© Liquid Holdings Group, Inc. 2014

• Internal education

• Liquid content series

• Micro-site

• Marketing collateral

• Beta program

• Editorial briefings

• Velvet rope phase

• Press Release

• Email mktg

• Infographic 1

• Feature articles

• Trade magazine coverage

• Liquid content series

• Digital ads

• LM Video Series

• Trade magazine coverage

• Liquid content series

• Email mktg

• Infographic 2

• Digital ads

• Launch events at HF

conferences

© Liquid Holdings Group, Inc. 2014

Duration

© Liquid Holdings Group, Inc. 2014

Duration

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

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© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

Pre Launch

Editorial Briefings

Mobility 2.0 Editorial

Screen Leaks

Infographic 1

Social

Launch

Press Release

LM Collateral

LM Video Series

Feature articles

Social

Post Launch

Mobility 2.0 Editorial

Infographic 2

Press Interviews

Social

Amplify & Enrich

Drive Engagement & Build Pipeline

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

Pre Launch

Velvet Rope Phase

Launch

Digital Ad Campaign

Sponsored Emails

Post Launch

Digital Ad Campaign

Sponsored Emails

Amplify & Enrich

Drive Engagement & Build PipelineDrive Engagement & Build Pipeline

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

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© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

© Liquid Holdings Group, Inc. 2014

Launch

Online Launch Event

Regional Liquid

Launch Events

Post Launch

Launch Events at

HF Conferences

Amplify & Enrich

Build Awareness, Buzz & Pipeline

© Liquid Holdings Group, Inc 2013