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©2003 Coldwell Banker Real Estate Corporation. ®, TM and SM Are Licensed Trademarks To Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Marketing Your Home

Presented by: Sonja Dalbey

MENU After-Sale Services and Resources

The Sales Process

Home Enhancement

The Best Price Attainable

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Meeting Your Needs

Marketing Activities

Comparable Market Analysis

Current Market Conditions

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What it takes to sell your home

Broker’s qualifications

Security of your property

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Home enhancement recommendations

Pricing

Marketing and advertising

Promotion on the Internet

Open houses

Avoiding inconvenience

Staying informed on market

Time on market

Buyer’s financial qualifications

Financing options

Negotiation strategy

Closing costs and net proceeds

Handling the details

Post-sale follow up

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What Is The Best Price Obtainable For Your Property?

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Buyers compare properties

Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.

Recently sold market data

Reveals what buyers have actually paid for similar properties.

Currently for sale

Shows properties competing for buyers’ attention right now.

Did not sell

Demonstrates what buyers have not been willing to pay under current market conditions.

We will assist you in determining the most effective

list price for your property

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What Affects The Market Value Of Your Property?

The Competition

The number of similar properties for sale

Their prices, financing terms, location and physical condition

Physical qualities of your property

Location

Age

Size of house and lot

Floor plan and architectural style

Market Conditions

Interest rates and availability of financing

Buyer demand

Prices of recently sold properties

State of the economy

Seasonal demand

In understanding the market value of your property, we

must deal with some factors that we have no control over.

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Pricing Your Property

The higher a property is priced above realistic market value, the more time it will

take to sell and the less interest it will attract.

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STAR MARKETING

Our Star Marketing program is an all-encompassing array of powerful tools designed to create buyer interest in your home

Property Web Site SEO Call Capture w/ Text

QR Code

Statistics

Text Messaging

Mobile Tour Video App Open House

Announcer Flyer Builder

Craigslist Ad Generator

ePostcard

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POWERFUL MARKETING PARTNERS

Coldwell Banker Burnet has the online distribution to expose your home to more buyers

In addition to our powerful network of more than 600 websites, your property will enjoy will enjoy featured positioning on the above six real estate websites today where 90% of homebuyers begin their search online. Through our exclusive partnership with these websites:

• Your home, with a detailed description and multiple photos, will be seen three times more often than it would without this enhancement

• Your home will receive at least 50% more leads*

• Leads are routed directly to your Sales Associate’s work phone for immediate response

Coldwell Banker Burnet is the only real estate brokerage to offer this exclusive online marketing strategy.

* Based on a review of Realtor.com over the last several years

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OPEN HOUSES

More exposure for your home

Open Houses

• A well-staged open house can be a powerful way to show off your property to interested buyers

• Aggressive promotion which includes internet marketing to attract buyers searching for homes in your neighborhood

• Maximizes exposure of your home

Broker Tour/Realtor Open

• Coldwell Banker Burnet sales associates and other Realtors have the opportunity to see your home first

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Home Enhancement

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The Sales Process

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Personal Touch & Timely Response

Results

I will report the results of events such as open houses and property showings.

Trends

I will discuss current trends in buyer activity, interest rates and competitive prices.

Suggestions

I will share suggestions from other real estate professionals who have previewed or shown your property.

Progress

I will provide progress reports on the promotion and sale of your property.

You will hear from me regularly on the progress of marketing activities.

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After-S

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After-Sale Service

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We’ll sell your house and help you take care of the details that

go along with it.

Presenting Coldwell Banker Concierge®

After-S

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The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.

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Partner with my experience in finding the home of your dreams - whether it's just around the corner, or in a whole new

neighborhood!

• Coldwell Banker Burnet – 2002-Present Realtor Accredited Relocation Specialist Certified Home Marketing Specialist Selected Affinity Agent Short Sales & Foreclosure Resource Certification

•Awards & Recognitions:

Super Agent Awarded by Mpls St. Paul Magazine and Twin Cities Business for Exceptional Ability and Service, 2 years in a row Sterling Awards Presented by Coldwell Banker Burnet for Exceptional Service

• Industry Affiliations: Member, Minneapolis Area Association of Realtors Member, Minnesota Association of Realtors Member, National Association of Realtors Twin Cities Human Resources Association

• Education: B.A. Degree - Hamline University, St. Paul, Minnesota Major – Sociology

• Experienced Realtor and Accredited Relocation Specialist

• My goal is your complete satisfaction. From the first handshake to handing over the keys to your new home, I'm taking care of every step along the way. My clients count on my real estate knowledge, excellent communication, prompt attention to detail and innovative industry marketing.

Sonja Dalbey, Realtor Accredited Relocation

Specialist

Looking out for your best interest!

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Testimonials

Top qualities: Personable, On Time, High Integrity "Sonja helped me buy my home in MN when I was relocating from OH. She should be known foremost for her quality service. She keenly focuses on her clients' best interests. A true bonus for me is how she made my househunting chore feel like a fun adventure. Out of the ten realtors who helped me buy homes, Sonja is clearly the best." Deanna Bassett, Eden Prairie, MN ------------------------------------------------------------------------------------------------------------------------ Top qualities: Great Results, Personable, On Time "Sonja helped my family locate our home in Shorewood, Minnesota as we relocated from Belgium several years ago. She did a great job finding a great place for us to live at a great value. We love our neighborhood! Moreover, Sonja was very diligent and hardworking in the negotiation and closing process." Guy Sanschagrin, Shorewood, MN ------------------------------------------------------------------------------------------------------------------------- "Sonja Dalbey is a Realtor who really listens to her clients and then does whatever she can to match them up with the right property. Her patience, honesty & straight-talk are a refreshing change in today's fast-paced market." Lori Nielsen, Zimmerman, MN

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