L’IoT secondo Software AG: use case e valore per il ... · SAP, CRM, PLM, CAD, ... ... Rapid deployment : ... solution to each of our compressor distributors and service partners

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L’IoT secondo Software AG: use case

e valore per il clienteFrancesco Maselli

Innovation & Solutions Director

Software AG Italia

2 |

WHY AM I HERE

History

Technical Manager Italy, webMethods -> Software AG

Project Consulting Manager, Sterling Commerce Italy

Product Specialist, Sterling Commerce NL

System Test Engineer, Italtel/Siemens

Junior Patent Attorney, Mittler&C

Education&PostGrad

2015 EBS High Potential Program Adv MGMT, SAG

2011 Executive Master, CFMT

Org, MGMT, KAM, SDA Bocconi

LIRMM, Montpellier, France

ICC, Strathclyde University, Glasgow

MSc Information Engineering, University of Pisa

Deputy President, G-Team Charity

INNOVATION AND SOLUTIONS DIRECTOR

© 2018 Software AG. All rights reserved. For internal use only

3 |

”

The Landscape Of IoT

Software Platform

Vendors And Service

Providers Is Crowded...

“

Vendor Landscape: IoT Software Platformsby Michele Pelino and Christopher VoceForrester

• © 2018 Software AG. All rights reserved.

4 |

LOOK WHERE THE CLIENT BASE IS CROWDED!


Leading Industrial IoT providers rely on Cumulocity IoT

Leading Telco’srely on Cumulocity IoT

SE

M/

SD

MW

hit

e l

ab

ell

ed

Leading Smart Equipment Makers rely on Cumulocity IoT

5 |

IOT ENABLES BUSINESS VALUE

• New business models• “Assets-as-a-service”• Staying competitive

Increase salesEngage customers

• New customer services• Better customer experience• Increase customer retention

ACROSS INDUSTRIES

• Increase efficiencies• Preventative maintenance• Asset optimization

Lower costs

© 2018 Software AG. All rights reserved.

6 |

Smart compressor reports

performance in real-time


7 |

eBike offers

mountain-bike-as-a-service


8 |

Connected powerboat alerts

to theft or misuse


9 |

ADAMOS.COM

INDUSTRY 4.0 AND IIOT

ANOMALY DETECTIONPLATFORM

COVERAGE

+ Real-Time Streaming Analytics@ the Edge

+ Condition Monitoring

+ Anomaly Detection Score via Machine Learning model(IO / NIO)


10 |

IoT Technical Complexity Drives The Need For A Platform Approach…

“”

Vendor Landscape: IoT Software Platformsby Michele Pelino and Christopher VoceForrester


11 |

> 2000*Data parameter combinations

~ 400kCrashes analyzed

> 5 mio.customers worldwide

Miles of driving data

END-TO-END CAR DATA PLATFORM

© 2018 Software AG. All rights reserved. Confidential

380 bn.

World’s leading insurance telematics provider (today: 40% market share)

Global car insurance market outlook

� 1bn+ cars worldwide on the road

� TAM: ~ $650bn insurance contract volume (Octo’s market share today: ~ $35bn)

Risk analytics

Other services

Crash & claims

*vehicle, weather, traffic, socio-demographics …Picture source: Las Vegas weekly

Current statistics / figures

12 |

FROM DATA TO BUSINESS OUTCOMES


13 |

INTEGRATED ARCHITECTURE


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CUSTOMER EXAMPLE: NEXT GEN. TELEMATICS PLATFORM


OPPORTUNITY:

• Transform data from 15 million cars into

real-time insights and information

• Capitalize on increasing demand for real-

time information while supporting

growth and new opportunities

• Co-innovate with a strategic partner to maximize the value of device management,

edge analytics, big data architectures,

disaster recovery, business analyst tooling and cloud deployment

RESULTS:

• Improved customer experiences and

enabled new propositions through real-time analysis of high-volume data

• Easily enabled new growth in new

markets by governing a public API

• Optimized IT costs and value through full

visibility and governance of resources

S I N C E P A R T N E R I N G W I T H S O F T W A R E A G :

DRIVING UPCUSTOMER SATISFACTION

REAL-TIME ANALYSISHELPS INSURERS

DELIVER

NEW PERSONALISED

INSURANCE

SOLUTIONS

OF IOT DATA

STREAMS REAL TIME

CRASH

DETECTION

15 |

DIGITAL BUSINESS PLATFORM


DIGITAL IOT CAPABILITIES

Processanalytics

Business strategy & planning

Design & analysis

Risk & compliance management

Portfoliomanagement

Enterprisearchitecture

BUSINESS & ITTRANSFORMATION

Processautomation

Casemanagement

Mobileenablement

Task & workmanagement

Rulesmanagement

Contentmanagement

PROCESS & APPLICATIONS

ANALYTICS & DECISIONS

Dynamic orchestration

B2B & managed file transfer

Applicationintegration

INTEGRATION & API

Messaging

DEVICES

Customer journeys Robotic process

automation

API & service catalog

APIgateway

APIportal

Cloud & Big Dataintegration

Master data management

Low code appdevelopment

Mainframe & data integration

Visualanalytics

In-Memory store & compute

Machinelearning

Event routing & persistence

Alerts &actions

Distributed caching

Predictive analytics

Edgeanalytics

Streaminganalytics

ANALYTICS & DECISIONS

Edgeservices

Devicemanagement

Deviceagents

Deviceconnectivity

INT

ER

NE

T O

F T

HIN

GS

16 |

HOW SIMPLE SHOULD IOT SOLUTION BUILDING BE?


CONNECT DEVICES

Connect a new device

and view its data in a new platform

< 2 mins

CREATE DASHBOARDS Create a new real-time

interactive dashboard

< 90 secs

CREATE ANALYTICSCreate and validate

common analytics rules

< 90 secs

INTEGRATEAPPLICATIONS Integrate with business

apps to create an end-to-end solution

< 3 mins

17 |

IOT PLATFORMS ARE MORE COST EFFECTIVE

40%5 years support

Commercial

IoT Platform

In-House

Solution

Develo

pm

ent

& O

pera

tional C

ost

Source: Build, Acquire and Buy: An AEP Analysis, MachNation 2016

5 million IoT devices

Enterprise grade


18 |

Cumulocity IoT is a comprehensive platform to

accelerate enterprise IoT adoption

Built-in solution accelerators

Independent, Open,

and fully rebrandable

Cloud basedand ready-to-go


19 |

CUMULOCITY IOT - A NEW IOT PLATFORM


COMBINING THE POWER OF CUMULOCITY WITH THE DIGITAL BUSINESS PLATFORM

20 |

PatientCRM BI

Process

ERPConsumer

Tech SupportHelpdesk

Executive

Automation Monitoring

Finance

Vehicle Machine

Devices

Analytics & Decisions

Integration & API

Process & Applications

Solution Accelerators

SIMPLIFICATION THROUGH ABSTRACTION

Connect to any thing

Accessible by any oneIntegrate with any system


21 |

CUMULOCITY IOT


THE EDGE DIFFERENCE

IoT GatewayIoT Endpoints

ERP

CRM

SaaS

IoT Platform(Cloud, On-premises, Hybrid)

Enterprise Applications

Gateway

Long-range

Communication

Integration

Local

Communication

CENTRALISED PLATFORM

IoT Platform(Cloud, On-premises, Hybrid)

IoT Edge PlatformIoT Endpoints

ERP

CRM

SaaS

Enterprise Applications

Long-range

Communication

Integration

Local

CommunicationEdge Server

DISTRIBUTED PLATFORM

22 |

LEVERAGE METHODOLOGY & PRE-DEFINED CONTENTIN IOT-ENABLED DESIGN TOOLS

Test path capturing and Updating documents

IOT SCENARIO PLANNING

• Represent devices & things in IoT-enabled design tools (Digital Twin)

• Plan IoT projects

• Model & Design IoT objects

• Link IoT objects with business process


23 |

IOT HIGH-LEVEL DATA FLOW CONCEPT

Data Sources Integration Data Processing Actions

…

Human

Alerts

API Mgmt.

ProcessesSPEED LAYER

BATCH LAYER

MES

ERP

Back End, Production Data

Integrate

Connect

In-memory

Store

Visualize

Sensors (IoT, Devices, Mobile)

Decision

Batch Analytics

Predictive Model Creation

Streaming Analytics

Support for Distributed Architectures Spanning Edge, Cloud and On-Premises Infrastructures

Predictive Model Execution


24 |

OCTO TELEMATICSLOGICAL ARCHITECTURE

Device

Connectivity

and Integration

Integration

Platform

Streaming

Analytics

Platform

In-Memory Data Grid

(Driver Data)

BPMS

Platform

Data

Services

Insurance

Drivers

EventMessaging

EventMessaging

Raw Data

Other Personas

End User Portal

Ingestion Processing Final Delivery

Hadoop


25 |

OCTO TELEMATICS


BUSINESS ARCHITECTURE

Device

Connectivity

and Integration

Integration

Platform

Streaming

Analytics

Platform

In-Memory Data Grid

(Driver Data)

BPMS

Platform

Data

Services

Insurance

Drivers

EventMessaging

EventMessaging

Raw Data

Other Personas

End User Portal

Ingestion Processing Final Delivery

Hadoop

Transport data

from the devices

Transport data

from the devices

Normalize and

preprocess it

Normalize and

preprocess it

Apply

complex behavioural

logic

Apply

complex behavioural

logic

Execute

business processes

Execute

business processes

Make data

available in memory

Make data

available in memory

Store it in a

big data container

Store it in a

big data container

Feed the

customer and partners portal

Feed the

customer and partners portal

26 | © 2017 Software AG. All rights reserved.

27 |

KEY IOT CHALLENGE AREAS SOLVED BY CUMULOCITY IOT

Device

Variability

Fragmented

Tools

Data

Management

Network &

Connectivity

IT & Cloud

Integration

Budget &

Rollout

Security &

Privacy

Business

Challenges

Device Agnostic Open Eco-System Streaming Analytics Network Agnostic

Multi-tier Architecture Pay-as-you-grow pricingCarrier Grade & Multi-tenant

Rapid low cost PoCs


28 |

IoT Framework

Scale Out (Enterprise Level)

• Cross divisional end-to-end company processes

• Coding, professional developers

• Existing and new IoT applications fully interwoven

Growing Maturity Level over Time

Fle

xib

ilit

y &

Sophis

ticati

on

DIFFERENT DELIVERY MODELSFOR DIFFERENT CUSTOMER NEEDS

IoT SaaS

Fast Entry

• Self-service, out-of-the-box

• Pre-defined solution accelerators

IoT PaaS

Fan Out (Departmental)

• High productivity, fast go-to-market

• Smart rules

• Focus on business users



LEVERAGING OUR THOUGHT LEADERSHIP

HYBRID INTEGRATION IN MEMORY DATA GRID EA TOOLSSTREAMING ANALYTICS

30 |

AND OPEN PARTNER ECOSYSTEM

Hardware & Devices

System

Integrators& VARs

Technology,

Co-Innovation, Associations

Connectivity,

Security,Infrastructure

Others…



HOW TO GET THERE

32 |

IOT PROJECT ADOPTION CURVE

Phase 1. Data driven actions

Phase 2. Data driven process integration

Phase 3. Learn & InnovateValue

33 |

ADAMOS.COM

Maintenance technician’s configuration

Provided information:- State of machines- General NC information- Override status- Tool Usage- Machine alarms

Production manager’s configuration

Provided information:- State of machines- OEE information- Personnel resource planning- Machine resource planning- Occurred Events in my

factory

Purpose: „As a maintenance technician I want

information about my machines as quick as

possible so that I can analyze the service need

for the respective machines.“

Purpose: „As a production manager I want a quick

overview about the factory within a few seconds

so that I can react if anything does not go as

planned.“

PHASE 1. DATA-DRIVEN ACTIONS

34 |

PHASE 2. DATA DRIVEN PROCESS INTEGRATION


Example Customer

Solution

Collect and analyze consumption data to fully

automate ordering and billing process with end

customers

Benefits

Reduced costs, Increased customer loyalty, Increased revenue

Nespresso Machines

Mobile App

35 |

PHASE 3. LEARN & INNOVATE


DATA IS ANALYZED FOR PATTERNS/ MACHINE LEARNING

Example Customer

Solution

Cumulocity IoT plus

Machine Learning for predictive

maintenance

Benefits

Reduced costs, Increased customer

loyalty, Increased after sales revenues

36 |

OPEN IOT FRAMEWORK FOR ESTABLISHED COMPANIES

IoT DEVELOPMENT SERVICES

Admin IT

SAP, CRM, PLM, CAD, ...

External Services

Ext. Cloud Integration, OEM Portal, …

Partners/Customers

APPs , Portale,Mobile Integration…

IoT PLATFORMSERVICES

FLEXIBLE SYSTEMINFRASTRUCTURE

Devices

IoT CLOUD INFRASTRUCTURE

StreamingAnalytics

Edge Analytics

VisualAnalytics

Pattern Detection

Predictive Decisioning

…

IoT INTEGRATION SERVICES

Application Integration

API Management

DeviceIntegration

ProcessIntegration

…

INDIVIDUALIoT BUSINESS SOLUTIONS

ConditionMonitoring

PerformanceManagement

Predictive Maintenance

Track &Trace

…

IoT FRAMEWORK


37 |

SUCCESSFUL PROJECT EXAMPLE


IIoT Application TypeFree

(Monitor)Standard(Manage)

Enterprise(Optimise)

Monthly operating summary and logbook

Historical

Real-time

Predictive

� � �

Machine configuration backups � �

Alert history � �

Maintenance-due alerts � �

Real-time alarms and warnings � �

Real-time text and voice alerts � �

Condition monitoring � �

Real-time operating dashboard � �

Machine control and remote operations �

Fault diagnostics �

Alarm escalation and management �

GPS tracking for localisation Optional

Optimisation monitoring �

Semi-autonomous operations �

Predictive maintenance �

Operating data export �

Busi

ness

Valu

e

Phase 1H

isto

rica

lAnaly

sis

Realt

ime

Analy

tics

Pre

dic

tive

Analy

tics

Example based on Industrial Internet of Things project

Phase 2

Phase 3

38 |

Three Key Considerations

1) Rapid deployment: quickly get to a Minimum Viable Product

2) Open & Independent: combine seamlessly with your IT/OT choices

3) Secure platform: robust, proven, carrier grade



Setup for the solutions was instantly done . We could use predictive

maintenance functionality within two weeks.

A global automation technology manufacturer

Rapid Deployment: MVP ASAP!

”“



Open & Independent: Your IoT. No Lock in

… Our employees now benefit from a real-time view on machine data

on customer site and vid integration with our SAP system

A worldwide distributor of office supplies and workplace products”

“



Secure Platform: Carrier grade by design

… provides a uniquely branded, secure IoT platform monitoring

solution to each of our compressor distributors and service partners

A global industrial equipment manufacturer”

“


42 |

cumulocity.softwareag.com

43 |

WHY CUMULOCITY IOT

A comprehensive platform to accelerate IoT adoption

�An open, ready-to-go IoT and Industrial Internet platform

offering flexible deployment options, able to grow with

customer requirements

�Device, cloud & enterprise integration + streaming &

predictive analytics

�Pre-configured solution accelerators get you started quickly

with a rapid time-to-market for your IoT solutions

Your Choice, Your Platform, Your Value


44 |

“…learn how to see.Realize that everything connects to everything else”~Leonardo da Vinci~


45 |

@francescomasell

linkedin.com/in/francescomaselli/


www.softwareag.itwww.softwareag.com

@SoftwareAG_IT

@SoftwareAG

Documents

L’IoT secondo Software AG: use case e valore per il ... · SAP, CRM, PLM, CAD, ... ... Rapid deployment : ... solution to each of our compressor distributors and service partners