LinguisticsLinguistics

Group members:Group members: Jessie 593202022Jessie 593202022 Pink 593202046Pink 593202046 Rita 593202010Rita 593202010

Audrey Audrey 593202058593202058

Vann Vann

Pragmatics in AdvertisementPragmatics in Advertisement

Introduction toIntroduction to

PRESUPPOSITIONSPRESUPPOSITIONS

If you wear this underwear, you do not need to wearthe other pants. However, if you do not wear this Underwear, you have to wear the other pants.In conclusion, if you wear this underwear, you can“ 一件褲子當兩件穿” .

A Snack A Snack AdvertisementAdvertisement

管你怎麼想 means it does not matter what you thinking about. However, it has the other meaning in this ad. It uses “ 管” to present the new tube shaped.

Work hard. And if you do, you will Be successful. And

if you are successful you can buy a Range Rover. And then

you can Go in it to someplace where none of that matters.

Choose Choose your your VenusVenusNow Venus Now Venus comes in two comes in two colors.colors.

Your Venus=

you have a Venus=

women have shaving

razors as part of normal

life

Jeans Jeans ShouldShouldflatter the leg line.flatter the leg line.Accentuate the Accentuate the curves.curves.

IncreaseIncreasethe compliment.the compliment.

This jeans increase the compliments.Can we find a jeans advertisement about ruggedness to replace?

Is time to leave home? =

It’s time to IKEA to buy new house furnishings!

Spray More, Get Spray More, Get MoreMore

Presuppose:Presuppose:

The guy is toadying to his girlfriend?

NONO!!Actually….Actually….

He is trying to concealing another girlfriend!

Need More Need More Speed?Speed?

Presuppose:Presuppose:

speed=motor?

ADSLADSL

good speed= good online using

Good Sleep No Matter What You’ve Good Sleep No Matter What You’ve DoneDone

Doing something violatedconscience make you cannot fell sleep?

Come to have a cup of Horlicks milk!

We know what you’re We know what you’re thinking. thinking.

Here’s what you should Here’s what you should be chewing.be chewing.

Presuppose:Presuppose:

Everyone knows he want this girl…

So…

He needs fresh breathe!

Nothing is Nothing is better than better than LandlubberLandlubber clothes.clothes.

Landlubber jeans, bells, shirts, jumpsuits, overalls, jackets, pants, western-wear and other gear. That’s all there is.

TargeTargett

a REAL targeta REAL target

a signa sign

Buy a well wardrobe from our furniture Buy a well wardrobe from our furniture store!store!

WardrobesWardrobes special offer! special offer!

Get chilled?Get chilled?Get chilled?Get chilled?

Presupposing a Presupposing a romantic romantic night?night?

Oh..

You got chilled.

A Perfect Lure!A Perfect Lure!A Perfect Lure!A Perfect Lure!

Reference

http://www.adflip.com/addetails.php?adID=13189&showLargeJpg=yes http://www.adflip.com/addetails.php?adID=14058&showLargeJpg=yes http://www.adflip.com/addetails.php?adID=2070&showLargeJpg=yes http://www.adflip.com/ www.pubstv.com http://funstream.tv/ http://www.ntut.edu.tw/~s2320503/funny-film/film1.htm http://www.kuai-kuai.com.tw/product_adv.aspx?mid=706# Swimmers World magazine Range Rover, Fast Company, June 2001 Venus, Jane, August 2002 Riders. Glamour, August 2002