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LMC AUTOMOTIVE OUTLOOK BRIEFING
Losing momentum as we round the final corner
October 2020
Gregory DacoChief US [email protected]
Follow us on Twitter
@GregDaco
@OxfordEconomics
A less-than-ideal health situation entering flu season
1
An uneven impact across the world
2 Questions: Use the question panel
-22.7 -22.1
-18.9-17.6 -17.3
-13.4
-11.5-10.2
-8.4-7.2
0.3
-25
-20
-15
-10
-5
0
5
ES UK FR IT PT CA DE US JP AU CN
Source: Oxford Economics/Haver AnalyticsEurozone countries in blue
GDP impact from coronavirusGDP level Q2 2020 vs Q4 2019, in %
A surprising Phase 1 of the recovery
-400
-300
-200
-100
0
100
200
300
2012 2013 2014 2015 2016 2017 2018 2019 2020
US Eurozone UK
World: Economic surprise indices
Source : Oxford Economics/Haver Analytics
Index
3
Absent a strong employment rebound, fiscal aid is key
4
Midwest states have become new hotspot
5
0
10
20
30
40
50
60
70
Mar Apr May Jun Jul Aug Sep Oct
Source: Oxford Economics/Haver Analytics
US: New cases of Covid-19
7-day MA of cases per 100,000
New York
New Jersey
Arizona
Texas
Florida
California
South Dakota
NorthDakota
Wisconsin
Montana
Easy and rapid employment gains are behind us
6
1998 2003 2008 2013 2018
120
125
130
135
140
145
150
155
Source: Oxford Economics/Haver Analytics
US: Nonfarm payroll employmentMillions
June: +4.8mn
May:+2.7mn
Feb-Apr:-22.1mn
July:+1.8mn
Aug:+1.4mn
Sep+0.7mn
Unemployment rate still near recession peaks
7
7.1%
6.1%
9.0%
10.8%
7.8%
6.3%
10.0%
1960 1970 1980 1990 2000 2010 2020
0
2
4
6
8
10
12
14
16
Source: Oxford Economics/Haver Analytics
US: U3 unemployment rate%
Apr: 14.7%
Sep: 7.9%
Average of 6 prior recessions
The low hanging fruits have been picked
8
The importance of fiscal aid
9
Rebound in consumer spending driven by low income earners
10
-40
-35
-30
-25
-20
-15
-10
-5
0
5
13-Jan-20 20-Feb-20 31-Mar-20 08-May-20 17-Jun-20 27-Jul-20
Low Income
Middle Income
High income
US: Consumer credit and debit card spending
Source: Oxford Economics/Opportunity Insights/Haver Analytics
% difference from January 2020
The importance of fiscal aid
11
Savings provides temporary buffer, but it’s falling fast
12
US Recovery Tracker falls in final week of September
01/31 02/28 03/27 04/24 05/22 06/19 07/17 08/14 09/11
0
20
40
60
80
100
FinancialMobilityProductionEmploymentDemandHealthRecovery Tracker
Sources: Oxford Economics
US: Recovery Tracker
(January 31st = 100)
Most regions lost ground in mid-September
0
20
40
60
80
100
120
2/29 3/21 4/11 5/2 5/23 6/13 7/4 7/25 8/15 9/5 9/26
Northeast SouthMidwest Southwest & MountainsPacific
US: State Recovery Tracker, by region
Note: Weighted by states' contribution to regional GDPSource: Oxford Economics/Haver Analytics
%; 2/29=100
A two-phased recovery
15
Rates held near zero until 2024…
Questions: Use the question panel on the right 16
US Election: What do political models show?
17
18
Economic Election Models: Electoral college vote
19
Uncertainty across key states on election night
Trump vs Biden: a slower post-Covid recovery
Multiple risks around the baseline
❑ The pace of the recovery has slowed markedly. We see the economy contracting 3.5% in 2020 but expect a relatively soft GDP 3.7% rebound in 2021.
❑ The economy has regained two thirds of the output lost in March and April, but many risks on the horizon: fiscal stimulus expiring, flu season approaching and election uncertainty rising
❑ The jobs rebound has been strong, but employment remains 10.7mn below pre-Covid levels. September gain was only 661k vs 1.4mn in August & the unemployment rate of 7.9% is still close to previous recession peaks.
❑ The pre-election uncertainty surrounding a fiscal stimulus package could represent a watershed moment for the US economy as fiscal stimulus is expiring and employment is slowing. The absence of additional fiscal aid would constrain GDP by 1.5% over the next year.
❑ Our Biden-lite scenario sees real GDP growth at 5.7% in 2021. This compares with 3.7% in our “status quo” policy baseline and 2.3% under a Trump sweep (presidency + Congress) scenario.
❑ Fed Chair Powell stressed the importance of conditional dovish forward guidance. The Fed will keep interest rates at the ELB until the economy is assessed to be at full employment and inflation has risen to 2% and is on track to moderately exceed 2% for some time.
21
Global headquarters
Oxford Economics Ltd
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Tel: +44 (0)20 185 268 900
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Europe, Middle East
and Africa
Oxford
London
Belfast
Frankfurt
Paris
Millan
Stockholm
Cape Town
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Americas
New York
Philadelphia
Boston
Chicago
Los Angeles
Toronto
Mexico City
Asia Pacific
Singapore
Hong Kong
Tokyo
Sydney
Melbourne
Frankfurt:
Marienstr. 15, 60329 Frankfurt am Main, Germany
Tel: +49 69 96 758 658
Email:
Website:
www.oxfordeconomics.com
Questions: Use the question panel on the right 22
© 2020 LMC Automotive Limited, All Rights Reserved.
Sales
Augusto Amorim, Sr. Manager, Americas Vehicle Sales Forecasts
Global Light Vehicle Outlook Briefing, Detroit
October 15, 2020
What does the recovery look like?
© 2020 LMC Automotive Limited, All Rights Reserved.
US 2020 sales are forecast to total 13.4 mn Light Vehicles
2
0
2
4
6
8
10
12
14
16
18
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mill
ions
Thousands
US Monthly Sales
Retail Fleet SAAR
▪ Sales grew
just in
February
and
September
▪ September
SAAR was
at 97% of
February
rate
▪ Sales YTD
are down by
19% YoY,
losing 2.4
mn unitsSource: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Cars and MPVs are off by 33% YoY through September
3
0%
20%
40%
60%
80%
100%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Body Style Market Share
SUV Pickup Car MPV Van Sporty
▪ Large
Pickup was
the US
market
leader in
April
▪ Cars are
about 3 pp
down from
Jan-Feb
▪ SUVs
reached a
record high
53.5% share
in JuneSource: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Premium sales have fluctuated more during the pandemic
4
0%
20%
40%
60%
80%
100%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Status Market Share
Non-Premium Premium Super-Premium
▪ Pickups gave Non-Premium an 89% share of US sales in April
▪ Premium reached a 14.5% share in June
▪ Lease extensions are now hurting Premium sales
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Prices keep breaking records and reached USD36,000
5
$31,000
$32,000
$33,000
$34,000
$35,000
$36,000
$37,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Average Transaction Prices in the US
2019 2020
▪ ATP has
been above
USD35,000
since June
▪ SUVs,
Large
Pickups and
Premium
bring prices
up
▪ Incentives
were below
USD4,000
in
SeptemberSource: J.D. Power
© 2020 LMC Automotive Limited, All Rights Reserved.
An 8% recovery is expected for next year, to 15.4 mn units
6
17.0
14.3
15.4
16.216.6 16.9
12
13
14
15
16
17
18
2019 2020 2021 2022 2023 2024
Mill
ions
US Annual Sales
-1.4%
7.8%
4.9%
2.7%1.6%
-15.7%
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Pickups are projected to outsell Cars in the US next year
7
48.8% 51.7% 53.9% 55.6% 55.6% 56.3%
17.9%19.8% 19.9% 19.4% 19.6% 19.5%
25.1%20.9% 18.7% 17.5% 17.0% 16.2%
0%
20%
40%
60%
80%
100%
2019 2020 2021 2022 2023 2024
Body Style Market Share
SUV Pickup Car MPV Van Sporty
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Vehicle activity will likely help Premium to recover faster
8
86.6% 86.6% 85.6% 85.4% 85.0% 84.8%
13.2% 13.2% 14.2% 14.4% 14.7% 14.9%
60%
80%
100%
2019 2020 2021 2022 2023 2024
Status Market Share in the US
Non-Premium Premium Super-Premium
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
A rapid upturn could bring sales back to 17 mn in 2021
9
10
12
14
16
18
20
2019 2020 2021 2022 2023 2024
Mill
ions
US Annual Sales
Base Premature easing Second wave Financial crisis Rapid upturn
Source: LMC Automotive/Oxford Economics
© 2020 LMC Automotive Limited, All Rights Reserved.
Brazil is forecast to have the strongest recovery in 2021
10Source: LMC Automotive
1.9 1.6 1.7 1.8
0
1
2
3
2019 2020 2021 2022
Mill
ions
2.72.0
2.5 2.7
0
1
2
3
2019 2020 2021 2022
Mill
ions
1.31.0 1.0 1.2
0
1
2
2019 2020 2021 2022
Mill
ions
438302 341 378
0
200
400
600
2019 2020 2021 2022
Thousands 26%
-26%
8%8%
-3%-20% 11% 6%
-43%
-31% 13% 11%
9% 13%-8%
-27%
© 2020 LMC Automotive Limited, All Rights Reserved.
Outlook
Bill Rinna, Director, Americas Vehicle Forecasts
Global Light Vehicle Outlook Briefing, Detroit
October 15, 2020
Americas Production – Building Back Up
© 2020 LMC Automotive Limited, All Rights Reserved.
Outline
▪ North America Production Outlook
▪ South America Production Outlook
© 2020 LMC Automotive Limited, All Rights Reserved. 3
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
March April May June
Mill
ion
s
Work
ing D
ays
Working Days Lost Volume Lost
Costly shutdowns
▪ Cumulative
impact of
industry-wide
shutdowns
totalled 3.7k
working days
and 2.8mn
vehicles “lost”.
▪ Plants were
down on
average 45
days.
-2.8mn vehicles
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved. 4
Inventory remains very lean
▪ September
inventory
increased 3.6%
from August but
970k fewer units
(-27%) YoY.
▪ Last in, first out:
past two
months, dealers
turning over half
their start-of-
month inventory.
▪ GM had 190k
less in inventory
to start the year.
Source: Wards Intelligence
8778
6976
64 67 66 61 6676
69
95
119
60 59 55 51 50
0.00
1.00
2.00
3.00
4.00
5.00
0
20
40
60
80
100
120
140
Mill
ion
s
US Light Vehicle Days' Supply
Yr-Ago Days' Supply Days' Supply
2019 Inventory 2020 Inventory
© 2020 LMC Automotive Limited, All Rights Reserved. 5
Playing catch-up
-1,600
-1,400
-1,200
-1,000
-800
-600
-400
-200
0
NA-Built SUVSales
NA SUVProduction
NA-Built PickupSales
NA PickupProduction
Th
ou
sa
nd
s
August YTD Change
▪ In-demand
Pickup and SUV
production
struggles to
keep up with
demand.
▪ Pickups have
been least
impacted on the
demand-side.
53
1k
53
1k
46
1k
© 2020 LMC Automotive Limited, All Rights Reserved. 6
16.2
3.33 0.19
13.1015.3
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
2019 H1 H2 2020 2021
Mill
ion
s
Short-term production outlook
▪ H2 overtime and low
base help offset
production constraints
- capacity,
absenteeism, turnover.
▪ Demand, inventory
rebuild drive 2021
rebound.
Source: LMC Automotive
-39.4%
+2.5%
-19.4%
+17.1%
© 2020 LMC Automotive Limited, All Rights Reserved.
-35%
-25%
-15%
-5%
5%
15%
25%
35%
45%
55%
Ma
zd
a
Te
sla
Da
imle
r
BM
W
Su
baru
Toyota
GM
Ind
ustr
y
Honda
VW
Fo
rd
Hyun
da
i
FC
A
RN
M
2020 2021
Short-term OEM group outlook
7
▪ Mazda an outlier in ‘20 with full-year of CX-30.
▪ Tesla should see slight growth in ‘20 with new Model Y,
‘21 gets more capacity w/expected Austin plant.
▪ Toyota outpaces industry in ‘20 w/RAV4 resourcing, ’21
benefits with redesigned Highlander and Sienna.
▪ Pandemic delayed GM’s T1 SUV launch, but those
models aid ‘21 growth, along with Bolt EUV.
▪ Extended shutdowns for changeovers hurt Ford further
in ‘20, but ‘21 should benefit w/new Bronco, Bronco
Sport, Mustang Mach-E and updated F-150.
▪ FCA ‘20 hurt by lower MPV demand and changeovers,
‘21 rebound aided by Jeep product push.
▪ RNM’s demand-related production cuts in ‘19 were a
precursor to poor ’20. Despite Van drops, ‘21 rebounds
w/new Rogue, Pathfinder and QX60.
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved. 8
0
5
10
15
20
25
30
Q32020
Q42020
Q12021
Q22021
Q32021
Q42021
Q12022
Q22022
Q32022
Q42022
Q12023
Q22023
Q32023
Q42023
New
Entr
ies/R
edesig
ns/F
acelif
ts
Pre-COVID Product Actions Post-COVID Product Actions
▪ Roughly 80% of
planned NA launches
impacted.
▪ New programs
prioritized based on
importance/strategic
initiatives.
▪ 5 programs
throughout the
forecast were
cancelled – likely to
be more.
Programs have been delayed
© 2020 LMC Automotive Limited, All Rights Reserved. 9
Capacity grows
Source: LMC Automotive
13.515.9
5.0
5.52.4
2.220.9
23.6
0
5
10
15
20
25
2019 2027
Millions
Canada
Mexico
USA
Δ 1000s Growth % Δ
Canada -232 -10%
Mexico 525 11%
USA 2,376 18%
Total Capacity 2,668 13%
© 2020 LMC Automotive Limited, All Rights Reserved.
.4 .4.6 .7 .8 .8 .8 .9 .9.0 .1
1.2
1.7 1.6 1.6 1.61.8 1.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2019 2020 2021 2022 2023 2024 2025 2026 2027
Production Excess Capacity Utilization
BEV plant capacity outpaces demand
10Source: LMC Automotive
▪ Dedicated BEV
greenfield and
brownfield plants
blossom, but
demand will likely
lag.
▪ Short-term pain for
long-term gain?
Millions
© 2020 LMC Automotive Limited, All Rights Reserved.
▪ NA production
remains strong on
falling import
volume, localization
and growth in non-
Detroit brands.
Utilization remains
below 80%.
▪ Pre-COVID levels
not expected until
2022.
NA production rebounds and expands
11Source: LMC Automotive
17.0 16.9 16.2
13.115.3
16.5 17.1 17.3 17.7 17.9 18.0
3.1 3.9 4.7
7.9
7.06.9 6.6 6.3 5.9 5.7 5.5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0.0
5.0
10.0
15.0
20.0
25.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Production Excess Capacity Utilization
© 2020 LMC Automotive Limited, All Rights Reserved.
OEM long-term outlook
12
OEM CAGR 19-27 Capacity Utilization
GM 1.0% -150k 72%
Ford 0.9% -55k 77%
Toyota 2.9% 538k 88%
FCA 0.0% 150k 76%
Honda -0.3% -60k 88%
RNM -0.4% 100k 60%
Daimler 3.1% 168k 65%
Hyundai-Kia 3.0% 200k 76%
VW 1.8% 100k 63%
BMW 2.0% 44k 72%
Subaru 1.7% 100k 96%
Other 6.0% 1484k 41%
Industry 1.3% 2.668mn 72%
▪ Despite low
utilization rates,
most OEMs
expanding
capacity and
growing.
▪ Investment in
region drives
above industry
growth.
▪ Plants remain at
risk.
© 2020 LMC Automotive Limited, All Rights Reserved.
Outline
▪ North America Production Outlook
▪ South America Production Outlook
© 2020 LMC Automotive Limited, All Rights Reserved.
Brazil production outlook
14
2.80
1.90
2.51 2.70
3.29
0%
10%
20%
30%
40%
50%
60%
70%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2019 2020 2021 2022 2027
Mill
ion
s
Post-COVID Pre-COVID Utilization
▪ Days’ supply sits
at 20 days in
September, down
from 48 days in
March. (44-48 is
about average).
▪ 2021 rebounds but
downside risks
remain.
▪ Long-term growth
supported by fresh
products,
particularly SUVs.
-32.2%+32.3%
© 2020 LMC Automotive Limited, All Rights Reserved.
Argentina production outlook
15
328 246
366 416
610
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
-
100
200
300
400
500
600
700
2019 2020 2021 2022 2027
Th
ou
sa
nd
s
Post-COVID Pre-COVID Utilization
▪ Pandemic has
piled on an
already down
economy.
▪ 2021 rebounds
but risk is high.
▪ Long-term
growth assumes
stable
environment.
-24.9%
+48.4%
We will return at: 09:30 EDT14:30 BST
© 2020 LMC Automotive Limited, All Rights Reserved.
The New Normal
John Zeng, Forecasting Director China
The Global Light Vehicle Outlook Briefing
October 15, 2020
Coronavirus Impact on China Car Industry
© 2020 LMC Automotive Limited, All Rights Reserved.
▪ COVID-19 Impact to Marco Economy
▪ Passenger Car Market Overview
▪ Market Dynamics: Sales Distribution, Brand Origins and Segments
▪ Outlook
Outline
© 2020 LMC Automotive Limited, All Rights Reserved. 3
China Still Under the Risk of a Second COV-19 Wave▪ China is ahead of the world from a recovery perspective but the risk of second wave of COV-19 is still high
▪ In May, a small scale of outbreak in Jilin province.
▪ In June, an outbreak of COVID-19 occurred in Beijing.
▪ In July 16th , cases restarted in Xinjiang province.
▪ In October 12th, new cases raised in Shandong province.
0
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120
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/10
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20
New cases
Jilin Beijing
Xinjiang
Xinjiang
(May) (June-July)
(July-August)
Shandong
(October)
Qingdao
© 2020 LMC Automotive Limited, All Rights Reserved.
China’s Macro Economy Recovered From 2020 Q2
4
-6.8%
3.2%
-1.6%
-10%
-5%
0%
5%
0
20,000
40,000
60,000
Q1 Q2 H1
2019 2020 YoY
-19.0%
-3.1%
-11.4%
-20%
-15%
-10%
-5%
0%
0
5,000
10,000
Q1 Q2 H1
2019 2020 YoY
-13.3%
0.2%
-6.2%
-15%
-10%
-5%
0%
5%
0
500
1,000
1,500
Q1 Q2 H1
2019 2020 YoY
-16.1%
4.6%
-3.1%
-20%
-15%
-10%
-5%
0%
5%
10%
0
10,000
20,000
30,000
Q1 Q2 H1
2019 2020 YoY
(bn RMB)
(bn RMB)(bn USD)
(bn RMB)
National fixed asset investment (excluding farmers)
Total retail sales of consumer goods
Export
GDP
© 2020 LMC Automotive Limited, All Rights Reserved.
Exports Show Surprising Surge as Global Economy Reopens
5
-6.6%
3.5%
-3.3%
0.5%
7.2%9.5% 9.9%
-17.2%
-13.3%-9.0%
-7.7%-6.2%
-4.1%-2.3%
-0.8%
-20%
-15%
-10%
-5%
0%
5%
10%
202001-02 202003 202004 202005 202006 202007 202008 202009
China Export
YoY Ytd YoY
RMB VS USD▪ China exports surged 9.9% in Sep despite Trump’s “tech
grenade” and strong RMB appreciation.
▪ Surge is powered by demands for lockdown goods overseas(medical supplies, electronics and work-from-homeequipment. Supply chain disruption in India/Asean regionsalso shifted overseas orders back to China.
▪ Strong recovery of exports sectors boosted consumerconfidence in coaster regions where the local economy moreopen to foreign trade
© 2020 LMC Automotive Limited, All Rights Reserved.
▪ COVID-19 Impact to Marco Economy
▪ Passenger Car Market Overview
▪ Market Dynamics: Sales Distribution, Brand Origins and Segments
▪ Outlook
Outline
© 2019 LMC Automotive Limited, All Rights Reserved.
14% 15%
10%
13%12%
3% 0%
20%
9%15%
31%
18%
6%0%
4%0%
4%7%
-8%-15%-14%-14%
-6%-2%
-45%
2%8%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
-
1
2
3
4
5
6
7
8
In m
illio
n u
nit
s
Sales Volumes Sales YoY Growth
New Car Wholesales Recovered as Economy Rebound
7
CHINA PASSENGER VEHICLE SALES (CAAM WHOLESALES)
Downswing Tax Cut Stimulus Payback
Source: LMC Automotive; CAAM Wholesales
Pre-buy effect: 4˜5 million extracar sales estimated during theperiod
COVID-19
© 2019 LMC Automotive Limited, All Rights Reserved.
0
0.5
1
1.5
2
2.5
3
3.5
20
15
01
20
15
02
20
15
03
20
15
04
20
15
05
20
15
06
20
15
07
20
15
08
20
15
09
20
15
10
20
15
11
20
15
12
20
16
01
20
16
02
20
16
03
20
16
04
20
16
05
20
16
06
20
16
07
20
16
08
20
16
09
20
16
10
20
16
11
20
16
12
20
17
01
20
17
02
20
17
03
20
17
04
20
17
05
20
17
06
20
17
07
20
17
08
20
17
09
20
17
10
20
17
11
20
17
12
20
18
01
20
18
02
20
18
03
20
18
04
20
18
05
20
18
06
20
18
07
20
18
08
20
18
09
20
18
10
20
18
11
20
18
12
20
19
01
20
19
02
20
19
03
20
19
04
20
19
05
20
19
06
20
19
07
20
19
08
20
19
09
20
19
10
20
19
11
20
19
12
20
20
01
20
20
02
20
20
03
20
20
04
20
20
05
20
20
06
20
20
07
20
20
08
Registration Wholesales
Retail Sales Followed the Wholesales Pace Tightly
8Source: LMC Automotive; CAAM Wholesales (exports are removed from 2018) ; Vehicle Registrations (2016 onwards: Insurance Data)
MONTHLY RETAIL SALES V.S WHOLESALES (2015 – AUG 2020)
0.8 million gap: 4% of 2015 retail sales
In M
illio
n U
nits
0.68 million gap: 3% of 2017 retail sales
0.48million gap: 2% of 2016 retail sales
1.4 million gap: 7% of 2018 retail sales
50% purchase tax cut 25% purchase tax cut
82,408 gap0.4% of 2019 retail
sales 49k gapYtd Aug
❑ Gap between Wholesales and Retails stood at only 49,000 units in first 8 months, suggesting that newly added inventory level remained at low level
© 2019 LMC Automotive Limited, All Rights Reserved.
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0%
YT
D G
row
th
Market Share (Ytd Aug 2020)
Brand Share & Growth in China
OEM Dynamics: Winners and Losers in Ytd Aug 2020
9
(12.8%, -21.9%)
Average -16%
(0.6%, 171%)
© 2019 LMC Automotive Limited, All Rights Reserved.
Segment Performance: Smaller Cars Suffers More…
10
-27.9%
-9.3%
-3.0%
-13.3%-16.7%
-58.2%
-34.8%
-3.0%
-16.7%
3.3%
-6.0% -3.5%
-28.3%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
0
0.5
1
1.5
2
2.5
3
3.5
4
Com
pa
ct
Fulls
ize
Fulls
ize P
lus
Mid
siz
e
Min
i
Sub-C
om
pact
Com
pa
ct
Fulls
ize
Com
pa
ct
Fulls
ize
Fulls
ize P
lus
Mid
siz
e
Sub-C
om
pact
Car MPV SUV
Mill
ion
s
Ytd July 2019 Ytd July 2020 YoY
Retail average -21.5%
© 2019 LMC Automotive Limited, All Rights Reserved.
Matthew Effect Appears in China Car Market
11Source: CAAM and Insurance data
50.9% 52.1%53.2%
56.3%
60.6%
75.4% 75.3% 76.1%78.7%
80.5%
88.4%87.2% 87.9% 89.3%
90.7%
50%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 YTD May
Market Concentration ( 105 active brands in the market in 2020)
Top 10
Top 20
Top 30
© 2019 LMC Automotive Limited, All Rights Reserved.
Top 5 Chinese Brands: 10% Share Increase Since 2016
12
44.1% 46.9% 46.4% 48.2%53.6%
71.6% 71.1% 71.3% 73.4%77.1%
91.3% 90.1% 90.4% 92.4%95.0%
40%
50%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 Ytd May
Market Concentration
2016 2017 2018 2019 2020 Ytd May
BRAND Share BRAND Share BRAND Share BRAND Share BRAND ShareChangan 11.7% Geely 12.1% Geely 14.5% Geely 15.3% Geely 17.6%
Haval 9.6% Changan 10.3% Baojun 9.2% Changan 10.1% Changan 14.3%
Geely 7.8% Baojun 9.9% Changan 9.0% Haval 9.6% Haval 10.0%
Baojun 7.7% Haval 8.3% Haval 8.0% Baojun 7.6% Roewe 5.9%
Beijing 7.2% Dongfeng 6.3% Trumpchi 5.6% BYD 5.6% Chery 5.8%
Top 5
Top 10
Top 20
( 54 active local Chinese brands in the market in 2020)
© 2019 LMC Automotive Limited, All Rights Reserved.
Top 5 Global Non-Premium Brands: 17% Share Increase Since
2016
13
60.9%65.5%
69.4%74.6%
77.6%
88.7% 89.2% 91.4% 93.0% 94.1%99.6% 99.8% 99.9% 99.9% 99.97%
50%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 Ytd May
Market Concentration
Top 5
Top 10
Top 20
( 29 global mass-market brands in the market in 2020)
2016 2017 2018 2019 2020 Ytd May
BRAND Share BRAND Share BRAND Share BRAND Share BRAND ShareVolkswagen 24.0% Volkswagen 25.5% Volkswagen 26.6% Volkswagen 28.3% Volkswagen 25.9%
Buick 9.6% Honda 11.4% Honda 12.3% Honda 14.1% Toyota 17.8%
Honda 9.5% Buick 9.8% Toyota 11.5% Toyota 13.5% Honda 14.8%
Hyundai 9.0% Toyota 9.7% Nissan 10.1% Nissan 10.8% Nissan 11.0%
Toyota 8.9% Nissan 9.1% Buick 9.0% Buick 7.9% Buick 8.1%
© 2019 LMC Automotive Limited, All Rights Reserved.
Competition Situation Is Much Stable In Premium Segment
14
69.9%67.9% 67.8% 67.6% 68.8%
80.6% 79.6% 81.2% 80.8% 81.9%
95.8% 94.9% 96.0% 95.4% 96.8%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 Ytd May
Market Concentration
Top 3
Top 5
Top 10
( 22 active premium brands in the market in 2020)
2016 2017 2018 2019 2020 Ytd May
BRAND Share BRAND Share BRAND Share BRAND Share BRAND ShareAudi 26.7% Mercedes-Benz 23.3% Audi 23.2% Mercedes-Benz 23.0% Mercedes-Benz 24.5%
Mercedes-Benz 21.6% Audi 23.1% Mercedes-Benz 23.0% BMW 22.9% BMW 23.6%
BMW 21.6% BMW 21.6% BMW 21.6% Audi 21.7% Audi 20.7%
Cadillac 5.7% Cadillac 6.6% Cadillac 7.8% Cadillac 6.8% Lexus 6.9%
Lexus 5.0% Lexus 5.0% Lexus 5.7% Lexus 6.4% Volvo 6.2%
© 2019 LMC Automotive Limited, All Rights Reserved.
Expansion of Chinese Brands Are Forced To Be Delayed
15
o China's Great Wall agrees to buy GeneralMotors' India plant in January,as theChinese automaker expands overseasamid slowing domestic demand.
Great Wall’s plan to India market
GAC’s plan to US marketChery’s plan to US market……
Zotye’s plan to US and Europe marketo Zotye has the plan to entry US and Europe market,
but the OEM is overwhelmed by the Covid-19pandemic
Lynk&Co’s plan to Europe market
o Lynk&Co has the plan to entry Europe market, butObliged to delay its plan for the Covid-19 pandemic
© 2019 LMC Automotive Limited, All Rights Reserved.
Production Allocation of Global Brands Also Impacted
16
0
100
200
300
400
500
600
700
2019
Th
ou
sa
nd
sCN US EU KR JP
PV Export by BR
CN US EU KR JP Grand Total
2019 421,964 141,885 52,289 50,208 14,117 680,463
Share 62.00% 20.90% 7.70% 7.40% 2.10% 100%
❑ Volvo’s current production capacity in China also provides a global export business in addition to meeting domestic market demand. However, with the change of the international business environment, Volvo will no longer export Chinese-made cars to the U.S. and European markets, given the U.S.-China trade dispute, said Hanken Samuelson, Volvo’s chief executive
Volvo exported 44k cars from China in 2019
Buick exported 34k cars from China in 2019
❑ As tensions grow between China and US, potential uncertainty hangs over GM’s export to north American market
© 2019 LMC Automotive Limited, All Rights Reserved.
China PV Market Sales Outlook
17
8.3%
47.4%
36.0%
9.5%12.2%
19.0%12.9%
8.1%
16.7%
2.4%
-3.9%
-8.9% -8.6%
10.0%6.8%6.3% 4.8% 3.8%3.3%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
-
5.0
10.0
15.0
20.0
25.0
30.0
In m
illio
n u
nit
s
Sales Volumes
Sales Growth
© 2020 LMC Automotive Limited, All Rights Reserved.
Chaos
May Arthapan, Director Asia Pacific
Global Light Vehicle Outlook Briefing, (Detroit)
October 15, 2020
Asia on Rebound
© 2020 LMC Automotive Limited, All Rights Reserved.
Asian economy in worst shape
2
-12
-9
-6
-3
0
3
6
9
12
Asia China India ASEAN Japan Korea
% GDP (YoY Change)
1998 2020 2021
▪ Emerging markets (India and ASEAN) most distressed
Source: Oxford Economics
© 2020 LMC Automotive Limited, All Rights Reserved.
0.0
0.5
1.0
1.5
2.0
2.5
Mill
ion
s
LV Production Sales
▪ Sales and production expected to rebound to pre-pandemic level in September
Asia ex China: The worst is over though recovery will be slow
3
2019
Sales: 15.6m (-5%)
Build: 21.8m (-4%)
2021
Sales: 14.0m (+12%)
Build: 20.2m (+17)
2020
Sales: 12.6m (-19%)
Build: 17.3m (-21%)
2022
Sales: 14.7m (+5%)
Build: 21.3m (+6%)
© 2020 LMC Automotive Limited, All Rights Reserved.
Asia minus China: Pre- versus post-pandemic LV outlook
0
5
10
15
20
25
30
Sales Export Production
Mill
ion
s
Pre- Post-COVID
2020
44
-2.7
-18%
-1.9
-20%
-4.8
-22%
0
5
10
15
20
25
30
Sales Export Production
Pre- Post-COVID
2021
-1.7
-11%
-0.6
-6%
-2.5
-11%
Sales = Total LV sales including imports
© 2020 LMC Automotive Limited, All Rights Reserved.
0
100
200
300
400
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
PV LCV Sales
Indian market hardest hit in region but with provisional uptick
5
2019: 3.5m (-12%)
GDP: 4.9%
2021: 2.9m (+19%)
GDP: 9.2%
2020: 2.4m (-31%)
GDP: -10.0%
▪ Autumn peak-season demand, preference for private cars, robust rural demand (with risk)
© 2020 LMC Automotive Limited, All Rights Reserved.
0
100
200
300
400
500
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
PV LCV
India LV production: Slow and painful recovery
6
2019: 4.2m (-11%) 2021: 3.5m (+22%)2020: 2.9m (-31%)
▪ Short-term rebound to meet pent-up demand and stock building for future lockdown
2025 (5 yrs set back)
© 2020 LMC Automotive Limited, All Rights Reserved.
0
100
200
300
400
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
PV LCV
ASEAN sales unlikely to return to 2019 level until 2024
7
2019: 3.3m (-1%)
GDP: +4.4%
2021: 2.8m (+23%)
GDP: +6.3%
2020: 2.3m (-31%)
GDP: -4.2%
▪ Tax cut supporting demand in Malaysia and Vietnam. Indonesia and Thailand to follow
© 2020 LMC Automotive Limited, All Rights Reserved.
0
100
200
300
400
500
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
Production for domestic sales For export
ASEAN build unlikely to return to 2019 level until 2023
8
2019: 4.1m (-4%) 2021: 3.6m (+34%)2020: 2.7m (-35%)
▪ Negatives: Second lockdown in Indonesia, Thailand’s recessed export and political risk
© 2020 LMC Automotive Limited, All Rights Reserved.
0
200
400
600
800
1,000
1,200
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
For domestic sales For export
Japan production to return to 9m level in 2022
9
2019: 9.2m (-1%)
GDP: +0.7%
2021: 8.5m (+11%)
GDP: +2.5%
2020: 7.7m (-17%)
GDP: -5.7%
(Stimulus @20% of GDP)
▪ Sales rebounded to pre-pandemic level in July, build recovered in September
© 2020 LMC Automotive Limited, All Rights Reserved.
Japan: Robust model activity couldn’t come at better time
10
▪ 89 all-new and redesigned models in 2020-2021, 30 of which are SUVs
© 2020 LMC Automotive Limited, All Rights Reserved.
0
50
100
150
200
250
300
350
400
450
500
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Ja
n
Fe
b
Ma
r
Apr
Ma
y
Ju
n
Ju
l
Aug
Sep
Oct
Nov
Dec
Th
ou
sa
nd
s
Production for domestic sales For export
Korea: Least impacted in region, quick response paid off
11
2019: 3.9m (-2%)
GDP: +2.0%
2021: 4.2m (+12%)
GDP: +2.9%
2020: 3.7m (-4%)
GDP: -1.0%
▪ Tax cut, preference towards private cars, new model activity, supports strong rebound
© 2020 LMC Automotive Limited, All Rights Reserved.
Korea: No delay in new launches is a boon
12
▪ 15 all-new and redesigned models in 2020-2021
© 2020 LMC Automotive Limited, All Rights Reserved.
Concluding remarks
13
▪ Asian economy is in worst shape, considerably worse than during the 1998 financial crisis.
▪ Situation is most disconcerting in emerging markets (India and ASEAN) which are less equipped to cope with economic and market shocks.
▪ India is hardest hit in the region, with a two-month national lockdown and with the economy and market already struggling before the pandemic. Recovery will be slow and painful. Structural problems in the economy and banking sector add to the pressure.
▪ ASEAN has also suffered a severe volume loss. Risk of further movement restrictions is imminent. Depressed export and tourism are detrimental to the regional economy.
▪ The Japanese market is on gradual rebound though risk of a rapid rise in new infection cases is imminent. Export recovery will be slow given the state of the European and US market.
▪ Quick response to the pandemic and vehicle tax cuts paid off in Korea. Export recovery will be slower and with risk.
© 2020 LMC Automotive Limited, All Rights Reserved.
Overview
Justin Cox, Global Director, Production
Global Light Vehicle Outlook Briefing, (Detroit)
October 15 2020
European Auto Industry: Recovery Incomplete
© 2020 LMC Automotive Limited, All Rights Reserved.
European Light Vehicle sales
Source: LMC Automotive 2
0
5
10
15
20
25
30
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
20
19
20
20
Millions
© 2020 LMC Automotive Limited, All Rights Reserved.
Pan European LV Sales: Incentives, ’Big-5’ markets.
3
France:
Germany:
Italy:
Spain:
UK:
Core Stimulus: mid year 2020€535 Fund€7k bonus: BEVs costing<€45k€2k bonus: some PHEVs costing<€50kScrapping incentives for older cars
€9k bonus: BEVs costing<€40k. Tapers to €65k.€6.75k bonus: PHEVs costing<€40k. Tapers to €64kTemporary VAT cut from 16% to 19%
€3.5k cash for clunkers: stipulations exist.€8k bonus for ZEV purchases (with scrappage)€5k bonus for ZEV purchases (without scrappage)Scrappage fund boosted from €150mn to €450mn
€400-€4000 cash for clunkers bonus scheme€250mn FundAvailable on lowest-emitting 45% of market.
No Sales stimulus
Status
Cut to €6k from 2021Cut to €1k from 2021Fund exhausted
ContinuesContinuesEnds 31 Dec 2020
Exhaustion?
sufficient till end 2020?
No Stimulus
© 2020 LMC Automotive Limited, All Rights Reserved.
Europe, Selected Countries: 2020 LV (SAAR)
4
16.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
Jan Feb Mar Apr May Jun Jul Aug Sep
Mill
ions
Germany
UK
France
Italy
Spain
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Europe: COVID-19 Cumulative cases for 14 days
(per 100k of population)
5
16.5
0
50
100
150
200
250
300
350 Spain
UK
France
Italy
Germany
Source: ECDC
© 2020 LMC Automotive Limited, All Rights Reserved.
Pan-Europe: SAAR Development
4
9
14
19
24
Jan
-17
Mar
-17
May
-17
Jul-
17
Sep
-17
No
v-1
7
Jan
-18
Mar
-18
May
-18
Jul-
18
Sep
-18
No
v-1
8
Jan
-19
Mar
-19
May
-19
Jul-
19
Sep
-19
No
v-1
9
Jan
-20
Mar
-20
May
-20
Jul-
20
Sep
-20
No
v-2
0
Jan
-21
Mar
-21
May
-21
Jul-
21
Sep
-21
No
v-2
1
SAAR Mov.Avg.
Total Pan-Europe Light Vehicle MarketS
ale
s V
olu
me (
mn u
nits/y
ear)
FY: 20.6mn+3.7%
FY: 20.6mn+0.1%
FY: 20.7mn+0.5%
FY: 16.5mn-20.2%
6Source: LMC Automotive
FY: 19.0mn+14.9%
© 2020 LMC Automotive Limited, All Rights Reserved.
Europe Base Forecast– Demand by Major Market
7Source: LMC Automotive
Light Vehicle sales (millions)
2.7 2.1 2.4
3.93.2 3.5
2.1
1.51.8
1.5
1.01.2
2.7
2.0
2.4
1.8
1.5
1.7
6.1
5.3
6.0
-
5
10
15
20
25
2019 2020 2021
France Germany Italy Spain UK Russia RoE
20.7
16.5
19.0
© 2020 LMC Automotive Limited, All Rights Reserved.
Pan-European LV Production 2020 by destination
8
0%
1%
1%
6%
7%
20%
65%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
S America
Middle East
Africa
N America
Asia
E Europe
W Europe
Source: LMCA European LV Trade Flow Forecast
© 2020 LMC Automotive Limited, All Rights Reserved.
Pan-Europe: 2020 LV Production
9Source: LMC Automotive
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2020: 16.9mn (-20% YoY)
© 2020 LMC Automotive Limited, All Rights Reserved.
Inventory metrics: Europe
10Source: LMC Automotive
6065
59
78
113
5761
65 65
1,000
2,000
3,000
4,000
5,000
6,000
0
20
40
60
80
100
120
Da
ys S
up
ply
Sto
ck L
eve
ls (
00
0s)
Days Supply
Stock Level (000s)
© 2020 LMC Automotive Limited, All Rights Reserved.
Europe: Model Program Disruption
0
5
10
15
20
25
30
35
40
45
2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2
Pre-COVID-19 Post-COVID-19
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
OEM Medium Term ‘Score-card’
12Source: LMC Automotive
2020 2021 2022 2023
All Pan-Europe 79 95 99 104
VW Grp 82 96 97 100
RNM 80 98 106 111
PSA 73 94 102 105
Daimler Grp 76 91 91 94
BMW Grp 82 87 90 95
Ford Grp 81 98 95 100
FCA 77 96 106 125
Hyundai Grp 80 97 104 109
Toyota 84 96 103 104
Geely (Volvo) 84 92 89 85
Tata (JLR) 76 104 112 129
Pan-European LV Production by Group: 2019=100
© 2020 LMC Automotive Limited, All Rights Reserved.
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Mill
ion
s
Pan-Europe LV Production Outlook
3.2%
18.5%4.9%
4.4%
-20.1%
4.2%
1.8%2.8% 0.8%
2.8%
E Europe
W Europe
-4.1%CAGR*
E Europe : 2.8%
Russia : 4.3%
Turkey : 1.6%
Hungary : 4.7%
Romania : 5.2%
CAGR*
W Europe : 0.9%
Germany : 1.5%
Spain : 0.9%
France : 0.5%
Sweden : -3.8%
Pan-Europe CAGR*: 1.6%
*Compound Annual Growth Rate, 2019-2027
-0.4%
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Risk Hot Spots: No-Deal Brexit
14
-700
-600
-500
-400
-300
-200
-100
-
2021 2022 2023 2024
Th
ou
sa
nd
s
Europe
• Risk of No-Deal Brexit has
grown following negotiation
tensions
• Trade obstacles are likely to
increase costs, delays and
prices in a number of sectors.
• Reduced economic activity will
undermine auto markets with
the UK worst hit.
• The UK imports almost 70% of
its LVs from the EU, with
Germany a key source.
• UK exports over half its LV
output to EU.
• 80% of non-domestic UK auto
content is from EU.
• Lower domestic UK scale, rules
of origin thresholds and higher
costs: threat to future investment
and long-run viability of UK mass
auto manufacturing.
Impact on Global LV Sales (000s)
ROW
Source: LMC Automotive
We will return at: 10:35 EDT15:35 BST
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Alexa Auto: Voice in the CarARIANNE WALKER, CHIEF EVANGELIST, ALEXA AUTOMOTIVE
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
US Adults That Have Used a Voice Assistant in the Car1
129.7 Million in-car
252 Million U.S. Adult Population
Over half of US adults have used a voice assistant in the car
1 Source: Voicebot.ai In-Car Voice Assistant Consumer Adoption Report 2020
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Voice assistants are projected to be embedded in nearly 90% of new
vehicles sold globally by 2028.-- Sam Abuelsamid, Principal Research Analyst, Navigant Research at Automotive World, Oct. 2019
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
O N - T H E - G O
“Alexa, time to go to work.”
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Built-in voice recognition
T O P C U S T O M E R C O M P L A I N T
J.D. Power Initial Quality Study (2020)
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Could use more features.
It does very poorly understanding what I’m
saying. It’s gets it wrong more often than
right.“
You have to say very specific things.“
It never works when I try to use [it]. Can
never understand my words no matter how
slow or normal I speak.“
Not knowing the proper language (term) to
use to complete some tasks.“
…is not always up to date. “
It does not have all the features like Alexa.“
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
I don’t like that it is outdated and can’t really
be updated... “
Challenges with Traditional Voice Recognition Systems
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
8.08
7.42
5.98
5.00
Traditional In-
Vehicle Voice
Recognition
In-Home Cloud-Based
Aftermarket
Device
SATISFACTION WITH VOICE INTERACTIONS
Voice Satisfaction
Q: Using a 1 to 10 scale, how would you rate your experience with your built-in vehicle voice assistant? N=2172
Q: Using a 1 to 10 scale, how would you rate your experience with the below voice assistant while in your vehicle? Phone
projection N=1467 Aftermarket device N=113 Built-in N=189
Q: Using a 1 to 10 scale, how would you rate your experience with your in-home voice assistant device? N=4989
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Cloud-Based
Phone
Projection
Cloud-Based
Built-In
Voice Assistant
7.08
7.43
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8.08
7.42
5.98
5.00
Traditional In-
Vehicle Voice
Recognition
In-Home Cloud-Based
Aftermarket
Device
SATISFACTION WITH VOICE INTERACTIONS
Voice Satisfaction
Q: Using a 1 to 10 scale, how would you rate your experience with your built-in vehicle voice assistant? N=2172
Q: Using a 1 to 10 scale, how would you rate your experience with the below voice assistant while in your vehicle? Phone
projection N=1467 Aftermarket device N=113 Built-in N=189
Q: Using a 1 to 10 scale, how would you rate your experience with your in-home voice assistant device? N=4989
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Cloud-Based
Phone
Projection
Cloud-Based
Built-In
Voice Assistant
7.08
7.43
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
8.08
7.42
5.98
5.00
Traditional In-
Vehicle Voice
Recognition
In-Home Cloud-Based
Aftermarket
Device
SATISFACTION WITH VOICE INTERACTIONS
Voice Satisfaction
Q: Using a 1 to 10 scale, how would you rate your experience with your built-in vehicle voice assistant? N=2172
Q: Using a 1 to 10 scale, how would you rate your experience with the below voice assistant while in your vehicle? Phone
projection N=1467 Aftermarket device N=113 Built-in N=189
Q: Using a 1 to 10 scale, how would you rate your experience with your in-home voice assistant device? N=4989
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Cloud-Based
Phone
Projection
Cloud-Based
Built-In
Voice Assistant
7.08
7.43
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
8.08
7.42
5.98
5.00
Traditional In-
Vehicle Voice
Recognition
In-Home Cloud-Based
Aftermarket
Device
SATISFACTION WITH VOICE INTERACTIONS
Voice Satisfaction
Q: Using a 1 to 10 scale, how would you rate your experience with your built-in vehicle voice assistant? N=2172
Q: Using a 1 to 10 scale, how would you rate your experience with the below voice assistant while in your vehicle? Phone
projection N=1467 Aftermarket device N=113 Built-in N=189
Q: Using a 1 to 10 scale, how would you rate your experience with your in-home voice assistant device? N=4989
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Cloud-Based
Phone
Projection
Cloud-Based
Built-In
Voice Assistant
7.08
7.43
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
DESIRE FOR SAME SERVICE IN CAR
Q: Would you want to have the same brand of in-home voice assistant device installed in your next vehicle? N=5002
67%
Definitely
Would
Probably
WouldDon’t
Know
Probably
Would Not
Definitely
Would Not
16%
Interest in Same Brand of In-Home Voice Service To Be On Next Vehicle
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
1. I would already know how to use the feature
2. Consistent experience
3. My preferences are already known or would be more adaptable
Top 3 benefits of in-home voice service installed in vehicle
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
“Alexa, how’sthe weather?”
“Alexa, how’straffic look?”
“Alexa, startmy meeting.”
“Alexa close my garage door.”
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Going Beyond Car Features
3%
23%
41%
58%
65%
72%
72%
75%
91%
Other
Vehicle education
Reading entertainment
Personal needs
Automotive services
Vehicle controls
Driver warnings
Musical entertainment
Navigation
Top Desires of In-Vehicle Voice Service
Q: What are the top 5 items you would want your vehicle voice assistant to be capable of doing, that your current vehicle
command system cannot? N=5002
2019 J.D. Power/Alexa Automotive In-Vehicle Voice Connectivity Study
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
“Alexa, play top hits.” “Alexa, join my conference call.”
“Alexa, find gas.” “Alexa, defrost my car.”
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
“Alexa, ask what3words to navigate to cloth grit dice.”
“Alexa, open Urgently.” “Alexa, find parking.”
“Alexa, where can I find gas nearby?”
“Alexa, ask Parkbob, what parking rules apply here.”
E X A M P L E S O F S K I L L S S P E C I F I C A L L Y
D E S I G N E D F O R A U T O M O T I V E
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Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
“Alexa, roll down the windows.”
M O R E A V A I L A B L E
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Vehicle Integrations
EMBEDDED AFTERMARKET PROJECTION
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Image slide (center)
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Brands Integrating with Alexa
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Auto Mode
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Brands Integrating with Alexa
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WIP
IT REMAINS DAY 1
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VOICE INTEROPERABILTY
INITIATIVE
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Amazon Confidential, ©2020, Amazon.com or its affiliates. All rights reserved.
Thank you
Arianne Walker, Chief Evangelist, Alexa Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Impact
Global Automotive Summary
Jeff Schuster, LMC Automotive
Global Light Vehicle Outlook Briefing (Detroit)
October 15, 2020
© 2020 LMC Automotive Limited, All Rights Reserved.
Global Light Vehicle sales
Source: LMC Automotive 2
40
50
60
70
80
90
100
110
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Millions
Sept. 20
88.7mn
© 2020 LMC Automotive Limited, All Rights Reserved.
LV demand in all regions see major contraction
World – 76.3mn, down 16% from 2019
3
4.12.9
2019 2020
20.216.8
2019 2020
20.716.5
2019 2020
15.7
12.6
2019 2020
25.5 23.8
2019 2020
N. America
S. America
Europe China
Rest of AsiaUnits:
millions
Source: LMC Automotive
-29%
-17%
-20%-7%
-19%
© 2020 LMC Automotive Limited, All Rights Reserved.
Not all sales are equally impacted
-40% -35% -30% -25% -20% -15% -10% -5% 0%
Car
Sporty
SUV
Van
MPV
Pickup/LCV
Industry
Global Sales % Change YTD August 2020 from YTD August 2019
4Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Change to global Light Vehicle sales forecasts
Source: LMC Automotive
95.1 94.4
90.3
76.3
84.3
89.7
65
70
75
80
85
90
95
100
2014 2015 2016 2017 2018 2019 2020 2021 2022
Millio
ns
Forecast Development
Oct-20 May-20 Dec-19
-14
-22
-28
-60
-50
-40
-30
-20
-10
0
2020 2021 2022
Millio
ns
Cumulative Projected Volume Loss (relative to pre-pandemic forecast)
-16%
+6%
Forecast Scenario Range
50
60
70
80
90
100
2020 2021 2022
High (V) Low (L) Base Forecast
+10%
© 2020 LMC Automotive Limited, All Rights Reserved.
Key markets medium-term recovery path
6
0.1%
3.6%
5.1%
5.8%
7.8%
8.8%
8.7%
10.2%
10.7%
13.4%
S. Korea
Japan
US
China
Global LV Sales
Western Europe
India
ROW
Eastern Europe
Brazil
CAGR Global Sales ‘20-’23
▪ Global CAGR at nearly 8%
2020-2023, with most emerging
markets outperforming mature.
▪ China and South Korea are in a
much stronger position in 2020
so recovery is less than other
markets.
▪ Growth into the longer term is
still dependent on stability in
mature markets and further
growth in newer markets.
Source: LMC Automotive
© 2020 LMC Automotive Limited, All Rights Reserved.
Global launch activity impacted
52 55
214
68
122
5869 62
0
50
100
150
1Q2020
2Q2020
3Q2020
4Q2020
1Q2021
2Q2021
3Q2021
4Q2021
Tesla Model Y
Ford Mustang Mach E
Honda CR-V
Ramping up…
Source: LMC Automotive 7
Upcoming…
Hyundai Tucson
Ford F-150
Nissan Qashqai
Audi A3
© 2020 LMC Automotive Limited, All Rights Reserved.
2020 Global LV production pattern
89.4 74.0
2020
Pre-Covid-19 Current
-17%
Source: LMC Automotive
• Marked improvement in
performance with YTD
August off -26%.
• Sep-Dec now expected
up 2% from same period
in 2019, as inventory
rebuild ramps up.
• 2020 expected down -
17% from Pre-Covid-19,
improvement of 3.1mn
units from May.
• 2021 expected down -8%
from Pre-Covid-19
forecast, up 2.5mn.
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
92.5
84.7
2021
Pre-Covid-19 Current
-8%
© 2020 LMC Automotive Limited, All Rights Reserved.
Utilization is at lowest level ever in 2020!
51%
64%
40%
50%
60%
70%
80%
90%20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
20
19
20
20
20
21
20
22
20
23
20
24
Global Utilization 61%45% 51%
2017 2020 2023
China
73%55%
69%
2017 2020 2023
Asia-China
73%55%
71%
2017 2020 2023
Europe
85%62%
73%
2017 2020 2023
North Am
Source: LMC Automotive
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