OUR BRANDOver the first decade of our existence, our brand has grown to

become a leading short-term insurance company by providing

smart risk solutions through exceptional delivery of value to all

stakeholders.

We pride ourselves in reflecting innovation, expertise, service

excellence and empowerment and in weaving our truly South

African spirit into everything we do. Our corporate identity is an

important part of who we are. We refer to our team as LIONS, as

we believe in success through teamwork.

LION OF AFRICA INSURANCE EXCO TEAM:

(from left to right)

BEE COMPLIANT

QSE & EME COMPLIANT

50% BLACK OWNED

30% BLACK WOMAN OWNED

50% 65.49%

22.27%10%

9% 9.01%

4.49%6%

SUPPORTING SOUTH AFRICA: OUR BEE PROCUREMENT SPEND (ACHIEVED vs. TARGET)

TARGET

ACHIEVED

Priyen Moodley Executive: Governance, Risk and ComplianceJoe Bizjak Executive: FinanceJonathan Holden Executive: OperationsColly Mata Executive: Sales and Business Development Adam Samie Chief Executive OfficerRobert Boccia Executive: Information Technology

Lion of Africa Insurance is a wholly owned subsidiary of Brimstone

Investment Corporation Limited, a broad-based black investment

group listed on the JSE. The company is a truly South African non-

life insurance company, licensed on 23 August 1999 by the Financial

Services Board in terms of the Short-Term Insurance Act No 53 of

1998.

To be the most recognised face in the financial services industry.

To provide smart risk solutions through exceptional delivery of value

to all stakeholders.

We continue to support initiatives that embrace skills development,

health and education to ensure the sustainable empowerment and

upliftment of our communities. As proud corporate citizens, our LIONS

are passionate about promoting a sustainable environment through

these direct interventions that make a significant difference in the

lives of our community members.

OUR VISION

OUR MISSION

OUR ETHOS

OVERVIEW

�

Level 1 Broad-based Black Economic Empowerment (B-BBEE) status.

�Key staff members are regularly sent abroad (including Germany,

Switzerland, London and Ghana) to pursue specialist training.

�Our successful graduate and learner programme saw the creation of

30 new jobs in our industry.

�In 2011, we were recognised for excellent progress in growing our

brand amongst customers and the insurance intermediary community.

�Our exhibition stand won the prize for the most innovative and

interactive display at the 2011 FIA/SAIA/IISA Insurance Conference.

�Adam Samie, CEO of Lion of Africa Insurance received the inaugural

COVER Magazine Excellence Award for service to the industry in 2011

and was nominated as one of three finalists in the BBQ Black

Businessman of the Year 2011 Awards.

�We are the recipients of the prestigious Diversity Award at the 11th

Oliver Empowerment Awards in 2012, for the role that we are playing

in uplifting the country’s key industries due to our innovative approach

to sustainable local empowerment and expert service delivery.

We are the first and only South African short-term insurer to achieve

At Lion of Africa Insurance, we insist on recruiting the best from the available pool of talent on a completely non-racial

basis. We believe that our people are capable of reaching for the top in their chosen fields and so the Pride contains a

range of committed professionals from various fields like, engineers, risk managers, underwriters, lawyers, compliance

professionals, accountants and actuaries. We are committed to the development of our people through a partnership

with Inseta and regularly expose our staff to training programs with our global partners in Africa and Europe to bring our

customers the best expertise available in meeting their insurance needs.