SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

I

LITERATURE REVIEW

GROUP: 7

Group Leader:Jinu V Joseph

Group Members:

Jinu V Joseph

Jinto James

Jithish Jacob

Jayakrishnan

Jomy George

Jyothylakshmi

COMPANY PROFILE

DC Mills is the first ISO 9001-2000 certified company for coir

products in India from TUV CERT OF RHEINISCH-WESTFALISCHER

TUV E.V. and first in the world for vinyl backed coir products from

TUV CERT. Spanning two decades, DC Mills foray in the coir

products exports is a magnificent example of growth rooted in

determination of a management with a vision seldom seen.

Attentiveness to customer tastes and preferences, commitment

to quality, dedication to timely delivery and extensive range of

products make D.C. Mills the numero uno in floor covering

business. Their specialties include tailor made designing services

in the areas of export of coir products, jute India, Indian carpets,

natural fiber, rubber and bamboo mats, bath rugs and PVC mats.

They also offer you an exotic range of colors, styles and designs.

DC Mills is recognized as one of the top exporters of coir products

in Kerala, India.

In the year 1982 D C Mills started export of Indian natural fiber

door mats and floor coverings under a young and dynamic

management, with its own manufactories by Mr.K.J.Dennis. Now

they have six manufacturing units with modern and sophisticated

machineries in Valavanadu, puthenambalam, Pollathy,

Pathirappally, U.S.A and U.A.E. D C Mills is presently

manufacturing coco, sisal, jute, wall to wall carpet in 4 meter

width and sea grass.

A Holland made power loom machines used by the company to

manufacture good quality latex backed carpets. Company also

manufacturing high quality door mats and area rugs in good color

fastness in water and sunlight. Its own modern dyeing and

printing factory for the best result of color fastness its quality

checking department ensures the quality to the taste of all global

customers.

In 1997 D C Mills started a new factory on 3 million US dollars for

vinyl backed coco rolls and door mats with flock designs of World

class, as same as European style company also manufacturing

different types of rubber doormats and outdoors. Now the

customer can have all the requirements of natural fiber floor

covering from D C Mills collections.

Another new product range from the company for their customers

are the new generation mats made of softolefine, nylon, wool and

yarns. The company has the most modern BCF machine for

extruding yarns and multi operational coating machine for the

square pyramid and bubble backing.

The company also owns highly advanced fully automated tufting

machines imported from England and USA for the production of

poly propylene mats. The present production capacity of the

company is around 100 containers of 40 feet size per month. The

installed capacity of plant is 10000 squire meters per day.

The company has a workforce of more than 1500 employees with

another 5000 people indirectly involved in its operations. At DC

Mills, constant innovation is of prime importance. To this effect, a

modern and a highly sophisticated R & D division equipped with

the latest information software and hardware forms an integral

part of DC Mills. A team of well-experienced software

professionals head the department. The plethora of awards the

company has been earning ever since its inception stands as a

solid testimony to the commitment, success and efficiency of the

company’s production team.

A significant milestone in the growth trajectory of the company

was accreditation by British retail consortium (BRC) in 2008. The

company is now BRC certified global recognition fot safe

consumer products. The company has been regularly receiving

awards in recognition of outstanding export performance. In

recognition of highest performance in export, D.C Mills has

received the prestigious award from the Prime minister of India

consecutively for the past 14 years. The latest award was the one

honored by coir board for the best export of 2006-07.

PRODUCT PROFILE

DC Mills mainly deals with coir products, rubber products,

washable indoor products (in cotton, nylon and wool), coir rubber

products, jute runners and sisac runner. The major products of

the company are:

Imperial mat

Elegant mat

Croma mat

Paragon

Rolex

Endure

Coral

Lovers mat

Rub flocky

Coco flock

Products made from coir:

Coco shift

Bangal

Queen

Prince

Classic

Super form

Passion

Rainbow

Magic mat

Darken

Crown

Products made from rubber:

Shoe mat

Iron mat

Hollow mat

Hexagon

Products made from poly propylene:

Poly rope mat

Non brush mat

Raven

Colombo

Massio

Condor

Crown mat

Product made from Sea Grass:

Orissa mat

Products made of Sisal:

Sultan

Mugal

Bombay

Products made of Jute:

Hawal

Hook

Miami

Jaipoor

Washable collection includes

Acqa

Lily

Lorry

Milky

Parry

Sigma

Sofine

Coroma

Elite

Eva

Tribo

Awards

Certificate of merit for the export of coir products 3rd

position during the year 1992-93.

Second position during the year 1993-94.

Merit certificate for the outstanding performance in

pioneering efforts during the year 1994-95.

Second position during the year 1995-96.

Certificate of merit from the government of India for

outstanding export performance in coir mats and matting

during the period 1995-96.

First position for outstanding performance in the export of

coir products during the year 1996-97

First position for outstanding performance in the effort in

promoting export and investment in coir industry during the

year 1998-99

First position for outstanding performance in growth in

export of coir products during the year 1999-2000

First position for the outstanding performance in research &

development efforts in product development & product

diversification during the year 1999-2000 .

10.Highest position for the outstanding performance in

export of coir products during the year 1999-2000

Millennium award for the contribution for the development

&promotion of coir industry

Award for the top exporter under cepz for 2000-2001

Award for the top exporter - coir products by Coir Board for

2002

Award for the top exporter - coir products by Coir Board for

2003

Award for the top exporter - coir products by Coir Board for

2004

Award for the top exporter - Chamber of commerce -2005

Award for the top exporter - Chamber of commerce -2006

Award for the top exporter - Chamber of commerce -2007