LIU POST ATHLETICS 2017-18 BRANDING GUIDELINES€¦ · Pantone color swatch book for accurate printed color representations. Pantone C C, M0, Y, K1 Hex 0ef Pantone 1C C0, M, Y100,

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LIU POST ATHLETICS 2017-18 BRANDING GUIDELINES

Color ApplicationsThe color examples below are for reference only and not intended to match printed colors. Please consult a Pantone™ color swatch book for accurate printed color representations.

Pantone 343CC98, M0, Y72, K-61Hex # 0e553f

Pantone 124CC0, M28, Y100, K6Hex # edaa00Adidas Green:1st: Dark Green2nd: Forest/Collegiate Green

Adidas Gold:1st: Collegiate Gold/Collegiate Gold 2nd: Sunshine/Bold Gold

Additional Adidas Options:Lead/Onix/Dark Grey HeatherWhite/WhiteBlack/Black*

*Black can only be used when the other 4color options are not available.

Post Green

Post Gold

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The Long Island University Post (LIU Post) athletics logos were designed for the express use of the departments of Intercollegiate Athletics and Recreational Sports. Only varsity and recognized club athletics teams, communication pertaining directly to athletics teams, and approved merchandise may use the athletics logos.

The athletics logo must be used in its entirety and as stated on the following pages. The logos may not be used by intramural sports teams or divisions of the University not directly related to

intercollegiate athletics. The athletics logos must never replace the University logo as the official University signature on non-athletics

visual materials, including publications, stationery, advertising materials, merchandise, or electronic media. The logos may be reproduced only from an original digital file (.ai, Adobe Illustrator, .eps, or JPEG formats). The logos and/or its elements must not be photocopied, scanned, recreated, reproportioned, or altered in any way. Reproduction of the athletics logos must adhere to color, size, and spacing specifications. The athletics logos used on merchandise for resale may be color matched to the garment per the discretion

of the merchandise buyer. Any other use of the logos must be approved by the department of intercollegiate athletics by Lloyd Ribner

through John Jez. For questions or concerns regarding the correct usage of the LIU Post athletics logos, contact Lloyd Ribner,

Assistant Athletic Director, at (516) 299-3660 or [email protected] or John Jez at (516) 299-3851 or john.jez@ liu.edu.

Athletics Guidelines







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Apparel / Merchandise Usage: The primary logo mark can be used on all athletics apparel and merchandise. It can be used alone. Uses include: left chest of polo, across chest on sweatshirt or t-shirt, side of short, pant leg. Should not be used on the front nameplate of a jersey.

Primary Logo Mark

Official Primary Logo Mark

Correct Logo Usage: Respect a 10% margin of the total logo size for all logo mark applications.

Long Island University claims the right and ownership to the names, symbols, graphics, logos, trademarks and service marks associated with the University. Most of our marks are federally registered and all are monitored to ensure proper use and protection. The marks listed on this page cannot be used without permission from the University and cannot be modified in any way.







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Additional Marks

Official Primary Word Mark

Official Secondary Word Mark

Apparel / Merchandise Usage: The primary logo mark can be used on all athletics apparel and merchandise. It can be used alone, but the two word marks cannot be stacked. Uses include: left chest of polo, across chest on sweatshirt or t-shirt, side of short, pant leg. Should not be used on the front nameplate of a jersey.








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Additional Marks

Official Primary Letter Mark Official LIU Fonts Set

Apparel / Merchandise Usage: The primary letter mark ‘P’ can be used solely on helmets and hats and with or without the green oval. The gold and green P's are no longer in use. Long Island University claims the right and ownership to the names, symbols, graphics, logos, trademarks and service marks associated with the University. Most of our marks are federally registered and all are monitored to ensure proper use and protection. The marks listed on this page cannot be used without permission from the University and cannot be modified in any way.







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Sport Specific Marks: Men's









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Sport Specific Marks: Women's









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Retired and Incorrect Athletics Logos








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Incorrect Usage of Athletics Logos

*IMPORTANT: Do Not stretch or compress the logos in any way, always scale proportionately.Do Not crop, angle or skew the logos, always use logos in their entirety.Do Not change color of the logos or add screens, always use approved colors.Do Not replace banner text.Do Not combine with other artwork, create new logos, or place over visually distracting backgrounds.








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Athletics Uniform / Apparel Standards

*IMPORTANT: All athletics uniforms and apparel must include the official LIU Post Green & Gold. Black may be used, but only when other alternatives are not offered. “LIU Post” must be featured either within the official athletics marks or in plain text. The official primary letter mark may only be used if “LIU Post” is also on the uniform or apparel piece.








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TypographyThe font families listed below are the standard font families of the LIU Post University Athletics Department. Consistent use of these typographic standards by the LIU Post community will help strengthen our athletics branding through visual continuity.

HEADLINES AND ALTERNATE BODY COPY

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Athletics Typographic Standards


Gotham Book ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gotham Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

HEADLINES

MoHaVE REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ

MoHaVE BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ

MoHaVE ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ

MoHaVE BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZ







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TypographyThe font families listed below are the standard font families of the LIU Post University Athletics Department. Consistent use of these typographic standards by the LIU Post community will help strengthen our athletics branding through visual continuity.

Athletics Typographic Standards


BODY COPY

Klinic Slab Book ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Klinic Slab Medium ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Klinic Slab Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Klinic Slab Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Klinic Slab Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Klinic Slab Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz







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Additional Approved Logos


Support Staff: Such as administrators, game day operations, media relations, etc. should all be using the primary logos. They should not be using department specific logo marks.

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FOR MORE INFORMATION, PLEASE CONTACT:Lloyd D. Ribner III, Assistant Athletic Director

720 Northern Blvd., Pratt Recreation Center, Brookville, NY 11548

Phone 516.299.3660 Email: [email protected]

Documents

LIU POST ATHLETICS 2017-18 BRANDING GUIDELINES€¦ · Pantone color swatch book for accurate printed color representations. Pantone C C, M0, Y, K1 Hex 0ef Pantone 1C C0, M, Y100,