Local marketing biz

Check this out http://www.localmarketernews.com/dallas-live-event/ and or http://masterlocalmarketinglive.com/ We should go to this. It’s FREE event and mostly content delivered. would take renting a car or flying and cheap hotel for 2 days. fly out thurs night and back sunday. or rent a car and drive that shit but would rather fly. Feel that this would shortcut us a lot and provide an opportunity for us to really grind on the biz over the weekend and pick the brains of others who are already doing it and steal a lot of their material. plane ticket and cheap food brother thats all investment. I got the room all the way.

this site good tips http://www.localmarketernews.com

shit we need to get on the ball of

Biz name - and need biz name my 3 names “3% Marketing” “Local 3” “Local Lead’s Marketing” “Lead Kings” “Local Marketing Concepts” “Local Online Solutions”local marketing solutionsLocal Authority Marketing “Local Authority Marketing Solutions”“online authority marketing solutions” “Rapid Results Marketing solutions”“results marketing solutions” “ We are the fucking shit and smarter than you at marketing llc”local pros-online visibility expertsj&j local marketingGetseen local marketingLocal leadslogo- I will get milton, terrell, bill, jeff to design one and I think 99designs or fiverr we could post on milton sent these questions to fill out for logo design

1. Who are you? What do you do? local marketing experts. Offer marketing services, consulting and coaching in both online and offline marketing for small businesses.• 2. Your ObjectivesWhere do you want to go? Become THE local authorities on marketing• 3. Desired results and visionHow would you like the business to be perceived? Effective, trustworthy, personal feel to it. Authoritative. Experts. Smart motherfuckers• 4. Target MarketWho is your audience? Demographic? small businesses from upstart to running midsize locally owned businesses grossing up to 5 million• 5. CompetitionWho are your main competitors? Website guys, clipper, kroger, rebel, local news, other local marketers.business owners who think they can do it themselves• 6. Success CriteriaDefine how you will judge a successful project: Right now me and my business partner like the feel of it as I have no other process for making a judgement. Showing business owners how important marketing is for their business. • 7. Design Criteria

What do you want this project say about you? trust, professional, results, quality• 8. Color PreferencesIf you had to describe your business as a color, which one would it be and why? Blue and Orange- Blue gives feelings of trust and Orange builds feelings associated with value. Some of the largest retailers and news shows use these two colors for these 2 reasons. Black for authority• 9. MarketingWhat methods have you used in the past?Please check all that apply: • Direct Mail• Newspaper• Brochure• Billboard• Radio• Flyer• Business Card• Stationary• Otherppc, guerilla 10. Keywords.Please list 5 words that describe your company: marketing, online, strategy, direct response, trackingor professional, passionate, hungry, desperate, value• 11. Creative FeedbackWhose input will you rely on mostly?Please check all that apply:

•• Target Audience• Business Partner• Company Employees• Close Friend / Spouse• Milton Ruiz• Other, please list: ryan diess, etc12. Additional ThoughtsPlease describe any other thoughts:

biz cards-

usp- get the gist of one write out some that come to mind here1. “A local marketing Consulting and service provider with tailored online and offline

Marketing solutions Not one size fits all”

2. “local marketing experts providing online and offline solutions tailored to your business”

3. “Marketing experts for local businesses helping businesses get found by highly targeted customers”

4. “local marketers helping local businesses get found by locals”

5. “Local marketing solutions for your business to generate targeted leads to your business”

6. Local marketing for local businesses to local customers. - (my top pick just reworded your #4)

bank- set up llc first then open

payment processing- old school start maybe checks and square but need a merchant

account for auto billing

llc- 300 to 350 or we could do it ourselves. Jeff just did his so ....what to do - http://www.sos.ms.gov/links/business/fees/llcs/i0100.pdf - print this and mail- http://www.sos.ms.gov/links/business/fees/llcs/F0100.pdfstate - http://www.sos.ms.gov/business_services_business_formation.aspx

need to look at difference between llp and llc and partnerships etc and what we need to do to sell in other states. Just research differenceneed an EIN after submit.

insurance- ask your wife

contracts- lawyer fees. Legal zoom, got a friend, trade off etc

book- odesk elance general overview of local marketing sales letter turned to book

webesite etc- username localauthoritymarketing password Local3%webinars and presentations- copy and steal to save time for now and try to beat control later

sales processes- just dedicate a day to bang this out then go back to it often before & after every pitch

sales letter- webinar or VSL or written, steal somebodies and redo it

testimonials- mark, johnny, friends for start

services- ppc- perry marshall has a couple courses we should get. set up for search 1500set up for display 1500banner ads 50 per adretargeting 1000conversion tracking 500managing 500 month minimum but may go up based on spend etcconsultation 1000dvd course 2000keyword research- 500search ads 50 a piece

DON'T YOU THINK "SETUP" SHOULD INCLUDE KEYWORDS AND ADS?directory listings- 1000 list you in 50 directories and optimize the top ten. 1500 for 100 directories.and 199 a month to manageplaces page optimise- easy $400 bucks plus 199 a monthtext marketing- easy don’t remember but go look at it againemail marketing- sell affiliate infusionsoft, charge 1500 or so for set up and can charge for emails.INFUSIONSOFT IS PRETTY COMPLICATED COULD SCARE OFF SOME CLIENTS.analytics- charge 500 buck for setup and 199 a month to email reports.pr releases- outsourcevideo marketing- 100 bucks a video. 10 videos 900, 50 videos 80 a piece, 100 videos 60 a piece and or charge a monthly fee to put up 3 videos a month on a contract or somethingLIKE THE MONTHLY SERVICEsocial media- can charge for posting on 1 or more platforms, responding, per post, running ads, promoting post, gaining fans, setting up, all kinds of shit. UP/SIDESELL-CUSTOM FACEBOOK CONTESTS FOR LIST BUILDING (WILDFIRE)THAT EMAIL IS A GOOD TEMPLATE FOR SERVICESarticle subs- outsource and submitBlogging- charge for set up and or posting responding etcreviews- sales training- boot camp or seminar or only for their company or dvdinfo products- anything we do screen capture package and sellworkshops- seminars- just a pitch fest with content on front just to sell mastermindmastermind- what it is start with one option then start upgrade option. read dan kennedy notespackage deals/ google takeover- packageADWORDS, YOUTUBE, PLACES PAGE, WHAT ELSE RANKS WELL ON GOOGLE??? SHOULD BE CHEAPER THAN IF YOU BOUGHT EACH.print advertising consulting-app development- outsourcemobile site and marketing- outsourcelogo and graphic design- referral feeeddm flyer-media buying and tracking- banner ads on content and local news/radio advertisingbanner/email drops to our city site- squeeze page build and design- only to certain peeps and charge up and downwebsite consulting- marketing consultations-

Cars and clothes- order a few shirts with logo cost 100 bucks or less and where those with jeans or khakis til otherwise. Car ehhh

gameplan- use chamber of Com., meetup, seminars, bni network & others, library, linkedin, to do either presentation/ webinar when live presentation know who is in the meeting and use website consult purl to get full contact open communications and shock and awe effect. hand out cards with purl

referrals, face to face cold call etc and direct mail to set up and push to one on one sale and or webinar.

lead in with eddm and mail book to cold lead, EDDM is lead in offer starting and thought is that it is going to be control but can rotate different offers as bait to pull in different biz. May have them self select which area of biz is weakest and which is strongest etc to put proper lead in offer out there. Low barrier of entry and make money on backend upsells.

Also get well connected best businesses that do b2b like accountants, lawyers, web designers etc to recommend our services and give gifts, be on their receipts etc

2 dif businesses

2nd being eddm biz which is cover cost of mailing , brand mailing, 1 spot ours with lead gen offer to build list, cash in on list, switch eddm mail piece to only cover us or send additional piece of only local city site and offer to build list, use site and email to banner ad affiliate and or biz,need site, content,

extra-invest in perry marshall consulting shit, that seminar and eventually mastermind, need sales guys commish onlyneed outsource and or employeesneed capital or idea of capitalneed more of you and me around each other grinding feeding off each other accountability need an accountability process, coach, outsider. goals deadlines etc

AcTion items and deadlinesquestionnaire, service outline, build domain,

Expenses- ins, hosting, auto responder, CPA, taxes, marketing, employees,

QUESTIONAIRE-

#1WAY YOU ATTRACT CUSTOMERS?

MARKETING YOU ARE CURRENTLY DOING? ONLINE? OFFLINE?

MARKETING YOU WOULD LIKE TO TRY? ONLINE? OFFLINE?

WHAT MARKETING HAVE YOU HEARD ABOUT?

WHERE DO YOU FEEL YOUR MARKETING IS STRONGEST? WEAKEST?

DO YOU HAVE A REFERRAL SYSTEM? PLEASE OUTLINE.

DO YOU HAVE A RETENTION SYSTEM? PLEASE OUTLINE.

DO YOU HAVE A LIST (NAME, EMAIL, PHONE#, ADDRESS, ETC) OF CURRENT CUSTOMERS? FORMER CUSTOMERS? POTENTIAL CUSTOMERS?

Do you have a website? Who built it and who maintains it?

What keywords do you rank for and are you on first page of search engines?

What are your goals of your business?

What would you consider a success in your marketing?

How long have you been in business?

Who all makes the final decisions in your business?

What marketing have you done in the past and what was the result of each?

On a scale of 1-10 what is your understanding of online marketing______ offline____

1-10 how important do you feel online marketing is______offline_____

Have you had help with your marketing either on or offline before? How was your experience?

Would you be interested in learning about marketing? What area would you like to learn about.

Would you be interested in being held by the hand and having a support group and mentors to help you with decisions in your business to help you reach the next step in reaching your business goals and freeing up more time for yourself?

Describe your business what do you do? what is your vision, goals, target market.

Who is your customer avatar?

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