Listing_Presentation

CHICAGO’S PREMIER BOUTIQUE REAL ESTATE COMPANY

CONLON: A Real Estate Company is Chicago’s #1 Boutique real estate brokerage. While competing with franchises up to 5 times our size, CONLON still ranks in the Top Ten in overall market share.

#1

Chicago’s #1 Boutique

Real Estate Brokerage.

Chicago Market Share.

Out of over 500 Firms.

WHO IS CONLON?

CHICAGO: 2040 N HALSTED AVENUE, CHICAGO, IL 60613 | 1101 W LAKE STREET, CHICAGO, IL 60607 | 2044 W ROSCOE STREET, CHICAGO, IL 60618 | 1255 N STATE STREET, CHICAGO, IL 60610

NORTH SHORE: 565 LINCOLN AVENUE, WINNETKA, IL 60093 WESTERN SUBURBS: 36 S WASHINGTON STREET, HINSDALE, IL 60521

TOP

10

*Chicago Market Share provided by MLS for Jan 1st, 2012 through June 4th, 2012.

$388K10YRs

CONLON agents average over 10 years of industry experience with an average home sale of $388,000. Compare that figure to the $255,000 Chicago average. It is no secret that CONLON’s success in sales and market share is a direct result of our extraordinary knowledge.

Our Average Home Sale

Price. Compare to the

$255K Chicago Average.

CONLON Averages Over

10 Years of Industry

Experience per Agent.

DID YOU KNOW?

+

*Average home sale provided by MLS for Jan 1st, 2012 through June 4th, 2012.



MARKETING



Brochures7%

Print Advertising6%

Other1%

Signage12%

Website & Internet Advertising

74%

By understanding how buyers act, CONLON focuses marketing your home where buyers search the most. We invest nearly 75% of our marketing dollars on internet marketing ensuring the broadest market exposure for your property. Furthermore, by spending over 25% of marketing dollars on traditional marketing, we cover all the bases where buyers are looking.

WHERE BUYERS FOUND THE HOME THEY PURCHASED

MARKETING DOLLAR FOCUS BY CONLON

MARKETING WHERE BUYERS ARE

Source: National Association of Realtors, “Profile of Home Buyers and Sellers,” 2012

Yard Sign/ Open House

10%

Friend/Relative6%

Newspaper1%

Seller 1%

Other<1%

Builder5%

Website & Internet

Advertising42%

Agent34%



On our website, a comprehensive detail page about your property provides potential buyers high quality photography, key information and an interactive amenities map of the surrounding area. With links to Virtual Home Tours, street views, neighborhoods and detailed agent information, ConlonRealEstate.com exceeds the information buyers expect to find all in one place.

CONLONREALESTATE.COM



Source: ListHub.com

ONLINE DISTRIBUTION

&

Extensive information about your home will be available where your potential buyers are looking — ONLINE. These national sites (and more) and the sites that they power total more than 900 real estate search Web sites!



PRINT MATERIALS

CONLON offers top-quality print marketing. We have hand-selected award-winning marketing personnel to effectively and aesthetically reach your home’s audience. While endless custom solutions are available, some standard print options include:n Full-color, 4-page property brochuresn Full-color flyersn A Quick Response bar code directed to your property’s detailsn Free amenities maps and restaurant reports



Personal marketing and signage is an essential part of our sales strategy. Upon signing with CONLON, we will immediately put in place a For Sale sign and begin planning open houses and broker’s opens to draw interest. Working closely with you and keeping you informed of weekly feedback gives us the ability, if needed, to adjust our action plan—focusing on what your potential buyers are looking for.

PERSONAL MARKETING



PRICING STRATEGY



MARKET VALUE & TIMING

THE TRUE MARKET VALUE OF YOUR HOME IS:

What a buyer is willing to pay for the property — TODAY.

Based on today’s market.

Based on today’s competition.

Based on today’s financing.

Based on today’s economic conditions.

Based on the buyers’ perception of property condition.

Based on location.

Based on normal market time.

AS A SELLER YOU CONTROL:

Asking price.

The condition of the property.

THE TRUE MARKET VALUE OF YOUR HOME IS NOT:

What you have invested in it.

What you need out of it.

What it is appraised for.

What your neighbor’s house sold for.

What the tax assessor says it is worth.

What it is insured for.

Based on prices of homes in the area where you are moving.

AS A SELLER YOU DO NOT CONTROL:

Market Conditions.



Price aggressively and accordingly to sell your property. Setting the price is as much art as science, but there are a few truths that never change.n Fair market value attracts buyers, overpricing never does.n The first two weeks of marketing are crucial.n The market never lies, but it can change its mind.

CORRELATION OF ASKING PRICE AND PERCENTAGE OF INTERESTED BUYERS

$-15% 90%

-10% 75%

+10% 30%

60%

% of Buyers

+15% 10%

Market Value

Asking Price

MARKET TIME AND ACTIVITY CURVE

1 2 3 4 5 6 7 8

Time on Market (in weeks)

Activ

ity

MARKET VALUE & TIMING

LEGEND

Average Time on Market Time on Market Point of Sale

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Mar

ket V

alue

Pric

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igh

Pric

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ow

Time on Market



Your home needs to be in top notch condition because it affects the price and value of your home. Although much of showcasing your home is common sense, things like making any minor repairs, touching up paint/wallpaper, general clean-up and pleasant decor can possibly make a difference in bringing you more money when selling your home.

Pricing Summary: In order to sell your home for the best price in the least amount of time, we need to be prepared to price properly, make a good first impression and not chase the market downward.

SHOWING CONDITION & PRICING SUMMARY



COMMISSION



Broker Commission

What that means? A percentage of the final sales price is split between the buyer’s broker and the listing agent. The commission covers everything a broker provides to the seller including marketing, resources, reports, forms & paperwork, time and negotiating experience. There are absolutely ZERO hidden or additional fees associated with selling your home with CONLON.

For example: n There are no fees just for listing your home. n You will not be charged for a professional to take photographs of your home. n No fees to advertise your listings on other real estate websites.

BROKER COMMISSION



COMMISSION BREAKDOWN

Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this way.

Commissions are paid according to the terms of two contracts - the listing agreement, and the sales contract.

To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out of the seller's proceeds, according to the terms of the listing agreement. The percent of commission that is negotiated is given to the listing broker.

According to licensing law, only licensed brokers can serve as fiduciaries. They have licensed designated brokers who work for them, but they have the legal responsibilities of operating the brokerage.

The broker license allows brokers to serve as agents of the brokerage. They can negotiate contracts, but the seller is actually negotiating with the broker, by proxy. It's the broker's company name and signature on the listing contract.

Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing.

When the buyer's broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offered by the listing agent in the MLS.

That means a commission will normally be split as many as four ways: • Listing Brokerage • Listing Broker • Buyer's Brokerage • Buyer's Broker

At closing, the listing brokerage is paid by the escrow agent out of the seller's proceeds, or a day or two later when the buyer's loan is funded by the lender. The listing brokerage, in turn, pays the buyer's brokerage his or her share of the sales commission.



THANK YOU

EQUAL OPPORTUNITY EMPLOYER. EQUAL HOUSING OPPORTUNITY.

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