Connecting global opportunity at scale

Marius GreeffFounder

Turn Left media

@mariusgreeff

LinkedIn, the business dashboard for the world’s professionals

The world has become more complex, and today’s buyers are more empowered than ever

Search Social Mobile

Of the buyers’ journey may be

complete before they reach out to a

vendor. During that time, marketing

is responsible for moving prospects

down the purchase path

90 %

Source: *Forrester, “Buyer Behavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google

Pieces of content B2B Buyers are

consuming on average on their way

to a purchase decision.

10.4

Source: Rethink the B2B Buyers Journey research report, LinkedIn, Global, 2016

functional groups within accompany are involved in the average purchase decision

4+

Keeping it simple with a two-stage funnel

T O P O F F U N N E L

Increase awareness

Build brand

Shape perception

R E A C H

N U R T U R E

L O W E R F U N N E L

Improve lead quality

Increase conversion

Drive pipeline and revenue

A C Q U I R E

How LinkedIn can help

d

Connect the world’s professionals to make them more productive

and successful

LinkedIn’s Mission

d

Top drivers for using personal and professional

networks are quite different

Share content Showcase thought leadership5

Personal networks Professional networks

EN

TE

RTA

INE

D ED

UC

AT

ED

1Socialize Maintain professional identity

2Stay in touch Connecting to like-minded individuals

3Be entertained Search for opportunities

4Kill time Invest time

Source: Mindset Divide Research, TNS

The largest global community of professionals

2003 2005 2007 2009 2011 2013 2015

32M

450M+professionals

200+Countries and all 7

continents

Professionals across Africa

23M +Professionals in South Africa

5,6M +

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

5M+ Members62K+

Companies

102K+

Jobs75 SchoolsS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

Source: LinkedIn, Internal data, 2016

Market to who matters on LinkedIn Only LinkedIn provides this unique combination of benefits

1st Party & 3rd Party Data

Use our accurate data to target

your audience

Mindset

Align your message with a

professional mindset

Quality

Reach a higher quality prospect

What we’re hearing from our customers…

Accessibility for new

brands

Better reporting and

metrics

Simplify your platform

& provide better

learning resources

Putting brands and

agencies in control

d

LinkedIn LinkedIn PremiumAimed at existing self-service users, or clients who don’t

have large budgets or who are used to managing their social

media themselves, but, who would still like to reach business

professionals and high net-worth individuals at scale.

LinkedIn’s all-in-one advertising platform makes it quick and

easy to get started on campaigns with Text Ads and

Sponsored Content. Use LinkedIn Lite to configure ads, run

campaigns, and monitor progress, with credit facilitation

included.

For a more strategic approach that tends to attract a premium

audience, try LinkedIn’s Premium advertising. This service pairs

you with a dedicated team of LinkedIn experts to help in each

stage of the process, from targeting to optimization.

Clients gain access to a much wider range of creative

advertising units, in-depth reporting and weekly campaign

optimisations

LinkedIn Lite (self-Managed) LinkedIn Lite (Managed) Premium

Targeting

Audience Targeting

Account Based Marketing - -

Custom Audience segments - -

Ad Units

Text Ads

Sponsored Updated

Direct Sponsored Content - -

Sponsored InMails - -

Display Advertising - -

Dynamic Advertising - -

Reporting and Management

Campaign Bookings -

Interim Reports -

Optimization - -

End Reports -

Finance

Minimum Spend - R20,000 R54,000

Booking Fee - R2,000 -

Credit Terms 30 Days 30 Days 45 Days (For Agencies)

Support - Email Access to Success Consultant

Scalability to choose

Get your business in front of the world’s largest professional network—fast

Start advertising to a premium audience in just minutes

Get started easily Target with precision Generate quality leads

Build your own ads and

advertise right away with no

spend minimum commitments

Reach the people that

matter most using accurate, profile-

based, first-party data

Drive leads from a premium

professional audience of decision-

makers and influencers

T H A N K Y O U

Marius Greeff

Founder and Director, Turn Left Media

mariusg@turnleftmedia.co.za

+27 82 387 7269

LinkedIn Tactical Content Plan