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Middle level linked in workshop
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The Power of
Networking
“The internet ‘IS’ a poor substitute for real human interaction, though it does facilitate (or enrich) relationships I'd never have been able to have without it.” Brad F.
LinkedIn Objectives
✻Leveraging LinkedIn as a tool to facilitate:⇢Networking⇢Company research⇢Interview preparation
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About LinkedIn
✻Networking tool for professionals✻90 million subscribers - World wide✻Based on 3 degrees of separation✻300,000+ recruiters✻Provided public profile✻More connections=greater search capability✻Used by: customers, personnel departments,
recruiters, associates, friends...
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LinkedIn Network
✻What is the value of a large network?⇢Greater opportunity to find contacts in
your target companies⇢Greater opportunity to help connect others to
their target companies⇢More contacts results
in higher placement in search engine results
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LinkedIn Network
✻Who should I connect to?⇢Current and previous contacts⇢Supervisors, subordinates
and colleagues⇢Vendors and customers⇢Classmates⇢New networking contacts
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LinkedIn Network
✻What is the goal for new networking contacts? ⇢Set up one-on-one or informational
meeting⇢Ask how you can help them⇢Ask to connect on LinkedIn⇢Ask for new contacts!!⇢Get a new advocate
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Searching on LinkedIn
✻ People search⇢Find friends and colleagues from your past
✻ Job search✻ Advanced search
⇢Companies⇢Location⇢Titles (Recruiter, Talent Acquisition,
Human Resources)⇢Employees in your network⇢Keywords⇢Industry
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Networking to Target Companies
✻ Networking⇢Join groups pertinent to your function and
industry⇢Look for and attend events for the groups⇢Look for members at target companies to
network to✻ Job Boards
⇢Monster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.com
⇢Look up these in LinkedIn to see who you are connected to
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Call to Action
✻ Build and/or strengthen your profile✻ Meet people and build your network✻ Search your target companies✻ Research in preparation for interviews✻ Talk to hiring manager if possible✻ Take friend or colleague out to lunch
⇢Ask about the company⇢They can pass your resume to hiring
manager or recruiter✻ Many jobs are not posted
Network.....Network.....Network11
Company Research & Interview Preparation
✻Look at company info on LinkedIn Check out Company Buzz Application on LinkedIn
✻See what groups key contacts belong to, and follow their discussions
✻Follow key contacts on Twitter and Facebook.
✻Learn what their hot issues are✻Search company names and products on
Twitter and Facebook 12
Company Research & Interview Preparation✻ Use companies and groups searches to look for contacts leading to
target companies
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This is the company search screen.
Incorporating Internet Into Job Search
✻ Network into company! Do not rely on submitting resume only
✻ Apply at Company website whenever possible✻ Find better opportunities on websites which cost
employers less and/or employers can use to network and promote their company
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TIPS IF YOU’RE USING JOB SEARCH ENGINES/JOB BOARDS
Also, Professional Association Websites Often Have Job Boards for Members
Additional Research Sites
✻ Research Company (Challenges, future of industry, competitors, mission & goals)
✻ Research people (Company goal setters, who’s interviewing you & what they’ve been tasked with)
✻ Corporate website – Corporate Governance info
✻ Business news sites and trade publications✻ Company profile/analysis websites✻ Trade/professional associations ✻ Officers, committees, conference/exhibitor
speaker bios
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Better Prepare for Interview By Performing Online Research