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Linking Mission, Intended Impact and
Theory of Change
Vision -The Where?
• Futurecasting• Clear and Visible• Audacious• Descriptive• Time bound
Mission - The Why?
What Do we Do Here?• Purpose• Meaningful and Inspiring• Market Focused
• Specific, Measurable Objective that the organization intends to achieve
• Story of the vision/change• Logical system that maps
the flow of activities to achieve the desired outcome
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Mission vs. Intended Impact: Examples
Aspire Public Schools
• “College For Certain” • Improve high school graduation, college readiness, and job readiness with a focus towards community lead initiatives like teaching, end violence
Peninsula Symphony
• “To enrich the lives of our community with the highest quality musical presentations at modest prices, inspire greater awareness of and appreciation for music, and promote music education”
• Incorporating and nurturing young musicians, developing an audience base and creating an attractive concert program with informative notes.
Mission Intended Impact
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Theories of change
Maximize social impact utilizing limited resources
RESOURCES
IMPACT
Constructing a theory of change achieving efficiency
through alignment Desire for maximum social impact
Reality of limited resources to support efforts
Challenge
Bad News Can’t do everything!
Good News Not everything is worth doing!
• Different actions yield different levels of social impact
More Bad News
It’s really hard (ok, impossible) to calculate with precision what those levels of impact are
So what do we choose to do?
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Your strategic imperative: Managing under uncertainty
Look at all the possibilities, then choose the set of activities that maximizes impact given the following considerations
1. Magnitude and nature of need
2. Relative strengths and capabilities
3. Resource requirements and availability
As a resident advisor to a nonprofit organization, your role is to help management do this
If someone offered you a job today, would you
work here?http://www.youtube.com/watch?v=WIvmE4_KMNw
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The Girl Effect
The Girl Effect: Theory of Change
girl schoolcows
$ business
clean H20 social change
stronger economy better world
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Individual-level change
Village/society-level change
The Girl Effect: Theory of Change
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Education Loan
Productive work
(Cow -> Herd)
Increased Wealth
(Business owner)
Infrastr. Investment
(Clean H20)
Respect(Village council)
More girls have a chance
Social problems go away (HIV, etc.)
Stronger economy
Better world
Family-level changeIncreased investment
in family (milk)
girl
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A complete theory of change contains the following
logically-related steps: a “logic model”
Inputs
What financial and non-financial resources go into the organization?
Activities
What specific activities are performed with those inputs?
Intermediate Outcomes
What short-term measurable social change occurs?
End Outcomes
What long-term measurable social change occurs?
Outputs
What “countable things” result directly from these activities?
Individual-level change
Village/society-level change
The Girl Effect
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Education Loan
Productive work
(Cow -> Herd)
Increased Wealth
(Business owner)
Infrastr. Investment
(Clean H20)
Respect(Village council)
More girls have a chance
Social problems go away (HIV, etc.)
Stronger economy
Better world
Family-level change Increased investment
in family (milk)
girlactivities
Intermediate outcomes
end outcomes
inputs
(and resources like $, staff time)
outputs?
Takeaways
• Don’t get caught up in terminology – they are all about communicating motivation– Mission: for why we exist as an organization– Intended impact: for what we try to achieve– Theory of change: for what activities we choose
to do• Disciplined thinking is often preached, rarely
practiced• Simple visuals of complex ideas can go a long way
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