Lion Promotional Solutions

Lion Promotional Solutions

A Nies/Artcraft Company

Building Brand Loyalty and Increasing Sales Building Brand Loyalty and Increasing Sales

withwith GAMES & SWEEPSTAKESGAMES & SWEEPSTAKES

Lion Promotional Solutions____________________________________________________

C O M P A N Y P R O F I L EC O M P A N Y P R O F I L E

Lion Promotional Solutions is one of six subsidiaries of Nies/Artcraft Companies. Lion specializes in the planning, administration and creation of promotional coupons, games & sweepstakes.


S U B S I D I A R I E SS U B S I D I A R I E S

Nies/Artcraft Printing

Medium to large run, one to six color sheet and web printing with in-line finishing and in-house bindery services


Valcour Printing

Short run, small format, one to five color printing and in-house bindery services.


Impression Label

Flexo printed products on a variety of substrates from one to eight colors up to 16” wide.


Digital Ink Systems

Utilizing “InSite” automated pre-press workflow, plus color management solutions and digital image asset management.


Nies/Artcraft Fulfillment

Inventory management system with on-line ordering, kit assembly and distribution.


C O M P A N Y H I G H L I G H T SC O M P A N Y H I G H L I G H T S

• Founded in 1901

• Headquartered in St. Louis

• Privately owned and operated by on-site management team

• Two manufacturing facilities & one fulfillment center

• 160 team members

• $30 million in annual revenue

• Total digital workflow, utilizing “InSite” technology

• Renowned for quality and service

• Nationally recognized and awarded as an industry leader


A F E W O F O U R C L I E N T SA F E W O F O U R C L I E N T S


P r o d u c t sP r o d u c t s

&&

S e r v i c e sS e r v i c e s


P R O D U C T S P R O D U C T S

Scratch-Off GamesCan include Collectible Game Cards, Activity Games and Hidden Discounts

Peel & WinSingle and multi-layered messages

Folded Perforated DevicesAvailable in a wide variety of formats

Hidden MessageIncludes Red Reveal and Validator

InternetCan be in conjunction with a printed game piece


S E R V I C E S S E R V I C E S

• Concept and format development

• Copy writing and graphic design

• Production of game/sweepstakes piece

• Incentive and prize structure development

• Writing of rules and legal review

• State, federal bonding and registration

• Vendor funding and tie-in partner development


S E R V I C E SS E R V I C E S

• Staff and trade orientation materials

• Printing security including seeding of game piece

• Winner verification, affidavits, issuance of 1099’s & 1096’s

• Handling of game pieces, winners lists and form requests

• Prize procurement and fulfillment

• Validation of prize claims

• Redemption and program cost analysis


W H A T I S P R O M O T I O N ?W H A T I S P R O M O T I O N ?

Advertising . . .

Is giving the consumer a reason to buy your product

Promotion . . .

Is giving the consumer a reason to buy your product… NOW!


G O A L S F O R A P R O M O T I O NG O A L S F O R A P R O M O T I O N

• Build traffic

• Build awareness

• Build brand reinforcement

• Ultimate goal is to INCREASE SALES

For the Product Manufacturer . . . it is a larger SELL-IN to the retailer

For the Retailer . . . it is a larger SELL-THROUGH to the consumer


K E Y T E R M S K E Y T E R M S

Contest – Competition judged on a skill and offering prizes, may require a purchase.

Game – A “chance” promotion employing a bingo-type card, matching device or scratch-off card and offering a prize. No consideration or purchase can legally be required. Designed to build store traffic.

Instant Win Game – Promotion offering immediate prizes on the basis of matching or scratch-off card.

Sweepstakes – A chance promotion offering customers prizes without requirement of purchase on the basis of a drawing.


K E Y T E R M SK E Y T E R M S

Lottery – A plan that awards prizes on the basis of “chance” and requires considerations to enter. Illegal in the U.S. except by state governments. It becomes a legal sweepstakes if consideration is removed and a legal contest if “chance” is eliminated and skill substituted.

Proof of Purchase – Label, box top, trademark, UPC symbol or other part of the product package is used as a qualifier for a manufacturer’s offer.

Vendor Funding – A manufacturer’s participation in financing a retailer’s customer promotion.


CaseCase

StudiesStudies


C A S E S T U D YC A S E S T U D Y

Texaco partnered with Toyota in a series of traffic building scratch-offgame promotions centered on regional Grand Prix auto races.

The Houston Grand Prix game promotion provided two ways to win:

1. An instant win section for race passes, racing gear and gasoline.

2. The second area of the game ticket provided a VIN number. Customers were directed to visit area Toyota dealers to see if their VIN number matched the winning number posted at the dealers. GAME PIECE



Build-A-Bear instant win sweepstakesRed Reveal game pieces were distributed via in-store, direct mail and an insert in Nickelodeon magazine.

Consumers brought game piece to one of 160 nationwide Build-A-Bear stores, held it under the “Red Reveal Bear” display to see if they won one of the national prizes.

Consumers then filled out the sweepstakes portion of the game ticket and placed it into a ballot box. At the end of the promotion the ballot boxes were sent to Lion for a drawing for each store for the “Run-for-the-Stuffing” shopping spree at each store.

Game Piece

Red reveal portion of game piece

Sweepstakes portion of piece

Red Revealbear display


C A S E S T U D YC A S E S T U D YGame pieces were distributed in packages ofFisher Boy Frozen Foods. The common game pieces were coupons that were packed into bags, cartons and bucket varieties. They were overwrapped for direct contact with the product.

The high level game pieces contained a voice chip which was activated when the game piece was opened. It declared…

“Congratulations, you’re a winner in the FisherBoy Find-the-Fish, Find-the-Fun sweepstakes”

Closed game piece

High level gamepiece shown inopen position

Open game piece



INSTANT WIN Speedway SuperAmerica

The “Great Gas Giveaway” lasted 60 days. In addition to instant winners, you could go to the Speedway website and enter a code number on the game piece to see if you were one of 100 daily winners of $100 in gasoline. This generated customer profiles to leverage consumer demographics for all marketing campaigns.

50 million game pieces were distributed. 75,000 game pieces were redeemed per day. 70,000 to 90,000 hits on the website per day were experienced. The game produced an average increase of 40% in vendor-sponsored merchandise sales.

TICKET OPEN TICKET INTERNET PAGE



Mrs. Cubbison’s Crouton SweepstakesInterstate Brands sought to increase salesof Mrs. Cubbison’s Croutons by running a contest to award free groceries to the winner.

What role did LION play?

• Wrote the rules

• Responsible for registration and bonding

• Purchased all prizes

• Seeded winners into the commons at the production plants

• Verified the winners

• Fulfillment of prizes

FRONT OF PACKAGE

INSIDE OF PACKAGE



KOHL’S Scrambled Message Game

Grand opening game pieces were used to promote the opening of a store in a newmarket. Scrambled message game pieces were distributed in-store and through newspaper inserts.

A large display at each store containedRed Reveal film where customers checkedtheir scrambled messages.

Two grand prize trips, 10 second prizes and 150 third prizes were awarded. Co-sponsorswere local attractions and sports teams.

Lion Promotional Solutions providedscrambled messages, security printingand game administration.

GAME PIECE



Elder-Beerman “Secret Sale”A self mailer was geared to stimulate sales during a focused one week event… and specifically, purchases made with the Elder-Beerman charge card.

The mailer “guaranteed” every shopper a minimum 15% savings on purchases. A number of mailers offered 20%, 30% and 50% off the purchase or a $200 shopping certificate.

FRONT BACK



Ocular Sciences “Music to your eyes” instant win game

This promotion was developed to drive sales of Ocular Sciences contact lenses.

A game piece was awarded when you satisfied thepurchase requirement. A “no purchase necessary” alternative was also available. A music theme “So comfortable, it is music to your eyes” was used.

A large poster and counter card were used to advertisethe game in the optometrist’s office. After purchase you received a game card from a pad off 25. Every game card was different.

Under the scratch off was a six digit code used for down loading music from the games website.

COUNTER DISPLAY

GAME CARD



Purina Mills drives traffic to retailers with Red Reveal magazine insert

Using 13 targeted publications, Purina Mills reached theircustomers with a magazine insert designed to supporttheir Purina Gold retailers.

Readers of magazines ranging from Horse Illustrated to Horse & Rider, found a Red Reveal game piece which offered the chance to win $50,000, a $25,000 Horse Trailer or a Dodge Ram Truck.

An 800 number provided customers with locations of participating Purina Gold retailers. Participating retailers displayed a counter card with Red Reveal film where customers could see what they had won.

Game inserts were seeded with a significant number ofpurchase offers on specialized feed blends available atthe retailers.

Documents

Lion Promotional Solutions