16
LINKEDIN FOR JOB SEEKERS WCTC Career Connections

LinkedIn for Job Seekers

Embed Size (px)

Citation preview

Page 1: LinkedIn for Job Seekers

LINKEDIN FOR JOB SEEKERS

WCTC Career Connections

Page 2: LinkedIn for Job Seekers

LINKEDIN BASICS

LinkedIn is social networking for professionals and paraprofessionals

More than online version of resume

What is LinkedIn?

Page 3: LinkedIn for Job Seekers

LINKEDIN LANGUAGE

CONNECTIONS: LinkedIn members who have accepted invitations to connect with each other. Connections have ability to look at profiles and networks of one another.

1ST DEGREE CONNECTION: Members you have directly connected with.

2ND DEGREE CONNECTION: Members who are connected to your 1st degree connections; also known as a friend of a friend.

NETWORK: Your network consists of your 1st-Degree, 2nd-Degree and 3rd-Degree connections.

RECOMMENDATION: A feature which allows users to share recommendations of one another and is visible to anyone who views your profile.

COMPANY PAGES: Businesses use this page to provide information about their company and as well as updates. Company pages are great resources to research a business or review their products and services.

Source: Social Media Glossary for 5 Major Social Networks, 2013

Page 4: LinkedIn for Job Seekers

• 300+ Million Registered LinkedIn Users

• Use by industry• 18.7% Higher Education• 13.9% Informational

Technology & Services• 11.8% Financial Services• 10.9% Retail

• Ages of LinkedIn Users• 18-29 45 Million 15% • 30-49 81 Million 27% • 50-64 72 Million 24% • 65+ 39 Million 13%

Source: Pew Research Internet Project, 2013

LINKEDIN DEMOGRAPHICS

Page 5: LinkedIn for Job Seekers

LINKEDIN BENEFITS FOR JOBSEEKERS

Research people and companies

Expand face to face networking opportunities

Reconnect with past coworkers

Discover potential job opportunities

Increase branding in market

Recommendations are displayed

Page 6: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Use current professional quality photo• 14x more likely to be seen if

photo is included• Plain background• Simple clothes • Action shot if wanted

NO!

Page 7: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Powerful Headlines• Edit default headline• 120 characters maximum• Job titles, keywords, branding,

etc.• Elevator pitch

Page 8: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Summary Suggestions• Don’t leave summary section blank• Fill with keywords and may use up to

2,000 characters • Can break up with sub headings• Share stories and accomplishments

with use of first person

Page 9: LinkedIn for Job Seekers

SUMMARY EXAMPLES

Page 10: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Effective Experience • Add company websites, projects

and articles to provide a multimedia look

• Include a current job even if unemployed, the job title that’s being targeted—‘Full-Time Student/Financial Analyst in Training’—followed by a phrase; 'In Transition’ or ‘Seeking New Opportunity’ in the Company Name box"

Page 11: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Education Advice• Include education experiences such

as trainings, seminars, workshops and certifications

• If student, can include participation in activities and societies

• Add any relevant information not stated elsewhere, such as thesis titles, minors, or scholarships

• College courses can be listed in a separate section

Page 12: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Successful Skills & Endorsements • Only first-degree connections can

endorse you• List your skills-list at least 10 out of

possible 50• Reciprocate endorsements if

possible• Provides credibility

Page 13: LinkedIn for Job Seekers

SKILLS & ENDORSEMENTS EXAMPLES

Page 14: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Search Options• People• Jobs• Companies• Groups• Schools

Page 15: LinkedIn for Job Seekers

LINKEDIN PROFILE TOUR

Profile Strength Levels1. Beginner2. Intermediate3. Advanced4. Expert5. All-Star

Achieve All Star Profile Strength• Your industry and location• An up-to-date current position (with a

description)• Two past positions• Education• Minimum of three skills • A profile photo• At least 50 connections

Page 16: LinkedIn for Job Seekers

BEST PRACTICES FOR LINKEDIN

1. Customize Your Profile URL

2. Temporarily Turn Off Activity Broadcast While Working on Profile

3. Proofread Your Profile

4. Join and Participate in Industry/Alumni Groups

5. Follow Companies

6. Personalize LinkedIn Requests

7. Add LinkedIn To Your Email Signature/Resume

8. Engage Readers by Adding Media Links

9. Manage Your Time on LinkedIn

10. Ask for Introductions to 2nd Degree Connections