This presentation is property of Michael Lewis. 310-801-6040

MARKET I NG L I ST I NG CONSULTAT I ON

MARKETING STRATEGY: M A R K E T I N G S T R A T E G Y

Web Exposure Search sites My sites Social media Your site Blog Newsletter Web Ads Print Media Advertising Magazine

Post Cards Flyers Photography Staging Other Tech Other Exposure

I N T E R N E T M A R K E T I N G

W h e n y o u l i s t w i t h m e , w e ’ l l

h a v e a c c e s s t o t h e K e l l e r

W i l l i a m s L i s t i n g S y s t e m , o r

K W L S . T h i s p r o p r i e t a r y ,

e x c l u s i v e s y s t e m e n s u r e s

y o u r p r o p e r t y i s m a r k e t e d

o n l i n e 2 4 / 7 t h r o u g h m o r e

t h a n 3 5 0 o f t h e m o s t p o p u l a r

s e a r c h W e b s i t e s .

EXTENDED MARKET REACH

WE B S I T E E X P O S U R E

• www.yourwebsite.com

www.WestandLoop.com www.jbrodnax.com

www.InsideWestLoop.com

S O C I A L M E D I A

”

We are active on social media. We are on: - LinkedIn with almost 1,800 followers - Facebook with 350 followers - Twitter with over 75 followers

Y O U R WE B S I T E

”

We will set up a website for your home. It will include: - Slide show of photos

- Individual photos

- Home description

- Property tax info

- Neighborhood info

- School info

- Map

B L O G & e N E WS L E T T E R

I produce a blog post and newsletter each month. The blog posts discuss issues relevant to homeowners, sellers and buyers. The newsletter reminds people I have homes for sale. It goes to over 700 people.

WEB A DVER T I S I NG

We advertise on various web sites and a pricing site.

P R I N T M E D I A

Ads Published Several Times Per Year

• DuPont Registry

comes out 4

times per year

and includes an

online global

website.

• M. Penner is

published twice

per year.

MA GA ZI NE

Four Times Per Year with Listings

P O S T C A R D M A I L I N G S

PRO PERTY FLY ERS

P R O F E S S I O N A L P H O T O G R A P H Y

S T A G I N G

We want your home to be shown in

the best possible light to

prospective buyers to get you top

dollar in the shortest amount of

time.

We will create a warm and inviting

environment focusing on the best

architectural features and selling

points of your home.

T E C H N O L O G Y D R I VE N M A R K E T I N G

• Put on All Marketing Materials • Designed to Direct User to another

Destination

Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

EXTENDED MARKET REACH

Open Houses Agent/Office Communications Housing Trends Update Site

WH Y K E L L E R WI L L I A M S

WH Y K E L L E R WI L L I A M S

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and soon to be #1 globally. Our phenomenal growth is only part of the story:

• Largest independent real estate franchise

• A network of over 100,000 real estate consultants

• 700+ offices in the US and Canada (50

Major Markets)

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most Innovative Real Estate Company – Inman News

WH Y K E L L E R WI L L I A M S

Technology and Control

• Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

• Standardized processes and procedure are established system wide with risk monitoring and quality control review and engagement.

Teamwork

• Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge

• Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Integrity

• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record

• I’m proud to work for the fastest -growing real estate company in North America. It’s proof that when you offer a superior level of service, the word spreads fast.

WH Y K E L L E R WI L L I A M S

• Keller Williams Realty is

has offices across the

country and worldwide.

• Keller Williams Realty is

has offices across the country.

WH Y K E L L E R WI L L I A M S

• Keller Williams Realty is

WORLDWIDE.

WH Y K E L L E R WI L L I A M S

• Keller Williams Realty is

the Largest Real Estate

Company in the United

States by agent count.

C O N S U M E R - C E N T R I C K W. C O M

K E L L E R WI L L I A M S A WA R D S & H O N O R S

M A R K E T S T A T I S T I C S

S O U R C E S U S E D I N H O M E S E A R C H

2012 2013

INTERNET

REAL ESTATE AGENT

YARD SIGN

OPEN HOUSE

PRINT NEWSPAPER AD

HOME BOOK OR MAGAZINE

HOME BUILDER

RELOCATION COMPANY

TELEVISION

BILLBOARD

90% 94%

87% 90%

53% 52%

45% 47%

27% 23%

18% 16%

17% 16%

4% 3%

5% 4%

5% 4%

VA L U E O F WE B S I T E S

VERY

USEFUL

PHOTOS 83%

SOMEWHA

T

USEFUL

NOT

USEFUL

DID NOT

USE /

NOT AVAIL

15% * *

DETAILED INFO ABOUT

PROPERTIES FOR SALE

VIRTUAL TOURS

REAL ESTATE AGENT

CONTACT INFORMATION

INTERACTIVE MAPS

NEIGHBORHOOD INFO

PENDING

SALES/CONTRACT

STATUS DETAILED INFO ABOUT

RECENTLY SOLD

PROPERTIES

INFORMATION ABOUT

UPCOMING OPEN

HOUSES

VIDEOS

REAL ESTATE ARTICLES

79% 19% * *

43% 34% 11% 13%

39% 34% 14% 13%

40% 36% 12% 13%

34% 45% 12% 10%

31% 36% 19% 15%

33% 34% 14% 10%

21% 33% 23% 24%

19% 33% 20% 28%

6% 25% 29% 40%

P R I C E R I G H T – A T T R A C T B U Y E R S

• Pricing your property

competitively will generate the

most activity from agents and

buyers.

• Pricing your property too high

may make it necessary to drop

the price below market value

to compete with new, well priced listings.

P R I C I N G M I S C O N C E P T I O N S

• The value of your property is

determined by what a buyer is

willing to pay and a seller is

willing to accept in today’s

market.

• Buyers make their pricing

decision based on comparing

your property to other properties SOLD in your area.

Historically, your first offer is

usually your best.

P R I C E D A H E A D O F T H E M A R K E T

P R I C E D A H E A D O F T H E M A R K E T

P R I C E R I G H T – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

W H A T S E L L S – R I G H T P R I C E

• To get your home sold for the

most money in the least

amount of time, we have to

price it “in the market”.

P R I C E C O M P E T I T I V E L Y – T H E F I R S T 3 0 D A Y S A R E C R I T I C A L

PROFESS I ONAL PROFI LE

James Brodnax

Realtor CLHMS GRI ABR SRES CNE CPA

West and Loop Real Estate

Keller Williams Realty Metropolitan

James is one of the top producers at the Galleria office of

KW which has over 500 agents. James has a long history of

working with clients to meet and exceed their expectations.

James’ professional background includes over 30 years as a

consultant and CPA working primarily as a partner in CPA

firms. Much of this role involved selling and marketing, and

ensuring a productive, profitable practice. These financial,

marketing and negotiation skills have propelled James’

career in real estate.

jbrodnax@westandloop.com

713-822-3423

Ja

me

s B

rod

na

x

C L I E N T C O M M E N T S

“A pleasure to work with James. Very knowledgeable about the process, the neighborhood and the market. Would highly recommend him. “ Memorial Area Client “James is awesome in his client service and delivery. I believe he provided great judgment in the negotiation process which definitely saved us some money.” Bellaire Client “James was outstanding and with us right to the close. He was especially effective reviewing the contracts and closing documents.” Heights Area Client “His knowledge of the process was exceptional, and we were very grateful to have him on our team.” Energy Corridor Area Client “He aggressively took charge and closed the sale a lot quicker than I would have dreamed.” Bentwater Client

5050 Westheimer, Suite 200, Houston, TX 77056

Cell: 713.822.3423 | Fax: 713.481.0731

Email: jbrodnax@westandloop.com

Website: www.westandloop.com

P R E P A R E D B Y :

James Brodnax