Can Liril Regain the market share ?Presentation on
ByDeepakJabeerLess liesanDeshIntroduction
Market share
Reasons for the failureShifting from beauty and freshness
category to skin care category.Competing with Premium
segments.Perception of consumers.Entering low market share
category. Gave more importance for men in Liril 2000.Coming up with
different flavors.
SolutionsRe-launching the old Liril brand in the economy
segment.Giving importance to Lemon Flavor. Advertising more on
freshness. Inspiring new ads with the help of old jingle.Withdraw
all other brands and concentrate only on one new brand. Positive
AdvantagesBrand ImageLiril was associated with freshness.Strong
distributional channel of HUL.
