Live Workshop 3 Summary - Love To Launch : Love To Launch

Live Workshop 3 Summary - The easy path to becoming a launch leader and having long term success

Discover the path to success by building a business powered by launches and what you need to do at each stage of the journey to get their easier and faster.

Stages in the path to launch success Launches the ‘Love To Launch®’ way…

Best Launch Ever Bootcamp © 2021 Love To Launch® For personal use only - no copying / distribution

3Create an unmissable

experience that they’re excited to

attend

Sell the next step

21Bring together your

perfect people

++

You’ll need to grow THROUGH HOW you do launches, in each of the core areas.

And make your way through these steps…

Step 1) The Experience Creator… Timestamp: 11:10

•First stage of the journey… nailing that first launch!

•Goals - create an unmissable & successful launch experience (we love to launch!)

•Doing - Audience building, launching, creating a killer offer, DELIVERING!


Focus on the wrong things at the wrong time…

In workshop 1 talked about being a launch leader and what that means. I talked about focus and how a lot of that is about the mindset of going all in on launch and trusting your results It means not going all in on multiple things at the same time.

But focus is not just about mindset… its about being intentional with how you work.I mean the DOING of everything you need to do for your launch….

Some people spend all their time on the wrong things - and this isn’t your fault. I know how easy it is to look around at all the people doing incredible launches and to think you need to do all the things too!


Success traits at this stage…

• Brave & bold action in spite of fears (Borrow my belief!)

• Invest in themselves & commit to learning

• Commit and go all in (trust in the process)

• Attitude of test, test, test

Common roadblocks…

• Focus on the wrong things at the

wrong time

• Faffing!!

• All the gear and no idea (choose

tools over strategies)

The same goes for launches..

if you fill your launch with the small stuff and the unimportant things… you’re not going to have room for the things that will result in a meaningful launch.

What are your launch big rocks? • Designing an amazing launch experience

• Focused audience-building

• Doing what lights you up during a launch

• Getting clear on your message / audience

• Building relationships with potential partners

• Finding the right support to help you launch

• Crafting a killer offer and delivering on it

What are the pebbles? • Your social media warm up content.

• Scripts for your launch content

• Content to build your audience.

• Email sequence for your launch.

• Creating a freebie to build your list

• Sales page

• Advert copy

• Launch presentation slides.

• Creating launch materials like workbooks.

• The bonuses you are including in your offer.


I only want you doing these IF they are your zone of genius or your zone of JOY! You can miss out some of these / or even have go completely wrong and your launch won’t crumble… Yes they add to the experience but if you miss a few you can still have a great launch. Launches are so much more fun and easy when you’re focused on the right things…

What is the sand? • Tinkering with your launch materials

• Designing and tweaking sales pages

• Making graphics in Canva

• Which colour button works best (!!)

• Making fancy presentation slides

• Wasting time on tech

• Being a cookie cutter version of someone else

• Self-doubt and negative chitter-chatter

• Playing the compare game


Launch tips for #doingthe(right)work

• What are your most important big rocks right now?

• Which pebbles are my zone of genius? • Which sand is not serving me?

#NoFaffZone =

Fun, Ease + Profits

Step 2) Next Level Launcher… Timestamp 31:26

•Taking your launches to the next level

•Goals - scaling your success, predictable results &

growth

•Develop signature style, delegation, test and

optimise.



• Consistency between launches

• Innovate & testing new strategies

• Outsource weaknesses

• Investing in growth - team,

audience, offer


• Take eyes off audience building

• Get scared of making changes

• Treat launches like cash machine

Fast cash vs long term success mindset

Because Next Level Launchers are not spending all their money straight, they’re not just thinking fast cash - they’re thinking long term growth… They’re making more money in-between their launches from new revenue streams.

Because they’re investing their time and energy into audience growth, they make more sales in between their launches too.

it’s such a powerful shift in mindset


Launch tips for easy and joyful scaling

• Think long term and keep yourself focused on the big vision

• You’re not in a race with anyone - stay aligned with your values

• Make your investments in long term success before you’re ready

It is SO important to have a values filled company that is aligned with you and your VISION.

Here’s ours…


Step 3) Launch Pro… Timestamp 46:15

•Scaling your launches so your profit goals are covered

in 2-3 launches a year

•Goals - build the dream team, creating ease as you

scale, becoming world-class!

•Doing -Team building, systemising launches, product

development, strategic partnerships



• Staying in your zone of genius (and

more importantly JOY!)

• Hiring a-players and empowering

team to be in their zones of genius

too

• Always building relationships for

long-term growth

• World-class experiences


• Don't train their team so the leader

shoulders all the work = burnout

• Keep processes in their head so

launches are chaotic and balls are

dropped

• Don't build relationships so company

growth doesn’t hit full potential


“We are only interested in building

a world-class company”

Laura Phi l l ips

Launch tips for becoming world class

• Hire team members who are aligned with your

values / mission, you can teach launches to

• Get your team documenting everything so anyone

can step in - never rely on one person to own

revenue generation in your company

• Becoming world-class needs to be your obsession

- team, products, launches, YOU.

Step 4) Launch Leader… Timestamp 57:20

•Leading the way in how launches and business are

done - leader in your niche

•Goals - Collaboration, leadership, innovation

•Doing - Team building, strategic partnerships,

developing leadership



• Always being creative and finding

better ways of doing things - don’t

rest on your laurels

• Being brave and innovating with your

launches - this feels risky at this level

• Saying no more than you say yes


• Don't train their team so the leader

shoulders all the work = burnout

• Keep processes in their head so

launches are chaotic and balls are

dropped

• Don't build relationships so company

growth doesn’t hit full potential


“Consistency + Patience

= Results”

Laura Phi l l ips

Launch tips for becoming launch leader

• Never ever ever stop developing you, your peopled

your products

• Be the change in your industry that you want to see -

eat it, live it, breathe it.

• Build a specialist launch team in your company - never

outsourced

Documents

Live Workshop 3 Summary - Love To Launch : Love To Launch