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8/2/2019 Live Project (2)

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2010

Live ProjectReport

@

IMANTEC

COMPETITIVE ANALYSISOFRETAILBANKING, MARKET PENETRATION AMONGMNC& NATIONALIZE BANKIN INDIA.

TEAM NAME:- GO GREEN


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TASK PERFORMED

Raj Kumar Singh:- Secondary research incharge.

Ranjan Dhar Dubey:- co-ordinator , customer andconsumer interface.

Projjal Das:- Data Collection & Incharge.

Rakesh Roshan :- Presentation Incharge.


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Retail Banking

Retail banking is typical mass-market

banking where individual customers uselocal branches of larger commercial banks.Services offered include: savings andchecking accounts, mortgages, personalloans, debit cards, credit cards


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Product & Services

Product SBI

Advantage (Khata)Advantage Plus

(KhataPlus)Privilege (Vyapaar)Freedom (Vistaar)Electronic VendorFinance

Electronic DealerFinanceDirect DebitE-Collection

ServicesAccess to multiple usersAccount view / StatementFunds TransferThird party funds transfer(RTGS/NEFT)

Demand Draft requestUtility Bill PaymentBulk transaction throughfile uploadDirect and indirect taxpaymentSMS/Email alerts

User hierarchy withdiscretionary access/rights toaccountsMIS reportsHost to Host integrationDemat View facility


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ICICI BANK

Product & Services

ICICI Bank Savings Account is one of the bestpersonal banking products offered by the bank

to its customers. Opening a savings accountwith the bank will allow you to manage yourfunds more efficiently. ICICI savings accountbrings a new banking experience with a widerange of most advanced services


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Money Multiplier FacilityDebit cum ATM CardInternet Banking ServicesConvenient customer care serviceMobile BankingStanding Instructions

Nomination FacilityDD Call and Collect

Product & Services


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HSBC

Product & Services

Premier CheckingPremier Investor Savings Account and Preferred Rates on

CDsPremier Credit Card Privileges and RewardsPremier Wealth ManagementPremier Mortgage and Home Equity


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Product & Services

HSBC ATMs worldwideGlobal View - monitor balances of your worldwide HSBCaccounts online in one convenient place with Global View.Launch the demo to learn more.

Global Transfers -free instant fund transfers online betweenyour worldwide HSBC accounts, whichever country they are inDedicated HSBC call centers will connect you to a qualifiedperson who speaks your language and can give youimmediate assistance 24/7.


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PNB

Product & Services

Personal BankingSavings Fund AccountTotal Freedom Salary Account

Current AccountPNB Smart RoamerFixed Deposit SchemesRecurring Deposit SchemeHousing Loan

Car LoanPersonal LoanEducation Loan SchemeLoan Against Mortgage of PropertyPrivilege Card SchemeDebit Card/ ATM Card

Credit Card

Social BankingKrishi CardAgriculture Credit Schemes

PNB Farmers Welfare TrustScheme for House Wife and OtherWomenMahila Udyam Nidhi Scheme


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QAB/ Minimum Balance Requirements For saving Accounts

As Per Category of Branch

Sl no Area PNB ICICI SBI HSBC

1 RuralRs.500/- Rs.5000/- Rs.500/- -

2 Semi UrbanRs.1000/- Rs.5000/- Rs.1000/- Rs.25000/-

3 UrbanRs.1000/- Rs.10000/- Rs.1000/- Rs.25000/-

4 MetropolitanRs.1000/- Rs.10000/- Rs.1000/- Rs.25000/-


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MARKETING STRATEGY USED BANKS :-

Institution for advanced learning: to provide state of the art training infinancial products to middle level and senior level executives.

Internal consultant/change agent: to act as a catalyst for change in attitudesand orientation of banking staff and to provide expertise and consultative support

Feedback supplier: to capture and structure feedback from trainees and fromthe market

Think tank: to provide expert and inform suggestions, model businessstrategies, analysis of market developments from a banker perspective. Research and development role: to carry out research on contemporarysubjects that are relevant to the banks short term and medium term andoperational needs and policy formulation

Overlapping staff training canters: to validate and closely monitor the stafftraining canters in seven circles attached to the academy.


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.BCG MODEL

INDIAN RETAIL BANK

MNCS


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2)Which Bank Provides you bestservices?

3)Which Bank is more familiar to you?

4)Which Bank provides you loan in lowinterest in less time?

5)Which Bank have more ATM services?

6)Which Bank have better e-Banking?

7)Which Bank more reliable?

8)Which bank do more promotionactivates?

9)Which bank provide you moreinterest on your savings?

SBI PNB ICICI HSBC


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Questionnaire for Customer Satisfaction

Q.1)In Your Opinion which type of Bank you prefer

57%32%

11%

overview

Indian nationalize Bank MNC Not Aware


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CONCLUSION

Liberalization has really changed the banking industry. Itis no longer enough for banks to just manage moneyefficiently; they also have to manage customers, whonow have a wide choice of alternatives. The futurepromises to be even more exciting, interesting and

challenging, due to technology. No longer will banks,treat customers as a group and segment them into justsome demographic and psychographic profiles. TheInternet has enabled us to talk to each customer as anindividual, with different needs and requirements.Products will need to be developed to meet those

needs, and services will become the crucialdifferentiators. For years, customers were part of thebanks Fixed Assets; now they have moved into theCurrent Assets category, and it will be a task keepingthem there.

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Live Project (2)