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SUMMARY Enthusiastic problem solver with 9 years of experience in public relations, marketing and customer service. Skills include copy writing, advertising buys, budget management, and client relationships. Passionate about digital marketing communications and website content management.

PROFESSIONAL EXPERIENCE AFFLINK Corporation, Tuscaloosa, AL 2014 – Present Marketing and Communications Manager • Create quarterly magazine for Members and Suppliers. Includes writing content, layout, printing & mailing 24-

page magazine. Magazine represents $8,000 in ad sales revenue & $24,000 worth of press coverage per issue. • Design and write monthly email newsletter for Distributor Sales Representatives. • Manage Call Campaign Center for Distributor Members. Solicit contracts for campaigns & manage call center

of 3 representatives & a contracted supervisor; representing $105,000 in revenue from 28 clients. • Coordinate marketing strategy & communication for projects including sales training & website shopping

carts.

Junior Achievement of Northern Indiana, Fort Wayne, IN 2013-2014 Administrative/Marketing Production Coordinator • Created compelling marketing communications pieces for programming and special events. • Managed print production for all marketing materials created for JANI. Manage work-study production staff. • Coordinated board meetings, fundraising events & awards banquet for FW Business Hall of Fame.

Visit Fort Wayne! (formerly Convention & Visitors Bureau) Fort Wayne, IN 2006-2008 Tourism/Marketing Manager • Managed community rebranding effort. Presented introduction of brand to meeting of 50+ community leaders.

Supported recruiting of 8 organizations to utilize community brand strategy through CVB partnerships. • Wrote copy for 16 brochures & 67 releases about Fort Wayne, representing coverage worth $79,200. • Managed marketing budget of $400,000 and negotiated advertising placement of $150,000. • Managed website redesign to gain manageable content editing & refined SEO resulting in a 15% increase in

traffic.

IMTEC Corporation (A 3M Company), Ardmore, OK 2004-2006 Public Relations Coordinator • Coordinated regional, national & international PR for IMTEC Corporation, IMTEC Imaging and IMTEC Aviation. • Published 4 feature articles, 78 product releases, & 30 news releases, representing coverage worth $103,200. • Wrote monthly e-newsletter generating internet sales of $180,000; representing a 23% increase for 2005. • Created concepts for 8 direct-to-consumer commercials resulting in marketing support sales of $170,000. • Developed brand name and market introduction strategy for ILLUMA Oral/Maxiofacial CT Scanner.

University of Arkansas – Fort Smith, Fort Smith AR 2003-2004 Recruiting Specialist • Responsible for intake and management of employment applications for all open positions. • Planned multi-faceted interviews for candidates including travel

Murray State College, Tishomingo, OK 2002-2003 Outreach Communications Coordinator/Public Information Officer

• Managed student recruitment efforts, public relations and marketing. Responsible for a 6% increase. • Wrote and negotiated the publication for 135 press releases and all promotional materials for MSC.

VOLUNTEER EXPERIENCE Junior League of Fort Wayne, Fort Wayne, IN 2009-2014

• 2010 Communications Committee Chair – Established social media strategy for JLFW.

Leo United Methodist Preschool POPS, Leo, IN 2011-2014 • Charter Member of Leo UMCP - Parents of Preschoolers Organization. Assisted organizational development. • Created new website using Wix CMS. Designed look, mapped site, wrote copy and implemented SEO

strategy. • Led volunteer committee soliciting donations for fall carnival fundraiser. $13,000 was raised from event.

EDUCATION East Central University, Ada, OK Oklahoma State University, Stillwater, OK M.S. Human Resources Administration, GPA 3.83 B.A. Journalism – Public Relations, GPA 2.97

Lacey M. Anderson, Marketing Communications MOBILE: 260.450.2811 EMAIL: lacey_osu@yahoo.com

LMA