52
Emerging markets We ask whether the time has come for emerging market investments A ‘good Big Society’ The author of the Big Society audit highlights lessons from the project Interview Meningitis Now’s Sue Davie talks about the charity’s outlook February/March 2015 l www.charitytimes.com Lobbying Act Life after the

Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

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Page 1: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

Emerging marketsWe ask whether the time has come for emerging market investments

A ‘good Big Society’The author of the Big Society audit highlights lessons from the project

InterviewMeningitis Now’s Sue Davie talks about the charity’s outlook

February/March 2015 l www.charitytimes.com

Lobbying ActLife after the

Page 2: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

1494T_CAF_Bank_charity_times_0914.indd 1 29/08/2014 16:23

Page 3: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

0 3www.charitytimes.com

It is popularly accepted throughout most of the

democratic world that freedom of speech is crucial to

the functioning of a healthy society. And the importance

of this freedom is particularly topical at the moment

after the shocking events in Paris at the start of the year.

Charities have felt their freedom to speak out under

threat for some time. The Lobbying Act simply codified

a threat to charities’ independent voice that had already

been at least perceived to be gaining in potency.

Yes, the sun did rise on 14 September despite the start of the regulated

period for the (deep breath) Transparency of Lobbying, Non-party

Campaigning and Trade Union Administration Act. And charities have not

rushed to register with the Electoral Commission in their droves. But the

legislation at least sends a message that charities should think twice before

putting down their knitting and speaking out.

Our cover feature (p28) finds that while the Act has not silenced charities, the

chilling effect some commentators warned of has materialised to some degree.

But, when it comes to charities’ ability to speak out for a better society,

it is not all about the Lobbying Act. The Panel on the Independence of the

Voluntary Sector’s fourth and final report was delivered in February and made

for sobering reading. In particular, testimony by some major charities of what

could best be described as threatening and bullying behaviour towards the

voluntary sector by those in power was troubling to say the least.

It goes without saying that this sort of conduct is wholly unacceptable.

It is worse than a piece of bad legislation, because it is insidious and it is not

subject to public scrutiny. It must stop.

That is not to say there should not be some tension between civil society

and government or regulators. There are persistent calls for the Charity

Commission to act as a sector advocate, but as the commission’s director of

policy and communications Sarah Atkinson rightly said in February, while it

supports the sector its role is as its “regulator, not its defender or champion”.

In short, there is a balance to be struck. It is clear that the scales are

currently tipped too far against charities. If those that dedicate themselves

to advocate for the most vulnerable are silenced society can only be poorer.

It is encouraging, then, to see the panel’s work will be carried forward by a

commission on the future of the voluntary sector. Let’s hope this commission

can make strides towards ensuring the sector’s voice is able to be heard loud

and clear in future.

Matt Ritchie

Editor

EditorMatt [email protected] 7562 2411

Contributing Writers Tony Armstrong, Neil Cleeveley, Rob Cope, Dan Corry, Jay Kennedy, Joe Lepper, Mathew Little, Antony Savvas, Caroline Slocock, Daniela Barone Soares, Emily Wymer Design & ProductionMatleena [email protected] 7562 2400

Advertising ManagerSam [email protected] 7562 4386

SubscriptionsJoel [email protected] 8950 9117 Subscription Rates (6 issues pa) £79pa registered charities£119pa rest of UK, £127pa EU £132pa elsewhere Printed by Warners Midlands All rights reserved. The views expressed are not necessarily those of the publishers. ISSN : 1355-4573 Published byPerspective Publishing, 6th Floor, 3 London Wall Buildings, London EC2M 5PD www.perspectivepublishing.com Managing Director John Woods

Publishing DirectorMark Evans

Freedom of speech

Average net circulation of 9,426 copies for July 13 –

June 14

E D I T O R I A L C O M M E N T

Page 4: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

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Page 5: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

34

Regulars 6-11 Latest sector news 12 Diary13 Appointments

The Review 14 Change for good

Tony Armstrong says the report

provides an important roadmap

15 Transparency begins at home Emily Wymer argues the transparency that really matters is about the impact charities deliver

16 NAO follow up on the Charity Commission Jay Kennedy finds the report raises some notable points, but that there are gaps in the analysis

17 CLG review of Community Rights Neil Cleeveley says the report on Community Rights is a balanced and thoughtful contribution to the debate

Columns 18 Fundraising Rob Cope says charities should work to develop legacy marketing plans

19 Impact

Daniela Barone Soares argues dedicated performance analysts can make a big impact on a charity’s effectiveness

0 5www.charitytimes.com

Charity Services

45 Suppliers Directory

Comprehensive listings of products and services for the sector

28C O V E R S T O R Y : L I F E A F T E R T H E L O B B Y I N G A C THalfway through the regulated period in the run up to the general election, Joe Lepper asks how charities are approaching campaigning under the new regime

C O N T E N T S

Features

ANALYSIS 20 What would make a ‘good Big

Society?’

Caroline Slocock sums up the results

of the final Big Society Audit, and high-

lights the lessons that must be learned if

a genuine transfer of power from state to

community is to be achieved in future

INTERVIEW 25 Sue Davie, CEO, Meningitis Now

Matt Ritchie speaks to Meningitis Now’s

chief executive about the charity’s

achievements and goals

INVESTmENT 33 In focus: Emerging markets

Charles Stanley’s John Redwood looks at

how charities should approach investing

in emerging markets

34 Has the time come for emerging

markets?

Mathew Little asks whether charities’

faith in emerging markets is about to

be repaid

mOBILE AppS 41 Pocket power

Antony Savvas looks at how charities are harnessing the power of apps to achieve their objectives

Sponsored by:

Page 6: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

The Transparency of reporTing

by large charities in receipt of public

funds was criticised in a report by think

tank centre for policy studies in

January. Transparency begins at home:

why charities must state who funds

them examined the Charity Commission

filings of the country’s 50 largest

charities. It concluded there is a range

of shortcomings with charities’ disclosures

of public funding including inconsistency

in the way grants are defined, and

inconsistency in disclosing where grants

came from. Some charities were providing

“reasonably comprehensive” disclosures,

the report concluded, but in other cases

the study considered charities were

not trying to provide open disclosures

of the amount of public funds they

received. In response, ncVo director

of public policy Karl Wilding said that

while the umbrella group agreed there

should be more information available on

how the government spends its money,

charities are already more transparent

on this issue than their counterparts in

the private sector.

LLoyDs BanKing groUp has selected

BBc children in need as its official

Charity of the Year for 2015 and 2016.

The relationship will see Lloyds Banking

Group aim to raise at least £2m per year

in offices and branches across the UK.

The arrangement complements Lloyds

Banking Group’s position as the charity’s

first ever principal partner and exclusive

fundraising partner in schools. Fundraising

has commenced with the launch of ‘Bear

Necessities’, an opportunity to piggyback

on the New Year resolutions of many of the

Group’s colleagues, which will see them

invited to give up a ‘Bear Necessity’ for a

day, week or month and donate the money

saved to BBC Children in Need. Alongside

these small fundraisers and regular items

like bake sales and dress down days,

colleagues will be invited to take part

in extraordinary physical challenges

supported by a network of colleague

volunteer champions.

sociaL iMpacT inVesTMenT fUnD

the Real Lettings Property Fund now

stands at more than £46m after

Big society capital and city of London

significantly increased their initial

commitments. The fund was launched

in early 2013 and other investors have

included L&Q, a number of charitable

foundations investing from their

endowments, and a private individual

investor. Last February croydon council

invested £10m to assist with the

borough’s homelessness issues and

promised a further £10m if it proved

a success. In July, Croydon invested

this second £10m and with Big Society

Capital’s total investment of £15m and

City of London’s total investment of £1m,

the fund is now at over £46m before

a likely final round of investment due

in mid-February. Real Lettings provides

affordable accommodation in the

private rented sector for those who

are homeless or in danger of becoming

homeless, as well as encouragement

and support for them to progress

towards greater housing options,

employability and resilience against

homelessness. It aims to make it easier

for those working with young people to

find and use the best existing resources

for impact and evaluation through its

website. The centre will facilitate a

number of national and regional

workshops and training sessions open

for all organisations.

fc BarceLona foUnDaTion,

reach out To asia (ROTA) and Unicef

launched the ‘1 in 11’ campaign to extend

educational opportunities to marginalised

children in January, starting in Bangladesh,

Indonesia and Nepal. The new campaign

will raise funds through individual

donations and a major art auction at

Sotheby’s in London on Thursday 12th

February, featuring donated works by

artists including Takashi Murakami,

Damien hirst, Jeff Koons, Richard Serra

and Shirin Neshat. Hirst and Murakami

have created specially commissioned

works of art featuring Lionel Messi,

FC Barcelona player, UNICEF Goodwill

Ambassador, and President of the Lionel

Messi Foundation. Murakami designed the

campaign logo.

The chariTy coMMission has

appointed an interim manager to the

charity al-fatiha global. Michael King

of stone King will work alongside the

www.charitytimes.com

N E W S I N B R I E F

0 6

The cps concluded there is a range of shortcomings with charities’ disclosures of public funding including inconsistency in the way grants are defined, and inconsistency in disclosing where grants came from

Page 7: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

trustees, who remain in place and continue

to have the full powers, legal duties

and responsibilities of trustees, said the

Commission, the independent regulator of

charities in England and Wales. King’s main

tasks include appointing new trustees so

there are sufficient numbers for meeting

the quorum and the charity is able to

operate constitutionally. He will also put

in place suitable policies and procedures

including for sound governance and

financial management including due

diligence, monitoring and selection of its

operational partners and conduct of its

work overseas.

The ice BUcKeT chaLLenge was

a major factor behind a fall in charitable

donations made during the run-up to

Christmas, according to new analysis.

In 2014, November and December

accounted on average for 33 per cent

of a not-for-profit’s total annual online

donations, a significant fall from 44 per

cent in 2013. If donations related to the

gaza appeal, Ice Bucket Challenge, and

the Yes Scotland vote are excluded,

November and December donations

accounted for 43 per cent of donations

last year, said Blackbaud in its analysis

of online donations.

chiLDren’s chariTy VarieTy has

elected Jason Lewis, partner and head

of transaction finance at howard

Kennedy, as Chief Barker for 2015.

The post is equivalent to ‘chair’. The post

of Chief Barker is an annual appointment,

running from 1 January to 31 December.

weLsh chariTy cyrenians cymru

has been declared insolvent after a second

employee was arrested on suspicion of

fraud. A female employee was arrested

for fraud in the amount of around

£800,000, which comes only a month

after the arrest of head of finance director

Mark Davies. The charity’s funds have

now been frozen, and the board of

trustees has decided to declare Cyrenians

Cymru insolvent.

sanTanDer has annoUnceD

British heart foundation as its charity

of the year partner for 2015. The year-long

partnership will aim to raise £1m to help

the British Heart Foundation in its fight

against cardiovascular disease. Funds

raised by Santander will help support the

British Heart Foundation’s freephone Heart

Helpline, which provides support to heart

patients and their families. Funds raised

will also enable the British Heart

Foundation to fund two research projects

over three years which could lead to better

treatments for those living with CVD.

Santander staff will be encouraged to

get behind BHF fundraising campaigns

such as ‘Wear It. Beat it.’ on Friday 6th

February, and the autumn stock donation

campaign ‘Bag it. Beat it.’ The bank will

develop additional events for staff

including a 50 million step challenge

which will invite employees to get walking,

monitor their steps and fundraise, and

an international challenge.

The Big socieTy projecT has

LargeLy faiLeD against its own

measures, according to a three-year

investigation by think tank civil exchange.

Whose Society? The Final Big Society

Audit concluded that despite some

positive initiatives the project has not

delivered the radical change it promised.

Some measures would also take time

to yield results, the study found, but it

concluded society its now more divided

than at the start of the project. Among

the report’s recommendations for the

next government are that it be genuinely

inclusive, target those most in need, and

draw on the strengths of the voluntary

and private sectors. Drawing on a range

of government and other data, the report

concluded that civic participation has

fallen from 41 per cent to 30 per cent since

2013. The proportion of people who feel

they belong to their neighbourhood fell

from 78 per cent to 70 per cent since 2013,

the lowest level since 2005. While 88 per

cent of charities have seen a rise in

demand for their services, 32 per cent

now feel they can meet this need.

N E W S I N B R I E F

The year-long partnership will aim to raise £1m to help the British heart foundation in its fight against cardiovascular disease

0 7www.charitytimes.com

if donations related to the gaza appeal, ice Bucket challenge, and the yes scotland vote are excluded from Blackbaud’s analysis of online giving, november and December donations accounted for 43 per cent of last year’s total

Page 8: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

the local infrastructure

that supports charities, community

groups, and social enterprises needs

to be redesigned and resourced to

meet future challenges, according

to a commission called to look at

the issue. The national association

for Voluntary and community

action set up the commission on

the future of local infrastructure

due to rising concerns local infrastructure

membership could be left behind by

the pace of social, political, economic

and technological change. The

commission concluded “infrastructure

will be needed in some form as long

as people come together to form

voluntary organisations and

community groups”. However, the

infrastructure of the future is likely

to be “a much leaner enabler, broker

and catalyst, rather than necessarily

a deliverer”. The commission produced

19 recommendations - for local

infrastructure, independent funders,

central and local government and

local commissioning bodies, and the

business community. Its overarching

recommendation was that “local

infrastructure needs to be redesigned

and creatively resourced to meet the

challenges of tomorrow”.

the Very reVerend dr graham

forbes CBE has been reappointed

as chair to the board of the scottish

charity regulator. Dr Forbes’s

reappointment will run from 1 March

2015 to 28 February 2019. In addition

to his role as chair of OSCR, Dr Forbes

is Provost of St Mary’s Cathedral,

Edinburgh. He chairs the mental Welfare

commission for Scotland and the Court

of Edinburgh Napier University. Dr Forbes

is a former chair of the scottish criminal

cases review commission, HM Inspector

of Constabulary and lay member for

Scotland on the General Medical Council.

He was awarded the CBE in 2004 for public

service in Scotland, and chaired the

Scottish Executive’s Expert Group on

MMR in light of concerns about the

triple vaccine.

the impact children can haVe

on their parents’ participation in charity

presents an exciting opportunity

according to new research from

consultancy nfpsynergy. A survey of

240 British parents found 23 per cent

were asked by their children to give

to good causes and did so. The same

number were persuaded to participate

in a fundraising event, nfpSynergy

said, and 9 per cent became volunteers

on their children’s suggestion. Children’s

suggestions were also found to be

influential in other areas, with 22 per

cent of parents saying they had

been persuaded to become more

environmentally friendly. Eighteen

per cent had agreed to stop smoking,

eat more healthily, or do more exercise.

the national audit office has found

the charity commission has made good

early progress in implementing the

recommendations from its 2013 report,

but there is much hard work ahead. In

a follow-up to its December 2013 report

on the regulator, the NAO found the

commission has developed a business

model and transformation programme

towards meeting its goal of becoming a

robust regulator. It has also used its powers

more often and is working to improve the

way it assesses regulatory risk. However,

work remains in ensuring trustees have

acted on its instructions when closing

registration and operations cases, and on

following up on all issues the NAO would

expect it to. It is also taking longer to

register charities, in line with an increase

in applications. The NAO’s broadly positive

assessment was accompanied by a series

of recommendations for executive

management and the board. It urged

the board to complete the review of the

governance framework and assessment

of board effectiveness as soon as current

governance arrangements have bedded

in, and act on the findings to further

strengthen governance arrangements

towards ensuring effective oversight of

the executive.

the Way charities use funds

leads the list of things people think

organisations do not do well, newly

published data shows, and a minority

feel charity chief executives should get

paid the same as their private sector

counterparts. Think tank npc has released

new figures from its survey on public

perception of charity conducted last year,

which also show a majority of

conservative and uKip voters feel

charities should just focus on meeting

need rather than campaigning to change

society. Forty-three per cent of the more

than 1,000 UK adults surveyed disagreed

that charity chief executives should be

paid as much as their private sector

counterparts. Twenty-two per cent felt pay

should be the same, while the rest did not

offer a view. Asked what, if anything, they

felt charities are doing wrong, 31 per cent

of respondents identified issues relating

to the use of money. How charities

behave, such as their effectiveness or

level of professionalism, was singled out

by 28 per cent of respondents, while

www.charitytimes.com

N E W S I N B R I E F

0 8

in a follow-up to its december 2013 report on the regulator, the nao found the commission has developed a business model and transformation programme towards meeting its goal of becoming a robust regulator

Page 9: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

N E W S I N B R I E F

0 9www.charitytimes.com

fundraising practices were highlighted

by 15 per cent. Forty-three per cent of

respondents either said charities did

nothing wrong, did not know, or did

not answer. Of those identifying as

Conservative supporters, 55 per cent

agreed that charities ‘should just

concentrate on helping people in need,

rather than campaigning to change

society as a whole’. Twenty-two per cent

did not know. Opinion was more evenly

split among labour supporters with

32 per cent agreeing and 38 per cent

disagreeing. UKIP supporters were the

most likely to agree with 67 per cent

supporting the statement, while liberal

democrat supporters were split 41 per

cent for and 34 per cent against.

aceVo has Welcomed four

new trustees alongside new a new

chair and vice chair after its AGM

in January. reading matters chief

executive Rachel Kelly, young people’s

support foundation chief executive

Kate MacDonald, islamic uK director

Jehangir Malik, and crisis chief executive

Jon Sparkes have joined the board.

mind chief executive Paul Farmer and

skills for care chief executive Sharon

Allen were last year announced as chair

and vice chair, respectively, and formally

took over at the AGM. Kelly spent 10

years in private sector management,

training and quality, and three years

in education before joining Reading

Matters in 2009, becoming chief

executive in 2012.MacDonald joined

the sector three years ago as CEO of

the Young People’s Support Foundation,

after working in local government

and the Probation Service. Malik

graduated with a Law Degree in 1992.

He first worked with IRW in 1991 as

a volunteer-steward at the Islamic

Relief Games, and was later appointed

to various roles including development

director of IR USA and deputy country

director in Afghanistan. Sparkes was

chief operating officer of unicef uK

before joining Crisis, and previously led

national disability charity scope. Before

joining the third sector he was a human

resources director in both the public and

private sectors.

ubs is to sponsor social

inVestment specialist resonance to

develop a Social Investment Tax Relief

fund aiming to launch in Bristol in the first

quarter, the first in a planned series of

funds targeted at addressing inner city

poverty. Each SITR fund will launch with

around £5m to invest in local social

enterprises. UBS said the funds could be

“considerably larger” if plans to extend

the SITR scheme announced in the

Autumn Statement are approved by the

European parliament. Six to eight more

funds are planned in addition to the Bristol

launch, with the second in the series likely

to be focused on Manchester. The wealth

manager’s involvement in distribution of

the SITR fund is subject to final approvals.

Social issues the funds seek to address

include job creation, skills development,

debt reduction and support, improved

standards of living, health and well-being,

addressing the needs of addicts and

ex-offenders, improving access to

affordable accommodation, alleviating

long-term unemployment and reducing

the cost of living. UBS Wealth Management

CEO Jamie broderick said the firm wanted

to widen the opportunities for its clients

to use their wealth to deliver a positive

social impact.

indiVidual giVing serVices

proVider the fundraising initiatives

group has acquired r fundraising.

The agreement was sealed on 23 January

with a senior management team

including institute of fundraising

trustee Gordon Michie as managing

director of R Fundraising. R Fundraising

is a specialist telephone fundraising

agency, employing more than 200

professional fundraisers. The company

will continue to operate under its own

brand and leadership team from its

offices in Dunfermline and Manchester.

The London-based Fundraising Initiatives

group is led by parent company

Fundraising Initiatives Holdings Ltd.

It is best known for core business

Fundraising Initiatives Ltd, a specialist in

door-to-door and private site face-to-face

fundraising. R Fundraising founder Hugh

McCaw will take the role of role of director,

strategic accounts, to ensure continuity.

charities aid foundation is

calling on employers to do more to

encourage staff to give their time for

good causes, after research showed 72

per cent of employees said they do not

get paid leave to volunteer. A comres

survey of almost 1,060 employees revealed

just 7 per cent said they are given paid

time off to volunteer, and 22 per cent did

not know if the opportunity was available

to them. The survey for CAF, of almost

2,030 adults overall, found 19 per cent

of people have never volunteered before

but would like to. CAF chief executive

John Low said people in the UK have

a strong desire to give up their time to

support the voluntary sector, and many

businesses are leading when it comes to

rallying staff around a cause. However,

he said there is yet to be a country wide

“culture of volunteering”.

forty-three per cent of the over 1,000 uK adults surveyed disagreed that charity chief executives should be paid as much as their private sector counterparts. twenty-two per cent felt pay should be the same, while the rest did not offer a view

Page 10: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

charity commission chair William

Shawcross was reappointed at the end

of January with the role expanded from

two to three days a week. acEVo chief

executive sir stephen Bubb subsequently

queried the process followed behind the

appointment. Sir Stephen wrote to

cabinet secretary sir Jeremy heywood

raising several questions about the

appointment. The letter asks whether

recruitment for the role was made in

accordance with the code of Practice

for ministerial appointments to Public

Bodies, and whether other candidates

were considered. Sir Stephen also enquired

after the membership of the committee

that made the appointment, and asks what

representations were sought from the

cabinet office’s Propriety and Ethics Team

about the process. In a statement released

alongside publication of the letter, Sir

Stephen said the public will have “grave

concerns” that the Government has tried

to make the appointment “on the quiet”

six months early and three months out

from the General Election.

thE fundraising standards Board

has not upheld a complaint against

Battersea dogs & cats home in relation

to doorstep fundraising. The complaint

related to agency aPPco making a

fundraising approach to a household

displaying a ‘No Cold Calling’ sign. The

FRSB ruled that the approach did not

breach the ‘respectful’ principle in the

code of fundraising Practice.Battersea

suspended visits to the complainant’s

house immediately upon request.

Announcing its decision, the FRSB said the

legal position on No Cold Calling signs is

“complex and ambiguous”. This is the

second FRSB ruling in relation to No Cold

Calling signage in recent months, and the

board made a series of recommendations

on the issue. Research should be carried

out to determine the public’s views on

whether No Cold Calling signage applies

to charities, FRSB said, the outcomes of

which would inform any alterations to the

Code. The FRSB recommended the charity

sector consider the feasibility of

introducing a preference service for

doorstep fundraising, similar to the Mailing

Preference Service and the Telephone

Preference Service. It also suggested No

Cold Calling signage should be more

conspicuous.

chancEllor gEorgE osBornE has

announced £3m in funding for Royal Navy

charities, to be paid for out of Libor fines.

The royal navy and royal marines

charity is to receive £1m. This funding will

support projects including refurbishing

the Warrant Officers Mess in hms sultan

and renovating Navy Mews, to provide

flats so families can spend time with their

loved ones in Portsmouth if they are

deploying. The charity will also receive

£1m to support projects including help for

the naval families federation. A further

£1m will support the royal navy museum

and the royal navy heritage flying trust

to deliver historical projects and attract

tourism to Portsmouth.

samaritans chiEf ExEcutiVE

Catherine Johnstone has announced

she will step down after more than six

years in the role. The charity’s board has

begun the process of recruiting a

replacement, and expected to advertise

the position soon at time of printing.

Announcing her decision, Johnstone

said it will be a big change to leave the

organisation she is “incredibly passionate

about”, but feels the time is right for a new

leader to take Samaritans forward.

alzhEimEr’s rEsEarch uk’s annual

incomE increased 29 per cent to just over

£14.2m last year, according to the charity’s

annual review. Voluntary income

accounted for £13.5m of the total, while

investment activity contributed more than

£578,000. Activities for generating funds

brought in almost £145,428. Expenditure

came in at over £13.5m overall. More than

£9.7m was invested in charitable activity,

including committing £7.6m to 62 new

research projects – the charity’s highest

research investment to date. A further

£1.5m has been designated towards a

network of Drug Discovery Institutes

bringing effective treatments to patients

sooner. Alzheimer’s Research UK has also

provided free information to the public

and health professionals, providing expert

advice about dementia and the latest

advances in research.

law firm rPc has selected st mungo’s

Broadway as its charity of the year for

2015. St Mungo’s Broadway provides

support to homeless and at risk

individuals, and the charity will benefit

from pro bono business and legal advice

from RPC. The law firm will also work with

the charity on a number of fundraising

events, and RPC staff will deliver training to

homeless people as part of the St Mungo’s

Broadway’s basic skills campaign. RPC aims

to raise £25,000 for the charity’s basic

skills programme. RPC managing partner

Jonathan Watmough said St Mungo’s

Broadway was selected as charity of the

year after a rigorous internal consultation.

thE goVErnmEnt should giVE

people more say over their community

assets and greater opportunities to save

them, the communities and local

www.charitytimes.com

N E W S I N B R I E F

1 0

Publishing a report as part of its inquiry on community rights, the committee said the programme has had mixed results since it was introduced two years ago

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N E W S I N B R I E F

1 1www.charitytimes.com

government committee has said.

Publishing a report as part of its inquiry

on community rights, the committee

said the programme has had mixed results

since it was introduced two years ago. The

Government was urged to strengthen four

of its Community Rights. The committee

recommended that the community right

to Bid, under which people can nominate

a local asset to be listed as an Asset of

Community Value, be extended. If an ACV

comes up for sale, people can trigger a

six-month pause in the process to allow

them to put together a bid for it. The

committee agreed with submitters that

six months is too short a timeframe, and

recommended the moratorium on sale

be lengthened to nine months. The

Government has already announced the

removal of the right to change the use

of an ACV without planning permission,

which the committee also recommended.

The right to challenge, which enables

communities to bid to take over and run

local services, had the potential to create

conflict, the committee heard. As a result,

it recommended central and local

government look at ways to involve

communities more routinely in the

commissioning and delivery of local

services, not just as a result of using the

Right to Challenge. It was determined the

complexity of the community right to

Build process could result in a barrier to

take up. As a result, the committee

recommended the Government fold the

Right into the larger Neighbourhood

Planning process. The right to reclaim

land could be strengthened by providing

clearer definitions of the type of land local

people can express an interest in, the

committee said.

mErcy shiPs has BEEn sElEctEd as

the 2015 charity partner of worldwide

recruitment solutions. WRS works for

clients and contractors in the oil and gas,

mining, marine, construction, engineering

and power sectors across the globe. Mercy

Ships is an international charity which

operates the world’s largest civilian

hospital ship, the africa mercy, providing

free healthcare services to those living in

developing countries. The partnership

will see WRS attempt to raise £10,000 for

Mercy Ships this year, through initiatives

such as staff taking part in sponsored

races and half-marathons, pub quizzes,

themed office days, and a Blackpool Tower

to the Eiffel Tower cycle challenge. WRS

managing director Mark Brown said the

company is dedicated to giving something

back to the African communities in which

it operates.

Big lottEry fund has announced

an extra £10m for its social investment

readiness programme, Big Potential,

to support organisations that are more

advanced or seeking larger investments.

Grants of up to £150,000 will be available

to voluntary, community, and social

enterprise organisations looking to raise

over £500,000 and win contracts over £1m.

Big Potential launched last February,

providing support and

grants to organisations

looking for repayable

investment of up to

£500,000. The initiative

was tailored for

organisations with a

realistic investment

proposition that can

fund their growth and

development, but are

yet to find the right type

of investment or deal.

The new funding adds

an ‘advanced route’ to

the programme, designed for

organisations who are clear about how

social investment can work for them,

describe a potential deal or interest from

investors, and need help to close the deal.

Big Potential is administered by the social

investment Business in partnership with

locality, charity Bank, social Enterprise

uk and university of northampton, on

behalf of the Big lottery fund.

makE-a-wish uk has announced chief

executive neil Jones is to depart, and

the charity is finalising the appointment

of a replacement. Jones took the role in

October 2004, and the charity said both

income and wishes granted have tripled

over the past decade. Income this year is

expected to reach £7.7m with 1,000

wishes granted. According to charity

commission filings the charity increased

its income in each of the five years to

December 2013, when annual income

was £6.4m.

thE caBinEt officE is providing

£1.2m in grant funding to three charities

contracted to offer services aimed at

taking the pressure off the country’s

busiest accident and emergency

departments. age uk, red cross, and the

royal Voluntary service will put in place

12-week projects in 29 areas. Projects

include in home support to older people

to prevent unnecessary admissions, and

work in casualty to support medical teams

to secure early discharge of patients who

do not need admission. There will also

be support on wards, to secure early

discharge of patients who do not need

a bed for medical reasons.

research should be carried out to determine the public’s views on whether no cold calling signage applies to charities, frsB said, the outcomes of which would inform any alterations to the code of fundraising Practice

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www.charitytimes.com

D I A R Y

1 2

To enquire about listing your event here contact the editor at [email protected]

CFG advanCed invesTmenT TraininG17 March 2015Sarasin & Partners, Juxon House,100 St. Paul’s Church Yard

www.cfg.org.uk/events/

enGaGemenT & loyalTy awards 201530 April 2015Millennium Hotel Mayfair, Londonwww.engagementandloyalty.com/

naTional FUndraisinG ConvenTion6 - 8 July 2015Hilton London Metropolenationalfundraisingconvention.org.uk/

ChariTy Times awards7 October 2015Park Plaza, Westminster Bridge, Londonwww.charitytimes.com/awards/

A C E V O S P R I N G H E A LT H A N D S O C I A L C A R E C O N F E R E N C E3 March 201530 Euston Square, London

The three main political parties come together at the ACEVO Health and Social Care Conference 2015 to discuss their plans for the sector and respective visions for health and social care in the UK. Attendees will have the opportunity to hear from high profile speakers and network with delegates from across the sector and Westminster. www.acevo.org.uk/event/spring-health-social-care-conference-2015

L E A D I N G I M PA C T 2 0 1 5 : D R I V I N G E F F E C T I V E C H A N G E24 March 2015 The Foundry, London

This skills-focused event brings the strategic thinking and insights required to put impact at the heart of everything a charity or social enterprise does. Del-egates will learn from top practitioners, and speakers include Charity Com-mission chief executive Paula Sussex, philanthropist and Localgiving founder Marcelle Speller, and Children’s Society chief executive Matthew Reed. leadingimpact.org/

B E T T E R S O C I E T y AWA R D S 2 0 1 5 14 May 2015Millennium Hotel Mayfair, London

The Better Society Awards, held this year for the first time, reward those corporates whose efforts extend beyond commercial success and make valuable contributions to society. Awards are available in more than 20 categories and celebrate environmental excellence, sustainable investing, HR best practice, business ethics, transparency, support for non-profit organisations, and more.www.charitytimes.com/bettersociety/

February 2015Upcoming sector events

noT To miss...

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A P P O I N T M E N T S

1 3www.charitytimes.com

l i s a m o r r i s - To m k i n sThe Retired Greyhound Trust has named Lisa Morris-Tomkins chief executive. Morris-Tomkins joins from Greyhound Rescue West of England where she is interim chief executive. She replaces Peter Laurie who is taking up the position of director of operations at Battersea Dogs and Cats Home. Morris-Tomkins previously held senior positions within the charity sector, including director of operations for the Southern Region at the RSPCA.

P e T e r m a s - m o l l i n e d oPeter Mas-Mollinedo has been appointed chief executive of Delete Blood Cancer UK. He takes over management of the blood stem cell donor recruitment charity from Sandra Bothur, the chief operating officer of its sister charity in Germany DKMS. Mas-Mollinedo’s back-ground is in medical communications and publishing. He has worked in the medical, pharmaceutical and service sectors and has run his own business.

To m d av i e s Financial and business adviser Grant Thornton UK LLP has promoted Tom Davies to director in the not-for-profit team. Grant Thornton’s charity and not-for-profit practice sees it work with a diverse range of clients from seven regional locations across the UK. Davies joined the firm two years ago and has been working with charity sector clients for more than 10 years.

a d a m s h awAge UK Cheshire has appointed Adam Shaw as head of Brightlife. The project is the result of the Big Lottery’s Ageing Better Programme – the £5.1m grant that Age UK Cheshire successfully bid for and won in September 2014. Shaw previously spent nine years at Cheshire Fire & Rescue, working on business development partnerships and fundraising. Brightlife launches in April 2015.

b r ya n r o w l e yThe British Polio Fellowship has announced that Peterborough branch chair Bryan Rowley has been elected national chair of trustees. Rowley was the first child member of the charity after being diagnosed with polio in 1935. In addition to his long period of working with The British Polio Fellowship Rowley enjoyed a varied commerce and industry career including running his own business.

a n a n d s h U k l aAnand Shukla has joined the board of the Social Investment Business. Shukla also joins social enterprise Brightside as chief executive from February 2015, departing Family and Childcare Trust. He has advised governments in Westminster, Edinburgh and Cardiff, and led on mergers with the National Association of Family Information Services in 2011, and with Family and Parenting Institute in 2013.

PeopleLatest news of people on the move

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www.charitytimes.com

T H E R E V I E W

1 4

Change for good

The Independent Commission on Local Infrastructure and NAVCA have given

us a thoughtful, in-depth insight into the future of infrastructure in their report Change for Good. It’s an important read, not just for CVSs and other infrastructure bodies, but for the wider civil sector and their supporters, especially local commissioning bodies, funders, local and central government and independent funders, and business.

The challenges to local infrastructure documented in the report will resonate with a wide range of community organisations; austerity, reductions in central and local authority budgets and welfare reforms, combined with rising needs and demand for services, have all hit the sector hard and we all need to look for new ways to serve communities.

The report is on the right track in the clear vision it sets out for the future:

“We see the future role of local infra-structure as a convener and broker, linking people and communities to resources, information and support. Bringing them together in solidarity and mutual support, helping them shape and control local services and offering them a voice. Working generatively and collaboratively within and across geographic boundaries and retaining strong links with the communities it serves.”

The recommendations rightly focus on the need for local infrastructure organisations to be redesigned and creatively resourced to meet the growing challenges facing the sector.

Local infrastructure bodies make a significant contribution to place-shaping by supporting local charities and com-munity groups to bring the voices of the most marginalised communities to the table. They help connect local people to public services and bring the experience, knowledge, and skills to help design and deliver more effective services.

But, as the report points out, more should be done to help communities

seize the opportunities localism creates. There is more scope than ever for communities to take a lead in shaping their neighbourhoods through the Community Rights – the Right to Bid, Right to Build and Right to Challenge – and the Neighbourhood Planning and Our Place programmes. Infrastructure bodies must help people grasp these opportunities to improve their communities by taking over and running assets, helping to design the most appropriate public services and having a say in future development of their neighbourhoods.

The report highlights the role that local infrastructure could have in developing local markets and social enterprise and holds Hackney CVS up as a shining example of an organisation using its

convening power to make the most of the sector’s adaptability. Practical steps like those taken by Hackney CVS ensure that local community organisations can successfully bid for contracts and Locality sees action to ensure equality of opportunity for community groups as a key role for infrastructure bodies.

Community organisations risk being squeezed out of public service delivery unless local infrastructure organisations add their voice to national campaigns, like Locality’s public services campaign, aimed at safeguarding their future.

Peer-to-peer learning - like pilot project BIG Assist, which has so far supported a wide range of learning opportunities to explore new ideas, evaluate risk and potentially save time and money - is a key part of transformation and creating change within the sector, as highlighted in the report. We would support calls for funders to widen their support for peer learning and last year Locality worked with IVAR to carry out research on its power as a method of developing the capacity of the sector. We know that the key to successful peer learning and support is the brokering - matching organisations so they can learn and support each other – and that it is important that local infrastructure bodies are given the opportunity to work with community organisations.

NAVCA has started a really important discussion about the role of local infrastructure and the report provides an important roadmap to dealing with the challenges facing the sector. Crucially, it highlights a number of good practice examples within NAVCA’s membership which provide shining examples of what the future could look like. Despite the challenges, we all need to work together for the common good of our communities.

Tony Armstrong is CEO of Locality

Download the report here: www.navca.org.uk/commission-report

TO N y A R m S T R O N G S Ay S C H A N G e f O R G O O D : R e P O R T O f T H e I N D e P e N D -e N T C O m m I S S I O N O N T H e f u T u R e O f LO C A L I N f R A -S T R u C T u R e P R O V I D e S A N I m P O R TA N T R O A D m A P

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T H E R E V I E W

www.charitytimes.com

Transparency is all the rage at the moment. everyone claims they

are doing it. Governments, private firms, and everyone else in between seem to be falling over themselves to declare their work as freely available to scrutiny. Transparency is associated with trustworthiness and a willingness to listen to criticism. It is, it is said, the mark of an institution with nothing to hide.

The charity sector is no different. It is moving in this very same direction, but for some it should be moving more quickly. Transparency Begins at Home from the think tank the Centre for Policy Studies presents one such view. They want charities to be more transparent about the money they receive from public sources. Considering the political predispositions of CPS - they were margaret Thatcher’s baby - it is not surprising that they have chosen to tackle public money going into the charity sector. for them, it is a symbol of a bloated state with too much money sloshing in the wrong direction. Their conclusions may be even less surprising, but that is not to say the publication does not bear analysis. Indeed it is interesting because it neglects a fundamental idea: what a charity does is far more important than how it receives the money to do it. And in focusing on where a charity’s money comes from at the exclusion of the impact of its work, the report actually runs counter to the ideology on which it rests.

The arguments presented in the report fall into three areas. first, transparency for the sake of democratic accountability. If taxpayers are indirectly financing the charity sector, they should be able to know where that money is going. Second, transparency for the sake of the charity sector itself. If charities are too reliant on public funds, they become vulnerable to political decision-making. Third, transparency for the sake of definition. A charity that is reliant on public sources of funding is in danger of blurring the line between public and private.

It is implied that this is a negative characteristic of how the third sector is developing; why this is thought to be so is less clear.

The report argues that, at present, charities are not open enough about the amount of funding they receive from public sources. While this is credited to a lack of clarity in the guidance as to how charities report their accounts, rather than through any deliberate wrong-doing, there is the underlying insinuation that some charities are taking advantage of the confusion to not be as clear as they could be. They suggest that there is a potential £3.4 billion of public funding unrecorded as such going into the charity sector as a result of this ambiguity.

Of course, all public money is not equal. The report entirely neglects the fact that, in many cases, in order for charities to have received this public funding for their services, they will have had to compete with other organisations, private and otherwise, for a contract rather than a grant. To represent the situation as ‘charities in receipt of public funds’, as though this money is a hand-out or unsolicited donation, is to be disingenuous.

This disingenuousness is interesting in and of itself. We hear incessantly from many sound commentators on both the right and left of the spectrum that what matters is not who delivers or who pays for a service, but the quality of the ultimate outcome for service users. Those who clamour the loudest for this argument are often those who are pro-privatisation,

pro-competition. The CPS would place themselves squarely in that category. yet that they do not do so when it comes to charities represents a blind spot in their thinking, motivated purely by a political predisposition for the disapproval of public funding. What’s good for the goose is not good for the gander. Judge private companies by results, but micromanage charities into revealing where their funding is coming from to a fine-grained local level. The results of charitable work, according to their view, are secondary.

If charities want to maintain the trust and support of their donors, they need to be transparent, certainly– but the transparency that really matters is about the impact they are delivering. The rest is secondary. And until we make that case loudly and unequivocally, charities will continue to be treated by the right as the poor misguided cousins of big business.

Emily Wymer is a policy researcher with Acevo

Access the CPS report here: www.cps.org.uk/publications/reports/transparency-begins-at-home/

E m I ly W y m E R a R g u E s T H aT

T R a n s pa R E n c y I s I m p o R Ta n T

f o R c H a R I T I E s , b u T T H E

T R a n s pa R E n c y T H aT R E a l ly

m aT T E R s I s a b o u T T H E

I m pac T T H E y a R E d E l I V E R I n g

Transparency begins at home

1 5

T H E R E V I E W

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T H E R E V I E W T H E R E V I E W

www.charitytimes.com

The National Audit Office’s recent follow

up report on the Charity Commission

was accompanied by some grand claims:

that the Commission is ‘transforming’ itself

and becoming a ‘robust and effective’

regulator. But what’s really going on here?

In the wake of the Cup Trust scandal

there has been a kind of puppet show

played out between the Commission’s

leadership, politicians, the media, and

other institutions such as the NAO. There

has been plenty of stomping and shouting,

but also a distinct sense that those pulling

the strings aren’t fully aware of the real

audience. Some crucial issues have also

been written out of the script.

Charity law can be complex and obscure.

The population being regulated is also

hugely diverse. The Commission’s role in

interpreting the law and explaining it to

charities is fundamental, not least because

trustees have a legal duty to understand

and abide by Commission guidance.

Any functioning regulatory system needs

to enable trustees to follow the rules and

get things right in the first place.

Despite this, the role of guidance and the

public register of charities in the context of

‘regulatory effectiveness’ were excluded

from the NAO’s analysis. Hence their

top-line judgements that the Commission

was ‘not regulating effectively’ and was ‘not

delivering value for money’ are for me just

not valid on the evidence provided. The

Commission does need to protect public

trust and confidence in charity, and take

strong enforcement action where

necessary. But prevention is not only better

than cure; it’s really the only effective,

long-term cure.

But the NAO’s report does raise some

notable points. It illustrates the Commission’s

‘new’ risk-based approach in its revised

business strategy, and says this indicates

progress in the right direction. But the

Commission has had some version of a

risk-based approach for years, including

during the period now being judged as a

failure. I wonder how new the ‘new’ approach

is going to be. It’s always been a compro-

mise between too much regulatory

responsibility and too few resources – which

begs the question of what’s realistic. Could

‘effective regulation’ actually mean sending

compliance officers out to inspect and audit

every charity on an annual basis? Perhaps

– but that would need a budget of £200

million not £20 million. That’s not an option.

The NAO also examines information

exchange and cooperation with other

regulators and agencies, noting that

recently the Commission has been

submitting three times as much infor-

mation to HMRC as it receives. I think this

problem partly stems from a lack of clarity

about the Commission’s responsibilities.

The draft Protection of Charities Bill is

seen as part of the solution; it increases

the Commission’s powers in certain

areas but I doubt more laws will improve

matters. The Commission simply does

not have the clout in Whitehall to bang

heads where other agencies are failing

to coordinate or prioritise regulatory

problems involving charities.

The Commission has implemented many

changes to ‘first contact’ over recent years,

and the NAO notes that the ‘Commission

has successfully reduced the volume of

telephone calls, emails and letters’. But

what is the impact on regulatory

effectiveness? Are there fewer contacts

because the Commission’s guidance is

now so clear and accessible that trustees

don’t need clarification? (doubt it). Or are

trustees not getting the help they need

because the helpline has been halved to

15 hours a week, and hence are at greater

risk of making mistakes? (more likely).

The NAO shows how the Commission is

well behind its targets on the time taken

to register medium and high-risk cases,

which appear to be due to staffing

problems and restructuring. Registration is

surely another area where regulatory

effectiveness comes into play, because it is

where charitable status is formally

assessed and stamped with the

imprimatur of a registration number.

Decisions taken at that stage may have

repercussions later. The more time taken to

register an organisation, the more time

before its activity is formally regulated.

These matters are playing understudy in

the puppet show about the Commission’s

new ‘robust’ approach, but they should be

centre stage. Enforcement is important, but

the Commission must be able to dedicate

resources and effort to improving other vital

functions to effectively regulate in the future.

Jay Kennedy is director of policy and

research at the DSC

Access the NAO’s report here:

http://bit.ly/1EVCZEt

NAO follow up on the Charity Commission

J Ay K E N N E Dy f I N D S T H E

N AO ’ S R E C E N T f O l lO W - u P

R E P O R T O N T H E C H A R I T y

CO M M I S S I O N R A I S E S S O M E

N OTA B l E P O I N TS , B u T S AyS

T H E R E A R E S O M E I M P O R TA N T

g A P S I N T H E A N A lyS I S

1 6

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T H E R E V I E W T H E R E V I E W

www.charitytimes.com

In the 2011 plain English guide to the

localism Act the then Minister of State

for Decentralisation, greg Clark MP,

promised the new Community Rights

would “achieve a substantial and lasting

shift in power away from central govern-

ment and towards local people” and that

they were the “essence of the Big Society”.

A recent Communities and local

government (Clg) Select Committee

inquiry looked at how successful the

Rights have been. It considered the four

Community Rights: to Bid to Build, to

Challenge and to Reclaim land. for each,

it was particularly interested in the level

of awareness, how much it had been used,

and possible improvements.

Overall the Committee found the rights

have had “mixed results”, no surprise to

anyone with any knowledge of

Community Rights. Nevertheless, the

report is balanced, thoughtful and makes

a valuable contribution to the debate.

The Committee found the Right to

Bid, which allows community groups to

nominate a building or land for listing as

an Asset of Community Value (ACV), is

the most widely used. Campaigns to save

community pubs account for nearly a third

of all ACVs. Currently if an ACV comes up

for sale, there is a six-month pause in the

process to allow a community group to

put a bid together This is often not

enough time and many will welcome

the committee’s recommendation to

increase this to nine months.

The Committee can already claim a

success. The government has announced

it will remove an owner’s right to change

the use of an ACV without planning

permission as the report recommends.

This is to stop communities waking up to

see pubs have become shops overnight

despite being listed as an ACV.

The Committee is less positive about

the Community Right to Challenge,

which allows a local community group

to formally express an interest in taking

over a local authority service it believes

can be better delivered externally. The

report says although the right was often

used to start a conversation, community

groups have not taken it up “in significant

numbers”. The Committee calls for more to

be done to understand how groups are

making use of the right. However, as it

points out, no-one keeps this information,

not even from groups who have received

funded assistance. The Committee

confirms NAVCA’s long-held view that the

right is too confrontational and does little

to small local groups, simply by opening

up a bidding process that favours larger

(often private sector) service providers.

The Committee appears underwhelmed

by the Community Right to Build and

Right to Reclaim land. They found the

Right to Build, intended to empower

communities to bypass usual planning

processes for local developments, was not

a popular way of starting a community–

led housing project as it was “complicated,

adversarial and risky”. They suggest a

stronger link between exercising the

right and accessing capital funding

might make a real difference in uptake.

The Committee found use of the

Community Right to Reclaim land is even

lower. This aims to help communities

target unused or under-used land.

Although if successful, land is sold on

the open market rather than reserved

for community use. They recommend a

clearer definition of the type of land that

can be considered by the right and more

information made available about what

land is held by public bodies.

finally, the report looks at future

community engagement and specifically

how to improve public awareness of the

rights. It suggests modifying the rights

is important to increase their relevance

and therefore public awareness. It calls

for more community based support

and investment in community groups’

capacity, particularly in deprived areas.

NAVCA has been involved in promoting

these rights from the beginning. This

report sums up the frustrations we feel

about them.

Despite promising much, and at

times producing real results, overall

they have not made a real difference for

communities. This is partly because they

are hard to understand and partly because

they have not been designed from the

community perspective. It seems their

biggest success is the number of pubs

saved for communities. Whilst this is no

small beer, should this really be the limit

of our ambitions for Community Rights?

Neil Cleeveley is chief executive of

NAVCA

Access the report here:

http://bit.ly/1zv0bBt

Clg review of Community Rights

1 7

N E I l C l E E V E l E y f I N D S T H E

CO M M u N I T I E S A N D lO C A l

g O V E R N M E N T CO M M I T T E E

R E P O R T O N CO M M u N I T y

R I g H TS I S A B A l A N C E D

A N D T H O u g H T f u l CO N T R I -

B u T I O N TO T H E D E B AT E

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C O L U M N

1 8

With the evolution of digital giving

channels and social media

changing the way that we communicate,

it is all too easy for charities to overlook

one of the most significant and

opportune income streams available.

Legacies may be one of the oldest and

most traditional forms of fundraising,

but it is also one of the most vibrant

and growing markets. Charities are

changing their approach to legacy

fundraising, with the ability to utilise

new media techniques to reach out to

socially engaged, potential legacy donors.

More charities are embarking on legacy

fundraising campaigns and this collective

movement is raising awareness amongst

the giving public.

The number of people in the UK

considering giving to charity in their Will

is at its highest level since 2010, rising

from 12% to 17% in 2014 . When you

consider that the average legacy gift

ranges from £2,000 for pecuniary gifts

to £40,000 for residual bequests, the income on charities’ bottom

lines could be hugely significant.

The charity legacy marketplace has quadrupled over the past

25 years to £2.16 billion, according to Legacy Foresight, who

predicts that it will have grown to £2.4 billion in 2017. The UK is

not alone, many nations are reporting growth in legacies.

What is behind the forecast for growth? The economy is

growing, albeit slower than anticipated, and, with a higher

population, death rates are likely to rise too, leading to more

legacy income. The baby boomer generation is well financed

and brings great potential to legacy income.

At the same time, the wealth and charitable nature of baby

boomers is understandably impacted by the changing financial

environment. The cost of living is higher and many grandparents

are financially supporting the younger generation in contributing

towards university fees and to help them join the housing market.

This poses a challenge for charities to make more noise about

legacies and to market their organisation even more effectively.

More good news is that solicitors and Will writers are

increasingly prompting clients about the option of leaving a

charitable legacy. In a recent study , 65% of professional advisers

involved in the Will writing process ‘always or sometimes’ make

the charitable prompt, which can treble

the number of charitable Wills made.

The public is more socially aware and

driven, informed about charitable causes

and of the charities that combat them.

Most importantly, they are increasingly

willing to give in this way. People want to

enjoy their retirement, but they also want

to be remembered for the things that

matter to them and their better deeds.

Legacy growth is partly driven by

a wealthier, socially responsible and

charitable generation, but it is the charity

sector that enables and encourages

the transition to a legacy-conscious

public. Charities large and small are

reporting campaign successes, from the

internationally-recognised V&A Museum

to the Bluebell Railway Preservation

Society. But the full potential of legacy

fundraising is far from being met.

As a sector we need to work harder

and be smarter than ever to get

the legacy message out, to build an

emotional connection with prospective

donors and to be absolutely clear that

people can leave a charitable donation

while also supporting their families and friends.

Competition is rife, with so many charities marketing legacy

giving and so many causes needing support. It is by no means

easy, but we are at the heart of a culture change.

There may be more charities to choose from, but there are more

donors and more communication channels to reach them. Now

is the time to act and develop legacy marketing plans if your

organisation is to benefit. We need to work together on raising

awareness of legacy giving, to create greater impact, make better

use of resources and grow our pool of income.

Growing the legacy market relies on long term planning and

collaboration. It may take years - decades even - to recognise the

full value that a legacy fundraising campaign has brought to a

charity. But, we cannot be short-sighted and above all we must

continue to make noise about legacy giving.

Bucket challenges may come and go, but legacies continue to

be the sector’s most significant single source of voluntary income.

Rob Cope is director of Remember A Charity, a consortium

of more than 150 charities working together to make gifts

in Wills the social norm

www.rememberacharity.org.uk

Legacy giving

www.charitytimes.com

Fundraising

R o B Co P e says charities should

work to develop legacy market-

ing plans, but be aware that

growing the market will require

long term planning and collabo-

ration

Page 19: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

over the last decade and a half much

has been written about, and much

money spent on, ‘capacity-building’

charities so that they may make more

impact on beneficiaries. Almost without

exception, this has focused primarily on

helping organisations grow in scale,

reaching more people and operating in

more locations. Size, or lack of it, is agreed

to be what holds charities back. But what

if it’s not just size, but also - perhaps even

primarily - performance? A charity should

exist to be as effective as it possibly can be

in tackling its chosen social problem – and

yet expertise and resource is lacking in

precisely this area: the reliable production

of meaningful social outcomes.

A new report, jointly published by

Impetus – The Private equity Foundation

(Impetus-PeF) in the UK, Social

Investment Lab in Portugal, and Think

Impact in Australia, demonstrates how

crucial social performance analysts are for

organisations who aim to deliver

outcomes which transform lives. Without a top-down commitment

to using data to drive performance management and decision-

making, and a dedicated performance analyst to make this a

reality, organisations will struggle to operate programmes which

produce outcomes for the majority of beneficiaries.

Delivering the Promise of Social outcomes: the Role of the

Performance Analyst is an international collection of case studies

featuring people who have successfully applied social service data

to help executives make decisions, managers support their staff

and – importantly – enable service delivery staff to improve the

lives of their clients. The report features UK based organisations

who are leading the way in effective performance management

systems including CHAIN UK, St Giles Trust UK and Social

enterprise Northwest.

Written by Sydney-based social impact analyst emma

Tomkinson, the report argues for greater investment in back

office capabilities, contradicting one view that administrative

spending should be pared to the minimum in social programmes.

Tomkinson said she initially set out to discover what made

a perfect case management IT system. But as her interviews

progressed, it became apparent that a key to successful social

service organisations were the relationships between its

performance analysts and service

delivery staff.

Three important new trends, each of

which has made investing in performance

management systems and their analysts

a mission critical priority. First: outcome

based contracts, where service delivery

organisations are paid on the basis of the

social outcomes they achieve, are

proliferating. Second: the increasing

popularity of social impact bonds, where

investor returns are dependent on the

social outcomes achieved by the

programmes. Third: the idea of ‘collective

impact’ which is rapidly gaining traction

and which requires organisations

collaborate to deliver social outcomes.

This type of capacity building - the

capacity to deliver meaningful social

outcomes reliably and effectively - was

championed up by a working group

I chaired for the UK Advisory Board to

the G8 Social Impact Investing Taskforce.

At Impetus-PeF we focus on exactly

this with our Driving Impact model. We

help the organisations we support to

develop, operationalise, and test

performance management systems which allow them to modify

delivery in real time, ensuring that far more beneficiaries get to

the desired outcome. Performance management analysis is crucial

to sustainable success, and we are finding that a growing number

of investors, funders, and charities agree.

As a charity committed to transforming the lives of young people

from disadvantaged backgrounds, we find the most promising

charities and social enterprises working with these children and

young people. over time, and through a combination of manage-

ment support, pro-bono expertise, and strategic funding, we help

them become highly effective organisations that transform lives.

only then do we help them expand significantly so as to

dramatically increase the number of young people they serve.

This report has great potential to encourage performance

analysts to recognise, discuss, and disseminate the valuable results

of their work. I hope it will inspire Ceos and boards to take seriously,

and invest in, performance management. The work of the analyst

is special and specialised, and it represents a commitment to

accountability and impact which should be central to any social

organisation - from the boardroom to the frontline.

Daniela Barone Soares is CEO, Impetus - PEF

C o L U M N

1 9

Impact

Performance analysis

D A N I e L A B A R o N e S oA R e S

draws on new research, arguing

dedicated performance analysts

can make a big impact on

a charity’s effectiveness

www.charitytimes.com

Page 20: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

2 0

How can we make sure politicians

get it right, next time? In a report

published by Civil Exchange in January,

and a seminar with civil society leaders

on the same day, we looked at what

happened and considered ‘What would

make a ‘good Big Society’?’ There are

some hard lessons here not just for

politicians but also for the voluntary

and private sectors.

The Big Society has failed to deliver

on its promises - that’s the key conclusion

of Whose Society? The Final Big Society

Audit. Attempts to create more social

action, to empower communities and

to open up public services, have failed,

with some positive exceptions. The Big

Society has not reached those who

need it most. We are more divided

than before.

The title of the report reflects the

overarching reason for that failure.

A genuine Big Society would be owned

by wider civil society, actively involving

those with least power and influence

now, and would be taken forward

collaboratively by a state that sees its

role as enabling, not in the driving seat.

The original ambition was to transfer

power, if you look at what was said. David

Cameron, launching the initiative in 2010,

said “today is the start of a deep, serious

reform agenda to take power away from

politicians and give it to people.’ Today,

references to the Big Society have been

largely erased from the Government’s

website. The Prime Minister no longer

talks about his big project, though

individual initiatives, like the National

Citizen Service or Big Society Capital,

testify to the genuine effort the

Government has put in to making it work.

This isn’t just a failure by this

Government. The Big Society has David

Cameron’s personal stamp on it but its

ideas can be traced back to Tony Blair’s

Third Way, which sought to unlock

potential within society beyond the

state and the markets. The Prime

Minister who promised “to empower

communities and citizens and ensure

that power is more fairly distributed

across the whole of our society” was

Gordon Brown in the White Paper,

Communities in Control: real people,

real power. Numerous Labour Government

initiatives were re-launched by this

Government under a different name,

with almost identical goals: community

empowerment, opening

up public services and stimulating

social action.

It seems the Big Society, though,

has gone underground - but it is not

going away. The Labour Party has its

One Nation project and commitment

to “people powered services.” Last year,

Jon Cruddas and Lisa Nandy jointly

published an article in the New Statesman

under the title, Only Labour Can Build the

Big Society. The new Civil Society Minister,

Rob Wilson, speaking in January at a

Centre for Social Justice event, talked of

the Government’s “clear vision for a bigger,

stronger society,” struggling it seems to

describe the Big Society without actually

using the toxic phrase, but still committed

to its purpose.

There are good reasons for the Big

Society to be reinvented. Politicians

here, and indeed in other countries,

are pursuing this agenda because they

know that people expect more control;

governments can only deliver more

with less with the help of wider society;

and a flagging democracy can only be

revitalised by sharing more power.

Next time

What would politicians need to do next

time to get this right? The commitments

are made but they keep repeating the

same mistakes.

First, the next Government should

carry out a public review of current public

sector commissioning and contracting

to establish the relative cost-benefits

of existing contracts and new ways of

promoting collaboration and removing

biases against locally-based and voluntary

organisations.

We need to look beyond the market-

based, public sector management model

that has dominated the thinking of

successive governments and focus on

delivering social value. The current model

has not closed the educational attainment

gaps and health inequalities between

rich and poor. But it has delivered major

contract failures to deliver for those who

most need support, for example, through

the Work Programme and ATOS’ Work

Capability Assessment. It has also delivered

a ‘race to the bottom’ on contract price,

B I G S O C I E T Y A N A L Y S I S

C A R O L I N E S LO CO C k

S u M S u P T H E R E S u LTS

O F T H E F I N A L B I G S O C I E T Y

Au D I T, A N D H I G H L I G H TS

T H E L E S S O N S T H AT

M u S T B E L E A R N E D I F

A G E N u I N E T R A N S F E R O F

P O W E R F R O M S TAT E TO

CO M M u N I T Y I S TO B E

AC H I E v E D I N F u T u R E

What would make a ‘good Big Society’?

www.charitytimes.com

Page 21: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

2 1

B I G S O C I E T Y A N A L Y S I S

most notably in social care, and led

to the dominance of large private

sector ‘quasi-monopoly’ providers in

public sector outsourcing, which lack

transparency and accountability.

A model of collaboration, rather than

competition, would mobilise wider social

forces to deliver outcomes, such as better

health, which the state alone cannot

deliver or purchase through a contract.

That would, ultimately, be better value

for money.

Second, the next Government must

share and devolve more power. There

have been positive examples of

communities taking more control and

redesigning services under the Big Society.

But real power has not been transferred

on any scale. Only 34 per cent of people

now feel they can influence decisions in

their local area – lower than every year

since 2001. Public services are still marked

by a defensive, closed culture, despite

attempts to increase responsiveness and

accountability. Co-design is talked about

but not delivered. England still has one

of the most centralised political systems

in the world.

Greater devolution creates an

opportunity for a new kind of collaborative

government. But this is

a major culture change

and the next Government

needs to invest in it, not just

promise it.

Third, targeting is needed.

The least affluent in society

have the least power and

it is upon them that cuts in

public services have also

fallen disproportionately

and where failures in public

services cause the most

damage. The voluntary sector

provides critical social infrastructure but

government initiatives to encourage new

sources of funding for voluntary sector

organisations are not currently filling the

major void left by disproportionate cuts

in state funding – particularly for smaller

voluntary organisations, working in areas

such as social services and employment,

often with disadvantaged groups in

disadvantaged areas.

Fourth, collaboration with civil society

- the voluntary sector, faith groups, trade

unions, businesses - is needed. The next

Government should set up a civil society-

led Commission to advise on how best

to deploy social resources to create a

stronger, fairer society and create formal

mechanisms for ongoing dialogue. Sadly,

the Big Society leaves the voluntary sector

not strengthened but weakened. The

independent voice of the sector, which

has the power to help express the needs

of marginalised groups and help recast

public services, has been threatened.

Finally, the next Government should

hold a summit on the role of the private

sector, involving business and voluntary

sector leaders, using this as the start of

a major initiative to consider how the

private sector can contribute better

to social goals. Social finance may be

welcome but levels of corporate giving

have not increased to replace shrinking

state funding for the voluntary sector.

At the same time, there have been high

profile cases of tax avoidance and poor

performance in the delivery of public

services amongst some multi-nationals.

Lessons for the voluntary sector

There is a need for a different kind of

conversation between the voluntary,

public and private sectors that results in

real, systemic change and disempowered

people getting a stronger voice. This is

not just about better dialogue between

existing institutions. People need to

step outside their institutional box.

But that requires exceptional leadership,

not just amongst politicians, but across

the voluntary, private and public sectors.

At the seminar that marked the launch

of our report, one person said that too

much of the voluntary sector’s response

to the Big Society had been about the

needs of existing institutions rather than

starting from the needs of people - and

there were many nods in the room.

Politicians and the voluntary and private

sectors must learn the lessons from the

‘Big Society’ if, next time, we are to end

up really creating a stronger, less divided

society together.

Caroline Slocock is the director of

Civil Exchange and principal author

of Whose Society? The Final Big

Society Audit.

Find the Big Society audit here:

www.civilexchange.org.uk/whose-

society-the-final-big-society-audit

www.charitytimes.com

A model of collaboration, rather than competition, would mobilise wider social forces to deliver out-comes, such as better health, which the state alone cannot deliver or purchase through a contract

Page 22: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

A W A R D S

Better Society2 0 1 5

A W A R D S

Better Society2 0 1 5

Awards Gala Dinner & Ceremony14 May 2015

Millennium Hotel, Mayfair, London

www.charitytimes.com/bettersociety

Tweet us @CTBetterSociety #BetterSocietyAwards

The Inaugural

The Better Society Awards recognise the e� orts that commercial organisations make in order to help create a better society for all

£50 FROM EVERY ENTRY FEE GOES TO THE DISASTERS EMERGENCY COMMITTEE.

The shortlist will be announced in March 2015

Better_Society_204x271_doublepage_10feb2015.indd 4 12/02/2015 13:03:06

Page 23: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

14 May 2015, Millennium Hotel, Mayfair, London www.charitytimes.com/bettersociety

Simon Gillespie, CEO, British Heart FoundationSimon joined the British Heart Foundation in March 2013. Before joining the BHF, he was Chief Executive of the Multiple Sclerosis (MS) Society since 2006. He previously worked as Head of Operations at the Healthcare Commission, where he was responsible for the inspection of NHS and independent healthcare facilities in England.

Jenine Langrish, Chair, ShareActionJenine is Chair of ShareAction, an in� uential charity which works to improve the environmental, social and governance behaviour of companies by encouraging their shareholders to hold them to account. Jenine previously worked for HSBC’s asset management division for nearly 24 years, most recently as a senior member of the charities team, before leaving in October 2008 to devote more time to charity sector work.

Paul Palmer, Professor of Voluntary Sector Management, Cass Business SchoolPaul is Professor of Voluntary Sector Management, and Associate Dean for Ethics, Sustainability and Engagement. He has extensive knowledge of charity � nancial, management and governance issues. He was a member of the Charity Commission SORP committee from 2000-2005.

Matt Ritchie, Editor, Charity Times MagazineMatt is the editor of Charity Times magazine. A business and � nance journalist, before specialising in charity management issues Matt covered the UK and European pensions markets. He began his career in New Zealand, initially working in radio across journalism and broadcasting roles.

Bob Swarup, Principal, Camdor GlobalDr Bob Swarup is Principal at Camdor Global, an advisory � rm that works with institutions and investors around the world on strategic investment and risk management. He is also the co-founder of the Insurance Investment Exchange, the leading forum for insurers to debate investment related trends and issues.

General event/table bookings:Michala HoodDeputy Head of Events+44 (0)20 7562 [email protected]

Judging/nomination:Mark EvansPublisher+44 (0)20 7562 [email protected]

Sponsorship:Sam Ridley Commercial Manager+44 (0)20 7562 [email protected]

Media partnerships/marketing:Sarah WhittingtonMarketing Manager+44 (0)20 7562 [email protected]

The Better Society Awards, launched by Charity Times, will take place in May and reward those corporates whose e� orts extend beyond commercial success and make valuable contributions to society. Accolades will be awarded in more than 20 categories and celebrate environmental excellence, sustainable investing, HR best practice, business ethics, transparency, support for non-pro� t organisations, and more.

THE JUDGING PANEL

CONTACT

“The initial response to the awards has been very impressive. We look forward to celebrating the best in ethical and sustainable corporate practice, and support for not-for-pro� ts, when the awards are presented in May.” Mark Evans, Publishing Director

BOOK YOUR TABLESee the winners announced at the inaugural Awards Gala Dinner & Ceremony on Thursday 14 May at the Millennium Hotel, Mayfair, London. This new event is separate but complementary to the Charity Times Awards, which are in their 16th year and sold out in 2014.Table prices include champagne reception, three-course meal with wine, awards presentation hosted by celebrity compere & entertainment. The Better Society Awards will be a night to remember! Find out more: www.charitytimes.com/bettersociety

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ZURICH INSURANCE.FOR THOSE WHO TRULY LOVE THEIR BUSINESS.

TELL US YOUR VIEWS ON RISK TO WIN AN iPAD MINI*

Charity Times and

Zurich Insurance invite

charity professionals to

complete a short survey

on the risks their charities

face and the measures

they use to deal with

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Page 25: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

T H E C H A R I T Y T I M E S I N T E R V I E W

When Sue Davie joined Meningitis Trust from the private

sector in 2002, it was the fulfilment of an ambition to work

in civil society before the age of 40.

Elevated to chief executive from finance director in 2007, Davie

has since overseen the 2013 merger with Meningitis UK which

resulted in the new organisation - Meningitis Now. The merged

organisation went on to formulate and implement a five-year

strategy which has seen it notch some major achievements.

Davie says the charity exists to save lives and rebuild futures.

With a disease as complex as meningitis, this can mean a lot of

things and Meningitis Now’s work necessarily changes over time

as a result.

Education, research, and a wide range of support services for

those affected by meningitis all fall within the charity’s brief.

Most recently it has been pursuing a campaign to persuade

the Government to make a meningitis B vaccine available for free

to all new born babies.

The campaign saw the charity win Campaigning Team of the

Year at the 2014 Charity Times Awards, but it is yet to achieve its

final goal (at press time the vaccine had been approved subject

to agreement of cost effective pricing) and Meningitis Now

continues to push the issue.

Scale

Stroud-based Meningitis Now employs about 60 staff, and calls

upon the support of around 500 volunteers. Almost completely

reliant on donations for its income, Meningitis Now raised just

under £3.4m in the year to March 2014.

Asked what the key challenge facing the organisation is, Davie

is quick to name shoring up income as one of the top items on the

agenda. The charity relies on donations for all of its funding, and

Davie says this makes life difficult in the current environment as

local authority contracts dry up and more organisations move

into the fundraising space.

“I don’t shy away from saying, ‘yes it’s tough’. It’s tough for the

small to mid-size charities of which we’re one,” Davie says. “Being

dependent on voluntary donations, so much of it is about

relationships. Whether that be big corporate type relationships or

whether it’s with someone who’s giving you two or three pounds

a month.”

And it is not getting any easier. In a common sector refrain,

Davie says the austere age in which we live has made it harder

to raise the funds necessary to continue providing Meningitis

Now’s services.

But it is not just the difficult times that create challenges for

M E N I N G I T I S N o W H A S A D j U S T E D To

l I f E A f T E R M E R G E R , A N D H A S TA K E N

o N N E W WAYS o f W o R K I N G I N

R E S p o N S E To f E E D B AC K I T S o U G H T

f R o M I TS Co M M U N I T Y. T H I S f E E D B AC K

pA R T lY R E S U lT E D I N T H E C H A R I T Y

U N D E R TA K I N G M o R E C A M pA I G N I N G

AC T I V I T Y, f o R W H I C H I T W o N A N

AWA R D l A S T Y E A R . M AT T R I TC H I E

S p o K E To C H I E f E x E C U T I V E S U E D AV I E

A B o U T T H E C H A R I T Y ’ S AC H I E V E M E N TS

A N D G oA l S

Building relationships

Profile: Sue Davie

www.charitytimes.com 2 5

Page 26: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

T H E C H A R I T Y T I M E S I N T E R V I E W

Meningitis Now. Davie says the nature of the organisation’s

purpose makes it a harder sell than some of the bigger

health charities.

“The added challenge for us is we’re a single disease charity

where the ultimate goal is to put ourselves out of business.

Meningitis is far more complex than I ever knew before I joined,

where there’s multiple types and every time we’re successful in

getting a vaccine developed or introduced people think the

problem’s sorted; but that’s actually just one type of disease,”

Davie says. “You say ‘meningitis’ to most people and they get

that because it’s scary. As soon as you start talking about

meningococcal, pneumococcal that’s it - you’ve lost the

general public.”

Relationships

But Davie is not deterred by the challenges facing the charity,

Meningitis Now has been thinking outside the box since its

strategic review almost five years ago.

Meningitis Now values the relationships and networks it has

been able to build, and leverages them to help it achieve its goals.

The charity launched its Brighter futures partnership programme

in December, offering corporates a range of different levels of

involvement with the charity.

“It’s an engaged partnership

so it isn’t just about the money

– it’s also about corporates

helping us to raise awareness

and using their contacts,” Davie

says. “It’s a way of enabling

organisations to truly engage

on a partnership basis. So, how can we benefit their business while

at the same time they’re benefitting our charity? Shared skills,

opportunities to get exposed to other people, us developing

a network – that kind of thing.”

Conventional ‘charity of the year’ type partnerships are unlikely

to work for Meningitis Now, Davie says, as when arrangements

like that are put to a staff vote they tend to go to larger charities

representing more high profile causes.

Also, the Brighter futures partnerships are in line with

Meningitis Now’s scale, and can be a good fit with its nationwide

community-level approach.

“Because we’ve got a community team around the country this

works for a smaller local business as well. It’s not a case of ‘here’s

the list of the big national corporates’; it’s about people engaging

at community level,” Davie says.

The value placed on relationships extends to communicating

with other charities. Davie says Meningitis Now looks at where

other organisations have enjoyed success and seeks to learn from

them, and is happy to work with other charities where there is

“a benefit to the people we exist for”.

“I think there’s a real caution from charities about doing that,”

Davie says. “There’s this wariness. At the end of the day we do all

compete for the pound, but there are some things we can help

each other on which truly are not competitive.”

Campaign

partnerships and networks are a recurring theme when talking to

Davie about Meningitis Now’s work. And these elements were to

the fore in the charity’s award-winning campaign for introduction

of the meningitis B vaccine.

The focus on campaigning was one result of the charity’s

five-year strategy.

“We went out to families and supporters and the big thing that

they felt we weren’t doing that we should be was campaigning.”

The charity is committed to pushing for the introduction of

licensed vaccines as soon as they become available. When a

vaccine for meningitis B, the biggest infectious killer of under-

fives, was licensed for use in Europe in 2013 Meningitis Now

began the push for the Government to buy it and make it freely

available for all newborns.

The campaign involved regional and national placement of

case studies, alongside a

digital campaign using

shareable content, powerful

images, infographics, video

updates, and Thunderclaps.

The charity focussed on key

milestones in the government

decision-making process, held

three Westminster events, and met with the Secretary of State for

Health, Shadow Ministers, lords and Special Advisors.

It has been Meningitis Now’s first major campaign, and has seen

the charity learn a lot along the way. Davie says one of the key

things the organisation has taken out of the process so far is the

power of social media, in particular for a charity that cannot call

on a large budget.

“The ability for an organisation such as ours to garner support

via social media - it’s such a cost effective way to do it,” Davie says.

“We’ve only had a positive experience with social media. The

power of having people support you whether it be to retweet

messages or share things is significant.

“That has let us reach a much bigger audience than we would

ever have hoped to.”

Naturally there was a significant public affairs component to

the campaign, something that was also a learning curve for

Meningitis Now. Ensuring the charity built support across the

political spectrum was a key element, as was striking the balance

between maintaining regular contact without harassing Mps.

T H E C H A R I T Y T I M E S I N T E R V I E W

www.charitytimes.com2 6

“We’ve only had a positive experience with social media. The power of having people support you whether it be to retweet messages or share things is significant”

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T H E C H A R I T Y T I M E S I N T E R V I E W

“for us it doesn’t matter which party is in power. The colour of

politics doesn’t make any difference to something like this,” Davie

says. “Building relationships across politics demonstrates that

party politics doesn’t matter, and also ensures Meningitis Now’s

voice is heard across them all.”

politicians were provided with useful materials including draft

press releases, which resulted in exposure throughout

constituencies alongside the national impact of social media.

Apart from some invaluable pro-bono support from pR agency

just::Health, the charity did all of the work on the campaign itself.

“one of the biggest things is belief in what you’re campaigning

for. Most of it is common sense. We’ve been approached by lots of

public affairs agencies wanting to work with us, but they’re not

saying anything that we haven’t tried or got. That to me is

therefore not the right use of our funds.”

The lobbying Act is of course a consideration when dealing

with campaigns that reach the world of politics. And, in an

election where health issues are a particularly hot topic a charity

could see an opportunity to increase exposure through

politicising the issue.

However, Davie says this would be counterproductive and in

any case the non-partisan nature of the cause means Meningitis

Now is in little danger of falling foul of the legislation.

“I could go to town, and go to Andy Burnham and arm him with

a whole lot of party political stuff and play a political game, but

actually that’s not going to help. Is it the lobbying Act that’s

stopping me, or the sense that that’s not what’s right for the

campaign? probably the latter, but you’re conscious of the former.”

The sector

Now around 13 years into her charity career, Davie is in no doubt

as to whether she made the right move in leaving the private sec-

tor. She was the first employee at what was then Meningitis Trust

to join from the private sector.

“This is the only charity I’ve ever worked for – I didn’t

have any expectation when I joined and I didn’t know if

it would work for me or the charity.”

There are a variety of ways in which civil society

differs from the private sphere, but Davie dismisses any

suggestion that there is less pressure in working for a

charity.

“The stresses are almost more for me in the role I’m in now than

they ever were in the commercial sector because it feels personal.

If I don’t make sure we do what we should be doing and are there

for people it feels like I’m letting people down.”

Dedication to those who benefit from the charity is

demonstrated by how frequently Davie talks about “the people

we exist for”. But the ‘people’ focus extends to the operation of the

charity itself. Indeed, the opportunity to develop people was one

of the things that attracted Davie to the sector.

Davie says it is now a very different organisation to the one she

originally joined, but it will continue to improve. Whilst the charity

aims to “put itself out of business”, even if vaccines could be

developed and rolled out for all types of meningitis, the

organisation wants to always be there for those who have

suffered with the illness.

Next year will be a special one for the charity, as it celebrates its

30th anniversary. It will also be an important period as Meningitis

Now reaches out to its supporters and service users to get the

feedback that will shape its strategy and outlook for the next five

years.

Davie says the charity is committed to ensuring it changes with

people’s needs. And there is the sense she will enjoy the job of

driving it along.

“I was lucky, I was part of the Dixons stores group and part of

the team that set up freeserve, the first free ISp. I was on that real

bubble of creating some of that internet demand in the UK so it

was very exciting times, huge opportunities.

“I look back on that and think ‘that was amazing and I’m really

glad I was part of it’, but I still didn’t get the personal return from

it that I do now.”

www.meningitisnow.org

“Building relationships across politics demonstrates that party politics doesn’t matter, and also ensures Meningitis Now’s voice is heard across them all”

www.charitytimes.com 2 7

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www.charitytimes.com2 8

C A M P A I G N I N G

The passing of the Lobbying Act

is set to make this year’s general election

one of the toughest yet for charity

campaigners to navigate.

The Transparency of Lobbying,

Non-party Campaigning and Trade Union

Administration Act 2014, to give the Act

its full title, became law last January and

places a raft of new regulations on the

way charities campaign around general

elections.

From September 2014 to the general

election on May 7 charities spending more

than £20,000 in England, or £10,000 or

more in other parts of the UK, on activities

that can “reasonably be regarded as

intended to influence voters to vote for or

against political parties” must register with

the Electoral Commission as non-party

campaigners.

Once registered charities must submit

details of their campaign spending and

activity to the Commission. Those that

meet the Act’s financial threshold and fail

Life after the Lobbying act

The Lobbying Act passed last year despite vociferous opposition from the charity sector. Halfway through the regulated period in the run up to the general election, Joe Lepper looks at how charities are approaching campaigning under the new regime

Page 29: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

C A M P A I G N I N G

2 9www.charitytimes.com

to register run the risk of legal action if a

complaint is made that their campaigns

intend to influence voters.

The Act has been widely condemned

among the charity sector, with ACEVO and

others calling for it to be repealed. The

Labour Party is the only major political

party to back its axing, although the Lib

Dems and Conservatives have pledged

to review it after the general election.

A key concern in the sector is it will

create a chilling effect, with charities

putting campaigns on ice for fear of

flouting the Act. Another concern is

it places an extra financial burden on

charities in terms of legal advice and

staff training.

Alison Talbot, a partner in law firm

Blake Morgan’s charity team, says evidence

is already emerging that charities are

shelving campaigns due to the Act.

She says: “A few of our charity clients

have put a moratorium on any new

campaigns, any contact and links with

MPs and anything that could be seen

as political.”

But are these charities being over

cautious? Simon Francis, vice chair of the

Public Relations Consultancy Association

(PRCA) charity group and director of

Claremont PR believes so.

“The advice the PRCA gives is not to

be cowered by the Act’s complexity and

to keep calm and keep campaigning. If a

charity can prove its campaigning is part

of its long term goals and is not political

then they should have nothing to worry

about,” he says.

Advice Francis gives charities to

minimise the risk of prosecution under

the Act is keep good records of campaign

costs and any contact with politicians.

“A lot of well run charities do that

anyway as they would always want to

know the time and costs involved of

a team being involved in a particular

campaign,” he adds.

Such evidence gathering could prove

vital in a climate of increasing political

opposition to charity campaigning, says

ACEVO policy officer George Bangham.

“The Act has got to be seen in the

context of other government rhetoric

about charity campaigning, around food

banks for example, and other issues such

as gagging clauses in public service

contracts,” says Bangham.

But charities also need to be on their

guard against political supporters,

says Talbot.

“A charity’s cause could suddenly

become a politician’s pet project, which

could mean they end up being suddenly

aligned to a party at the whim of a

politician,” she says.

She urges charities to ensure they can

prove their commitment to a cause is long

running and pre-dates a politician’s or

party’s recent interest.

Another criticism of the Act is that it is

unnecessary, as the Charity Commission

already regulates political campaigning

in the charity sector.

Jay Kennedy, head of policy of the

Directory of Social Change, bluntly refers

to the Act as “a pointless duplication of

bureaucracy.”

Francis adds the Act’s focus on charities

is baffling, as most experienced charity

campaigners, who have the resources to

meet the Act’s financial threshold, will

know that aligning with

one political party is

foolhardy.

“The more cross party

support you have the

more likely it is that

your campaign will be

implemented after the

election,” he says.

Since the Act was

implemented the

Electoral Commission

has produced a range

of guidance for charities

on areas such as social

media campaigning

and the importance of

record keeping.

But for Kennedy the key guidance

charities should be looking at is instead

from the Charity Commission, in particular

its document Speaking Out – guidance

on campaigning and political activity by

charities, which is also known as CC9.

“This document should be your first

port of call as it offers clear specific

guidance on areas such as launching

a manifesto. The key to both Charity

Commission rules and the Lobbying

Act is to tie your campaigning to your

objectives,” says Kennedy.

So far there is a lack of interest among

charities in registering with the Electoral

Commission, with just five making the

move as of January this year.

Bangham says this may indicate a

growing confidence among charity

campaigners that they will not fall foul

of the Lobbying Act.

However, NCVO policy manager

Elizabeth Chamberlain anticipates this

confidence may ebb away as the general

election date gets closer and many more

charities will look to register.

“As issues such as welfare reform

“The more cross party support you have the more likely it is that your campaign will be implemented”simon francis, public Relations Consultancy association

Page 30: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

www.charitytimes.com3 0

C A M P A I G N I N G

and poverty become more prominent

I would expect more charities to consider

registering as a pre-emptive measure.

I think many more would rather register

than be seen to be in breach of the law,”

she says.

Kennedy also anticipates growing

interest in registering with the Electoral

Commission. “There has been a phony

war until now. Everyone was building up

to the period of regulation in September.

But nothing has really happened since and

there is still a little bird on the shoulder of

charity campaigners whispering doubts in

their ear,” he says.

Stonewall is among the five charities

to already register with the Electoral

Commission. Sam Dick, the charity’s

campaigns director explains it registered

because “we felt it was better to be safe

than sorry,” adding, “I’d rather spend time

registering than waste donors money on

fines. It was a pragmatic decision about risk.”

He says the Act has not led to

campaigns being shelved or a chilling

effect but has made Stonewall “think twice

about our campaigns, making sure it leads

to meaningful change. The Act has added

that extra layer of strategic thinking,”

he says.

James Cooper, head of government

affairs at the Woodland Trust, another of

the five charities to register, says it made

the move “in the spirit of transparency”

even though it is opposed to the Act and

wants to see it repealed. He is adamant

the Act will not curtail its campaigning.

He adds that in the run up to the general

election the Trust still intends to “challenge

candidates on what they will do to ensure

their prospective constituents benefit from

woods and trees.”

The other three charities to register are

The RSPCA, Hyperlipidaemia Education &

Atherosclerosis Research Trust UK and

The League Against Cruel Sports.

Of these RSPCA has set up a separate

company specifically to register, called

RSPCA Campaigns Ltd.

A key factor in this decision was the

RSPCA’s specific status as a charity set

up under a private Act of Parliament,

which is not among the list of organisation

types that can register with the Electoral

Commission. But Talbot says it also

makes it easier for the RPSCA to track

campaign spending.

She says: “If you are a large organisation

it becomes far more difficult to ring fence

specific campaign spending. I can see

real merit in keeping it separate.”

Whether a charity decides to register

or not with the Electoral Commission

Bangham hopes all charities continue to

campaign vociferously to support their

causes ahead of the general election and

not feel intimidated by the Lobbying Act.

“The voice of the charity sector needs to

be heard loudly and it’s vital that charities

do not feel deterred from campaigning,”

adds Bangham.

Joe Lepper is a freelance journalist

“There is still a little bird on the shoulder of charity campaigners whispering doubts in their ear”Jay Kennedy, Directory of social Change

Page 31: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

ROUNDTABLE EVENTS WITH CHARITY TIMES

Charity Times hosts a series of individually sponsored roundtables at the discretion of participating sponsor companies.

The topics under discussion will be set according to specific areas of importance to the respective sponsor company.

Participation in this in-depth discussion will present your speakers and company as market-leaders in your chosen area to our readership of over 8,500 Senior Managers and Directors in the UK Charity & Not-For-Profit sector. The roundtable event will be written up as an extended feature in Charity Times which will include your company branding on each page.

The independently chaired evening or afternoon discussion will include approximately 6-7 individually selected high level delegates from organisations relevant to your chosen topic area with your feedback and input. These delegates will be experts in the subject from medium to large UK charities. The high level of knowledge will show your company to be a true thought leader in the sector.

The evening/lunch will begin with networking drinks at 12 or 6pm and the discussion itself will begin at 12:30 or 6.30pm and last for around 90

minutes. This is then followed by a three course dinner and drinks for all participants as a less formal networking opportunity.

The full sponsorship package available to you includes the following:

■ Two of your chosen delegates on the discussion panel■ Charity Times to invite delegates while working closely with you to ensure a highly relevant and expert panel on the day■ The opportunity to shape the agenda to be discussed at the event with the independent Chairperson■ Panelist profile in Charity Times magazine ■ Company logo on every page of the six-page review in Charity Times magazine ■ A full dinner and refreshments at the event ■ Extensive branding in promotion of the event ■ Your branded PDF available for download on the web page for 1 year■ You will retain the PDF of the 6 page branded feature to use as you wish in your own promotion

We use a selection of prestigious venues in London to host these events such as The Gherkin or Tower 42. We can host these events in other locations around the UK and the price quote would be individually quoted according to location. Sponsoring this event is a great opportunity to promote your services, products and expertise to senior-level executives in your target market and to your fellow suppliers, while gaining further access to our extremely relevant circulation.

Bespoke package available on request

For further information please contact Sam Ridley on +44 (0)20 7562 4386 or [email protected]

on the web page for 1 year■ You will retain the PDF of the 6 page branded feature to use as you wish in your own promotion

We use a selection of prestigious venues in London to host these events such as The Gherkin or Tower 42. We can host these events in other locations around the UK and the price quote would be individually quoted according to location.

Sponsoring this event is a great opportunity to promote your services, products and expertise to senior-level executives in your target market and to your fellow suppliers, while gaining further access to our extremely relevant circulation.

Bespoke package available on request

We use a selection of prestigious venues in London to host these events such as The Gherkin or Tower 42. We can host these events in other locations around the UK and the price quote would be individually quoted according to location.

Sponsoring this event is a great opportunity to promote your services, products and expertise to senior-level executives in your target market and to your fellow suppliers, while gaining further access to our extremely relevant circulation.

Bespoke package available on request

ct_roundtable_ad.indd 1 12/02/2015 13:47:50

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charityjob-fullpage-15dec2014.indd 1 15/12/2014 14:09:51

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www.charitytimes.com

A d v e r t o r i a l

3 3

In focus: Emerging markets

Over the last three decades investors have made better returns by buying

and holding investments in emerging markets rather than the major advanced markets. The underlying economies of these countries overall have grown faster than the West. They have nurtured major global companies whose shares have done well as

they have outgrown rivals elsewhere. Others have avoided emerging market investment on the

grounds that they are riskier. In any individual year a fund can lose money in emerging markets as a whole and can lose big money in particular countries or shares. Investors can lose on the currencies as well on the underlying shares.

So what should a charity investor do now? The first thing is to recognise that there are very different emerging markets. In today’s conditions with falling oil and commodity prices, the current outlook for the oil and commodity producing economies is not good. Analysts and investors are unsure where the oil and other leading commodity prices might stabilise or start to advance. Meanwhile, earnings and revenue forecasts are being revised down. Brazil has these problems, and is also undergoing a bout of inflation, high interest rates and poor growth. This is not a winning combination. Russia is in considerable economic trouble from the falling oil price, as it is very dependent on oil revenues.

Led by China and India, the main emerging oil consuming countries will get a direct stimulus from lower costs of energy and other raw materials, and an indirect one as lower inflation will permit looser money policies. Both India and China have been performing well recently, and could stay in favour against this background. Some other smaller Asian countries can also benefit

from these changes. How should a charity make investments in these markets? It

is difficult managing money in specialist markets like China and India from another continent. If an investor wants to try to gain extra return by selecting individual shares it is probably best to choose a fund run in the country concerned by people who speak and read the local languages and understand its culture and economic policy. There are some managers who do manage to beat their relevant index, though it is difficult finding one and there are extra costs from such management.

The alternative way is to buy an Exchange Traded Fund or some other collective vehicle which provide you with an indexed port- folio. The simplest versions buy the whole range of shares in the country index in the right proportions. These funds are considerably cheaper than actively managed funds, and can get close to giving you the full income and capital gain of the Stock market index concerned. Given the gap at the moment between the commodity producers and the consumers we would recommend buying individual country ETFs, building a suitable portfolio.

As a general rule emerging market economies will grow more quickly, and will expand the amount of private capital put to work more quickly than advanced countries. They are subject to bouts of worry and poor performance, which needs managing. Different emerging countries are also prey to fashion, sometimes being popular and other times being out of favour. Overall, however, they have a part to play in a world equity portfolio, and can offer better returns than just staying at home. Whether buying index funds or active funds, it is also a good idea to shop around and take some advice, as they can be very variable in performance and cost. At Charles Stanley we have experts providing advice on which markets to buy into, advisors who study which are the

best run and cheapest index products, and specialists in choosing actively managed funds in emerging market areas. Between them they can help steer your fund through the risks and the rewards of diversifying a bit of your portfolio into the faster growing parts of the world.

John Redwood is Chairman of the

Investment Committee, Charles Stanley

500

400

300

200

100

0

-10096 98 00 02 04 06 08 10 12 14

MSCI World Total Return 325.24 MSCI EM Total Return 434.17

Source: Thomson Reuters Datastream

500

400

300

200

100

0

-100

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www.charitytimes.com3 4

E M E R G I N G M A R K E T S

Over the past six years, the exposure

of charity investors to emerging market

companies, in regions such as Asia,

Latin America and Eastern Europe, has

shown an unmistakable rise. According

to investment analytics company State

Street, in 2008 average charity asset

allocation to emerging market equities

stood at a mere 1.4%. But by the end of

September 2014 it had grown to 6.5%.

Yet since 2011, emerging markets have

languished in distinctly ‘bear’ mode; they

have underperformed developed markets

by about 30%. Some investment experts

believe that emerging markets have

turned a corner. Others are convinced their

underwhelming performance will persist.

On the surface, emerging markets’

stuttering performance is a puzzle.

Emerging market economies have, after

all, easily eclipsed their developed

counterparts in terms of GDP

growth. Staple emerging

market countries China, India

and Turkey grew by 7.7%, 5%

and 4.1% respectively in 2013.

This contrasts with 1.7% for

the UK, 2.2% for the US and 0.1% in

Germany. But the superiority does not

automatically translate into impressive

returns for emerging market companies.

In fact, says Richard Maitland, head of

charities at investment management firm

Sarasin & Partners, “there is remarkably

little correlation between short to medium

term economic growth [in emerging

markets], even up to seven to 10 years, and

market performance.”

A major reason for this is that the

companies generating or benefitting

from emerging market growth are often

based in the developed world. The most

famous example is Apple, an American

company whose profitability is immensely

boosted by low cost production in China.

Other western companies, such as Colgate,

Pepsi or Burberry, may sell many products

in emerging markets but are quoted in

the UK or US. This can work in reverse,

the South Korean technology company

Samsung is an example, but this is less

common.

“The problem for emerging markets

is that as economies they have helped

companies quoted in developed markets,”

says James Bevan, chief investment officer

Has the time come for emerging markets?

Investments in emerging market assets have prom-ised much over the past several years, but inves-tors have not always been rewarded. Mathew Little asks whether charities’ faith in emerging markets is about to be repaid

Page 35: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

E M E R G I N G M A R K E T S

3 5www.charitytimes.com

with sector specialist fund manager, CCLA.

“But emerging market quoted and locally

operating companies face challenges

associated with rising wages – less for

shareholders – and credit bubbles.”

And emerging market investment

means buying shares in companies quoted

in emerging market stock exchanges.

“The notion that you can boost

your returns by strategically allocating

to emerging markets is, I think,

comprehensively wrong,” says Maitland.

“It’s what some investment managers

advised their clients to do four or five

years ago, and that’s one of the reasons

why those investment managers have

performed very poorly.”

Optimism

Nonetheless, charity investment in

emerging markets has grown in the

last decade or so, if only because many

investment houses have broadened a

traditional concentration on UK equities

to take on an equal share of overseas

equities, of which emerging market

equities are obviously a part. Maitland,

who rules out strategically holding a

large quota of emerging market equities,

still believes that “it would be peculiar

not to include emerging markets in your

thinking.” In fact, Maitland’s firm, Sarasin,

the second biggest charity fund manager

in the UK with £5 billion in charity funds

under management, has in the last twelve

months invested in more emerging market

companies.

“For three years, emerging markets

performed incredibly badly,” says Maitland.

“Although emerging markets were in

our benchmark and we could invest

in them, until a year ago, we had very

little – between 0 and 1.5% - because,

tactically, we thought they were extremely

expensive. But then they became very

cheap and therefore tactically we have

moved from a position of having 1% for

our average client, to having 7 or 8% for

our average client.”

Maitland is cautiously optimistic about

how emerging markets will perform in the

near future. “You have to be very careful

because there are some very differently

performing economies and stock markets,”

he says. “But in the short term, we are

overweight in emerging markets and we

favour China, India, and Indonesia.”

scepticism

However, this view is not universally

shared. “In 2015, we believe that emerging

markets equities will underperform global

markets overall,” says CCLA’s Bevan. “This is

a grouping that has tried on six occasions

to break its post-2011 bear trend but

without success,”

Although he agrees that “valuations are

not necessarily expensive”. Bevan’s caution

is centred on China, which in December

officially became the world’s largest

economy. He says that “the preconditions

of a hard landing are in place.” China

has the “third biggest credit bubble of

all time”, he says, and a property bubble

that rivals Spain and Ireland at their peak.

“Chinese house prices have now fallen for

six months in a row against a backdrop

of falling housing turnover,” he says. He

adds that, besides China, other emerging

market countries such as the Philippines,

Turkey, Brazil and South Africa, are at risk

from high private sector debt. “That leaves

only India apparently free of significant

economic headwinds.”

Employment rates are also an issue.

China, in common with other emerging

market economies, has limited labour

capacity, which means that there is

pressure on wages to rise, which, though it

is good for Chinese workers, means smaller

dividend payments for shareholders.

“Demographics is interesting because

in countries like China the working

population is just about to start declining,

whereas India is going to have a huge

boost to the working population,” says

Jonathan Bell, chief investment officer of

Stanhope Capital.

He believes economic growth in India

could soon equal that of China. Bevan

says all emerging market regions are

marked by declining profit margins, in

contrast to developed market companies,

where there is profit growth. “One of the

key reasons for this is that labour within

emerging markets has been steadily

gaining pricing power partly owing to

high employment levels,” he says.

Oil

One element which will undoubtedly

benefit some emerging market economies,

China included, is falling oil prices.

They have more than halved since last

June (compared to rising 8% in 2013),

swiftly becoming the dominant factor in

determining how the global economy

will perform. “The effect of the oil price

coming down will be a material increase

to world growth over the next year,” says

Andy Pitt, head of charities in London with

Rathbones, largely because consumers will

spend more. But while emerging market

countries that import oil will benefit,

others, the producers of oil, will be hurt.

In terms of emerging markets,

the biggest beneficiaries will be the

Philippines, Turkey, Thailand, India, China

and South Korea. Losers include Russia,

Brazil and Mexico. Russia, one of the

original Brics, faces the double whammy

of falling oil prices and fallout from the

Ukraine crisis. Investment there is already

restricted by sanctions.

But the winners of the oil price tumble

will outnumber the losers. “It would be

our judgement that a falling oil price,

when combined with the lower valuations

that now exist after several years of

underperformance [in emerging markets],

“there are some very differently performing economies and stock markets” richard Maitland, sarasin & partners

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E M E R G I N G M A R K E T S

will stimulate economic growth and,

almost as importantly, investors interest

in emerging markets,” says Maitland.

The result will be rising share prices for

emerging market companies, he believes.

But though investment managers

tend to concentrate on emerging market

equities, shares are

not the only option.

Government and

corporate bonds

are also possibilities.

“Charities should

consider the widest

investment universe

possible and find the

things that are attractively priced,” says

Maitland. He favours Indian bonds.

Bevan says: “Bonds [in emerging

markets] have periodically done very well.

“The current level of bond volatility is low

and, in some cases, emerging market real

bond yields are high. A case can be made

for both Indian and Indonesian bonds.”

There are funds available to charities that

invest only in bonds and charities have the

option of buying bonds denominated in

emerging market currencies or dollars.

Emerging markets, much like developed

economies, seem destined for divergence

and uncertainty in the near future. There

is no settled consensus as to what will

happen. But there is agreement that

charity investors should weigh up the pros

and cons of investing in them. “Emerging

markets should absolutely form part of

your thinking,” Maitland says.

Mathew Little is a freelance journalist

Approachable. That’s our approach.“

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Page 37: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

NOW OPEN FOR ENTRIESDeadline for entries: 27 May 2015

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Page 38: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

www.leadingimpact.org

Tuesday 24 March 2015, 10.00am–4.15pm The Foundry, 17-19 Oval Way, London SE11 5RR

One-day conference brought to you by the experts in social impact, NPC (New Philanthropy Capital) www.thinknpc.org

Leading Impact 2015 brings the strategic thinking and insights you need to put impact at the heart of everything your charity or social enterprise does. Focused on the vital skills involved in embedding impact, you’ll get the chance to learn from top practitioners. You’ll also be able to reflect on your own approach to leading change—from governance to strategy and performance management. Join us for an interactive, inspirational day that builds on our successful conferences in 2014 and 2013.

Paula Sussex, Charity Commission Ι Matthew Reed, Children's Society Ι Matt Hyde, Scout Association Ι Julian Corner, Lankelly Chase Foundation Ι Marcelle Speller OBE, Philanthropist & localgiving.com Ι Gracia McGrath OBE, Chance UK Ι Enver Solomon, National Children’s Bureau Ι Simon Fulford, Khulisa Ι Michele Acton, Fight for Sight Ι Paul Buchanan, The Boxing Academy Ι Dr Carole Easton, Young Woman's Trust Ι Nina Copping, National Osteoporosis Society Ι Chris Sherwood, Relate

Leading Impact 2015 is designed for charity leaders who have embarked on their impact journey—you may have some technical solutions in place but you still need to bring your team with you and avoid pitfalls along the way. Delegates include: Chief Executives, Trustees and Senior Managers of finance, communications, HR and operations, Monitoring & Evaluation Managers. Don’t miss out. To keep the day as interactive as possible numbers are limited, so book your place early!

Early bird–save up to £120 (register by 31 Jan)

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Page 39: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

3 9

At NPC we work with dozens of charities,

helping them understand what they

are trying to achieve and to get a handle on

the impact they are having on the ground.

As charities improve, so they can do more

for those causes they exist to promote. And

we are pretty good at helping with that.

But the more work we do, the clearer

it becomes that the charity sector faces a

big question. Does the sector’s leadership

have the guile, the nerve and the expertise

to carry through the changes that are

needed? Driving through change is never

easy, and in charities it can be harder

still. Volunteers and funders may remain

committed to programmes which aren’t

effective or on mission. Trustees may want

to stick to what the charity first started

doing, whatever its efficacy and relevance

today. And all this in a context where, as

long as you are not going bust , there may

be little pressure to change - except that

you know you could do so much better

if you did. So leadership is something on

which NPC has increasingly come to focus.

Every charity needs sound leadership, as

much from a CEO of a multi-million pound

international enterprise to someone

heading-up a group of fellow-volunteers

to keep the church roof patched up. Good

leaders help steer charities in the right

direction; doing a lot of the dull but

essential liaison with funders and partners;

they maintain morale. When NPC talks

about making your charity as effective as it

can possibly be, strong leadership is one of

the pillars on which everything else rests.

Of course, charity leaders aren’t made

with cookie-cutters. One of the great

strengths of the sector lies in the sheer

variety of people who rise to the top, from

hardened front-line staff to policy wonks

to (admittedly less often) fundraising

gurus. Some are brought in from outside,

with public and private sector experience

to draw on. Once you mix in such different

professional backgrounds with personal

idiosyncrasies and the character of the

institutions involved, you inevitably end up

with a broad range of styles and skills.

On March 24th we will be talking about

precisely this at our Leading Impact

conference. Many of the great and good

of the third sector - themselves leaders of

varied outlook and approach - will join us

to discuss how good leadership can ensure

that charities achieve more (and the

pitfalls for organisations if their leadership

isn’t robust enough). Speakers will include

Paula Sussex, the new chief executive

of the Charity Commission, as well as

Matthew Reed from the Children’s Society

and experts on funding and philanthropy

like Julian Corner of Lankelly Chase and

Marcelle Speller (who we are very lucky

to have on our board at NPC). We will also

be joined by representatives from Relate,

Solar Aid, the MS Society, the National

Children’s Bureau, and others.

The focus for the day is simple. Charities

are all about doing good, whether that’s

through work on the ground with the most

vulnerable or campaigning to keep social

issues in the spotlight. More technically put

(and we can get a bit techy at NPC), this

means that running a charity is all about

having an impact. If you aren’t achieving

the good you want, there isn’t much point.

So what is the role for charity leaders in

bringing the best out of their organisations?

We’ll be covering questions which I’m

sure are familiar to most people trying

to run an effective charity. How best

can you engage your board, staff and

volunteers in making the sort of impact

you want? What’s the first step in building

an organisation which is always focused

on that impact? How can impact drive

your big strategic ideas? How do you

know when you’ve got there? Different

situations need different answers, so there

will be pick-and-mix sessions to look more

closely at leadership and governance,

strategy, and how to implement change.

These are vital issues for charities to try

and resolve. The charity sector has, in truth,

proven remarkably resilient through recent

years of austerity, but things have certainly

been tough. Raising funds has been difficult

for many, and doubtless the combination of

cuts and uncertainty about the future has

confidence. In the run-up to the 2015 elec-

tions, there will be big decisions to make

to keep the sector thriving and achieving.

The people in charge of UK charities will

need to enter this period prepared. Strong

leadership, and the decisions needed to

guarantee the long-lasting impact of UK

charities, will be central.

Dan Corry is chief executive, NPC

L E A D E R S H I P

D A N CO R Ry S AyS S T R O N G

L E A D E R S H I P I S O N E O f T H E

P I L L A R S O N W H I C H E V E Ry -

T H I N G E L S E R E S TS W H E N

T Ry I N G TO M A x I M I S E A

C H A R I T y ’ S E f f E C T I V E N E S S

Impact

www.charitytimes.com

When NPC talks about making your charity as effective as it can possibly be, strong leadership is one of the pillars on which everything else rests

Page 41: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

M O B I L E A P P S

4 1www.charitytimes.com

A lArge mAjority of UK adults own

smartphones, and apps are increasingly

used to support and offer entertainment,

navigation, shopping, health and fitness,

banking and an ever growing range

of services. And the influence of this

technology has not escaped the third

sector’s attention.

Mobile is potentially a great vehicle for

fundraising whether charities are looking

at relationship building, education or

the actual payment of donations, but it’s

very important to ensure that the user

experience is a positive one.

New tools

The whole mobile app proposition for

charities was given a huge kickstart by

the appearance of SnapDonate last year.

SnapDonate is a logo-recognition app

designed for charities and their supporters.

Point SnapDonate at a charity logo and

the app instantly detects which charity this

represents, so that people can give while

on the go.

The idea is that it makes it easy for

people to make quick, one-off donations

to their choice of charity even if they have

no cash on them. The SnapDonate app

is simple but uses sophisticated image-

recognition technology. It knows which

cause the user wants to support when the

phone camera is aimed at a charity logo.

And no text messages or QR codes are

needed. People merely “snap” a logo, then

give as much as they like, with a minimum

of £2 via the JustGiving payment platform.

SnapDonate can automatically

recognise dozens of charity logos but can

also send a donation to any of the 13,000

or so UK charities registered on JustGiving,

as these can be selected with the app’s

search tool. SnapDonate deducts nothing

from each gift, but JustGiving does charge

the same handling fee (5 per cent) as if this

was made on its own website.

Physical money still makes up around

one-sixth of all donations (£1.6 billion)

given to charities in the UK each year, but

with the advance of digital and mobile

platforms cash is no longer king. Charities

need new ways for people to donate on

impulse and SnapDonate provides this.

The app can work in the street, on a train

or on the sofa - enabling people to give

on impulse and with the added bonus of

automatic Gift Aid with each donation. So,

after the appearance of SnapDonate many

more mobile applications are expected to

support charities in the future.

long reach

Paul Swaddle, CEO of app maker Pocket

App, says: “The increased uptake of

smartphones presents charities with a

huge opportunity to reach more people

and provide an

enhanced service to

the ones they already

work with. Also, with over 50 per cent of all

online traffic now coming via mobile it’s

vital that charities take the time to think

in-depth about their mobile strategies.”

Swaddle says mobile is a key vehicle

for personal engagement, as people may

share a tablet at home or have their work

computer monitored, but people rarely

share their mobile phone and usually have

them with them at all times. So, regardless

of whether you are a charity that is

engaging with people about a sensitive

subject such as depression or sexual

health, mobile is clearly going to be a key

weapon in your digital armoury.

Pocket App has worked on two large

mobile projects recently, including the My

Poppy app for The Sun newspaper - an

interactive way to contribute to The Royal

British Legion Remembrance fundraising

campaign - and also the Commonwealth

War Graves Commission app, a tool to

research any of the 23,000 or more war

grave and memorial sites maintained by

the Commission. “Going forward there will

definitely be increased innovation within

the sector, whether relating to mobile

donations, service delivery or educational

resources,” Swaddle says.

Joo Teoh, managing director of fellow

Pocketpower

Charities are increasingly taking advantage of mobile technology to increase their income and achieve their objectives. Antony Savvas looks at how charities are harnessing the power of apps

Page 42: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

www.charitytimes.com

M O B I L E A P P S

app developer Apppli, says: “With more

than 1.75 billion smartphone owners

worldwide, apps provide the perfect

channel for charities and non-profits to

engage a younger, tech-savvy audience

directly and inspire a new generation of

advocates for their cause. However, for a

charity app to go viral and raise awareness

of the cause to a global audience, charities

have to think how they can engage,

educate and inspire users instead of just

providing facts or asking for donations.”

Teoh says mobile apps offer charities

immediacy, and geographic and

demographic reach when it comes to

the giving process as no one has to be

stood in front of a donor with a clip

board. Mobile apps also allow a level of

personalisation and customisation not

possible with more traditional forms of

giving. They can give donors more control

over how they donate and better facilitate

ongoing, rather than one-off donations.

“It is no surprise that traditional

methods of giving are dying out. Mobile

apps enable more engagement, allowing

donors to see where their money is going

and what it is being used for. The nature

of traditional forms of giving like post

and street collections means there is

very little that can be done in the way of

customisation and creating an emotive

feeling in the potential donor,” says Teoh.

Beyond fundraising

As an example of how charities can

use mobile to spread the message

and support their projects, one should

consider the experience of the Haller

Foundation, which supports farmers

in Kenya.

The UK-based Halla Foundation teamed

up with creative software workshop Red

Badger to develop a mobile

application which helps

Kenyan farmers take

advantage of the digital

advancements happening in developing

countries, by providing online training

in essential skills to cultivate sustainable

sources of food.

Over the last 10 years Haller has been

working with subsistence farmers in

Kenya to help them rehabilitate their land

and achieve sustainable self-sufficiency.

But with only one extension officer for

every 1,000 farmers in Kenya, the process

of reaching them was slow, inefficient

and expensive.

Haller approached Red Badger wanting

to explore the potential to use new

technologies to extend these initiatives to

a much wider farming audience in Kenya.

Mobile usage in Kenya is surprisingly

high with around 50 percent of Kenyans

owning a smartphone.

Louise Piper, founding trustee of

Haller, says: “Technology is one of the

key drivers of positive change in Africa,

breaking down barriers and transforming

traditional models. However, advances

in technology have only just started

being translated into practical solutions

tailored to specific needs. This app fits

perfectly with the Haller approach – it

releases potential through practical ideas

that are collaborative, self-sustainable,

empowering and resourceful.”

Red Badger staff worked with

design agency Pearlfisher to provide

the user experience, visual design and

development of a new mobile website

that will enable Haller to deliver the

training to the farmers that need it across

the entire country. A prototype was

delivered and tested with different kinds

of farmers in Kenya that would be using

the app.

The total size of the final app is less

than 1MB (megabyte) in total thanks to

intelligent use of lightweight iconography

and other design considerations. The app

is multi-lingual with both Swahili and

English versions, and literacy issues are

further addressed via an audio feature

with Swahili translations. Strong use

of visuals and symbols also make the

app as intuitive to use as possible.

The app was successfully

launched in Nairobi last November

and is now successfully being used by

farmers. Haller currently only operates in

Kenya but says the app could be tailored

for other African countries.

innovation

Another example of how mobile can aid

the fundraising process is Charity Plus

from business intelligence solutions

provider PXtech and web and mobile

systems specialist Greendog. Charity Plus

aims to support charity stores by growing

supporter loyalty, increasing donations

and improving marketing opportunities

through an online community.

Charity Plus invites supporters to

download an app that allows them to

use their mobile phone to sign up for Gift

Aid. The new initiative means that when

donating goods customers can provide

a QR code which can be scanned in-store

to produce a Gift Aid tag, saving time

and money.

And in addition to identifying the

nearest charity store locations, the new

app will also improve charity marketing

initiatives by allowing supporters to

receive information on special offers

that can be redeemed via mobile phone.

Users can also receive updates via push

notifications on appeals and charity

campaigns taking place, with the option to

make a donation quickly and easily online.

Richard Dorf, CEO at PXtech, says:

“We work closely with a number of high-

profile charities and became increasingly

aware that stores were losing revenue

through simple issues, such as donors

forgetting to bring their bag tags when

dropping off their goods. We were keen

to find a solution that meant stores were

maximising their donations through

effective marketing and strong supporter

communications.”

Charity Plus is available as a bespoke

application fully customisable to an

organisation, or as part of the Charity

Plus community where smaller charities

can join a platform and be easily found

by supporters.

Being able to track the difference

they are making is now key to many

donors, and is something that Makerble

4 2

Page 43: Lobbying Act - Charity Times · and government or regulators. There are persistent calls for the Charity Commission to act as a sector advocate, but as the commission’s director

is supporting. Makerble lets people pick

projects which they subscribe to with a

monthly donation, which also gives them

access to updates from the staff on the

ground who are making change happen.

Matt Kepple, CEO of Makerble, says:

“What’s interesting about Makerble is that

the mobile experience is tilted towards

what happens after people donate. People

can donate from their mobiles but what

we’ve seen is that people, especially

millennials, are far more interested in what

their donations actually achieve. And this is

where mobile can be extremely enabling.”

With Makerble, a Maker is a monthly

donor who is supporting their chosen

project. Makerble enables charity staff to

log the difference they are making on their

mobile phones and those updates are sent

to each Maker in real-time. “We’re excited

about the potential of mobile technology

to bring donors and charity staff closer

together and in so doing, nurture trust and

inspire people to donate in the first place,

and then continue donating and even

increase how much they give,” says Kepple.

A bit of lightheartedness is also

benefiting a number of charities through

the iCukoo app. The iCukoo app has been

developed by Chelsea Apps Factory, a

company that until now had specialised in

“mobilising” businesses like Waitrose and

Ladbrokes through apps and tools.

iCukoo donates to good causes every

time users hit the snooze button on their

mobile phone - “completely taking the

guilt out of sleeping in”, says Chelsea

Apps Factory. Charities benefitting from

the app include cancer charity Maggie’s,

the National Literacy Trust, Parkinson’s UK,

Prostate Cancer UK, and children’s health

charity Starlight.

Mark Bishop, director of fundraising

at Prostate Cancer UK, says: “Extreme

snoozing is a brilliant way of fundraising

if you don’t fancy climbing mountains

and skydiving. iCukoo lets people make

a donation in their sleep!”

And Paul Jackson-Clark, director of

fundraising at Parkinson’s UK, adds: “We all

struggle

to get out

of bed on cold and dark

winter mornings, and anything that can

make getting up more bearable can only

be a good thing.”

App development company Appy

Ventures works with Chelsea Apps Factory,

and founder Patrice Archer says many

more innovations can be used by charities.

He says: “SnapDonate was a good start

and there are lots of opportunities to use

mobile to generate significant revenue for

charities, for example rounding up mobile

payments to the nearest pound, with the

change sent to a charity of your choice;

“gamification” - playing specific games

and donating winnings; and taking paid

surveys to generate revenue for charities.”

It’s clear that mobile openings for

charities are increasing at a rapid rate and

now it’s time for the third sector to quickly

take advantage.

Antony Savvas is a freelance journalist

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• Employer’s Liability • Public & Products Liability • Professional Indemnity

• Money • Personal Accident • Employee Dishonesty

Baring Asset Management Limited

155 Bishopsgate London EC2M 3XY

Contact: Catherine Booth

T: 020 7214 1807 E: [email protected]

We have been providing investment management services to the charitable sector since 1926, and were one of the first investment managers to establish our own charities team in 1968. Barings now manages over £831.5 million on behalf of charities around the world1.

We work in partnership with charities that operate in diverse sectors, whether you are a national institution or a charity with more local aims.

Our Targeted Return approach is designed to balance risk and return. We focus our global perspective, experience and expertise with the aim of successfully meeting our clients’ investment management needs.

We would welcome the opportunity to speak to you should you be reviewing your existing investment arrangements or merely want to hear a different point of view.

Issued by Baring Asset Management Limited (Authorised and regulated by the Financial Conduct Authority). 1As at 31/10/14 Investment involves risk. The value of investments and any income generated may go down as well as up and is not guaranteed.

INVESTMENT MANAGEMENT

To advertise in the Charity Times Suppliers Directory contact Sam Ridley 0207 562 4386

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To advertise in the Charity Times Suppliers Directory contact Sam Ridley 0207 562 4386

S U P P L I E R S D I R E C T O R Y

INVESTMENT MANAGEMENT

Cerno Capital Partners LLP

34 Sackville Street, St James’s London W1S 3ED

For more information, please contact Mustafa Abbas, Nick Hornby, James Spence

T: 0207 382 4112 E: [email protected] W: www.cernocapital.com

Cerno Capital works closely with charities, helping them organise and manage their investment portfolios.

It is our view that the only way to obtain a reliable investment return is to identify the prevailing macro-economic themes and then follow a robust methodology for selecting investments. We take a real world approach to risk, concentrating on the risks of losing money and not just the measurement of volatility.

We invest globally, across multiple asset classes and take a long term outlook to wealth preservation and growth.

We act as both discretionary managers and advisors to charities.

C. Hoare & Co.

37 Fleet Street London EC4P 4DQ

Simon Barker, Head of Charities T: 020 7353 4522 E: [email protected] W: www.hoaresbank.co.uk

Independence, Stability and Integrity

We offer charities a full bespoke service across investment management, banking, lending and cash administration.

• Stable family ownership for over 340 years

• Strong risk-adjusted performance

• Fully unconflicted with no in-house funds or products

• Simple fee structure

• Award-winning service

• Longstanding connection with the charity sector

• Values supported by philanthropic family

Ecclesiastical Investment Management Ltd

19-21 Billiter Street London EC3M 2RY

Mike Goddings Head of Charity Market Development T: 020 7680 5839 E: [email protected]

Profit with principles

That’s what we aim to deliver. We believe that a company’s business activity, its environmental and community impact and the way it interacts with its stakeholders can all positively contribute to returns, which is why these factors are integral to our global sustainable investment process, and why Ecclesiastical has won numerous awards for its performance.

Call us for details on the Amity Charity Funds and learn how our charitable ownership helps us see things from your perspective, and how your investment can make a real difference.

www.ecclesiastical.com/charityinvestments

Ecclesiastical Investment Management Ltd is authorised and regulated by the Financial Conduct Authority

Cazenove Charities

12 Moorgate, London, EC2R 6DA

For more information, please contact Edward Harley:

E: [email protected] T: 020 7658 1102 W: www.cazenovecapital.com/charities

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Achieving your charities investment objectives takes time and thought. Cazenove Charities takes pride in understanding the needs of charities today.

As the largest charity team in the UK, we are the trusted partner of over 700 charities. The team of twenty four has a depth of resource, skill and experience and we would be delighted to work with your charity to realise your investment objectives.

For further information, please contact Edward Harley on 020 7658 1102 or email [email protected]

Charles Stanley & Co. Limited

25 Luke Street London EC2A 4AR

Nic Muston – Director of Private Clients & Charities

E: [email protected] T: 0207 149 6610 W: www.charles-stanley.co.uk

The 5 Star Service

We advise and support trustees in the heavy responsibilities of meeting their charity’s objectives. Jargon-free and fully bespoke, our investment strategies are specifically designed for each charity. We monitor risk carefully and have six 5 Star Defaqto ratings for our service. Our 31 local offices access central expertise in:

Asset Allocation Ethical Screening Fixed income Passive investments Active fund Research

Authorised and regulated by the Financial Conduct Authority

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To advertise in the Charity Times Suppliers Directory contact Cerys McLean 07766 662 610 or Aisling Davis 0207 562 2426

S U P P L I E R S D I R E C T O R YS U P P L I E R S D I R E C T O R Y

INVESTMENT MANAGEMENT

Quilter Cheviot

Contact: William Reid, Head of Charities T: +44 (0) 20 7150 4005 E: [email protected] W: www.quiltercheviot.com

Quilter Cheviot Limited is authorised and regulated by the UK Financial Conduct Authority.

The value of investments, and the income from them, can go down as well as up. Investors may not recover what they invest.

Quilter Cheviot is one of the UK’s largest independently owned discretionary investment firms, created by the 2013 merger of Quilter and Cheviot Asset Management. The firm focuses primarily on structuring and managing bespoke discretionary portfolios for charities, trusts, pension funds, private clients and intermediaries. Our charity assets under management are in excess of 1.2b*, making us one of the leading charity managers in the UK.

We offer your charity:

• Direct access to a dedicated team with the knowledge and experience to tailor your charity’s portfolio to meet its investment objectives.

• An investment process that can respond rapidly to changing market conditions.

• Comprehensive reporting and access to portfolio valuations via our password protected website.

• A competitive and transparent fee structure.

*01.03.14

Rathbones welcomes charities of all shapes and sizes

We like to work in partnership with our charity clients which means you will have direct access to the person managing your charity’s investments, resulting in a portfolio that accurately meets your needs and is as individual as your charity.

Key facts

- £3.17 billion of charitable funds under management - Over 1,000 charities - Segregated or pooled investment - Dedicated team of charity investment specialists - A history grounded in philanthropy

All figures as at 31st December 2014

Rathbone Investment Management

1 Curzon Street, London, W1J 5FB

For further information please contact Francesca Monti:

E: [email protected] T: 020 7399 0119 W: www.rathbones.com

Rathbone Investment Management is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

J.P. Morgan

1 Knightsbridge London, SW1X 7LX

For more information please contact: Tom Rutherford, Head of UK Charities T: 020 7742 2819 E: [email protected] W: www.jpmorgan.co.uk/institutional/ charities

Strength, Scope & Commitment

J.P. Morgan is dedicated to helping charities address their investment and financial needs. Drawing on our global resources and 50 years experience in the sector we offer services specific to each Charity’s needs.

Acting as both discretionary managers and advisors we work with charities to:

• Tailor investment policy statements and strategies

• Manage a range of portfolios across asset types based on capacity for risk

• Strengthen board governance guidelines

Our Charity team is one of the leading providers to the sector managing assets in excess of £1.4 billion for around 300 non-profit organisations in the UK.

Newton Investment Management

Stephanie Gore Newton Investment Management BNY Mellon Centre 160 Queen Victoria Street London EC4V 4LA

T: +44 (0)20 7163 6377 E: [email protected] w: www.newton.co.uk/charities

Newton’s sole focus is investment management, with its guiding principle being to enhance the real wealth of its clients. It currently manages £50.7 billion on behalf of charities, pension funds and institutions.

Newton is committed to the charity sector and has a charity business that is very important to it. It has a well-established history as a UK charity investment firm, currently managing £3.8 billion on behalf of its charity clients. Newton uses a distinctive global, thematic approach which is incorporated in its specially designed charity pooled funds and segregated portfolio services. (Data as at 31 December 2014).

www.newton.co.uk/charities

To advertise in the Charity Times Suppliers Directory contact Sam Ridley 0207 562 4386

Odey Wealth Management

18 Upper Brook Street London, WIK 7PU

T: +44 (0) 2072081414 E: [email protected]

‘Odey’ comprises Odey Asset Management LLP and all of its subsidiaries and group companies, including Odey Wealth Management (UK) Limited. Authorised and regulated by the Financial Conduct Authority.

Odey is a respected investment firm known for its focus on performance.

Founded by Crispin Odey in 1992, today the firm employs 110 professionals with offices in London, New York, Geneva and Guernsey.

Odey manages c. £8bn on behalf of a diverse and international client base of private clients, charities and institutions who share Odey’s beliefs:

• Good investment management is about results – and not excuses; • Long term performance requires a flexible approach, a willingness to be early and contrarian and to act quickly when you are wrong; • Managers should invest their own capital alongside clients.

If you would like to learn more about us, please contact Fay Dalby on [email protected] or 0207 2081414

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To advertise in the Charity Times Suppliers Directory contact Sam Ridley 0207 562 4386

S U P P L I E R S D I R E C T O R Y

INVESTMENT MANAGEMENT

UBS

3 Finsbury Avenue London EC2M 2AN

Andrew Wauchope - Head of Charities E: [email protected] T: +44 20756 70166 W: www.ubs.com/charities-uk

Charity focused, performance driven

Access all the investment insight and guidance your charity needs through our dedicated team of experts, structured and ethical investment process and worldleading research.

The value of your investments may fall as well as rise as a result of market and currency fluctuations. You may not get back the amount you invested.

Authorised and regulated by Financial Market Supervisory Authority in Switzerland. In the United Kingdom, UBS AG is authorised by the Prudential Regulation Authority and is subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

TSA

50 Andover Road, Tivoli, Cheltenham, GL50 2TL

T: 01242 263167 F: 01242 584201 E: [email protected] W: www.3sector.co.uk

Independent Charity Reviews

TSA provides independent investment reviews and training for trustees to assist with fund management.

We can help you with:-

• Reserves Policy

• Developing a comprehensive Investment Policy

• Investment policy review – aims & objectives

• Establishment of investment mandate for your manger to work with.

• Independent Search & Selection process – designed to help you look for the right manager

• Continual Trustee guidance to help monitor your investments, and keep up-to date

• Advice on Ethical & SRI approaches to investment

INVESTMENT RE VIE W SER VICES

Sarasin & Partners LLP

Juxon House 100 St Paul’s Churchyard London EC4M 8BU

Contact: John Handford

T: 020 7038 7268 F: 020 7038 6864 E: [email protected] W: www.sarasinandpartners.com

Sarasin & Partners manages 335 charities with over £5 billion in charitable funds*, representing 35% of the firm’s total Assets under Management. We also manage investments for UK private clients, pension funds, and other institutions with total funds under management of £14.1 billion (*as at 30.09.2014).

Our particular expertise is determining and reviewing the appropriate mix of asset classes suitable to meet the circumstances of each charity.

We are well known for our commitment to education having trained over 3,000 trustees. The reference for this training is our Compendium of Investment.

Sarasin & Partners LLP is a limited liability partnership incorporated in England and Wales with registered number OC329859 and is authorised and regulated by the Financial Conduct Authority.

• Tailored mandates

• Institutional investment process

• Bespoke trustee training

Waverton Investment Management

21 St. James’s Square London SW1Y 4HB

Contact: Stephen Browne

T: +44 (0) 20 7484 2065 E: [email protected] W: www.waverton.co.uk

Bespoke. Trusted. Boutique.

Waverton, formerly J O Hambro Investment Management, provides bespoke investment solutions combined with a highly personalised service. This allows us to deal with a range of mandates from the straightforward to the more complex and demanding. All charity portfolios, whatever their size, are managed on a segregated basis. We do not run a single charity vehicle or model portfolios as this inflexible approach is the antithesis of our culture.

• Dedicated charity team

• Direct relationship with portfolio managers

• Strong and consistent performance

Waverton Investment Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of an investment can fall as well as rise and you may get back less than originally invested.

A focus on capital preservation and consistent returns

Ruffer is an absolute return investment manager. Instead of following benchmarks, we aim not to lose money in any single year and to deliver a return significantly greater than the risk free alternative of cash on deposit. Capital stability is essential to provide a sound platform for income generation and for growth of capital and income. By aiming to avoid the cyclical gyrations of the market, we aspire to provide a less volatile experience for our charity clients.

We manage over £15bn of assets including £1.5bn for over 200 charities. Our charity clients span all major charitable sectors and include some of the largest endowments in the UK. A dedicated portfolio manager works with each charity to build an appropriate segregated portfolio, which may include ethical screening if required. We also manage a Common Investment Fund, the Charity Assets Trust.

Ruffer LLP is authorised and regulated by the Financial Conduct Authority

Ruffer LLP

80 Victoria Street London SW1E 5JL

For more information contact: Christopher Querée

T: +44 (0)20 7963 8100 F: +44 (0)20 7963 8175 E: [email protected]

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To advertise in the Charity Times Suppliers Directory contact Cerys McLean 07766 662 610 or Aisling Davis 0207 562 2426

S U P P L I E R S D I R E C T O R Y

To advertise in the Charity Times Suppliers Directory contact Sam Ridley 0207 562 4386

S U P P L I E R S D I R E C T O R Y

Premier

8th Floor, AMP House Dingwall Road Croydon Surrey CR0 9XA

Contact: Ian Gutteridge

T: 020 3727 9800 E: [email protected] W: premiercompanies.co.uk

The multi award winning, nationwide provider of employee benefits &

independent financial advice. From de-risking to administering your pension

scheme, from educating your staff to reviewing your benefit strategy.

Premier See Change

PENSIONS CONSULTANTS, ACTUARIES AND ADMINISTRATORS

CharityJob

Hannover House, 76 Coombe Road Kingston upon Thames KT2 7AZ

E: [email protected] T: 020 8939 8430

Charity Times has joined forces with CharityJob the UK’s number 1 job site for the charity sector. With an average of 4,000 charity jobs advertised every month and over 350,000 job seeker visits, www.charityjob.co.uk carries more charity jobs than any other UK job board, saving you money and time.

To advertise your job vacancies on Charity Times and CharityJob website simply log into your CharityJob account. Alternatively call CharityJob on 020 8939 8430 or email the sales team at [email protected] for further assistance.

In order to help you generate the best response to your recruitment campaigns, we have developed a choice of great value job listing products. You’re listing on the Charity Times website is only £65 per vacancy if you book one of the following packages:

• SingleListing:£195+VAT • EnhancedPackage:£375+VAT

• EnhancedPlusPackage:£475+VAT • PremiumPackage:£575+VAT

RECRUITMENT

LOT TERIES

Lottery in a box

Phil Sawicki 2nd Floor Cavendish House 369 Burnt Oak Broadway HA8 5AW

T: 020 8381 2430, E: [email protected] W: www.fundraising-initiatives.org/en/products-services/Lottery-Canvassing/

Lotteries are a fantastic way for charities to raise money and recruit new donors, but setting it all up can be expensive. Fundraising Initiatives has the answer with Lottery in a Box; a fully managed lottery programme that allows charities to increase their fundraising income and recruit new & long term donors. It’s fully compliant, easy to set up and includes on-going management, prizes/jackpots and FREE Marketing Resources. With Lottery in a Box all the charity needs to do is decide how many new donors they wish to recruit and we take care of all the rest!

The People’s Operator (TPO)

John Finch Partnership Development Officer The People’s Operator 40 Underwood Street London, N1 7JQ

T: 0207 251 6648 E: [email protected] W: www.thepeoplesoperator.com

The People’s Operator (TPO) is the mobile network that gives back to causes: 10% of customers’ monthly spend is directed to their cause of choice at no cost to them. In addition, 25% of TPO’s profits are passed to the TPO Foundation to distribute to good causes.

TPO offers a great range of Pay Monthly contracts and Pay As You Go bundles, running on the UK’s biggest mobile network, supported 7 days a week by the TPO in-house customer services team.

Visit our website today to see how your cause can benefit:

www.thepeoplesoperator.com

MOBILE

Advertise your services directly to our subscribers using our Suppliers Directory

If you are a supplier to the charity and not-for-profit sector and want to maintain consistent visibility amongst potential customers then why not include your company within the suppliers section of Charity Times.Your entry would be listed for 12 months (print & online) and includes company logo, contact details and company description/products

Charity decision makers use this section to find suitable expert suppliers. So call us on 0207 562 4386 with your detai and we will create a listing to ensure that your company is visible within this valuable resource.

Call us on 0207 562 4386 www.charitytimes.com

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A challenging investment backdrop calls, we believe, for charities to take a truly active approach to investing. Being active is not simply about having the conviction to construct strategies and portfolios that look different from market indices. It means approaching all aspects of our clients’ interests in a thoughtful and committed way – from speaking up about the issues that shape investment opportunities and risks, to allocating assets across the capital structure with a clear perspective, investing responsibly and engaging with our clients on ethical concerns.

Call Stephanie Gore on 020 7163 6377 or email [email protected]

@NewtonIM

ALL SYSTEMS ACTIVE

This is a financial promotion. In the UK, this document is issued by Newton Investment Management Limited, The Bank of New York Mellon Centre, 160 Queen Victoria Street, London, EC4V 4LA. Registered in England No. 01371973. The value of investments and the income from them can fall as well as rise and investors may not get back the original amount invested. Newton Investment Management is authorised and regulated by the Financial Conduct Authority. The opinions expressed in this document are those of Newton and should not be construed as investment advice.

www.newton.co.uk/charities

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