LIVE MUSIC REPORT SNSEC

IMPACT OF LIVE MUSIC

• 85% of attendees are from out-of-market vs. traditional market

• LET of 9%; $7M gross for Rolling Stones

• Hotel room tax; overall visitor spend

• Branding - Las Vegas #1 live music destination in the world.

“Yes, [we had] net reduction of 21 shows at the T-Mobile Arena, okay? And then in addition to that, we had the seven fewer, including the Mayweather-MacGregor fight in August of 2017,

which doesn't repeat itself.”

Caesars CEO Mark Frissora Q2, Earnings Summary (7-19-18) - Call Transcript

Source: Las Vegas Convention & Visitors Authority

AVERAGE TOTAL SPEND PER VISITOR/PER TRIP

AVG. SPEND PER VISITOR

$1,320

SAW A SHOW-CONCERT

$1,530

BASKETBALL TOURNAMENT

$1,620

ROCK ’N ROLL MARATHON

$1,830

NASCAR WEEKEND

$1,860

$2,080

PBR WORLD FINALS

$2,630

NFR

Las Vegas Venues & Festival Grounds

South

Point

- 6.1 m

iles

Sam Boyd Stadium- - 9 miles

Downtown Las Vegas Events Center

Opened: 2014 Capacity: 12,000

Life is Beautiful Started: 2013

Capacity: 50,000

Las Vegas Motor Speedway - 13 miles

Las Vegas Motor Speedway Opened: 1998

Capacity: 135,000

Sam Boyd Stadium Opened: 1972

Capacity: 34,680

Las Vegas Convention Center

Opened: 1959 Square Footage: 2.2M

MGM Grand Garden Arena

Opened: 1993 Capacity: 17,000

Las Vegas Stadium Opening: 2020

Capacity: 65,000Mandalay Bay Events

Center Opened: 1999

Capacity: 12,000

T-Mobile Arena Opened: 2016

Capacity: 20,000

Orleans Arena Opened: 2003 Capacity: 9,000

Thomas & Mack Center Opened: 1983

Capacity: 17,222

Las Vegas Festival Grounds Opened: 2015

Capacity: 80,000 33 acres

South Point Arena and Equestrian Center Opened: 2006 Capacity: 4,600

Tournament Bowling Plaza Opened: 2014 Lanes: 60 lanes

MSG Sphere Opening in: 2020 Capacity: 18,000

Las Vegas Concert Venues

Sout

h Poin

t - 6.1

mile

s

Smith Center - 6 miles

Smith Center Opened: 2002 Capacity: 2,050

Brooklyn Bowl Opened: 2009

Capacity: 2,400

The Joint at Hard Rock Opened: 1995 Capacity: 4,200

Zappos Theater at Planet Hollywood

Opened: 1976 Capacity: 7,000

Park Theatre Opened: 2016

Capacity: 5,300

The Pearl at the Palms Opened: 2001

Capacity: 2,600

Colosseum at Caesars Palace Opened: 2003

Capacity: 4,298

The Chelsea Opened: 2013

Capacity: 2,500

House of Blues at Mandalay Bay Opened: 1999

Capacity: 2,500

NEW VENUES

• 360 feet tall by 500 feet• 360 degree 170,000 SF exterior in HD• 18,000 seats, with suites and luxury amenities• Sound beams sent directly to each seat• Vibrations (bass) built into floor• Use venues video and acoustics to create custom v. touring shows

WHAT HAS IT COST THE DESTINATION?

HOW DO WE MAXIMIZE GROWTH?