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LinkedIn is for business networking Recruitment Employment discovery
Their target group is professionals Have recently reached out to potential college
students LinkedIn wants text
search functions rely on text content = keywords LinkedIn went public in May 2011 LinkedIn makes money with subscriptions,
marketing and advertising
LinkedIn Concepts
{How LinkedIn Has Turned Your Resume Into A Cash Machine by George Anders, July 16, 2012 Forbes cover story
LinkedIn enjoys a vast sweet spot…helping fill high-skill jobs that pay anywhere from $50,000 to $250,000 or more a year.
Right now, you can still find employment by applying with own resume to a job posting
LinkedIn is not an “unemployment solution” Your profile may increase LinkedIn’s revenue but may not offer you
any measurable returns
Organizations use LinkedIn as an ATS
How knowledgeable are you about
Companies Professionals Occupational opportunities (job titles)
in your industry, profession, area of research?
Still want a profile?
Profiles with a photograph are 7 times more likely to be reviewed
Good photo: If I was meeting you for the first time, could I identify
you in a room full of strangers? Context appropriate Graduate photo? Limited time only You only
Poor photo: Inappropriate Obviously a selfie
Photograph
Professional photographs, a headshot, cost $150-$400 depending on number of pictures and settings.
You are revealed in a search by the text, phrases and keywords, in your profile
Job titles Professions Affiliations Employer Educational Institution Degree Skill sets Languages Region/postal code Name is also a keyword, do not use a nickname
Keywords
National Occupation Classification ALIS’ OCCInfo O*NET Online Relevant job postings
2500 Keywords to Get You Hired Perfect Phrases Series Finding Needles in a Haystack (3 vols) by Wendy
Enelow Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner/HomeAd Words (sign up required)
Finding Keywords
Default is to use your current job title Current job title may not match your occupational
career goal Integrate different roles and skills Add specificity to your profession
Teacher, French language education, Curriculum Development, Instructional Design
Teacher, Social Studies, History, Museum Educator Civil Engineer, Water Engineering, Flooding, Disaster
Recovery Civil Engineer, Infrastructure, Construction, Roadways
Your career is so new it does not have a name, but a set of skills or associated media
Headline
Vanity or custom URL Useful on business card, email signature or paper resume Can change only 3 times and 6 months between changes
Connections First degree : connected to you
If you have no or few 1st degree connections, LinkedIn attaches a warning to your profile
Second degree: connected to your first level connections Third degree: connected to your second level connections
Endorsements You can only write Recommendations and provide
Endorsements for 1st degree connections
Connecting
2000 characters Write in 1st person Use appropriate tense Write a keyword rich narrative
Prose Point form
Can use Highlights from your Master Resume Talk about professional goals that you may not have been
able to realize in your Experience
Bullets: http://www.linkedin-makeover.com/2012/06/28/linkedin-profile-bullets-symbols/ Donna Serdula LinkedIn-Makeover.com
Summary
{ {Education
Post-secondary Institution Major Minor
Experience
Job Title Employer Location 2000 character
description Separate positions
within same organization (promotion, lateral move, job duties changed)Education &
Experience
Create a policy for who you want to connect with Explains more about the projects you are
interested in Make use of this space if you are looking for
freelance and contract employment Entrepreneur opportunities
Why is your email here?
Advice for contacting
Publications Should I include my thesis?
Honors and Awards Volunteer Experience
LinkedIn offers a Volunteer Marketplace https://volunteer.linkedin.com/
Organizations Can include role in organization, such as Treasurer,
Communications, Social Convener, Vice President Languages Interests Additional Information Groups
Additional Areas
LinkedIn will help you build your profile Offers a robust database of organizations While making changes turn off your activity broadcast
Account & Settings>>Privacy & Settings >>Turn on/off activity broadcasts
You need to use diverse but relevant keywords Develop what first?
Summary Education Experience
Open to searches Edit Your Public Profile
Completed Profile
You can see the keywords a person used to find your account if you have LinkedIn Premium
There is no evidence that suggests you need any Premium service (including Job Seeker Premium) to find employment
Costs between $20-$55/mo. LinkedIn also offers a “Featured Applicant” perk but an employer
can turn that off
LinkedIn Subscription?
Search for People, jobs, companies and more In the Advanced Menu: Jobs Change results to Sort by Date Posted Most Recent Limit by Location Try other keywords
Follow Companies and check their Job Boards Apply Now Feature Name of the recruiter
Groups may also offer Job Boards
Job Search
{
• Companies to Follow
• Groups to Join (50)
• Pulse = News• Education – get
crowdsourced statistics on employment, industries and alumni
Interests Menu
Alumni group Former Employer alumni
Discipline specific alumni group Professional association Other discussion, awareness, research and
interest groups on LinkedIn Limit is 50 Can show/hide group affiliation on your profile
Can set individually
Groups
Education
University Finder – search for specific programs
Field of study – explore degree paths and where people work
University Rankings – list by specific professions
Find Alumni
Join CAPS’ LinkedIn group to connect with working professionals:
Ask questions about the day-to-day realities of a job Get feedback on work search methods and tools Browse profiles to learn about different career options
Search “University of Alberta Career Network” on LinkedIn.com
U of A Career Network
Using LinkedIn – Hangout on our YouTube channel Creating on Online Profile -
http://www.caps.ualberta.ca/Search-for-work/Resumes-and-tools-to-apply-for-work/Online-profile.aspx
LinkedIn Training from LinkedIn, http://help.linkedin.com/app/home
How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid by Brenda Bernstein
http://imonlinkedinnowwhat.com/ by Jason Alba http://www.librarything.com/profile/capsresource items
tagged “LinkedIn”
Actually sign up, complete your profile, get connections and update once a day (share a news story, make a connection, post a job to your updates)
More on LinkedIn