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Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

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Page 1: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Liza HausmanVice President of Marketing, Houzz

Tech and the Empowered Client

Page 2: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

@Houzz_inc

The Empowered Client

Page 3: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

9 MILLION

3 MILLION

89%

Page 4: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

30%Seeking Architects

47%Remodeling in Bay Area

Page 5: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Look & feel

Increasing home value

Flow, layout, functionality

Page 6: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client
Page 7: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Houzz + Online

Magazines

WOM

Page 8: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

David Howell Design, NYC Daniel Sheehan, Seattle

Page 9: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Light fixture, glass walls

Page 10: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Cynth’s ideas

Page 11: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

KeywordSearch

Page 12: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client
Page 13: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Directory of architects

Page 14: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Design dilemma! Should I knock out this wall? Do it! I just did a similar

project, and the room looks great!

Absolutely. Open floor plans are much more

flexible.

Definitely – and you’ll have more room to relax and stretch out in your

space.

Page 15: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

The world is flat.

Page 16: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Bud Dietrich, ArchitectFlorida

New Zealand

Paul Moon Design, Seattle

Sydney, Australia

AMS LandscapesNewport Beach, CA

Dubai, UAE

Prideaux Interiors

Tucson, AZGreece

Page 17: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Clients start early.

Page 18: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Clients want a 360° view.

Page 19: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Your brand matters.

Page 20: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Before After

Modern Modernmodern modern

Page 21: Liza Hausman Vice President of Marketing, Houzz Tech and the Empowered Client

Test. Repeat.