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In today’s increasingly complex purchasing environment, technology marketers not only must deliver the right content, at the right time, in the right format and on the right device, they must also collaborate with sales for more thoughtful and relevant follow-up. Network World understands the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success. Network World provides a range of content services from content auditing to creation and promotion. Partner with Network World to create distinctive and high impact content marketing that create high levels of engagement with IT decision-makers (ITDMs), driving awareness, trust, and, most importantly, sales.
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Contact your Network World sales executive:networkworldmediakit.com/contacts
Top Content Marketing Challenge.42% of Tech Marketers are challenged with producing a variety of content.
Timing and Quantity Key to Sales Process.The average ITDM needs to consume 5 pieces of content in the process of researching a major IT solution before they are ready to speak with a sales representative.
Vendor Content Crucial to Selection Process.Of the total number of informational assets reviewed, ITDMs report an average of 4 assets were created by, or on behalf of, the vendor they ultimately selected.
Source: 2014 B2B Technology Trends—North America: Content Marketing Institute/MarketingProfs; 2013 IDG Enterprise Customer Engagement Research
CONTENTLinking Content to Revenue Results
