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Listening to the Songbirds. Fresh Ideas for Holistic Nurses Susan Rose, MSN, RN June 2013. WHY you came to a Twitter presentation: There are no wrong answers. 1. Reluctant but curious. .. don't have time but want to know what others find useful. - PowerPoint PPT Presentation
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Listening to the Songbirds
Fresh Ideas for Holistic Nurses
Susan Rose, MSN, RN June 2013
WHY you came to a Twitter presentation: There are no wrong answers.
1. Reluctant but curious. .. don't have time but want to know what others find useful.2. Want to be a minimal user, lurk, read what is there, and get out quickly.3. Want to tweet my events/ business to get people to do something.....4. Engage and interact with others who use twitter.5. Be an expert. Know about Twitter sneakiness. Milk it for everything.6. I don't care about the twitters, but it is a job and I twitter for lots of people who don't want to do it themselves.
Today's Objectives-
Participants will be able to :
1. Describe the history & and list several current uses of Twitter.
2. Create their own Twitter accounts.
3. List 3 organizations and 3 holistic, political or business leaders to follow.
Understand lists, favorites and subscriptions.
4. Describe why following leaders and topics ( #hashtag ) will outperform other news media..
5. Enhance their learning experience during a class, course, protest or conference by sharing tweets with others.( #AHNA2013 for example )
6. Have enough information to decide if you or your health practice/ business should do more with twitter in the future.
What is it?
Twitter is a social networking service
and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
It was launched in July 2006. The service rapidly gained worldwide popularity, with over 500 million twitter accounts, it is called the text messaging ( SMS ) of the Internet.“ There are one billion tweets per week. Some people tweet more than others. Only 200 million tweet at least once a month.
Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.
Objective 1.
Ashton VS Demi? Lady GAGA
L
Twitter Super StarsObjective 1.
Justin Beiber
Is your daughter on Twitter?President Obama has over 23 million followersThe most retweeted Single tweet ever was....4 more years, by Obama over 815,488
Insignificant tweet?Objective 1.
http://www.youtube.com/watch?v=cCph8E9HuMc
Where in the world....
Objective 1.
65% of Hospitals use Twitter 2012
Hospitals were surveyed and asked what type of social media are they using, on left.
Hospital’sTrick or treat on twitterhttp://www.youtube.com/watch?v=WmGWEkqtDTM
Objective 1.
Setting up an account.
Set up an account-
You can have a public account or a
locked account- for example just for family
Or just for your board members.
Did you know you can read posts without
Having an account at all? (as long as it is not locked)
Advantages of an account are creating a home page to follow your favorites,
Creating lists and being able to tweet yourself!
It is easy to set up an account at Twitter.com, you will be stepped through it.
Some people have more than one account, for example for your business,
church or personal hobby. You will need a different email address for
each account.
Objective 2..
What happens next….Objective 2..
Some tutorial along the wayObjective 2..
You must select people to follow.Objective 2..
Uploading your photoObjective 2..
A brand new account …….with default backgrounds. Cogwheel has other backgrounds.
Objective 2..
Know what it is in your toolbar
The cogwheel on the right has backgrounds to dress up your site. See how here: http://www.youtube.com/watch?feature=player_embedded&v=uCE3w0FmBsA
Objective 2..
Reading a Tweet
Objective 2..
Replies and mentions Vs. direct messages
Objective 2..
Choosing Who or What to Follow
Be selective on who to follow, or else you feed of tweets will be like this....
Objective 3..
http://youtu.be/4AN4_N5N52U
Creating a manageable feed
…. Or Give up, and Create a list or subscribe to lists.
Objective 3..
Did you get your Twitter Report? The Arab Spring, or Conflict in Palestine have lots of twitters!
newspaper reporters
Industry leaders, marketers and
Researchers now use twitter
( and other
social media) for
breaking news as well as
Demographics readers?
Sometimes it is not accurate,
As when the Associated Press
Twitter account is hacked. Check out
strange tweets before acting!Did you know that
Objective 4.
Searching #hashtags, accounts, topics, trending
Objective 4.
#medicalresearch or by a certain condition (#asthmaresearch)
Scott McNealy, founder of Sun Microsystem is now out of the company. How does he keep up with the industry? By following twitter himself. @ScottMcNealy
Objective 4.
twitter.com/search-advancedObjective 4.
Searching Twitter on Google
Objective 4.
www.bing.com/social lets you search Facebook and Twitter on the topicYou type in the search
www.topsy.com lets you select Twitter for your topic that you type into the search.
Backdoors to reach twitter contentObjective 4.
Engage Patient CommunitiesObjective 4.
Patient Communities via @ or #
Objective 4.
Public Healthhttp://www.youtube.com
/watch?v=HmDIh-YS0GI
Objective 4.
"Twitter becomes a tool for tracking flu epidemics and other public health issues”
Washington Post Health and Science Headline, March 4, 2013
PS: so have Google searches and other types of social media.
Objective 4.
Live tweeting during surgeryhttp://medcitynews.com/2011/06/live-tweeting-a-surgery-best-practices-from-osu-medical-center/ new minimally
invasive surgery on knee filmed and tweeted during procedure.
http://medcitynews.com/2013/02/the-novelty-of-hospitals-live-tweeting-surgeries-was-starting-to-wear-off-until-this/
Knee surgery with camera on left
Baby delivered with camera on headset of OB doctor.
Objective 4.
@Fema or a # to help saves livesObjective 4.
Conservative Leaders used same hashtag #my2k for rebuttals!
Twitter Town HallObjective 5.
Add your mobile number to Twitter 1.Log in to twitter.com and click on the gear icon.2.Select Settings from the drop-down menu.3.Click on the Mobile tab.4.Choose your country from the first drop-down menu.5.Enter your mobile number. No need to include your country code or leading zero; we handle these automatically. 6.Click Activate phone to begin verifying your phone.7.You will be directed to send the word 'GO' via text message to Twitter- ( in US it’s 40404)8.Text the verification code from your phone to that short code.9.After we receive the verification code from you, your mobile device will be added to your Twitter account!
Objective 5..
How to follow on your cell even without a Twitter account 40404
Objective 5.
Using the tweet" button for content
Objective 6..
Spin off twitter programs
Twellow.com/faq
Twittercounter.com/
Twitaholic.com/
Twitterfall.com
Tweetchat
Hootsuite.com
Dashboard seen on Right
If you hire a social
media manager, she/he
will likely use program
like this to tweet.
Objective 6.
In conclusion Twitter is not a trivial waste of
time, ignoring it is a mistake.
Twitter is being used in arenas such as health care, activism, education and government.
You don't need to make a single tweet to stay on the cutting edge of news and science. You can use it as a second “Google”
You can become better connected to clients, new friends and family.
Songs or smoke signals... the bird is now in your court.
Objective 6.
ps...business adviceCustomize your background to reflect what you doDo not use the default templates.Add your twitter addresses on business cards, LinkedIn info Facebook “about section on your email newsletter, blog, YouTube description etc.
remind others of your twitter site as a resourceGive assigned reading to new employees, volunteers.
Make your twitter home page reflect your businesssee http://www.youtube.com/watch?feature=player_embedded&v=uCE3w0FmBsAdaily tweets - ask yourself what is in it for me? ... as the readerask for retweets- call to action
thank and acknowledge others re-tweets and mentions.retweet others
create interesting lists and invite subscriptions.Monitor your favorite posts
Have some humor.check your communications and private messages and reply.
read the competition's twitters- also you can read their tweets without publicly following.follow everyone back who looks like they may be happy to have another follower ....just make sure you put the good ones into lists.http://www.youtube.com/watch?v=3e5H9b9IM_Q
Objective 5.
This is a non-commercial, free presentation.
Power Point can be viewed online at
streetsmartnurse.com/norfolk.ppt Also available as .pdf
Handout: streetsmartnurse.com/updates.docx
