Linkmen conference September 2011, Edinburgh

AAGBI future vision

Karin Pappenheim, General Manager

Introduction – my background• 15 years as charity CEO and trustee• Over 20 years’ leadership/management of health

and social welfare charities• Including UK Haemophilia Society, Terrence

Higgins Trust, Employment Opportunities for People with Disabilities, Alcohol Concern and UK FPA

• Current trustee of Woman’s Trust (domestic violence counselling)

Vision for AAGBI • My role – advising and supporting trustees/directors

– leading and directing staff team

Vision for AAGBI • Developing member services • AAGBI online • Building profile and influencing policy agenda• Expanding our programmes in UK and overseas• Organisation development • Future strategy

Developing member services

Membership categoriesSnapshot of March 2011

Total: 10,403 Members

• Recruitment and retention: Linkmen are our representatives in the field – you helped us recruit 69 new members in August

– How can we communicate with you better?

– Could you do more to promote membership?

– How do you think we can improve our offer to members?

AAGBI online• Internet allows us to reach out to far more than we

can through face to face• Website re-launched and plans to develop inter-

activity through forums, surveys• E learning and app development coming in 2012– Linkmen communications – new section on the

website– Could we do regular phone and online ‘virtual

meetings’ with you?

New Linkmen section on website• Information for current linkman• About Linkman scheme• Within the ‘Information for current linkman’ we are

planning on having a resource section, where they could get information on the following: – Linkman Conference information– Reports from previous Linkman conferences– Linkman charter– Joining info for your trainees– Linkmen news

Building profile and influencing policy agenda• Healthcare policy and issues affecting members – AAGBI

responsive and nimble • We are able to consult with members quickly through

online surveys (e.g. private practice, NHS pensions) • AAGBI’s marketing and communications capacity much

enhanced – specialist posts in staff team with expertise in website design, publications, marketing and PR

– Linkmen are our ‘eyes and ears’ in the field– We appreciate your feedback

Building our programmes in UK and overseas • Education programmes being planned for 2012 in

response to evaluation • E learning major change • Wellbeing services – personal and professional • International work through IRC and supporting

Lifebox now independent charity• Bid to host 2020 World Congress of

Anaesthesiology in 2020

Organisation development and future strategy

• Investment in skills/capacity building• Staff team has grown to 23 with expertise and skills

to support membership and deliver programmes• Investing in improving infrastructure – finance

systems, IT • 21 Portland Place – grade II listed building – how

can we make even better use of this resource for education, meetings, somewhere for members to visit?

Linkmen – How can we support and involve you work more in our work?

– Linkmen are our ‘eyes and ears’ in the field We appreciate your feedback on ‘hot issues’

– How can we communicate with you better? – Could you do more to promote membership?– How do you think we can improve our offer to members? – Linkmen communications getting more via the website? – Could we hold also regular phone and online ‘virtual

meetings’ with you?– What other support would you appreciate from us?

Any answers?

Karin Pappenheim, General Manager

karinpappenheim@aagbi.orgwww.aagbi.org