Internal:Internal:
1. Funding1. Funding
2. manpower2. manpower
3. 3.
4. 4.
5. 5.
6.6.
7.7.
External:External:
1.1.
2.2.
3.3.
4.4.
5.5.
6.6.
7.7.
Third Session:Third Session:
Steps to Building an Idaho Steps to Building an Idaho Farmers’ Market Association Farmers’ Market Association
Steps to Build an Idaho Steps to Build an Idaho Farmers Market AssociationFarmers Market Association
Process:Process:1.1.2.2.3.3.
Funding sourcesFunding sources1.1.2.2.3.3.
Fourth Session:Fourth Session:“Next Steps for Idaho”“Next Steps for Idaho”
Planning committeesPlanning committees Time lineTime line
