Living for today, creating positive memories for tomorrow Corporate fundraising Matt Wynes Corporate Partnership Manager Richard House Children’s Hospice

Living for today, creating positive memories for tomorrow

Corporate fundraising

Matt Wynes

Corporate Partnership Manager

Richard House Children’s Hospice



Ways in which companies support:•Charity of the Year

•Cause Related Marketing.•Sponsorship.

•Project funding and donations.•Payroll giving.

•Employee led support (staff fundraising).•Pro bono support.



What do you want from companies?

What do companies want from you?



Corporate fundraising is changing

The days of corporate philanthropy are disappearing.

Companies want something in return.



Companies want to be able to point to how their company has made a difference to social problems.

It's the charity's job to facilitate that ambition.



Allen & Overy law firm.

Global Partnership – Afrikids

Previously - Red Cross.



Allen & Overy law firm.

Local community focus – • Law related charities

• Charities based in or benefit neighbouring boroughs of Tower Hamlets or Hackney

• Charities to which Allen & Overy volunteers have made a contribution by participating in activities.



So, how do we help a company achieve their social aspirations?



• Know their objectives, research, research research.

• Look at your tools/ resources/ mission• Use their professional skills to help address your cause (mentoring young

people, employment workshops by HR team)



• Provide opportunities for staff to learn new skill’s.

• Team building/ staff development• Position the company as supporting a

specific community• Staff motivation



Biggest Company Complaints!• Lack of professionalism

• “Over-promising” – careful what you wish for!

• Unsolicited, aimless applications• Failing to understand why businesses

do CSR in the first place.



Companies want to be able to point to how their company has made a difference to social problems.



Strategy• Can you support and deliver?

• Have you got the right people in place?

• Have you got the right ‘ask’?• Can you deal with demands?



Top tips• RESEARCH

• Find an internal advocate• Build relationships

• Demonstrate understanding• Listen



Top tips• Make it a two way partnership

• Contact mapping exercise• Don’t be put off by the size of the

company• Get to know other organisations –

we’re all in it together!



Having said all of that . . .

If you're a small charity, often local and regional companies just want to give you a cheque. They want to be believe you

would close down without their donation. A business-like approach really turns

them off.



Summary:

There is no one solution.

Research, research, research . . . .

Know your target, be professional, be focused, address THEIR criteria.

Its not easy and it takes time.



It can be very rewarding



Matt Wynes

Corporate Partnership Manager

Richard House Children’s [email protected]



Any questions??

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Living for today, creating positive memories for tomorrow Corporate fundraising Matt Wynes Corporate Partnership Manager Richard House Children’s Hospice