Living Life Director of Social Media University of Michigan April 25, 2015 @NikkiSunstrum Director of Social Media Former State of SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtaged entourage of 5 Former Elected official Throws parades for fun You get paid to play on Facebook? Because somebody grows up being a social media native, it doesnt make them an expert in using social media at work, thats like saying, I grew up with a fax machine, so that makes me an expert in business. William Ward, professor of social media at Syracuse Universitys S.I. Newhouse School of Public Communications SOCIAL MEDIA IS NOT NEW Tweeting the ninety-five theses The way in which we get our point across has changed, not the concept or necessity of information distribution. Social Media Communications 1 in 4 people use social networking sites Globally, in 2012 over 1.73B registered users of social By B 73% of adults are using social media 56% in America 43% of senior citizens in the U.S. now use social media There are now more smart devices than people 57% of people are talking more online than they do in real life Nearly two-thirds of Americans sleep with their cell phones Social Media Communications Instagram grew 50% in 9 months of 2014 and is now bigger than Twitter Organic Facebook reach drops to 2% for pages over 500k, ~6% for others In June of 2014 Facebook had more video views than YouTube Snapchat is [fastest] growing messaging app at a rate of 56% a year 50% of devices on corporate networks will be mobile in 2015 Instagram gets 50x more engagement than Twitter Gangnam Style has been viewed 2,182,109,637 times Transparency Customer Service Promotion and Marketing News NOT EVERYBODY NEEDS SOCIAL MEDIA WAIT, WHAT?! Be Insightful Who, what, when, where, why? #UMSocial 640,878 Followers /universityofmichigan 18,398 Followers /uofmichigan , ,758 EDU Followers /universityofmichigan Go away. Know How You Stack Up Most influential college in social media Most engaged college in social media Most influential on Facebook Most influential on Instagram Most influential on Twitter Most influential on Linkedin University to use Snapchat #11 #3 #2 #5 #2 #5 How Students Use Social The adolescents of social Look at the bigger picture Assess long term strategy Embrace collaborative opportunities CONTENT OVER CREATION STOP HERDING MEERKATS Social Media is not a race. Foursquare badges never really meant anything No one cares about your Klout Score Change the world, on #hashtag at a time Innovate Collaborate Streamline Provide Value Build a Toolbox @ArionTSun why do you keep putting the poop emoji on everything? Its weird. ATS: What? Thats chocolate ice cream! #kidswithtech #fail Recognizing our present scientists that are effecting our future. #ScienceFriday Knowing our scientists from the past to the present. #ScienceFriday Are you apart of the statistics? Can you name a living scientist? With nine various disciplines, LSI is training the scientists of tomorrow. Learn their names & share some of your own #ScienceFriday Through proactive education the university saw a 4% decreased in the overall violations of the student code in Education, prevention, & response efforts from core departments has lead to a safer campus. From the 2014 OSCR report Report shows diligent OSCR efforts to support a safe, just and peaceful university community successful {link} No Closer Bingo Posting Date: 4/23/14 Posting Time:1:00pm Reach:16,944 Post Clicks:1,375 Likes:236 Comments:33 Shares:22 Primarily dominated by appreciative comments, with some out of state input for comparative rewards Posting Date: 4/16/14 Posting Time:11:00am Reach:22,256 Post Clicks:1,442 Likes:532 Comments:37 Shares:77 Only a couple of negative comments, primarily dominated by constructive discussion between audience members Posting Date: 4/10/14 Posting Time:11:00am Reach:21,616 Post Clicks:1,903 Likes:172 Comments:41 Shares:31 Many people commented on this post with their appreciation for aid, others about how they were unfairly unqualified. 2 nd most popular, most comments. If your goal is followers Focus on your strengths Identify where your audience is Drive the message Engage, Inform, Educate VALUE ADD AND ROI But first, Let Mary Sue take a #selfie. Bottom Line Great social is about seizing the available opportunity to elevate the perception of your programs and overall success. Pin Me Snap Me SNAP to the #Victors 5 Hours 150 Submissions 100 New Followers Views per Snap Innovation Streamlining Leveraging Success Promoting a unified message LETS GET REAL Who are you online? Over 90% of employers will Google you Twitter is NOT the water cooler Grammar matters outside the classroom Dont take your LinkedIn photo in the bathroom mirror Share information with a purpose Network strategically Privacy settings are there for a reason Who do you want to be? Your digital footprint will last a lifetime The Library of Congress has been cataloging every tweet since 2010 Even Snapchat was subject to the FTC Social Media can get you fired Differentiate between personal and professional Be consistent Establish Rules of Engagement Policy, Style, Guidelines, Disclaimers, FOIA TAKE AWAYS The method is new, not the concept We cant all be red skittles Embrace opportunities for collaboration Dont get caught thinking poop is ice cream Running with a bed sheet sells nothing TAKE AWAYS Never underestimate the power of strategy Make sure everyone is on the same page, literally. Put the proper resources in place for success Compose guidelines and set expectations Evaluate, measure and renew SOCIALMEDIA.UMICH.EDU @NIKKISUNSTRUM /NIKKI.SUNSTRUM QUESTIONS?