LinkedIN Profile• A small data base about you.• It is used by LinkedIN and Google to search.• You do not have to provide all of the information.• Your E-mail is not displayed*• There is security to change how your information is shown.• Two kinds what the Public sees via Google and what LinkedIN people see.

From a presentation by The Sales Foundry

LinkedIN Profile Contents• First & Last Name*• E-mail Address• Title*• Background*• Location• Industry• Contacting Information*• Patents*• Volunteering & Causes*• Languages

• Work History*• Education History*• Certifications*• Projects*• Publications*• Organizations• Honors & Awards*• Test Scores• Personal Details*• Skills & Expertise

* Display Fields

LinkedIN Profiles

Some Examples.

To the web we go.

What and How much should I tell?

How do you want to be found? Why do you want to be found? When do you want

to be found? Where do you want to be found?

Improving the profile

• Photo (F.F.F)• Write the “title” like it was a headline• Put basic work history information• Put basic education information• Have meaningful activities

Picture Misses

Picture Hits

Title as a headline• Your 30 second commercial• 120 characters long• When you post to a group or to the main page your title

tags along for the ride as well as your name• It is searchable.

• Prospecting & Lead Generation Strategies | Keynote Speaker | Social Media & Email Marketing

• Freight Solution Specialist Logistic Dynamics Inc

• Seeking shippers with Wisconsin outbound lanes in all directions. Dry, Reefer, Flat and Specialized

• 3PL/Warehouse/Distribution/Logistics Consultant with helpful wisdom and hands-

on experience

• Freight Broker• Director• --• Owner • administrator at tiaservices • Student at Brown University• sales at Weyerhaeuser

Work History and Education Examples

• Jake Atwood• Dennis Etheridge• John Niemela

Going to the web to show these examples.

Profile Security, Or I don’t want everybody to see everything!

• Profile - Turn on/off your activity broadcasts Select who can see your activity feed

• Select what others see when you've viewed their profile Select who can see your connections• Change your profile photo & visibility Show/hide "Viewers of this profile also viewed" box• Manage your Twitter settings Edit your name, location & industry• Edit your profile Edit your public profile• Manage your recommendations

• Communications - Set the frequency of emails Set push notification settings

• Select the types of messages you're willing to receive Select who can send you invitations• Turn on/off invitations to participate in research Turn on/off partner InMail

• Groups, Companies & Applications - Select your group display order

• View your groups Set the frequency of group digest emails Turn on/off group invitations• Turn on/off notifications when joining groups View companies you're following View your applications

• Add applications Turn on/off data sharing with 3rd party applications Manage settings for LinkedIn plugins on third-party sites

• Account - Manage Advertising Preferences Change your profile photo & visibility »• Show/hide profile photos of other members Customize the updates you see on your home page• Select your language Manage security settings Add & change email addresses Change password• Upgrade your account Close your account Get LinkedIn content in an RSS feed

How do you change

The profile.

How can I take advantage of Linked In without being on

Linked IN?

Google searching tricks

• Site:linkedin.com• Boolean – OR• Synonyms - ~• Exclude• Location – zip code, IN, NEAR

How do I search for somebody by name?

• Enter as much as their name as you can• Jake Atwood site:linkedin.com

• To narrow it down you can enter things like the company name• Jake Atwood (Ovation sales OR Buzzbuilder) site:linkedin.com

How do I search for somebody that works at a company?

• ibm pub site:linkedin.com• ibm pub (logistics OR traffic OR transportation) site:linkedin.com• ibm pub (logistics OR traffic OR transportation) near dallas,tx -jobs

site:linkedin.com

How do I search for a company?

• By company name• ibm company site:linkedin.com

• General search near somewhere• company near dallas,tx site:linkedin.com

Just some searches• *pipe* -job site:linkedin.com• *university of Texas* -job site:linkedin.com• *university of Texas* pub -job site:linkedin.com• *scuba* pub -job site:linkedin.com• scuba OR flying pub -job site:linkedin.com

• (transportation OR logistics OR traffic OR shipping) + (~manager OR ~supervisor OR ~director) Dallas,TX site:linkedin.com

BUT, BUT BUT BUT