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Running head: INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 1
International Student Integration at Samford University:
Examining Social Interaction Differences Between Cultures
Matthew C Zeiser
Department of Communication Studies at Samford University
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 2
Abstract
This literature review offers a comprehensive overview of the process of international
student integration in American universities. Specifically, it examines intercultural
communication difficulties at the interpersonal level within the context of Samford
University – a small, Baptist university in a suburb of Birmingham, Alabama. The review
addresses hurdles to successful intercultural assimilation and provides an extensive
compilation of research directed toward remedying these problems. More specifically, the
issues of psychological, social, and academic integration are examined in depth. The needs
of international students are viewed through the lens of Maslow’s Hierarchy of Needs, and
the roots of the problems therein are identified. This research compilation is then used in
conjunction with proven quantitative and qualitative testing strategies to develop a three -
fold school wide integration plan for Samford specific University. The solution provide s a
holistic approach to fixing the core issues, through specific targeting of the international
student, native student, and administration/faculty. Specific recommendations range from
curriculum diversification to orientation program overhauls, all targeting a specific issue
within the program.
Keywords: international, integration, assimilation, communication, interpersonal,
intercultural, Samford University, diversification, social, interaction, culture, students
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 3
International Student Integration at Samford University:
Examining Social Interaction Differences Between Cultures
Introduction
Intercultural communication is a vast field of study, with a significant portion of it
specifically focusing on cultural differences and social barriers. Every culture has a unique
set of approaches to social interaction, including, but not limited to, social norms,
expectations, and traditions. With the influx of international students in American
universities totaling 723,277 in 2011 (Sergent, 2011), the focus on positive interaction
between native and international students is of increasing importance.
Problems in social interaction between students of different cultural backgrounds is
a well-documented issue, though solutions to these problems have been largely
unexplored. If international study abroad programs are to continue increasing, additional
efforts and research need to be made to ensure it is a positive experience for both
international and native students. This specific study will focus on Samford University, a
small private Christian university in Birmingham, Alabama. Samford began its
international program in 2011 and has continued to see its program grow to more than
200 students in 2012.
The first portion of this study will look at the traditional problems faced by
international students. Psychological, social, and academic issues will be explored and
assessed. The second portion of this study will examine the specific international student
situation at Samford. More pointedly, the obstacles to successful integration will be
explored from the point of view of American students. In discussing the challenges faced
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 4
by native and international students, this information can aid Samford’s administration in
creating a more effective and desirable study abroad program.
The majority of Samford international students are from mainland China, and most
come from large cities therein. Most are wealthy and come from China’s elite government
families, affluent business owners, and other privileged situations. As Samford’s new
Chinese and American students begin to integrate, three social interaction issues have
surfaced. Personal space, social engagement, and violation of accepted social norms, all lay
a foundation for potential problems. In the following pages, the efforts of other institutions
toward achieving social integration will be explored and analyzed. This literature review
will provide a theoretical framework and recommendation for how to improve the
international program at Samford.
Literature Review
Communication norms and expectations are the underlying cause of poor
integration in settings with international students. The concepts of personal space, social
engagement, and social norms form the core of these problems. They indirectly inhibit the
sought after integration desired by school administrators and students alike. The root of
these problems does not lie with the students, but with the lack of social education they
receive. This is not to make the argument that the full burden of social integration lies with
the university. Each international student must make the conscious choice to put forth the
necessary time and effort in order to achieve successful social integration. Likewise, host
students must be willing to accept and reciprocate the actions of the international students.
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 5
Overview of International Studies Programs
The rationale behind study abroad programs is twofold. School administrations
benefit from the increase in tuition dollars, while the school body gains cultural diversity, a
quality frequently lacking in smaller universities and private colleges (Galloway, 2005).
While these incentives are advantageous in concept, school administrations often
underestimate the range of responsibility and services these new international students
require (Ping, 1999). Ping warns, “Far too many campuses fail to carefully count the cost of
hosting international students and as a result do not provide adequate services for this
population” (p. 19). If Samford wishes to avoid this trend, an effort must be made to
understand the significant needs of their international students.
Specific Needs of International Students
There are numerous reasons cited for the failure of international students to
successfully integrate into their host culture. Of these issues, ranging from lack of family
support to financial struggles, one point of the literature sticks out as something the
university can aid in remedying: social integration. Though an argument can be made that
academic preparation is the most valuable thing an international student should prepare
for, it is within reason to assume that if psychological and social needs are not met first,
academics will be affected accordingly. As Owens and Loomes describe it, “If fundamental
physiological and psychological needs are not met, not only can international students fail
to meet their full academic potential, but they may fail to achieve a sense of well-being and
may become at risk of personal harm” (2010, p. 278).
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 6
Maslow’s Hierarchy of Needs
It goes without saying that going to college is a major process of adjustment for
everyone. When an American attends an American university, this individual must learn to
be responsible in many areas of life. Now take, for example, a Chinese student and put that
individual in an American context. In addition to the normal responsibilities of a college
student, the international student must cope with a different language, different cultural
norms, different communication styles, etc. The international student is presented this
daunting task without the aid of their family and friends, exacerbating the problem.
Maslow’s hierarchy of needs is a motivational theory that has been used to
differentiate and delineate the challenges of international students (Frances, n.d.). The
theory stipulates that students have an order of needs that must be met in that order for
positive progress to be made. In this model, physiological needs like food, clothing, and
accommodation are of the utmost importance. Once these needs are met, safety needs like
security of a home, adjusting to a new or no family environment, and feeling safe and
secure can occur. Both physiological and safety needs can be remedied within an
international student’s first few weeks in America. The next level, belongingness and love
needs, can take longer to achieve. This level involves belonging to a group, feeling part of a
community, feeling accepted, and being able to communicate in an effective manner
(Owens, 2010). Finding a successful solution to this level of need is the basis of this study
and will be explored in the following sections.
Social Integration
Social integration is an under-researched area of study within the university context
when it comes to acclimating international students. This is due to the number of variables
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 7
in the process, as the formula for successful integration lies somewhere between the
international students, the administration, and the native student population. Even if two
out of three variables are perfect, the third variable may hinder success. For example, even
if the administration is receptive to providing opportunities for native and international
students to mix, if native students have no interest in meeting international stu dents, the
program will inevitably fail. This is clearly a critical step to achieve, as Maslow stipulates
that a student cannot move to esteem needs until these social needs are met. Esteem needs
include competence in mastering tasks such as coursework (Owens, 2010).
Variables Involved in Successful Social Integration
Initially, social integration seems as simple as becoming involved with the student
body, but previous research suggests that there are many variables involved within this
process. The first problematic cycle that arises centers around language proficiency.
International students desire friendship with native students but often lack the ability to
effectively communicate with them (Ramachandran, 2011). At this point, two problems
must be addressed. In Campbell’s study, 55% of their 140 Chinese student survey
respondents reported being dissatisfied with the availability of opportunities to make new
native friends (2012). Furnham and Alibhai’s research suggests, “the degree of social
interaction between the host national and the sojourner is related to the latter’s
adjustment” (1985). Though Furnham does not specify what “the latter’s adjustment”
entails, the implication that it is international student’s job to initiate social interaction puts
them at a disadvantage. Common sense would imply that one who is new to a culture,
language, and country will likely have a great need for social interaction but have little idea
how to initiate it.
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 8
Unfortunately, lack of initiative on the part of native students is not the biggest
challenge international students may encounter. In a study done on the integration of
international students at a large public university in Australia, Marginson suggests that the
problem lies in part with the native student population (Owens, 2010). He states that the
Australian students’ lack of overseas experience and study of secondary languages may
be connected with their reluctance or inability to effectively engage international students.
If the native student population is not perceived to be friendly or interested in cross -
cultural relationships, it is likely that international students will gravitate toward other
international students from their own culture (Lin, 2006).
Plentiful Diversity: Lacking Initiative
It can now be considered as established that the success of social integration rests
not with one group, but with many. International students, native students, and school
administration all have key roles to be played in the process. As addressed in the previous
sections, the issue is not the lack of diversity on campuses, but the lack of initiative or
knowledge in how to bridge cultural barriers. As a study in New Zealand suggests, “The
presence of a large number of international students on campus does not mean that contact
will occur” (Campbell, 2012; Leask, 2009). The following will include a discussion of ways
to initiate contact between international students and their host communities.
School Administration Involvement
International students have indicated many struggles they face during the
integration process, but few would fall under the responsibility of the school’s
administration. Of the issues noted in a study consisting of United Kingdom international
students, school administrations have the greatest influence over fostering social
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 9
relationships. As Ramachandran puts it, “Spontaneous, genuine, intercultural interaction
between international students and their host community is unusual, and simply being
exposed to people from different cultures does not lead to internationalization any more
than living in the same street creates a community” (2011 , p .206). Though this may be
true, there are strides that can be made by university administration to create community
from the already existing diversity.
The Buddy Program
Campbell describes an excellent model for this in her research paper, “Promoting
Intercultural Contact on Campus: A Project to Connect and Engage International and Host
Students.” The study paired students in an intercultural communication class with an
international student for a twelve-week period. They called this “The Buddy Program.”
Throughout the program, students were required to spend time with their buddy doing
various social activities. Participants in the program reported overwhelmingly positive
results. Four major themes emerged from the study: students reported increased
knowledge of their buddy’s culture, practical experience in intercultural communication,
inspiration to continue international involvement, and feelings of increased communication
competence (Campbell, 2012).
The program was not an empirical study, but the opinions and, in many cases,
changed attitudes toward cross-cultural involvement from host students speak volumes to
the success of this project. This confirms the theory that many native students are not
lacking in compassion or care, but rather lack the necessary tools and confidence to start
cross-cultural friendships.
Recommendations for Improvement at Samford University
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 10
In the second portion of this literature review, the comprehensive research from the
previous sections will be used to help define a framework from which Samford University
can restructure its current international student program. The recommendations, though
not comprehensive, will provide a springboard for change and discussion on how the
university can implement much needed changes for the benefit of international students
and Samford as a whole. The following pages are separated into specialized
recommendations for each group within Samford University, from students all the way to
administration.
International Student Pre-orientation Process
Fundamental changes must be made to address the issues international stud ents
face before they leave their home country. When considering the effort that is involved in
uprooting one’s life from one place and moving it to another, Samford should ensure that it
does everything possible to make the process streamlined and stress-free. This begins with
providing incoming international students with the correct information they will need to
prepare for their travel to the United States. This information should be precisely checked
for accuracy, and available in the students’ native language, as many of them only have
basic English skills.
This project can be most effectively tackled through a dedicated international
student online portal. This portal will serve as a hub for all international student
communications prior to their arrival at Samford. While the features of this portal are
negotiable, at minimum it should include the following: access to Samford email; frequently
asked questions; information on transitioning to American culture; information about
Birmingham, Samford, and the surrounding area; a form of direct communication with the
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 11
school; and a timeline which illustrates various requirements for moving to the United
States and clearly explains their deadlines. Though not essential at launch, it may prove
beneficial to provide students with videos about Samford, its culture, its student life, and its
opportunities. This will be an important step in easing the minds of students who do not
know what to expect from an American university. It is important to reiterate that this
information will only be used to its greatest potential if it is available in the student’s home
language.
This portal should be maintained and updated regularly by a dedicated team
member within the international program. Throughout the year the site must be actively
monitored by this individual whose primary goal will be responding to questions posed by
the incoming students and ensuring that information is up to date.
The addition of a comprehensive pre-orientation process will greatly ease the
process of orientation that must take place upon the student’s arrival to the United States.
Previously, successful orientation was hindered by inexperience, unpreparedness, and a
general lack of understanding regarding what needed to be done (fro m both incoming
students and Samford’s administration). All of these issues will be addressed by the pre-
orientation process, allowing orientation to be a time focused on meeting the tangible
needs of new students.
International Student Orientation Process
The orientation process plays a major role in social integration and in easing anxiety
upon coming to a new culture. This time should be used for meeting the practical needs of
students and ensuring they are prepared for emotional, social, and educational success in
their new environment. Because students will have many of their questions answered
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 12
prior to arrival (via the international student web portal), this time should be largely
stress-free and focus on promoting comfortable transition.
The primary requirement for successful orientation is adequate time. A window of
arrival time should be set well in advance for incoming international students. It should be
stressed that arriving prior to this date is unacceptable and arrival after this date will result
in significant disadvantages to the incoming student. With proper time management, a
period of a week to ten days should be adequate to accommodate the needs of most
students.
To maximize efficiency and minimize stress, the school should arrange for as much
of the process as possible to take place on campus. Activities such as filling out
immigration forms, driver’s license forms, and banking forms should be facilitated on
campus. Additionally, it is plausible that representatives from apartment complexes,
furniture suppliers, and car dealerships be available on campus to field questions, show
options, and take orders for these services. Students should be encouraged to take
advantage of the options the school has provided rather than attempt to complete these
activities by themselves.
International Student Cultural Orientation
Although students should have basic information about what to expect prior to their
arrival, the cultural climate of the United States should be reiterated early in the
orientation. This will set the tone for expected behaviors throughout the orientation
process. Among the most important things to portray to them is the American value of
time and schedule. It must be stressed that failure to be punctual and follow directions will
not be tolerated and may hinder the student from receiving necessary information.
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 13
Additionally, practical information such as how to commute without a vehicle, how and
where to get groceries, and other related topics should be clearly explained. Sessions on
American culture should inform students about what is expected of them, what th ey can
expect from Samford University, and steps to successful social integration at an American
university. Finally, students should be directed to the proper services for aiding emotional,
social, and academic development. If these steps are carried out correctly, the
aforementioned issues with personal space, social engagement, and violation of accepted
social norms, should (in theory) be effectively solved.
The orientation process is far less rigid than the previous pre-orientation and can be
adjusted to meet the needs of the students as necessary. The previous suggestions serve as
basic guidelines for success, but the actual implementation may vary depending on the type
of students (undergraduate or graduate) and their preparedness.
Administration and Faculty Orientation
If diversification at Samford is meant to touch all aspects of the university (including
the classroom), administration and faculty buy-in will be paramount. Through educating
Samford’s decision makers and educators, the school will be able to progress as a whole.
One of the greatest hindrances to the international program at Samford is the lack of
cohesive support. If administrators are leading one way and faculty another, progress will
come slowly and painfully. The faculty, administration, and student body must work
together to meet common goals if the project is going to move forward. Administrators
who oversee the international program should not be immutable, immovable decision
makers. They must work in conjunction with those who are daily involved with
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 14
international students to ensure that they understand a comprehensive picture of the
program rather than just striving for the bottom line.
Practically, changing the campus norms to facilitate a more diverse and integrated
experience is going to cost money. Though initially the program is going to draw resources,
the payoff in diversification will make the university more desirable to both American and
international perspective students. Among the projects the school should consider
undertaking are curriculum changes and programs that aid and encourage intercultural
communication and friendship.
Changes to the curriculum will be the greatest struggle to implement and draw the
most resources, but have potential for the greatest payoff. In a world where globalization
is rapidly increasing and intercultural communication becoming a necessity, it is important
that Samford’s curriculum pushes students to be competent in a variety of cultural
contexts. Samford should implement intercultural communication into its popular
Foundations course, which will set the tone for the school’s emphasis on diversity and
integration. Additionally, each department should be responsible for researching and
developing methods that will effectively integrate other cultures and contexts into the
classroom. Though this will likely not apply to certain fields such as mathematics or
sciences, it is clear that cultural issues should be explored outside of language and
intercultural communication classes.
If students are being led to consider the multi-cultural context in which they live in
from the classroom, they are more likely to desire intercultural connections outside of
academic life. By providing a setting and opportunities that foster cross-cultural
friendship, Samford can create an environment that will result in true integration of
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 15
American and international cultures. A “Buddy Program” is a program that offers native
students an opportunity to befriend an international student for a set period of time. They
are responsible for initiating conversation and activity with this international friend, as
well as aiding them in the adjustment process. This program (while already active in the
Birmingham community) should be adapted for the purpose of linking Samford students
with Samford students. If this program is correctly implemented, it will result in friendship
circles expanding and becoming more diverse. It would be desirable for this program to be
offered for credit within the Foundations course already offered at Samford, or within
other classes as the faculty deems fit.
Reception to these activities will likely grow more favorable with time. Initially, it
may be preferable to focus on the implementation of the above two recommendations, as
they will function together to both educate and integrate students. As acceptance and
diversity begin to increase, the administration can begin to make more specialized changes
to the university. Important changes that are not as proprietary could include (but are by
no means limited to) a more diverse cafeteria menu, a student government position
specifically for international students, and more frequent cultural events on campus. The
culmination of these changes (and others like them) will help aid the cultivation of a more
open mindset for Samford students, faculty, and administration.
American Student Orientation
Samford University is committed to providing a comprehensive international
program that benefits the entire student body and faculty. Because successful integration
relies on the cooperation of all parts of the student body, it would be beneficial to inform
American students of upcoming changes discussed in the previous sections.
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 16
American students are the most key but the least controllable variable in achieving
successful integration. Samford can change the curriculum, increase funding, and even the
food, but they cannot change the culture without student acceptance. Therefore it is
necessary that American students be informed of all the options available to them. The
ideal method of education for American students is not a formal orientation session like
that of the faculty or international students.
American students desire genuine friendships with others, which will not be
achieved through an orientation session. This is why Samford must make a holistic move
towards fostering diversity. If Samford students are enriched by a diverse curriculum that
encourages intercultural communication, surrounded by opportunities to be involved with
students from another culture, and offered opportunities to specifically connect with those
students, Samford will have done its part. Students will naturally be drawn to international
students as the perceived gap to cultivating these relationships is closed by the work of the
school. As the Samford administration and faculty work to weave culturally relevant
material throughout the fabric of the school, students will respond with enthusiasm.
As native students become more interested in international students, the creation of
a Samford international involvement web portal would be beneficial. This portal can
provide a platform from which to learn about current events, opportunities, and projects.
In theory, this project could take the form of a social connecter, a bulletin board, an event
planner or any number of uses. The need for this portal may be short-term or long-term
depending on how eagerly it is adopted, but initially it can provide another connecting
point for students to learn about opportunities and initiatives. It would include
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 17
information on projects such as “The Buddy Program,” cultural events open to the public,
new culturally focused classes being offered, etc.
Conclusion
This is a crucial time for Samford University – a time of much growth, yet there is
still much to be improved upon. Though this literature review provides a lengthy list of
recommendations, these are only tools to ultimately foster group cohesion and diversity.
In these beginning stages, change will come slowly and progress will at times appear
lacking. With time, Samford University will adapt and embrace the changes made by the
administration and faculty, and the ultimate goal – true diversity – will be achieved. If this
framework is adopted and improved upon, it is likely that Samford will see a cultural
revitalization, and diversity will be something demanded by the student body, not
something the university must work to cultivate.
INTERNATIONAL STUDENT INTEGRATION AT SAMFORD UNIVERSITY 18
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