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PRESENTED BY :
MANISH SARAN
ANKIT RANA
GAURAV JOSHI
SUKHLEEN KAUR
OutlineOutline
Brief overview SWOT analysis Findings Recommendations
Brief overviewBrief overview
Software industry undergoing a sweeping change
LINUX Linus torvalds New operating system “FREE SOFTWARE” & “OPEN SOURCE SOFTWARE” Source code can be modified
Openly challenging the software giants FSF & its GNU projects Radical development of FSF was the creation of
GNU public license (GPL)
Contd….Contd….
MYTH – “FREE” is not about the price its about the liberty
IBM, ORACLE , DELL ,INTEL & COMPAQ has acknowledged the efficiency and popularity of Linux
Some constraints Impossible for Linux to turned into proprietary
product
Contd…Contd…
Microsoft woke up to harsh reality - German city of Munich decided to replace Microsoft windows from 14000 computers
Many national & state govt used Linux Brazil , India , china & Japan
LINUX GAINED IMPORTANCE1. Economic slowdown
2. Intel corp. started optimizing its chips for Linux in addition to Microsoft
3. Widespread resentment against Microsoft and the fear that the company was on the verge of gaining a stranglehold on corporate customers
“Linux unhealthy for technology industry”
Reason to go for Reason to go for LinuxLinux More stable and secure platform than Windows
Users can get lower running costs and developers can innovate (customize)
Relative lack of viruses and hackers attacks Linux server running for over a year without a problem Total Cost of Ownership
Annual Software License/ Annual Software License/ Subscription/Support CostsSubscription/Support Costs
Cumulative Software Cumulative Software License/Subscription/ Support CostsLicense/Subscription/ Support Costs
SWOT for Linux SWOT for Linux STRENGTH STRENGTH
Linux is open source software
Its free and cost effective Strong alignments with
companies like IBM,HP,DELL,INTEL, ORACLE,SAP etc
Number 2 in the market Fast growing market
share (12.7%,2007 for Q1)
No backdoors security issues
WEAKNESSWEAKNESS Designed for server
application Less user friendly the
Windows OS Lack of standardized
graphical user interface Compatibility issues Don’t have large number
of software designed for it Lack of product
standardization
OPPORTUNITIESOPPORTUNITIES Diverse industries
interested in Linux e.g. Boeing's phantom works, DreamWorks etc
Collaborations to provide Linux compatible products e.g. Oracle, IBM etc
Linux into consumer electronics e.g. Sony PS
Big corporate and governments interests e.g. Munich
Economic slow down
THREATSTHREATS Monopoly of MS in desktop
systems(90.68%), Linux (1.85%){Jan 2009}
Large innovative product line offered by MS e.g. Microsoft (Windows, Office, Servers, Developer Tools, Expression, Business Solutions Games& Xbox 360, Windows Live, Windows Mobile
MS is the largest player in the market
Technology life span getting shorter and shorter
Microsoft’s Volume Purchasing Options – Allows lower price than full retail version while Linux does not have such licensing programs.
Microsoft’s Software Assurance Program - one-time license fee to purchase a particular software product, and then receives free upgrades to that software thus its cheaper than purchasing a unique license for each upgrade of thesoftware.
Microsoft’s support offerings include: Microsoft Free Support Microsoft Bundled Support Microsoft Premium Support
While Red Hat offers the free open source Linux software and maintain, support, and implement software updates and patches themselves
Cumulative Cost of Hardware and Cumulative Cost of Hardware and Software Acquisition and Six Years of Software Acquisition and Six Years of
Software and Hardware SupportSoftware and Hardware Support
Microsoft’s OS license and support costs are competitive with Red Hat Enterprise Linux
Two companies’ different approaches to enterprise licensing and support means best pricing comparisons should be based on a period of ownership (three to six years), rather than on just initial acquisition charges
Microsoft’s separate support and license fee structures, which contrast with Red Hat's combined subscription and support offerings, can give a Microsoft solution a significant pricing advantage over a Red Hat solution