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Yiwei Ma
Alok Talekar
Preeti Pillai
LIT-AUX
Pitch
eBooks
audiobooks
LitAux
1. Problem : Unification of digital literature distribution methods. By creating a unified experience for accessing eBooks and human-read audiobooks.
1. Value Proposition: Almost a Billion Dollar market without any such product. We are the First. We mean to keep the advantage by creating cross platform solutions and services.
USE CASE : Live Demo
Market Sizing and Growth
Year eBooks Audiobooks
Growth Rate
2008 10-12% 6-8%
2011 202.3%
Market Size
2008 $150+ m $930 + m
2011
Competitors
Property Kindle Travelling Classics
Audible GoReader LitAux
eBooks √ X X √ √
Human Read audiobooks X √ √ X √
Available on WP7 √ X X √ early May
Free app √ √ / X √ X √
Free content √ / X √ X √ √/X
Cloud -- Sync √ X X X √
Online Content Repository √ √ / X √ √ √
Pricing Model Freemium
• FREE
• Audio only
• eBook only
• Unsynced audio/eBook in some cases.
• Local Bookmarks
• Sync’ed audio + ebook: Monthly service.
• Read/Hear: all you like., with Sync.
• CloudMarks.
Next steps
• Expand Catalog ~ 100+
• Version 1.0 in the store : Early MAY
• Legal issues : Acquiring distribution rights to licensed material: Based on User feedback.
• Social aspects.
Tweet -Pitch
“LitAux provides a unified mobile digital literature distribution service, that combines ebooks and human-read audioBooks.”
