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LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 1
LINKEDIN FOR RECRUITERS:
GOING BEYOND THE BASICS
In partnership with
PRESENTED BY
ANTHONY JULIANO
LINKEDIN ISN’T A MAGIC BULLET
BUT IT’S LIKELY THAT IT HAS MORE
POTENTIAL FOR MOST RECRUITERS
LINKEDIN FOR RECRUITERS:
GOING BEYOND THE BASICS
COMPANY PAGES &
PERSONAL
PROFILES: WHAT
MATTERS MOST
EXPANDING YOUR
NETWORK
NEXT LEVEL
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 2
COMPANY PAGES
& PERSONAL
PROFILES: WHAT
MATTERS MOST
THE ROLE OF THE COMPANY PAGE
YOUR PROFILE: WHAT MATTERS
MOST
ATTAINING “ALL-STAR” STATUS
ATTRACTING CANDIDATES TO
YOUR PROFILE
THE ROLE OF THE
COMPANY PAGE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 3
MOST COMPANY PAGES AREN’T AS EFFECTIVE
AS MOST PERSONAL PROFILES
PEOPLE WANT TO COMMUNICATE WITH PEOPLE
SOME EMPLOYEES HAVE MORE CONNECTIONS THAN THE COMPANY
HAS FOLLOWERS
BEST BET: USE BOTH
BENEFITS OF A COMPANY PAGE
DISCOVERABLE VIA GOOGLE
ANOTHER PLACE TO SHOWCASE YOUR BRAND
BRINGS TOGETHER ALL YOUR EMPLOYEES ON LINKEDIN
ALLOWS YOU TO RUN SPONSORED UPDATES
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 4
A FEW HIGHLIGHTS
LARGE PHOTO
COMPANY DESCRIPTION
SHARE STATUS UPDATES
- “FEATURE” & TARGET STATUS UPDATES
COMPANY PAGE STATUS UPDATES: EXAMPLES
NEWS STORIES ABOUT THE COMPANY AND ITS EMPLOYEES
VIDEOS THAT SHOW WHAT IT’S LIKE TO WORK FOR YOUR
COMPANY
“BEHIND THE SCENES” PHOTOS
CONTENT THAT SHOWS YOUR MISSION IN ACTION
EMPLOYEE TESTIMONIALS
A FEW HIGHLIGHTS
LARGE PHOTO
COMPANY DESCRIPTION
SHARE STATUS UPDATES
- “FEATURE” & TARGET STATUS UPDATES
ONLY FOLLOWERS SEE UPDATES YOU POST FOR FREE
- SO IF YOUR COMPANY PAGE IS IMPORTANT TO YOU, YOU’LL
NEED TO PROMOTE IT
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 5
YOUR PERSONAL PROFILE
IS THE REAL OPPORTUNITY…
AND HERE’S WHAT TO FOCUS ON
YOUR PROFILE:
WHAT MATTERS MOST
THE KEY QUESTION:
WHAT DO YOU WANT TO BE
KNOWN FOR/AS?
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 6
THE 5 MOST IMPORTANT PROFILE ELEMENTS
YOUR NAME
YOUR PHOTO
HEADLINE
SUMMARY
RECOMMENDATIONS
THESE FOLLOW YOU WHEREVER YOU GO
PHOTOS: A FEW TIPS
DEFINITELY HAVE ONE: PROFILES WITH PHOTOS ARE 14X MORE
LIKELY TO BE VIEWED
CHOOSE A HIGH-QUALITY IMAGE WITH GOOD
LIGHTING
MAKE SURE IT REPRESENTS YOU WELL
AS A PROFESSIONAL
A FUN TOOL: PHOTOFEELER.COM
YOUR HEADLINE: A BRIEF VERSION OF
YOUR STORY/WHAT YOU DO—AND THAT
MAY BE DIFFERENT THAN YOUR TITLE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 7
YOUR SUMMARY: WHERE YOU ELABORATE
ON YOUR HEADLINE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 8
7 KEYS TO A STANDOUT SUMMARY
MAKE IT CONVERSATIONAL (MATCH YOUR PERSONALITY)
MAKE IT CONCISE
START WITH A “TOPIC SENTENCE”
USE STRATEGIC REPETITION
MAKE IT FUTURE FACING
INCORPORATE A CALL TO ACTION (IF APPLICABLE)
REMEMBER, IT’S ABOUT THEM, NOT YOU
RECOMMENDATIONS AND
ENDORSEMENTS
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 9
ENDORSEMENTS ARE MORE
COMMON
RECOMMENDATIONS ARE MORE
VALUABLE
ATTAINING “ALL-STAR” STATUS
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 10
HEY, NOW—YOU’RE AN ALL-STAR
PROFILE PHOTO
YOUR CURRENT POSITION AND 2 OR MORE PAST POSITIONS
5 OR MORE SKILLS
SUMMARY
YOUR INDUSTRY
LOCATION
AT LEAST ONE EDUCATION ENTRY
50 OR MORE CONNECTIONS
PROFILE “FRESHNESS”
ATTRACTING CANDIDATES
TO YOUR PROFILE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 11
KEY TO SUCCESS:
POSITION YOURSELF AS A RESOURCE. DON’T JUST
TELL CANDIDATES WHAT YOU DO; TELL THEM HOW
YOU CAN HELP THEM REACH THEIR GOALS.
POSITIONING YOURSELF AS A RESOURCE
TAKE A “FUTURE FACING” APPROACH
BE GENEROUS WITH ADVICE AND INSIGHT
SHARE SUCCESS STORIES
PARTICIPATE IN JOB SEEKER GROUPS
EXPANDING YOUR
NETWORK
MAKING YOUR PROFILE MORE
DISCOVERABLE
MAKING THE MOST OF GROUPS
MAKING INITIAL CONTACT WITH
CANDIDATES
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 12
MAKING YOUR PROFILE
MORE DISCOVERABLE
GET FOUND FASTER
PROFILE “COMPLETENESS” MATTERS; USE ALL RELEVANT
SECTIONS AVAILABLE TO YOU
KEYWORDS IN THESE FIELDS RANK THE HIGHEST: NAME,
HEADLINE, COMPANY NAME, JOB TITLE AND SKILLS
IT’S OK—EVEN BENEFICIAL—TO USE WORDS THAT MEAN THE
SAME THING, BUT DON’T “KEYWORD STUFF”
REVIEW ANALYTICS
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 13
A GREAT WAY TO GET PEOPLE TO LOOK AT
YOUR PROFILE?
LOOK AT THEIR PROFILES
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 14
MAKING THE MOST OF GROUPS
WHAT’S THE MAIN
BENEFIT OF GROUPS?
THEY ALLOW YOU REACH BEYOND YOUR 1ST
DEGREE CONNECTIONS
MAKING THE MOST OF GROUPS
FIND GROUPS VIA YOUR CONNECTIONS (ESPECIALLY THOSE YOU
WANT TO GET CLOSER TO)
JOIN GROUPS WHERE YOU WANT TO MAKE NEW CONNECTIONS
CHOOSE GROUPS THAT ARE ACTIVE AND WHERE YOU CAN ADD
THE MOST VALUE
DO MORE THAN JOIN: PARTICIPATE IN CONVERSATIONS, SHARE
RELEVANT CONTENT, AND BE A RESOURCE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 15
MAKING INITIAL CONTACT
WITH CANDIDATES
CUTTING THROUGH THE CLUTTER
RESEARCH THEM: WHAT CAN YOU LEARN ABOUT THEM THAT WILL
HELP YOU?
UNDERSTAND THE DIFFERENCE BETWEEN PASSIVE AND ACTIVE JOB
SEEKERS (THE FORMER IS, OF COURSE, A TOUGHER AUDIENCE)
USE CONVERSATIONAL LANGUAGE
BE SPECIFIC AND GET RIGHT TO THE POINT
CUTTING THROUGH THE CLUTTER
USE INTERMEDIARIES WHENEVER POSSIBLE
oA SHARED LINKEDIN GROUP CAN BE THE “INTERMEDIARY”—
BUT A SHARED CONNECTION IS EVEN BETTER
BE PATIENT
DON’T RELY ON LINKEDIN ALONE
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 16
NEXT LEVEL
CONTENT CREATION: STATUS
UPDATES AND ARTICLES
ADVANCED SEARCH
GETTING AROUND BUILT-IN
LIMITATIONS
CONTENT CREATION:
STATUS UPDATES AND ARTICLES
YOUR PROFILE IS JUST ONE WAY TO TELL YOUR
STORY—AND IT MAY NOT EVEN BE THE BEST WAY
SHARE STATUS UPDATES DAILY TO STAY TOP-OF-MIND WITH YOUR CONNECTIONS
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 17
GOOD STATUS UPDATES: EXAMPLES
WHAT YOU’RE WORKING ON
CONTENT YOU’VE CREATED
NEWS ABOUT YOUR COMPANY
INDUSTRY NEWS YOU’VE READ/INSIGHT ABOUT CAREERS AND JOB SEARCH
ADVICE/OPINION
QUESTIONS
EVENTS
NATIVE VIDEO
AND, OF COURSE, JOBS
BEST PRACTICES
VARIETY: JOB OPPORTUNITIES ALONE ARE NOT ENOUGH
EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK
IDEAL FREQUENCY: AT LEAST 1X/DAY, NO LESS THAN 1X/WEEK
A LITTLE REPETITION IS OKAY
EXPERIMENT AND MEASURE SUCCESS
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 18
NATIVE BLOGGING PLATFORM
ADVANCED SEARCH
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 19
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 20
A COUPLE TAKEAWAYS
THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED
SEARCH BECOMES, BUT…
IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU
KNOW
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 21
GETTING AROUND BUILT-IN
LIMITATIONS
LINKEDIN’S MAJOR LIMITATIONS
IT’S BETTER FOR IMPROVING EXISTING RELATIONSHIPS THAN
MAKING NEW ONES
MANY PEOPLE DON’T USE THE PLATFORM OR VISIT SPARINGLY
ENDORSEMENTS HAVE MINIMAL VALUE
WITH THE FREE MEMBERSHIP YOU CAN’T SEND INMAIL TO MANY
PEOPLE
MANY GROUPS ARE SOMEWHAT OR WHOLLY INACTIVE
GETTING AROUND BUILT-IN LIMITATIONS
LEVERAGE INTERMEDIARIES
REMEMBER, LINKEDIN IS ONE TOOL—NOT THE ENTIRE TOOLBOX
SEEK OUT (AND GIVE) RECOMMENDATIONS INSTEAD OF JUST RELYING ON
ENDORSEMENTS
MAY OCCASIONALLY BE BETTER TO GOOGLE SEARCH EMAIL ADDRESSES OR
MAKE AN EDUCATED GUESS BASED ON COMPANY’S EMAIL CONVENTION
JOIN GROUPS THAT ARE ACTIVE OR THAT GIVE YOU AN IN WITH A GOOD
PROSPECTIVE CONNECTION
- 15 INMAILS/MONTH TO PEOPLE IN SHARED GROUPS (IF THE MEMBER'S
SETTINGS ALLOW THEM TO BE CONTACTED BY OTHER GROUP MEMBERS)
YOU MAY BENEFIT FROM A PAID MEMBERSHIP
LinkedIn for Recruiters:Going Beyond the Basics
8/2/2018 22
RECRUITER CORPORATE:
$825/MO*
RECRUITER LITE:
$99.95/MO*
*WHEN YOU SIGN UP
FOR A YEAR
LINKEDIN FOR RECRUITERS:
GOING BEYOND THE BASICS
COMPANY PAGES &
PERSONAL
PROFILES: WHAT
MATTERS MOST
EXPANDING YOUR
NETWORK
NEXT LEVEL
THANKS!ANTHONYJULIANO.COM
(260) 615.3426