THE TRANSPORT TRANSITION!NON CAR OWNERS!

Nikolaj Christoffer Martin Michael Jacob

thenewvehicles.blogspot.com

DISPOSITION!RESEARCH!

BARRIERS!

CONCEPTS !

LOADROAD!

PERSONA!

JOURNEY !

PROCESS!

CONCEPT!

RESEARCH!

BARRIERS!

PHYSICAL!

PARKING!

TECHNOLOGY!

ECONOMY!

IDENTITY!

RANGE!

CONCEPTS!

SOUND TRACK TIRES!

AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!

NEED!SOUND!

APPROACH!GROOVES!

BENEFIT!ORIENTATION!

COMPETITION!EXISTING TIRES!

e - RACING!

AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!

NEED!REBRANDING!

APPROACH!LEAGUE!

BENEFIT!BRANDING!

COMPETITION!FORMEL 1!

ADVERTISING!

AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!

NEED!REBRANDING!

APPROACH!FUNNY - THEN SERIOUS!

BENEFIT!UNDERSTANDING!

COMPETITION!NON!

LEASING!

AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!

NEED!ACCESS!

APPROACH!”ONE CLICK CAR”!

BENEFIT!”GETTING THEM OUT THERE !”!

COMPETITION!EUROPECAR ETC…!

JOHN!

THANK YOU ALL FOR LISTENING!