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LIVING A LIFE THAT OUTLIVES YOU Extending Your Life Beyond Mortality

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LIVING A LIFE THAT

OUTLIVESYOU

Extending Your Life Beyond Mortality

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 1

Ideas That Can Change Your Life™ in Success

Living a Life That

Outlives You Extending Your Life Beyond Mortality

Roice Krueger, James Skinner, and Mark Victor Hansen

“Living a Life That Outlives You” is about

discovering new possibilities for extending the

impact of your life beyond your mortal journey in

this world.

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© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 2

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

The Authors

ROICE KRUEGER co-founded Franklin Covey, the

world’s largest training company, and has supervised

consulting projects for 80 percent of the Fortune 500.

JAMES SKINNER is the founder of two global financial

groups that manage billions of dollars of assets. He is

also recognized as one of the world’s foremost business

thinkers and appears regularly on Japanese television.

MARK VICTOR HANSEN is the co-creator of the Chicken

Soup for the Soul empire and is the best-selling nonfiction

author of all time. His goal is to make the planet work

for all humanity!

NOTE: Ideas That Can Change Your Life™ is a

collaboration of three of the world’s most amazing

authors, speakers, and thinkers. The first person “I” may

refer to any of the authors.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 3

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Living Beyond Yourself

How many years will you live? When you “pass on,”

what will you pass on? When you leave this existence,

what will you leave behind that will outlive you?

Are you at a point in your life where you are asking,

“What is my life all about?” Have you achieved

sufficient success that you are now asking what is next?

Are you looking for something that will truly make the

most of your energy and talents and will give you a sense

of creating a lasting legacy?

If you are seeking answers to these types of

questions, this book is for you. Our hope is that this

book will expand your thinking and that you will

discover new possibilities for extending the impact of

your life beyond your mortal journey in this world.

The Goal: Positively Impact the Lives of Other

People

Ultimately, creating a legacy means doing things in such

a way that your efforts today will positively impact other

people’s lives well beyond the course of your life.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 4

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

It is all about leaving the earth having personally

contributed to the improvement of humanity.

Simply by being who we are, we all influence others

to some degree—we have an impact on their lives.

When you commit your life to making a difference

for others, you allow others to further who they are in

ways that would not have been possible otherwise. Your

influence upon them can even transform their lives.

Said differently, your life becomes a model, a model

that matters. How you choose to shape that model can

create a life that will endure well beyond your lifetime.

Ways to Positively Impact Other People

You can live a life that will outlive you. You can live in

such a way that you will positively influence others,

today and in years to come.

Here are a few of the channels through which you

can make this happen:

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 5

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

1. Knowledge and Philosophy

2. Artistic Creation

3. Organizational Leadership

4. Politics and Social Activism

Knowledge and Philosophy

As we evolve, so too does our knowledge base. Your life

is a unique fusion of experiences, life lessons, and study.

The key is to take what you’ve learned and organize

it into a variety of forms that can outlive you. The basic

requirement is that you specialize in a field or some

form of knowledge, ideally one in which you can

become a leading expert.

There are enough fields for all of us to become

leaders.

Napoleon Hill once said, “Unorganized knowledge

has no value.”

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 6

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

When endeavoring to make a difference in your

specialty, aim to become the very best. Explore this

specialty with the goal of knowing everything that is

possible. Then organize that knowledge for others.

Just having knowledge is not sufficient. You must

move that knowledge from your mind into the minds of

others and organize it ways that are useful to them.

In today’s world of technology, we have many new

choices on how we can transmit knowledge, or we may

choose some of the more traditional ways.

Any method will work to one degree or another.

In fact, your knowledge legacy may be transmitted in

the future through means that may not yet be invented!

Just a few years ago the transmittal of information in

digital formats was not understood. Today it is

commonplace.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 7

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Here, the secret is for you to transmit the

information by teaching it verbally or in writing. Then

capture this information in a viable media format that

can be passed along to future generations.

To do this, your life must take the form of teacher,

lecturer, professor, scientist, presenter, speaker, writer,

or author.

There are many professions that fit into this

category.

As you set out to share your specialized knowledge,

you also must be able to present it in a way that catches

the eyes of others.

How many great thinkers have gone unnoticed

because they did not market themselves?

Find a medium that will expose your expertise to

others. Find experts in that medium who not only can

help you present it but also can create demand for your

knowledge.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 8

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

When delivered effectively, your concepts and ideas

will shape the thinking of people for years to come. You

will be recognized as a sought-after authority in your

field of expertise.

Think of the great impact that we can have by

making one advance in science or technology.

Edison lives on in the light bulb and the

phonograph.

Einstein lives on in his contributions to the General

Theory of Relativity.

Socrates and Aristotle were immortalized for their

contributions to philosophy.

Benjamin Franklin contributed to our knowledge of

electricity.

Henry Ford made his immortal mark in developing

an efficient method of mass production.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 9

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Deming gave us the insight to understand and

implement effective quality control.

The fields of knowledge that can outlive us are

infinite.

Artistic Creation

Artistic creation is another area where our contributions

can outlive us.

This arena includes all the various art forms. The

world of art is vast, including music, painting, singing,

dancing, sculpting, architecture, crafts, etc.

Art in all of its forms can touch the human heart

and leave an indelible impression that lasts for

generations.

Today the world still marvels and wonders at the

music of Mozart, Bach, and Pachelbel; the paintings of

Rembrant and Van Gogh; the architecture of Frank

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 10

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Lloyd Wright; the sculpture of Michelangelo; and the

literature of Homer, Dumas, and Dickens.

In order to create a legacy at the highest level, you

must become a well-known expert in your chosen art

form and truly influence and touch others with your

work.

Bring your soul into your work and leave your mark

upon humanity.

Notice that it requires more than just creating the

highest-quality art. It also requires that you become well

known.

As you embark on becoming an artist, have the

wisdom to create alliances with those who can bring

your art into the world where a wide audience of people

can become acquainted with it.

Become the best artist in your field. And then pick

the best marketing person to assist in your legacy

journey.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 11

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Art is created in the mind of the artist and made

manifest in some physical form.

This physical form is capable of outliving the artist,

and the impact it creates can continue on through

generations yet to come. Being an artist in this way can

give you access to living a life that outlives you.

As an artist, whether you simply “sing the song” and

bring that music to one person or bring it to many

people is your choice. Your “song” can be heard by few

or many.

As an artist, how many will you choose to influence?

Organizational Leadership

People gather to work and live together in a variety of

organizations.

Families are organizations. Companies are

organizations. Religions are organizations.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 12

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

All come together for some common purpose and

are organized to achieve that purpose.

How well those organizations are put together can

create a legacy beyond the life of the organizer or

organizers.

You can live a life that will stretch out long beyond

your life by creating an organization that can impact the

lives of others today and into the future.

As an organizer or a leader, will you choose to learn

the principles of leadership and create an enduring

organization?

Even though the players in the organization may

change, will you discover and implement primary

organizing principles that will endure beyond your

mortal years?

Great men and women of history have passed on to

us their legacy through identifying and applying such

truths.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 13

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Some of the most profound leaders to do this were

the originators of the United States Constitution.

Drawing on lessons learned from the English Magna

Carta, the writers of the Constitution created a

document that captures the great principles of governing

law. These truths that were documented in the

Constitution have lived well beyond the founders’ years

and have provided a model for dozens, if not hundreds,

of other governments and organizations. The

Constitution has now positively impacted the lives of

millions, if not billions, of people for more than 200

years.

On a smaller scale but equally as profound in

liberating the lives of individuals is the family. The

parent or parents of great families, like the authors of

the United States Constitution, have sought out

organizing truths that establish the foundation of their

leadership. Those truths, when implemented, have

created families of enduring value, measured not only by

the members of that family but also by other families

and individuals who have associated with them.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 14

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Today’s high-impact organization is “the company.”

Billions of people each day participate in companies in

order to produce products and services for their

customers and create value for the people in the

company.

Company leaders hugely impact how well these

organizations succeed in creating value for the end user,

for the organizer, and for the people working in the

company.

Great companies such as Toyota, the Ritz-Carlton,

General Electric, and Boeing, and others provide jobs

products, and services that far surpass the lives and

contributions of their founders.

In order to live a life that will outlive you as a leader,

you must find the enduring principles of organization

that will be embedded in the DNA of the organization

you build and put in place enduring structures and

systems that do not require you for their value to

manifest.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 15

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Politics and Social Activism

Another contribution that can outlive you is your role in

politics and social activism.

Leadership is needed in our world now as never

before.

Gandhi became immortal through guiding India to

freedom from British rule.

Churchill became immortal for inspiring the British

people to courage during World War II.

Martin Luther King made his name in the non-

violent fight for civil rights.

What causes will you champion?

It is no longer enough for us to leave the mantel of

leadership in our societies to others.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 16

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

People like Al Gore have shown that we can

sometimes have great influence by merely calling

people’s attention to a problem in need of solution.

Nelson Mandela showed us moral courage in the

creation of the Truth and Reconciliation Commission.

Whether your leadership role is formal or informal,

we are all called to politics in one form or another, for

politics determines the policies by which our nations

and our world will be led.

And our participation or apathy will outlive us in

determining what kind of a world we leave behind for

our children.

Summary

Living a life that will outlive you means that you must

leave something behind that will have some form of

societal impact.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 17

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

It means doing something, creating something, and

sharing something that inspires, enables, liberates, and

stimulates other people to move to a better place.

This can be done on a small or large scale. It can

impact the lives of a few people or the lives of millions,

if not billions, of people. It may influence a family, a

community, a company, a country, or the world.

You can choose to do it through sharing profound

knowledge and philosophy, through generating works of

art, through creating organizations of enduring value, or

through political activity and the championing of worthy

causes.

Each will outlive you.

Each can change history, whether for a few people

or for many.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 18

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

Challenge

We challenge you to work on something that matters to

you, above you, and beyond you. Hear the voice inside

you that wants to speak out, and speak it!

Craft your life in such a way that it contributes to all,

both those here now and those who are yet to come!

Become the best you can be in your chosen

profession. Excel. Challenge the boundaries of what has

been known, done, or even tried before!

Become the best person that you can possibly be.

Then become even better!

We challenge you to build a team around you and

share your vision with them. The power of the team will

multiply the effectiveness of your vision and will

multiply the good works that you can do.

When you financially succeed, create charities and

institutions that will pass your success on to future

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 19

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

generations. This will be one of the most rewarding

organizational contributions you can ever make.

We challenge you to make a significant contribution

to the quality of life of other people. The measure of

success of an enduring life is the value it transfers to

other people.

Touch the lives of people you meet every day in

simple ways, through kindness and generosity.

These acts will be like throwing a stone into a pond

that sends ripples out to all eternity!

You will never know all the good that you do in the

world, but it will be known.

And please remember this: Your life matters. You

are the only person that will ever be able to give the gift

that you came here to give.

© 2007, Roice Krueger, James Skinner, and Mark Victor Hansen, All rights reserved. 20

Ideas That Can Change Your Life™ in Success

Living a Life That Outlives You

With best wishes,

Roice Krueger, James Skinner, and Mark Victor Hansen

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