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© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 1
Ideas That Can Change Your Life™ in Success
Living a Life That
Outlives You Extending Your Life Beyond Mortality
Roice Krueger, James Skinner, and Mark Victor Hansen
“Living a Life That Outlives You” is about
discovering new possibilities for extending the
impact of your life beyond your mortal journey in
this world.
___________________________________________
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 2
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
The Authors
ROICE KRUEGER co-founded Franklin Covey, the
world’s largest training company, and has supervised
consulting projects for 80 percent of the Fortune 500.
JAMES SKINNER is the founder of two global financial
groups that manage billions of dollars of assets. He is
also recognized as one of the world’s foremost business
thinkers and appears regularly on Japanese television.
MARK VICTOR HANSEN is the co-creator of the Chicken
Soup for the Soul empire and is the best-selling nonfiction
author of all time. His goal is to make the planet work
for all humanity!
NOTE: Ideas That Can Change Your Life™ is a
collaboration of three of the world’s most amazing
authors, speakers, and thinkers. The first person “I” may
refer to any of the authors.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 3
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Living Beyond Yourself
How many years will you live? When you “pass on,”
what will you pass on? When you leave this existence,
what will you leave behind that will outlive you?
Are you at a point in your life where you are asking,
“What is my life all about?” Have you achieved
sufficient success that you are now asking what is next?
Are you looking for something that will truly make the
most of your energy and talents and will give you a sense
of creating a lasting legacy?
If you are seeking answers to these types of
questions, this book is for you. Our hope is that this
book will expand your thinking and that you will
discover new possibilities for extending the impact of
your life beyond your mortal journey in this world.
The Goal: Positively Impact the Lives of Other
People
Ultimately, creating a legacy means doing things in such
a way that your efforts today will positively impact other
people’s lives well beyond the course of your life.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 4
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
It is all about leaving the earth having personally
contributed to the improvement of humanity.
Simply by being who we are, we all influence others
to some degree—we have an impact on their lives.
When you commit your life to making a difference
for others, you allow others to further who they are in
ways that would not have been possible otherwise. Your
influence upon them can even transform their lives.
Said differently, your life becomes a model, a model
that matters. How you choose to shape that model can
create a life that will endure well beyond your lifetime.
Ways to Positively Impact Other People
You can live a life that will outlive you. You can live in
such a way that you will positively influence others,
today and in years to come.
Here are a few of the channels through which you
can make this happen:
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 5
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
1. Knowledge and Philosophy
2. Artistic Creation
3. Organizational Leadership
4. Politics and Social Activism
Knowledge and Philosophy
As we evolve, so too does our knowledge base. Your life
is a unique fusion of experiences, life lessons, and study.
The key is to take what you’ve learned and organize
it into a variety of forms that can outlive you. The basic
requirement is that you specialize in a field or some
form of knowledge, ideally one in which you can
become a leading expert.
There are enough fields for all of us to become
leaders.
Napoleon Hill once said, “Unorganized knowledge
has no value.”
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 6
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
When endeavoring to make a difference in your
specialty, aim to become the very best. Explore this
specialty with the goal of knowing everything that is
possible. Then organize that knowledge for others.
Just having knowledge is not sufficient. You must
move that knowledge from your mind into the minds of
others and organize it ways that are useful to them.
In today’s world of technology, we have many new
choices on how we can transmit knowledge, or we may
choose some of the more traditional ways.
Any method will work to one degree or another.
In fact, your knowledge legacy may be transmitted in
the future through means that may not yet be invented!
Just a few years ago the transmittal of information in
digital formats was not understood. Today it is
commonplace.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 7
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Here, the secret is for you to transmit the
information by teaching it verbally or in writing. Then
capture this information in a viable media format that
can be passed along to future generations.
To do this, your life must take the form of teacher,
lecturer, professor, scientist, presenter, speaker, writer,
or author.
There are many professions that fit into this
category.
As you set out to share your specialized knowledge,
you also must be able to present it in a way that catches
the eyes of others.
How many great thinkers have gone unnoticed
because they did not market themselves?
Find a medium that will expose your expertise to
others. Find experts in that medium who not only can
help you present it but also can create demand for your
knowledge.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 8
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
When delivered effectively, your concepts and ideas
will shape the thinking of people for years to come. You
will be recognized as a sought-after authority in your
field of expertise.
Think of the great impact that we can have by
making one advance in science or technology.
Edison lives on in the light bulb and the
phonograph.
Einstein lives on in his contributions to the General
Theory of Relativity.
Socrates and Aristotle were immortalized for their
contributions to philosophy.
Benjamin Franklin contributed to our knowledge of
electricity.
Henry Ford made his immortal mark in developing
an efficient method of mass production.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 9
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Deming gave us the insight to understand and
implement effective quality control.
The fields of knowledge that can outlive us are
infinite.
Artistic Creation
Artistic creation is another area where our contributions
can outlive us.
This arena includes all the various art forms. The
world of art is vast, including music, painting, singing,
dancing, sculpting, architecture, crafts, etc.
Art in all of its forms can touch the human heart
and leave an indelible impression that lasts for
generations.
Today the world still marvels and wonders at the
music of Mozart, Bach, and Pachelbel; the paintings of
Rembrant and Van Gogh; the architecture of Frank
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 10
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Lloyd Wright; the sculpture of Michelangelo; and the
literature of Homer, Dumas, and Dickens.
In order to create a legacy at the highest level, you
must become a well-known expert in your chosen art
form and truly influence and touch others with your
work.
Bring your soul into your work and leave your mark
upon humanity.
Notice that it requires more than just creating the
highest-quality art. It also requires that you become well
known.
As you embark on becoming an artist, have the
wisdom to create alliances with those who can bring
your art into the world where a wide audience of people
can become acquainted with it.
Become the best artist in your field. And then pick
the best marketing person to assist in your legacy
journey.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 11
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Art is created in the mind of the artist and made
manifest in some physical form.
This physical form is capable of outliving the artist,
and the impact it creates can continue on through
generations yet to come. Being an artist in this way can
give you access to living a life that outlives you.
As an artist, whether you simply “sing the song” and
bring that music to one person or bring it to many
people is your choice. Your “song” can be heard by few
or many.
As an artist, how many will you choose to influence?
Organizational Leadership
People gather to work and live together in a variety of
organizations.
Families are organizations. Companies are
organizations. Religions are organizations.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 12
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
All come together for some common purpose and
are organized to achieve that purpose.
How well those organizations are put together can
create a legacy beyond the life of the organizer or
organizers.
You can live a life that will stretch out long beyond
your life by creating an organization that can impact the
lives of others today and into the future.
As an organizer or a leader, will you choose to learn
the principles of leadership and create an enduring
organization?
Even though the players in the organization may
change, will you discover and implement primary
organizing principles that will endure beyond your
mortal years?
Great men and women of history have passed on to
us their legacy through identifying and applying such
truths.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 13
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Some of the most profound leaders to do this were
the originators of the United States Constitution.
Drawing on lessons learned from the English Magna
Carta, the writers of the Constitution created a
document that captures the great principles of governing
law. These truths that were documented in the
Constitution have lived well beyond the founders’ years
and have provided a model for dozens, if not hundreds,
of other governments and organizations. The
Constitution has now positively impacted the lives of
millions, if not billions, of people for more than 200
years.
On a smaller scale but equally as profound in
liberating the lives of individuals is the family. The
parent or parents of great families, like the authors of
the United States Constitution, have sought out
organizing truths that establish the foundation of their
leadership. Those truths, when implemented, have
created families of enduring value, measured not only by
the members of that family but also by other families
and individuals who have associated with them.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 14
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Today’s high-impact organization is “the company.”
Billions of people each day participate in companies in
order to produce products and services for their
customers and create value for the people in the
company.
Company leaders hugely impact how well these
organizations succeed in creating value for the end user,
for the organizer, and for the people working in the
company.
Great companies such as Toyota, the Ritz-Carlton,
General Electric, and Boeing, and others provide jobs
products, and services that far surpass the lives and
contributions of their founders.
In order to live a life that will outlive you as a leader,
you must find the enduring principles of organization
that will be embedded in the DNA of the organization
you build and put in place enduring structures and
systems that do not require you for their value to
manifest.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 15
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Politics and Social Activism
Another contribution that can outlive you is your role in
politics and social activism.
Leadership is needed in our world now as never
before.
Gandhi became immortal through guiding India to
freedom from British rule.
Churchill became immortal for inspiring the British
people to courage during World War II.
Martin Luther King made his name in the non-
violent fight for civil rights.
What causes will you champion?
It is no longer enough for us to leave the mantel of
leadership in our societies to others.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 16
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
People like Al Gore have shown that we can
sometimes have great influence by merely calling
people’s attention to a problem in need of solution.
Nelson Mandela showed us moral courage in the
creation of the Truth and Reconciliation Commission.
Whether your leadership role is formal or informal,
we are all called to politics in one form or another, for
politics determines the policies by which our nations
and our world will be led.
And our participation or apathy will outlive us in
determining what kind of a world we leave behind for
our children.
Summary
Living a life that will outlive you means that you must
leave something behind that will have some form of
societal impact.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 17
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
It means doing something, creating something, and
sharing something that inspires, enables, liberates, and
stimulates other people to move to a better place.
This can be done on a small or large scale. It can
impact the lives of a few people or the lives of millions,
if not billions, of people. It may influence a family, a
community, a company, a country, or the world.
You can choose to do it through sharing profound
knowledge and philosophy, through generating works of
art, through creating organizations of enduring value, or
through political activity and the championing of worthy
causes.
Each will outlive you.
Each can change history, whether for a few people
or for many.
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 18
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
Challenge
We challenge you to work on something that matters to
you, above you, and beyond you. Hear the voice inside
you that wants to speak out, and speak it!
Craft your life in such a way that it contributes to all,
both those here now and those who are yet to come!
Become the best you can be in your chosen
profession. Excel. Challenge the boundaries of what has
been known, done, or even tried before!
Become the best person that you can possibly be.
Then become even better!
We challenge you to build a team around you and
share your vision with them. The power of the team will
multiply the effectiveness of your vision and will
multiply the good works that you can do.
When you financially succeed, create charities and
institutions that will pass your success on to future
© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 19
Ideas That Can Change Your Life™ in Success
Living a Life That Outlives You
generations. This will be one of the most rewarding
organizational contributions you can ever make.
We challenge you to make a significant contribution
to the quality of life of other people. The measure of
success of an enduring life is the value it transfers to
other people.
Touch the lives of people you meet every day in
simple ways, through kindness and generosity.
These acts will be like throwing a stone into a pond
that sends ripples out to all eternity!
You will never know all the good that you do in the
world, but it will be known.
And please remember this: Your life matters. You
are the only person that will ever be able to give the gift
that you came here to give.