Lipton Yellow Label tea survey

Project: Project: Lipton teaLipton teaProject: Project: Lipton teaLipton tea

TEA CAN DO TEA CAN DO THATTHAT

TEA CAN DO TEA CAN DO THATTHAT

Presented By:Presented By:•NADEEM SHEHZAD (955)NADEEM SHEHZAD (955)•MUDASSAR NAZIR (936)MUDASSAR NAZIR (936)•MOHAMMAD ZEESHAN (920)MOHAMMAD ZEESHAN (920)•MUNAF YOUNAS (934)MUNAF YOUNAS (934)

REMEMBER REMEMBER THETHE LIPTON LIPTON

YELLOW LABEL YELLOW LABEL SHOWSHOW

TEA HISTORYTEA HISTORY

Chinese Emperor Shen-Nung around 2737 B.C.

Chinese inventor invented the tea shredder

small device that shredded tea leaves in preparation for drinking

sharp wheel in the center of a ceramic or wooden pot that would slice the leaves into thin strips

Chinese Emperor Shen-Nung around 2737 B.C.

Chinese inventor invented the tea shredder

small device that shredded tea leaves in preparation for drinking

sharp wheel in the center of a ceramic or wooden pot that would slice the leaves into thin strips

TEA HISTORYTEA HISTORY

sharp wheel in the center of a ceramic or wooden pot that would slice the leaves

The first tea bags were made from hand-sewn silk muslin bags

tea bags were successfully marketed by tea and coffee shop merchant Thomas Sullivan of New York

sharp wheel in the center of a ceramic or wooden pot that would slice the leaves

The first tea bags were made from hand-sewn silk muslin bags

tea bags were successfully marketed by tea and coffee shop merchant Thomas Sullivan of New York

TEA TEA HISTORY HISTORY

A machine was soon invented to replace the hand sewing

in 1904, iced tea was first reported to be served by Englishmen Richard Blechynden

there is evidence that the beverage was invented prior to that date

A machine was soon invented to replace the hand sewing

in 1904, iced tea was first reported to be served by Englishmen Richard Blechynden

there is evidence that the beverage was invented prior to that date

TEA TEA HISTORY HISTORY

LIPTON TEA LIPTON TEA HISTORY HISTORY

Lipton was created at the end of the 19th century

Sir Thomas Lipton

His enterprise soon flourished and he established a chain of grocers

until finally he had stores throughout Britain

Lipton was created at the end of the 19th century

Sir Thomas Lipton

His enterprise soon flourished and he established a chain of grocers

until finally he had stores throughout Britain

LIPTONLIPTON TEA TEA HISTORY HISTORY

slogan "direct from the tea gardens to the tea pot"

businessman wanted to make tea a popular and approachable

high quality but reasonably priced product

slogan "direct from the tea gardens to the tea pot"

businessman wanted to make tea a popular and approachable

high quality but reasonably priced product


Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores

food group with over 3,000 stores

group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores

Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores

food group with over 3,000 stores

group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores


the Lipton tea business was acquired by consumer goods company Unilever

starting with the purchase of the US and Canadian Lipton business in 1938

completed in 1972 when Unilever bought the remainder of the global Lipton business

the Lipton tea business was acquired by consumer goods company Unilever

starting with the purchase of the US and Canadian Lipton business in 1938

completed in 1972 when Unilever bought the remainder of the global Lipton business


In 1991, Unilever created a first joint venture with PepsiCo

for the marketing of ready to drink (bottled and canned) teas in North America

PepsiCo and Unilever each control 50% of the shares of these joint ventures.

In 1991, Unilever created a first joint venture with PepsiCo

for the marketing of ready to drink (bottled and canned) teas in North America

PepsiCo and Unilever each control 50% of the shares of these joint ventures.


Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008

Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008


LIPTON TODAYLIPTON TODAY Lipton has become a dominant tea brand in many markets

The brand is well-represented in many countries across the globe

Products target the mass market and are generally positioned in the middle of the price spectrum for tea

Lipton has become a dominant tea brand in many markets

The brand is well-represented in many countries across the globe

Products target the mass market and are generally positioned in the middle of the price spectrum for tea

Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting

Lipton owns tea estates in Kenya and Tanzania

Lipton teas are a blend selected from many different plantations around the world

Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting

Lipton owns tea estates in Kenya and Tanzania

Lipton teas are a blend selected from many different plantations around the world

LIPTON LIPTON TODAY TODAY

Lipton is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world

Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties

Lipton is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world

Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties

LIPTON LIPTON TODAYTODAY

LIPTON LIPTON YELLOW LABELYELLOW LABEL

Sir Thomas Lipton created the first version of the Yellow pack with a red Lipton shield

It is sold in 150 countries worldwide

Sir Thomas Lipton created the first version of the Yellow pack with a red Lipton shield

It is sold in 150 countries worldwide

Available both in tea bags, the preferred format in Western Europe, North America and Australia, as well as loose packaged tea, the preferred format in much of the Middle East and throughout Asia

In 2008 Lipton Yellow Label became the first tea globally to bear the Rainforest Alliance Certified Seal on pack

Available both in tea bags, the preferred format in Western Europe, North America and Australia, as well as loose packaged tea, the preferred format in much of the Middle East and throughout Asia

In 2008 Lipton Yellow Label became the first tea globally to bear the Rainforest Alliance Certified Seal on pack

LIPTON LIPTON YELLOW LABELYELLOW LABEL

Lipton is the world's leading brand of tea by far

It's the global market leader in both leaf and ready-to-drink tea

giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival

Lipton is the world's leading brand of tea by far

It's the global market leader in both leaf and ready-to-drink tea

giving a global share of all tea-based beverages that's nearly three times larger than its nearest rival

PAINTING THE PAINTING THE WORLD YELLOWWORLD YELLOW

1649 cups of Lipton Tea are enjoyed 1649 cups of Lipton Tea are enjoyed every secondevery second8245 cups of Lipton Tea are enjoyed 8245 cups of Lipton Tea are enjoyed every time you blinkevery time you blink1252 cups of Lipton Tea are drunk 1252 cups of Lipton Tea are drunk every time your heart beatsevery time your heart beats52 billion cups of Lipton Tea are 52 billion cups of Lipton Tea are drunk each yeardrunk each year45.75 billionTea Bags are produced 45.75 billionTea Bags are produced by Lipton Tea each year by Lipton Tea each year

1649 cups of Lipton Tea are enjoyed 1649 cups of Lipton Tea are enjoyed every secondevery second8245 cups of Lipton Tea are enjoyed 8245 cups of Lipton Tea are enjoyed every time you blinkevery time you blink1252 cups of Lipton Tea are drunk 1252 cups of Lipton Tea are drunk every time your heart beatsevery time your heart beats52 billion cups of Lipton Tea are 52 billion cups of Lipton Tea are drunk each yeardrunk each year45.75 billionTea Bags are produced 45.75 billionTea Bags are produced by Lipton Tea each year by Lipton Tea each year

Did you know Did you know that globallythat globally

Drinking four cups of tea is dehydrating Tea as it's packed with fluoride, helps to protect your teeth against decay It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque Tea without milk and sugar has no calories In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin

Drinking four cups of tea is dehydrating Tea as it's packed with fluoride, helps to protect your teeth against decay It's also thought that the tannins in tea can inhibit the growth of the bacteria that cause plaque Tea without milk and sugar has no calories In hot weather, tea refreshes you by raising your body temperature and momentarily causing perspiration, which cools the skin

Drink to your Drink to your healthhealth

It’s target market includes all age groups accept children

operating in more than 110 countries therefore the target market is a global village

people with different cultures, habits & food

In Pakistan they focus more on urban areas (offices, hotels, restaurants, café, banks)

It’s target market includes all age groups accept children

operating in more than 110 countries therefore the target market is a global village

people with different cultures, habits & food

In Pakistan they focus more on urban areas (offices, hotels, restaurants, café, banks)

MARKET MARKET ANALYSISANALYSIS

Package Price (Rs)

Tea Bags 150 Sachets 165

Tea Bags 100 Sachets 111.61Tea Bags 50 Sachets 58.04

Flavored 10 Sachets 54.46

Yellow label 200gm 60

Yellow label 500gm 116

Yellow label 1kg

A-1 500gm 100

PRICE PRICE ANALYSISANALYSIS

AvailabilityAvailabilityIt is available in all convenience, independent, Departmental discount stores & supermarkets.

Distribution channelsDistribution channels Head quarter in KarachiIt has 650 distribution offices all over Pakistan. 3 manufacturing Units in Khi, Khaniwal & Raheem Yaar Khan. 7 distribution channels in Lahore alone. 25 outlets in various places of Lahore.

AvailabilityAvailabilityIt is available in all convenience, independent, Departmental discount stores & supermarkets.

Distribution channelsDistribution channels Head quarter in KarachiIt has 650 distribution offices all over Pakistan. 3 manufacturing Units in Khi, Khaniwal & Raheem Yaar Khan. 7 distribution channels in Lahore alone. 25 outlets in various places of Lahore.

PLACEMEPLACEMENTNT

Caps

Tea bags

Cups

Basant festival

Vans

Printed Helmet

Discounts

Caps

Tea bags

Cups

Basant festival

Vans

Printed Helmet

Discounts

PROMOTIONPROMOTION

Print Media

TV Satellite

Billboards

Banners

Print Media

TV Satellite

Billboards

Banners

ADVERTISINADVERTISINGG

POSITIONINGPOSITIONINGThe company has positioned its product in the minds of the consumer as:

Health caring.Adventurous. Alert.Active.Young.Vibrant

The company has positioned its product in the minds of the consumer as:

Health caring.Adventurous. Alert.Active.Young.Vibrant

COMPETITIVE COMPETITIVE ANALYSISANALYSIS

Internal Competitor

Brooke Bond SupremeExternal Competitors

Tapal Dane DaarAlokozayVitalTetley

Internal Competitor

Brooke Bond SupremeExternal Competitors

Tapal Dane DaarAlokozayVitalTetley

SubstituteSubstituteNestle CoffeeNestle Coffee

The only close substitute that can reduce the sales. The brand name nestle is very strong. Moreover in major cities coffee is getting popular with huge advertisements from nestle.

Nestle CoffeeNestle Coffee The only

close substitute that can reduce the sales. The brand name nestle is very strong. Moreover in major cities coffee is getting popular with huge advertisements from nestle.

Our sample size was 100 persons from the population who consume tea in Lahore.

We have gathered the data by using questionnaire.

We analyzed our data by using percentage method.

Our sample size was 100 persons from the population who consume tea in Lahore.

We have gathered the data by using questionnaire.

We analyzed our data by using percentage method.

ABOUT OUR ABOUT OUR RESAERCHRESAERCH

Our findings shows that mostly people like tea because of its taste and they think that it make them active and fresh. Who consume tea mostly agreed on that it’s not harmful for health. Mostly people prefer Lipton to its competitors.Mostly people like Lipton because of its taste and its color.People like the packaging and packaging color of Lipton as well.According to our research price has no influence on tea taking habit instead of this, taste and quality can influence this habit.

Our findings shows that mostly people like tea because of its taste and they think that it make them active and fresh. Who consume tea mostly agreed on that it’s not harmful for health. Mostly people prefer Lipton to its competitors.Mostly people like Lipton because of its taste and its color.People like the packaging and packaging color of Lipton as well.According to our research price has no influence on tea taking habit instead of this, taste and quality can influence this habit.

OUR FINDINGSOUR FINDINGS

They can reduce their price further.They must emphasis on the quality of product.They can improve their sales promotional activities.Lipton can gain more market by introducing sachets.They can attain a large number of people by making their product hygienically assured.

They can reduce their price further.They must emphasis on the quality of product.They can improve their sales promotional activities.Lipton can gain more market by introducing sachets.They can attain a large number of people by making their product hygienically assured.

RECOMMENDATIRECOMMENDATIONSONS

What do you prefer to take?

COFFEE GREEN TEA BLACK TEA

3 6 16

12% 24% 64%

0%

20%

40%

60%

80%

COFFEE GREEN TEA BLACK TEA

In which condition you like the most to

take a cup of tea?LOAD OF WORK

READING IN OFFICEAFTER MEAL

ROUTINE ON MOOD

5 4 2 2 3 9

20% 16% 8% 8% 12% 36%

0%

10%

20%

30%

40%

LOAD OFWORK

READING IN OFFICE AFTER MEAL ROUTINE ON MOOD

Which of the following type of tea you use the

most? SEPARATE TEA MIX TEA

11 14

44% 56%

0%

20%

40%

60%

SEPARATE TEA MIX TEA

How much cup of tea you take per day?

1CUP1CUP 2CUPS2CUPS 3CUPS3CUPS 4CUPS4CUPS 5CUPS5CUPS

55 77 1010 22 11

20%20% 28%28% 40%40% 8%8% 4%4%

0%

10%

20%

30%

40%

1CUP 2CUPS 3CUPS 4CUPS 5CUPS

What kind of tea you use?

LIGHTLIGHT REGULARREGULAR STRONGSTRONG DOODH DOODH PATIPATI

22 1515 55 33

8%8% 60%60% 20%20% 12%12%

0%

10%

20%

30%

40%

50%

60%

LIGHT REGULAR STRONG DOODH PATI

Are you using tea as a habit?

YESYES NONO

1111 1414

44%44% 56%56%

0%

10%

20%

30%

40%

50%

60%

YES NO

You take a cup of tea for what?

REFRESH-MENTREFRESH-MENT ENERGY BOOSTENERGY BOOST HABITUALHABITUAL

1717 33 55

68%68% 12%12% 20%20%

0%

20%

40%

60%

80%

REFRESH-MENT ENERGY BOOST HABITUAL

In which season you take tea most?

SUMMERSUMMER WINTERWINTER SPRINGSPRING AUTUMNAUTUMN RAINY RAINY SEASONSEASON

SAME SAME IN ALLIN ALL

00 1313 11 00 00 1111

0%0% 52%52% 4%4% 0%0% 0%0% 44%44%

0%

10%

20%

30%

40%

50%

60%

SUMMER WINTER SPRING AUTUMN RAINYSEASON

SAME INALL

Which tea brand is traditionally used in

your family?BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY ALOKOZALOKOZ

AYAYOTHEROTHER

88 44 1313 00 00 00

32%32% 16%16% 52%52% 0%0% 0%0% 0%0%

0%10%20%

30%40%50%60%

BROOKEBOND

TAPAL LIPTON TETLEY ALOKOZAY OTHER

Please rank the brands in order of favour (1=most

6=least)

BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY VITALVITAL ALOKOZAALOKOZA

YY

1=91=9 1=51=5 1=121=12 1=01=0 1=01=0 1=01=0

36%36% 20%20% 48%48% 0%0% 0%0% 0%0%

2=52=5 2=82=8 2=72=7 2=42=4 2=02=0 2=12=1

20%20% 32%32% 28%28% 16%16% 0%0% 4%4%

3=83=8 3=93=9 3=43=4 3=03=0 3=13=1 3=23=2

32%32% 36%36% 16%16% 0%0% 4%4% 8%8%

4=24=2 4=04=0 4=14=1 4=114=11 4=74=7 4=34=3

8%8% 0%0% 4%4% 44%44% 28%28% 12%12%

5=15=1 5=25=2 5=15=1 5=75=7 5=95=9 5=75=7

4%4% 8%8% 4%4% 28%28% 36%36% 28%28%

6=06=0 6=16=1 6=06=0 6=36=3 6=86=8 6=126=12

0%0% 4%4% 0%0% 12%12% 32%32% 48%48%

0%5%

10%15%20%25%30%35%40%45%50%

1st 2nd 3rd 4th 5th 6th

Brooke Bond

Tapal

Lipton

Tetley

Vital

Alokozay

What attract you for buying a product?Cost Cost

effectivenesseffectiveness QualityQuality Status QuoStatus Quo

00 2525 00

0%0% 100%100% 0%0%

0%

20%

40%

60%

80%

100%

Costeffectiveness

Quality Status Quo

Now which brand do you usually buy?

BROOKE BROOKE BONDBOND TAPALTAPAL LIPTONLIPTON TETLEYTETLEY VITALVITAL ALOKOZAALOKOZA

YY

1111 22 1212 00 00 00

44%44% 8%8% 48%48% 0%0% 0%0% 0%0%

0%

10%

20%

30%

40%

50%

BROOKEBOND

TAPAL LIPTON TETLEY VITAL ALOKOZAY

Are you familiar with Lipton Yellow label

tea?YESYES NONO LITTLE-BITLITTLE-BIT

2222 00 33

88%88% 0%0% 12%12%

0%

20%

40%

60%

80%

100%

YES NO LITTLE-BIT

How is Lipton Yellow label tea

packaging?VERY VERY

ATTRACTIVEATTRACTIVE ATTRACTIVEATTRACTIVE AVERAGE AVERAGE BAD BAD VERY BADVERY BAD

11 1616 88 00 00

4%4% 64%64% 32%32% 32%32% 32%32%

0%

10%

20%

30%

40%

50%

60%

70%

VERYATTRACTIVE

ATTRACTIVE AVERAGE BAD VERY BAD

Did you taste Lipton Yellow Label Tea?

YESYES NONO

2424 11

96%96% 4%4%

0%

20%

40%

60%

80%

100%

YES NO

How is the taste of Lipton Yellow label

tea?

MIND BLOWING MIND BLOWING AVERAGEAVERAGE NOT-GOODNOT-GOOD

44 2020 11

16%16% 80%80% 4%4%

0%

20%

40%

60%

80%

MIND BLOWING AVERAGE NOT-GOOD

Lipton Yellow Label tea has status

symbol? YESYES NONO MODERATEMODERATE

77 77 1111

28%28% 28%28% 44%44%

0%

10%

20%

30%

40%

50%

YES NO MODERATE

Do you think Lipton Yellow label having all qualities that you

seek in any other brand?

YESYES NONO DON’T KNOWDON’T KNOW

88 77 1010

32%32% 28%28% 40%40%

0%

10%

20%

30%

40%

YES NO DON’T KNOW

Is Lipton Yellow Label good for

health?YESYES NONO DON’T KNOWDON’T KNOW

66 66 1313

24%24% 24%24% 52%52%

0%

10%

20%

30%

40%

50%

60%

YES NO DON’T KNOW

Which is the best alternative of the Lipton

Yellow Label tea? BROOKE BROOKE BONDBOND TAPALTAPAL TETLEYTETLEY VITALVITAL ALOKOZAYALOKOZAY

1212 1010 00 00 33

48%48% 40%40% 0%0% 0%0% 12%12%

0%

10%

20%

30%

40%

50%

BROOKE BOND TAPAL TETLEY VITAL ALOKOZAY

You are using Lipton Yellow Label tea

because, TASTES GOODTASTES GOOD GOOD ADVERTISING GOOD ADVERTISING ATTRACTIVE ATTRACTIVE

PACKINGPACKING

2424 11 00

96%96% 4%4% 0%0%

0%

20%

40%

60%

80%

100%

TASTES GOOD GOODADVERTISING

ATTRACTIVEPACKING

Which Lipton product you use

most?

YELLOW YELLOW LABELLABEL

YELLOW LABEL YELLOW LABEL GREEN TEAGREEN TEA

YELLOW LABEL YELLOW LABEL TEABAGTEABAG OTHEROTHER

1111 55 99 00

44%44% 20%20% 36%36% 0%0%

0%

10%

20%

30%

40%

50%

YELLOW LABELYELLOW LABELGREEN TEA

YELLOW LABELTEABAG

OTHER

If Lipton raises their product price then are

you willing to buy Lipton tea?

YESYES NONO Don’t knowDon’t know

77 1414 44

28%28% 56%56% 16%16%

0%

10%

20%

30%

40%

50%

60%

YES NO Don’t know

Lipton has innovation?


88 55 1212

32%32% 20%20% 48%48%

0%

10%

20%

30%

40%

50%

YES NO DON’T KNOW

Which pack do you buy the most?1KG1KG 400GRMS400GRMS 200GRMS200GRMS

11 88 1616

4%4% 32%32% 64%64%

0%

20%

40%

60%

80%

1KG 400GRMS 200GRMS

Any suggestion for Lipton Yellow Label

tea…NO NO

SuggestionSuggestionSINGLE BAG SINGLE BAG

SALESALEINCREASE INCREASE QUALITYQUALITY

CHANGE CHANGE PACKAGINGPACKAGING

LOW THE LOW THE PRICEPRICE

77 22 1414 11 11

28%28% 8%8% 56%56% 4%4% 4%4%

0%

10%

20%

30%

40%

50%

60%

NOSUGGESTION

SINGLE BAGSALE

INCREASEQUALITY

CHANGEPACKAGING

LOW THEPRICE

Can people procure advantage as compare to its competitor’s product?


2121 11 33

84%84% 4%4% 12%12%

0%

20%

40%

60%

80%

100%

YES NO DON’T KNOW

Either its price is affordable,


2222 22 11

88%88% 8%8% 4%4%

0%

20%

40%

60%

80%

100%

YES NO DON’T KNOW

Is this related to consumer utility?


2121 11 33

84%84% 4%4% 12%12%

0%

20%

40%

60%

80%

100%

YES NO DON’T KNOW

Is this a price winning product?YESYES NONO DON’T KNOWDON’T KNOW

1111 77 77

44%44% 28%28% 28%28%

0%

10%

20%

30%

40%

50%

YES NO DON’T KNOW

How much it covers the market share?

25%---40%25%---40% 40%---70%40%---70% 70%---90%70%---90%

22 1818 55

8%8% 72%72% 20%20%

0%

20%

40%

60%

80%

25%---40% 40%---70% 70%---90%

Can we obtain relative price to its Varity of

packagesYESYES NONO DON’T KNOWDON’T KNOW

1616 33 66

64%64% 12%12% 24%24%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

How people will react against the response

of this price HIGH PRICEHIGH PRICE LOW PRICELOW PRICE DON’T KNOWDON’T KNOW

88 88 99

32%32% 32%32% 36%36%

30%

31%

32%

33%

34%

35%

36%

HIGH PRICE LOW PRICE DON’T KNOW

Is its satisfaction level is equal in

comparison to its price?


1717 55 44

68%68% 20%20% 16%16%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

Whether its quality is equal to its price?

YESYESNONO DON’T KNOWDON’T KNOW

2020 55 00

80%80% 20%20% 0%0%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

May its price affect its purchasing power?YESYES NONO DON’T KNOWDON’T KNOW

1515 88 22

60%60% 32%32% 8%8%

0%

10%

20%

30%

40%

50%

60%

YES NO DON’T KNOW

How is its price as compare to its competitors?

HIGH PRICEHIGH PRICELOW PRICELOW PRICE EQUALEQUAL

99 44 1212

36%36% 16%16% 48%48%

0%

10%

20%

30%

40%

50%

HIGH PRICE LOW PRICE EQUAL

How is the behavior of its rivals against its

price?DECREASE PRICEDECREASE PRICE INCREASE QUALITYINCREASE QUALITY DON’T KNOWDON’T KNOW

88 1111 66

32%32% 44%44% 24%24%

0%

10%

20%

30%

40%

50%

DECREASE PRICE INCREASEQUALITY

DON’T KNOW

May its sale be expanded reducing

its price?


1919 22 44

76%76% 8%8% 16%16%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

Are you thinking Lipton Yellow label

have negative point?


44 1111 1010

16%16% 44%44% 40%40%

0%

10%

20%

30%

40%

50%

YES NO DON’T KNOW

If yes than the negative point is?

HIGH PRICEHIGH PRICE LOW QUALITYLOW QUALITY PACKAGING PACKAGING NOT GOODNOT GOOD

NILNIL

55 44 22 1414

20%20% 16%16% 8%8% 56%56%

0%10%20%30%40%50%60%

HIGH PRICE LOW QUALITY PACKAGINGNOT GOOD

NIL

Where you take tea most?

IN YOUR WORK IN YOUR WORK PLACEPLACE

AT HOMEAT HOME PARTYPARTY

77 1818 00

28%28% 72%72% 0%0%

0%

20%

40%

60%

80%

IN YOURWORK PLACE

AT HOME PARTY

Price of yellow label as compare their Competitors?

HIGHHIGH AVERAGE AVERAGE LOWLOW

66 1919 00

24%24% 76%76% 0%0%

0%

20%

40%

60%

80%

HIGH AVERAGE LOW

You feel Lipton should offer gift with

product?YESYES NONO DON’T KNOWDON’T KNOW

1414 66 55

56%56% 24%24% 20%20%

0%

10%

20%

30%

40%

50%

60%

YES NO DON’T KNOW

Did price based on competitor?


1919 33 33

76%76% 12%12% 12%12%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

Which innovation attracts you

most?YESYES NONO DON’T KNOWDON’T KNOW

99 1313 33

36%36% 52%52% 12%12%

0%

10%

20%

30%

40%

50%

60%

YES NO DON’T KNOW

Are you visiting Lipton yellow label website?


55 1818 22

20%20% 72%72% 8%8%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

If you know the website of Lipton

please write?

KNOWNKNOWN UNKNOWNUNKNOWN

88 1717

32%32% 68%68%

0%

20%

40%

60%

80%

KNOWN UNKNOWN

Easy to afford able,

BAG TEABAG TEA MIX TEAMIX TEA

1010 1515

40%40% 60%60%

0%

10%

20%

30%

40%

50%

60%

BAG TEA MIX TEA

Is the price of Lipton Yellow Label according to

performance?YESYES NONO DON’T KNOWDON’T KNOW

2020 22 33

80%80% 8%8% 12%12%

0%

20%

40%

60%

80%

YES NO DON’T KNOW

Product fulfills your need,

YESYES NONO

2525 00

100%100% 0%0%

0%

20%

40%

60%

80%

100%

YES NO

Documents

Lipton Yellow Label tea survey