Kyle  Steven  Hand    

 Hand.Kyle@gmail.com  

 

Objective

Seeking a marketing position in Product Planning, Branding or Social Media Exposure. I am a fast learner and eager to take on new challenges.

Education

University of San Francisco Graduated May 2015 B.S. Business Administration, Marketing; and Minored in Chinese

Experience

Homeownership SF: Events Marketing Intern February 2014 – May 2014

• Responsible for social media presence o Assessed effectiveness of current social media: Facebook, Twitter, LinkedIn o Defined and implemented processes for efficient and simultaneous updates o Managed social media accounts

• Homeownership SF Convention: o Designed advertising graphics: Banners, Brochures, etc. o Implemented social media campaign o Executed advertising campaign to raise awareness and support with organizations and public officials o Initiated and secured participation from local companies and followed up on logistics

Infinera (NASDAQ INFN): Marketing Rotational Summer Internship Summer of 2009, 2011, 2012

• Events Planning Department (2012) o Developed ideas for theme, venues and activities for yearly Sales Kick-Off o Redefined company’s media webpage to provide event details and company information

§ Researched competitor social media presence § Evaluated Infinera against best-in-class, made recommendations and presented analysis § Created new structure for efficient organization of existing and future content

o Managed social media accounts § Led another Intern on social media information updates

• Technical Solutions Marketing (2011) o Organized and restructured the company’s Executive, Marketing and Sales presentations o Modified over 500 presentations to comply with layout, style and formatting guidelines

• Product Line Manager (2009) o Created Homologation program

§ Led cross organizational focus groups to define homologation requirements § Researched products and countries requiring homologation § Designed, created and managed the homologation database § Implemented department specific reports and method for customizable reporting

Panda Express: Part time employee February 2012 – June 2015 o Variety of roles including cashier, opening and closing the store, substitute Person-in-Charge o Sought out to resolve customer issues o Gained valuable work and service ethics

Skills • International Marketing • Marketing for Social Change • Integrated Marketing Communications: Promotion, Advertising, and Public Relations • Marketing Research