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BREADTeam 26804
Stanford University Crash CreativityAssignment #3: Framing & Reframing
Fall 2012
Value
In many parts of the world, bread is considered a key nutritional necessity.
Origin: Spain, "salt bread"Culture: Philippines
Example: Pandesal
Bread seller in Damascus, 1910
Source: http://mideastimage.com/result.aspx
Chef Making Roti in India
Source: http://www.flickr.com/photos/joezach/57979251
Some of the most difficult challenges poor countries face in their efforts to achieve the Millennium Development Goals include poor
starting conditions, weak governance and institutions, conflict and instability, and
environmental degradation.
Challenges
Agriculture plays a critical role in meeting these challenges, especially
cereals.
As the price of food including bread rises,
more people worldwide go hungry.
Rising Prices
Hunger Around the World
In developing countries, 91 children out of 1,000 die before their fifth birthday.
By comparison, around the world eight children in 1,000 will die before turning five years old.
Number of Hungry People Worldwide
Source: www.worldhunger.org
To feed the hungry kids of the world, we propose a campaign to create a project on Kickstarter where people can donate a loaf (its equivalent) or more.
Campaign: One Loaf of Bread
We will use the money to sponsor projects all over the world that are seeking to help feed the hungry,
not just by giving the loaf but by creating a sustainable source for them.
You Can!...Help Reduce Hunger
One Loaf of Bread
Each project we sponsor must:
● Show us how it will be sustainable
● Not require more funding to keep the project alive
● Show us how subsequently it will help its beneficiaries be sustainable as well.
One Loaf of Bread
A book with recipes of our country/region ...
Example of a Funded Project
Kristal Caidoy - San Francisco Bay Area
Jessica Danis - Ciudad de México Nellie Jacobs - Toronto, Canada
Ajith Madurapperuma - Colombo, Western Province, Sri Lanka
Raphael Owino - Nairobi, Kenya
Presentation by Team 26804