Local Advertising DefinitionBy Jazmin Ross, eHow
ContributorCompanies can purchase advertising time for commercials
that will be seen by a target audience.Companies who wish to
advertise on TV may reach a targeted audience through local
advertising. With local advertising, the company will air their
commercials exclusively in a specific market.Other People Are
Reading
How can i arrange my words to say....How special U are to me...U
are the themes of my life...U are the beloved prince....
DELL COMPANY PROJECT 1. BUILDING GREAT CUSTOMER
EXPERIENCESPresented By:-Pallavi Gupta 500901036SalilMahajan
500901058ShrayJali 500901062 2. Roadmap of the PresentationCompany
IntroductionBusiness StrategyCRM Strategic ObjectivesCRM Softwares
@ DellSocial Media PresenceCRM TechniquesPre-salesCustomer
Interaction & Education Expert Advice &
OpinionsPost-salesHome Users Small Businesses Enterprise support 3.
CEO: Michael Dell Registered as'PC's Limited in 1984 From his
condominium in Austin, TX Capital: $1,000Sold IBM
PC-compatiblecomputersDell Inc.- Company Intro 4. Known for its
innovative customer service and product custom configurationDells
collaboration with other computer software companies has allowed it
to become a leader in CRMIt is not an inside-out company but
outside-in 6. Missionto be the most successful computer company in
the world at delivering the best customer experience 7.
SegmentationBackbone of Dell computersBased on segmentation,
company takes its positioning and modifies its offerings for each
segments customers. 8. An Important element of virtual integration
with customers is segmentation. The finer the segmentation, the
better able Dell is to forecast what customers are going to need
and when. Then coordination of flow of strategic information comes
to stage all the way back to suppliers, effectively substituting
information for inventory 9. Dell Business Strategy Faster
inventory turnover and reduced inventory levels Incorporate new
technologies and components into its product offerings. Online
support to onsite customer-dedicated systems 10. Dell Direct Model
DELL GOES ONLINE- DELL.COM (July 1996) 11. Dell Direct Model Served
its online customers with 12 sales reps and 2 order processorsCost
cutting by eliminating the retail stores and spend those saved
dollars on customer service and other after sale services in order
to build great relationships with customers500 million page visits
per quarter to www.dell.com 12. Highlights for direct model and
crmContacting with the customer directly & capturing as much
information as possibleEliminating middlemenBuilding computers
based on customers needs. Engaging with customer on each touch
point as productive & efficient as possible. 13. CRM STRATEGIC
OBJECTIVES 14. DELLS CRM STRATEGY 15. CRM softwares @ DELLThree
types of software that facilitate Dells CRM: Marketing automation
software: HotlinkCustom designed Web pages containing purchase
data: Premier PagesData mining system that benefits the sales,
marketing, financial and management segments of Dell: ProClarity
16. HotlinkMarketing automation software Effective
targetingEfficient marketing communicationsReal-time monitoring of
customer and market trendsGives Dell free advertising word of mouth
17. Custom Internet sites, called Premier Pages, for various
corporate and institutional customers, allowing these customers to
simplify and accelerate procurement and support processes 19.
In-depth analytical abilities, resulting in highlighting positive
and negative areas of businessEnables Dell to measure trends and
successesSales management can track activity within accounts and
lapsed quotes can be acted uponThe marketing department can track
customer activity, product sales and marketing mixes 21. i2
Plannere-Business software to meet it supply chain needs. i2 Supply
Chain Planneri2 Collaboration Planneri2 Factory PlannerUsed to
coordinate the build-to-order processes from order placement to
customer supportProfile customers, target them using their medium
of preference, and also measure the results. 22. Enables Dell to
pull material into its factories every two hours based on real time
customer ordersTracks backlog numbers, stock status and supplier
commitmentsLets the supplier know what parts to deliver to which
factories to meet customer demand 24. SaaS portfolio Provides
customers with cloud-based applications that help simplify and
automate IT management 25. CRM Generate more leads, effectively
market through multiple channels, optimize lead management, convert
leads into customers, view all account-related information and
activities, keep sales reps working productively, analyze your
sales pipeline 27. Social Media Presence 32. Techniques 33.
Pre-Sales customer support 34. Customer Interaction 36. Customer
Education 40. Expert opinions 41. Expert advice 42. Dell Financing
options 43. Post-Sales customer support 45. Home users 46.
Experience Sharing 47. Small businesses 48. Enterprise support 49.
Success FactorsSuperior customer experience through direct,
comprehensive customer relationshipsCooperative research and
development with technology partnersComputer systems custom-built
to customer specifications Service and support programs tailored to
customer needs 50. For large corporate and institutional customers,
Pre-sale: the Company works with the customer to plan a strategy to
meet that customers current and future technology needs Post-sale:
direct relationship by establishing account teams, consisting of
sales, customer service and technical personnelFor small-to-medium
businesses and individuals through account representativestelephone
sales representatives or Internet contact. 51. Paperless purchase
ordersGlobal pricingReal-time order trackingPurchasing history
Account team informationSmall business customers: Online virtual
account executiveDomestic customers: Spare-parts ordering system,
and a virtual help desk featuring natural-language search
capabilities and direct access to technical support data
24 min easy
jobhttp://www.18network.in/business/42/index.php?sid1=fbindia
