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Living Your Mission, Vision and Values
Building a Strategy-Capable Organization
Michael Couch President, Michael Couch and Associates Inc.
2016
Strategy
People
Processes
Building a Strategy Capable
Organization
Living Your Mission, Vision & Values
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy
People
Processes
Strategy Deployment
Strategic Talent Management
Organization Capability
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy-Capable Quiz
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Your Strategy Challenges ?
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy
People
Processes
Living Your Mission,
Vision and Values
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy Defined
A framework which guides the choices that determine the nature and direction
of an organization
How Value will be
created
What to Do & Not
to Do
Meaningful Results
Effective Behavior
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Organization Capability
Business Strategy
Organization Demand
Strategic Talent Management
Building a Strategy-Capable Organization
Strategy-Driven Organization DevelopmentSM
Strategy-Driven Organization DevelopmentSM
10
Business Strategy
Talent Management
Put Strategy First Not People
Be a Business Advocate First,
A People Advocate Second
Assuring that talent makes a difference in executing strategy
Strategy
People
Processes
Building a Strategy Capable
Organization
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Creating Value
Value
Mar
ke
t S
har
e/R
eve
nu
e G
row
th
Value Touch Points
Brand/Image
Price Fairness
From Reg Goeke Market Value Solutions www.marketvaluesolutions.com The Institute for the Study of Business Markets Penn State
Creating Value
Value
Mar
ke
t S
har
e/R
eve
nu
e G
row
th
Critical to Value
Brand/Image
Price Fairness
Dealer Service
Machine Operation
Machine Productivity
User Training
Order & Delivery
Machine Reliability
.23
.19
.15
.15
.08
.07
.62
.10
.28
Agricultural Tractors
From Reg Goeke, Market Value Solutions
Mission-Critical Processes
Return on Improved Performance (ROIP) ala John Boudreau*
Performance
Val
ue
Cre
ate
d
Dealer Service
Order & Delivery
Improved performance is not equally valuable in
all roles
*Retooling HR, 2010
One top-notch engineer is worth "300 times or more than the average”
Robert Eustace Senior Vice President of Knowledge at Google Wall Street Journal 2005
16 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
“A salesperson whose performance is in the 85th percentile of a company’s sales staff frequently generates five to ten times the
revenue of someone in the 50th percentile.”
5x – 10x
Huselid, Becker, & Beatty 2005
Mission Critical
Processes & Roles
Talent Capability
Invest to Create and Drive Value © Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy
People
Processes
Living Your Mission,
Vision and Values
18 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy
People
Processes
Strategy Deployment
Strategic Talent Management
Organization Capability
© Michael Couch & Associates Inc. 2010 All Rights Reserved. 19
Deploying a strategy is much more difficult than developing a strategy
66% Worse at Strategy Execution than Strategy Development
Senior executives at 197 global companies
“Companies that more closely aligned goals across their
organization enjoyed much higher levels of financial success”
How Smart HCM Drives Financial Performance
37% of a strategy’s potential is lost due to
poor alignment
Mankins and Steele 2005
StratCo
Strategy Realization
Cascading Strategy from Vision to Performance
Strategy Deployment X Matrix
Breakthrough Objectives
Value Drivers
Annual Improvement
Priorities
Key Initiatives and Owners
Str
ate
gy
De
plo
yme
nt
X M
atri
x
Value Driver
Annual Improvement Priority
Ke
y In
itia
tive
Value Driver
Bre
akth
rou
gh
Ob
ject
ive
Bre
akth
rou
gh
Ob
ject
ive
Annual Improvement Priority
Ke
y In
itia
tive
Ow
ne
r
Ow
ne
r
Str
ate
gy
De
plo
yme
nt
X M
atri
x
Order to Delivery Lead Time
Lead Time reduction of 10% on top 5 products
Ke
y In
itia
tive
Value Driver
Bre
akth
rou
gh
Ob
ject
ive
Re
du
ce L
ead
Tim
e b
y 10
%
Annual Improvement Priority
Val
ue
Str
eam
Map
to
p 5
pro
cess
Ow
ne
r
Jim
Cascading Plan Action Performance
Project Plans • Objectives • Owner • Expected Results • Due dates
Annual Performance ObjectivesEmployee: Jim
Objective Expected Result Due Date1 - Identify top 10 products to be mapped Top 10 identified and communicated 01/31/14
2 - Assign leaders to each product to be mapped Leaders aware of their products 02/03/14
8a - VSM kaizen for product E Mapped and on the wall 08/16/13
8b - Complete actions to achieve 8% reduction in overall leadtime Validated results 12/12/14
© Michael Couch & Associates Inc. 2010 All Rights Reserved. 27
Deployment Plan
Employee Performance Plan
What’s Up, Jim?
“Our team is reducing order to delivery lead time on our
top 5 products by 10% this year and by 25% in 3 to 5 years.
Its one of our four Breakthrough Objectives.”
Its Time to Ditch Conventional Performance Reviews
Managers dissatisfied with PM systems 95%
90% HR heads believe they do not yield accurate information
“If you want a high-performance organization, you have to
reverse the destructive effects of conventional Performance
Management.”
Rethinking Conventional PM
Align every employee to the
strategy
• Cascading goals
• Regular update and coaching
• No Ratings
IMPACT
Better match the nature of work today
Improved collaboration
Attract & retain talent
Develop people faster
Strategy
People
Processes
Strategy Deployment
Strategic Talent Management
Organization Capability
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Organization Capability
Business Strategy
Organization Demand
Strategic Talent Management
Strategic Talent Management
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Assuring that talent makes a difference in executing strategy
Different strategies require organizations
with different capabilities
Strategy Drives Capabilities and Talent
35
Strategy
Organizational Capabilities
Leadership Competencies
Aligning Talent to Strategy
Organization Demand
• Execution and Decision Making
• Innovation Leadership
• Customer Focus
• Upgrading the Workforce
• Focus on Core Capabilities
• Building Competitive Advantage
• Engaging Employees
• Slow Execution
• Standard Offerings
• No Retained Earnings
• Social Service Experts
• Reliable Funding
• Separate Units
• Accepted High Turnover
Past Capability Future Capability
Regional Human Services Organization
Strategic Effectiveness Architect®
37
Mission Critical Competencies
• Execution and Decision Making
• Innovation Leadership
• Focusing on Customers
• Upgrading Workforce
• Focusing on Core Capabilities
• Building Competitive Advantage
• Engaging Employees
• Innovation Management
• Strategic Agility
• Business Acumen
• Perspective
• Managing through Systems
• Managing and Measuring Work
• Timely Decision Making
• Organization Agility
• Drive for Results
• Motivating Others
• Managing Vision and Purpose
Bu
sin
ess
Str
ate
gy
Key Organization Capability Critical Leadership Competencies
Strategic Effectiveness Architect® Leadership Architect®
What are Competencies?
Measurable characteristics of a
person related to success at work
• Observable behaviors
• Varying Developmental Difficulty
• Performance and Potential
Competencies allow organizations to . . .
If you don’t get the competencies right, the rest doesn’t matter
Consistent application of competencies improves talent decisions
Align talent with strategy
Integrate talent
processes
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Aligned Talent Management
Competencies
Competencies: The compass that keeps talent on the strategy track
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Organization Capability
Business Strategy
Organization Demand
Strategic Talent Management
Integrated Talent Management
Competency Models
Acquire
Develop
Promote
Assess, Plan & Deploy
Business Strategy
Consistent application of competencies improves talent
decisions
Building Competencies
• Don’t start from scratch
• Focus on the future
• Model High-Potential, High-Performers
• Model roles NOT departments and titles
• Validate against the strategy
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Strategy
People
Processes
Strategy Deployment
Strategic Talent Management
Organization Capability
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Organization Capability
Business Strategy
Organization Demand
Strategic Talent Management
Assuring that talent makes a difference in executing strategy
Strategy-Driven Organization DevelopmentSM
Building a Strategy-Capable Organization
© Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com 45
“Building Organization Muscle”
“Building Strategic Disciplined Leaders at all Levels”
Key Manager Pool
Senior Leader Pool
Early Watch Pool
Executive Leader Pool
The best assessment tool:
• Honest and open conversations about
performance and potential
• Assessment of talent capabilities and
gaps through robust talent reviews
What is the best way to assess the capability of your talent?
Talent Assessment
© Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com 46
Talent Assessment Keys to Success
47
• Trained facilitator
• Objective, candid discussions
• Multiple assessment sources
• Not just HR or Manager
• Focus on behaviors and impacts
• Targeted Action and Development Planning
• Integrate Follow-Up in regular business discussions
Capability Assessment
Talent Reviews
Organization Capability Assessment
© Michael Couch & Associates Inc. 2010 All Rights Reserved. 48
Pro
mota
ble
Exp
an
dab
le
Well
Pla
ced
Less Effective Solid Exceptional
Performance Effectiveness
Gro
wth
Po
ten
tial
High Potential
Emerging Leader
Adaptable Performer
Adaptable Contributor
High Professional
Performer
Diamond in the Rough
Questionable Fit
Marginal
Organization Capability Assessment
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Pro
mota
ble
Exp
an
dab
le
Well
Pla
ced
Less Effective Solid Exceptional
Performance Effectiveness
Gro
wth
Po
ten
tial
High Potential
Emerging Leader
Adaptable Performer
Adaptable Contributor
High Professional
Performer
Diamond in the Rough
Questionable Fit
Marginal
Organization Capability Assessment
Capability Builders
Capability Foundation
Capability Limiters
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
Pro
mo
tab
le
$168,800 $616,230 E
xp
and
able
$132,000 $975,480 $271,930
We
ll P
lace
d
$405,390 $151,170
Less Effective Solid Exceptional
Performance Agility
Gro
wth
Po
ten
tial
Is This A Strategy-Capable Organization?
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
© Michael Couch & Associates Inc. 2010 All Rights Reserved
Aligned and Integrated Talent Processes
Pro
mo
tab
le
5.0 5.0 E
xp
and
able
4.4 4.7 4.7
We
ll p
lace
d
4.3 5.0
Less Effective Solid Exceptional
Performance Effectiveness
Gro
wth
Po
ten
tial
Performance Ratings (6 Point Scale)
Performance Management Process is not aligned and does not differentiate
“Slice and Dice” the Assessment Data
© Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com 53
Pro
mo
tab
le
5 5 E
xp
and
able
5 16
We
ll P
lace
d
5
Less Effective Solid Exceptional
Performance Effectiveness
Gro
wth
Po
ten
tial
Pivotal Roles
Helps define where to start
Other Talent Analytics • Cell Measures:
• Retention/Turnover
• CompRatio
• Total Compensation
• Last Increase
• Performance Review
• 2D, 3D or 4D Slices by:
• Talent Pools
• Pivotal Roles
• New Hires
• Time in Position
• Service
• Diversity
• Function
• Internal v. External Placement
54
Capability Development Strategies
55
Exc
epti
on
al
Developmental Jobs
Confirm
Actively Develop for the Next Level of
Leadership
Actively Develop For Next Level of
Leadership
So
lid Careful Next
Assignment Engage and
Motivate
Build Future Value Motivate and Reward
Actively Develop for the Next Level of
Leadership
Les
s E
ffec
tive
Take Action Continue Technical
Roles
Build Future Value Motivate, Reward
and Retain
Well Placed Expandable Promotable
Growth Potential
Perfo
rm
an
ce E
ffe
ctive
ne
ss
© Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com
56
Building Organization Capability
Action Planning to build Organization Capability and Readiness with Accountability, Resources and Time Frames
Org
aniz
atio
n D
eve
lop
me
nt
Act
ion
Pla
ns
Building A Strategy-Capable Organization
1. Remove marginal leaders in mission-critical roles
2. Create strategy-driven Competency Models
3. Build Capability at all levels
• Place top talent in mission critical roles
• Accelerate the Intentional Development of new leaders
• Plan the Intentional Development of future leaders
4. Build competency-based selection and promotion
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
58 © Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com
“Hire slow, manage easy, fire fast.”
“There’s no room for brilliant assholes at
Facebook.”
Developing Capability Pays Off
High Performing Organizations* are:
3.5x More effective at
Succession Management
3x More effective at
Leadership Development
* In Revenue Growth, Market Share, Profitability and Customer Satisfaction
60 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
Over a period of 10 years, the top 25 companies on key Leadership Development criteria outperform the worst 25 by
• 19 points in Market Capitalization Growth
• 44 points in Shareholder Return
But . . . .
Evolution of Development
Past Learning Today’s Learning
62
• Classroom
• Individual
• One Shot
• Hit or Miss
• Blended Learning
• Action-based
• Support from others
• Continuous
Intentional Development
What Intentional Development is NOT
• Formulaic
• Training
• An Event
• One Size Fits All
• Measured by Activity
• A Rotational Program
• The Latest Shiny Object
63 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
“Real challenges are far more invigorating than controlled leisure.” Daniel Pink in Drive
. .
64 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
To develop leaders, have them deal with real and current business challenges
Building Capability . . . or Succession Management . . . Or Leadership Development
Deliberate and Systematic Process
1. Identify mission-critical competencies
2. Identify high-potential pools at all levels
3. Accelerate the development of mission-critical competencies through intentional development
4. Select leaders from the candidate pools
5. Regularly measure impact & progress
65 © Michael Couch & Associates Inc. 2010 All Rights Reserved.
66
People Asset Review
Growth Strategy Customer, Brand and
People
Critical Capabilities
Capability Action Teams
Mass Customization: Intentional Development Cohorts
• Teams of peer leaders
• Cross-functional, challenging projects
• Individual Intentional Development Plan
• Facilitated Cohort sessions
• Share plans, successes and challenges
• Mutual accountability
68
Build development into work, don’t bolt it on
Strategy
People
Processes
Building a Strategy-Capable Organization
• Link talent strategy to business strategy
• Translate strategy into goals
• Focus on mission-critical processes and roles
• Identify strategic competencies
• Assess and improve organization capability
© Michael Couch & Associates Inc. 2010 All Rights Reserved.
70
What talent practices are you employing that
make a difference in executing strategy?
© Michael Couch & Associates Inc. 2010 All Rights Reserved. www.mcassociatesinc.com
• Top 10 Signs that You Are NOT Taking a Strategic Approach to Talent
• Building a Robust Succession Management Process
• Assessing Your Organization's Talent
• Talent Management Derailers: Keys to keeping your talent train on the track
• The Elegance of Competencies
• Leadership Development Redefined
• Leveraging Culture to Impact Business Results
Sign up for my newsletter: Competing Through People
www.mcassociatesinc.com Free Whitepapers
© Michael Couch & Associates Inc. 2010 All Rights Reserved.