LINKEDIN PROFILE Power Tips to Create an All-Starwbnlcoaching.com › wp-content › uploads › 2016 › 04 › Linked... · files and photos. Make your Summary pop by adding visul

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LINKEDIN PROFILE

Power Tips to Create an All-Star

www.RealEstateTeamBuilder.com

/JanOBrien

Jan O'Brien | 702.858.9191 | [email protected]

https://www.linkedin.com/in/janobrien

https://www.linkedin.com/in/janobrien

http://wbnlcoaching.com/

http://realestateteambuilder.com/


Power Tips to Create an All-Star

LinkedIn is the definitive professional networking and business development platform. It is theplace to showcase you, your brand, and your business to peers, influencers, and prospectiveclients.

LinkedIn is like a powerful search engine and searchable database of information, people,companies, and groups. It is imperative to optimize your profile for searching by included yourtargeted keywords throughout your profile. Don’t “overstuff” your profile with keywords, butrather integrate them into the copy in a natural and readable way.

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#1: Professional PhotoUpload a professional headshot of just you that is consistent with your brand image and themessage you want to share with connections.

#2: Keywords in HeadlineUse your targeted keywords that you want to be found for in search results here. You have upto 200 characters so use them!

#3: Branded Background ImageMaintain your consistent brand by uploading an image that matches your other online sites andsocial media platforms. You can design your branded background in a program likeCanva.com. The optimal image size is 1400 x 425 pixels.

LINKEDIN PROFILE


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Power Tips to Create an All-Star LINKEDIN PROFILE


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#4: Custom URLTo customize the URL for your public profile, simply click on the settings icon next to theexisting URL. Recommend making this be your name as your LinkedIn profile will most likelyshow up in search results when someone Google’s you. From this page, you can also create aLinkedIn Profile badge to add to your blog or website.







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#6 Client-Focused & Keyword Optimized Summary

The Summary section is one of the most valuable areas of your profile. You get 2000characters so use them to connect with potential clients and other business professionals. Werecommend writing this summary in first person and remember to integrate your target andniche keywords.

Start by establishing your credibility with one to two short paragraphs about you, your story,your background, and what makes you unique. Next identify your perfect client(s), what dothey need, and how you provide a solution for them. Close with a solid call to action andinclude how people can contact or connect with you.

#5: Contact Info – Text LinksTurn the hyperlinks to your websites into keywords. Select "Other" from the dropdown andthen enter the keywords in the first box and the URL in the second. You have 3 spots forwebsites, blogs, or landing pages.







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What makes you unique (credibility, authority, value)Whom you serve (your target audience)What you provide (product or service)Include a call to action and your contact information







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#7: Add Media to Summary, Education and Experience Sections

To add multimedia content to your profile Summary just click on the icon in the upper righthand corner of the Summary section. You can add links, videos, PowerPoint presentations, PDFfiles and photos. Make your Summary pop by adding visual content like an introductory Videoabout you and the services you provide. Tip: If it is a video, in the title area, add instructions onclicking on the image to view the video. Consider adding your Marketing Brochure or otherpromotional PDF or a slide deck presentation of your services.







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You can edit the media files in a section by clicking on the edit icon of the already uploadedmedia. From here, you can move the media to a different Experience or Education area asapplicable or remove it if desired.

In the Experience and Education sections, you can click on the Add Media option thatcorresponds to the media you want to add.

#8: Skills & Endorsements

Add at least 10 skills to this section. Once again, think keywords that you would like to befound for when someone searches LinkedIn. You can edit this area to add or delete skills andto rearrange them. Endorse others for skills as many will reciprocate and do the same for you.







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#9: Additional Info – Interests

Include hobbies, interests and skills that you are truly passionate about in this section.

This area also has the “Advice for Contacting” you section. Include all your preferred contactmethods here.







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#10: Additional Profile Sections

Explore and add any applicable sections to your profile by clicking on the “view more” linklocated below the initial section at the top of your profile.

#11 Get Recommendations Try giving a recommendation and asking for one in return.




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Get all the details at:www.RealEstateTeamBuilder.com



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