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LINKEDIN FOR CAREERS ADVISORS
MR JOHN ELLIOTT MARKETING AND COMMUNICATIONS MANAGER UTS BUSINESS SCHOOL
WHERE DO OUR ALUMNI END UP?
Three key information sources for you
> Alumni profiles
> Graduate Destinations Reports
> Alumni networks
UNIVERSITY GRADUATE PROFILES ON OUR PROMOTIONAL COLLATERAL
> Easy to find
> Well written
> But tend to be select students that are our success stories, rather than randomly selected from a representative sample of alumni…
GRADUATE DESTINATION REPORTS
> Great coverage of over 65,000 bachelor degree graduates across Australia in 2015
> Great longitudinal data from 1982 to 2015
> Breaks down into broad fields of study and employment
EXAMPLE OF GRADUATE DESTINATIONS DATA Employment sector by field of education, bachelor degree graduates 2015
Management and admin
Professional Technical Trades Clerical, Sales & Service
Manual Other TOTAL %† TOTAL number
Education 3.1 87.4 0.3 0.3 6.1 0.4 2.4 11.7 3379
Veterinary Science 0 86.5 1.4 7.1 4.3 0 0.7 0.5 141
Health, Medicine, Dentistry
0.7 80.9 2 0.2 13.3 0.5 2.3 22.7 6,596
Engineering, Surveying
6.3 70.3 12 1.6 6.2 2.2 1.5 8.2 2,391
Science 6.1 54.7 10.8 2 20.3 3.1 3.1 8.5 2,451
Business, Economics
11.9 51.2 1 0.4 30.9 1.2 3.4 23.4 6,784
Arts, Humanities, Social Science
8.6 47.3 1.3 1.7 36.7 1.5 2.8 16.8 4,866
Architecture, Building and related
12.6 45 19.6 1.8 17.7 1.6 1.6 3.2 942
Law, Legal Studies 6.2 43.5 0.3 0.3 44.6 0.7 4.5 4.0 1,162
Agriculture and related
12.7 38.4 10.6 7.2 19.5 9.9 1.7 1.0 292
TOTAL 6.6 62.9 3.6 0.9 21.9 1.3 2.7 100
TOTAL N 1,906 18,248 1,044 271 6,361 383 791 29,004
LIMITATIONS OF GDS
> One-off snapshot, taken a few months after they graduate
> Not a comprehensive coverage of students
> While it covers salary information it doesn’t provide much detail on what people studied or what they are doing
> Access to 3.5 million professionals in Australia and from 23,000 universities and colleges around the world
> Professional focus, rather than social
> Provides detailed CVs of just over 140,000 UTS alumni
> Fastest growing group are university students and recent graduates
> Track graduates by degree, field of study, field of employment, year graduated, location, and company
> To search LinkedIn you need an account
> Provides an opportunity for you to reconnect with your past students
LINKEDIN OVERTOOK SEEK IN 2015
> 3,332,000 Australians 14+ (17%) visited the LinkedIn website in an average four weeks in 2015 (up 60% since 2012), while 3,197,000 visited Seek (up 28%)
> People use LinkedIn to grow careers rather than change careers
LIMITATIONS OF LINKEDIN
> Not every graduate is on it, and it skews towards Business more than any other field of study
> While it is professionally focused, no dedicated “fact checker” for member profiles
> 5 years from now it might be as relevant as “Myspace”
THE TOP EMPLOYERS OF OUR GRADUATES
TITLE UP NEXT
> See your allocated session on your name tag
> Shortly we will call the groups one by one to start departing for your preselected panel
> If you would like to leave your materials on your chairs you are welcome to do so (note the tables will be changed for lunch)
> You can check your bag check at registration should you not wish to take it with you.
TITLE LUNCH
> After the panel Q&A session, you will be ushered back to this room for lunch.
> You can leave your packs at your places if you would prefer not to bring them with you. Tables will not be moved during this time.
