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Linda Roth Associates provides creative connections through media relations, marketing initiatives, community outreach and special events to put your company on the map. We go to bat to put you on the map. Tweet your questions @LindaRothPR Visit us at lindarothpr.com

Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

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Page 1: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Linda Roth Associates provides creative connections through media relations, marketing initiatives, community outreach and

special events to put your company on the map.

We go to bat to put you on the map.

Tweet your questions @LindaRothPR

Visit us at lindarothpr.com

Page 2: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

LRA Clients

Page 3: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

CITYCENTER DC OPENING

Page 4: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Develop Press Kit

•  Press Releases•  Fact Sheet•  Bios and Headshots•  Menus•  Photos/Renderings

Page 5: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Media Outreach

Hiring Press Release Opening Press Release

Page 6: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Fact Sheet

Page 7: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Bios & Headshots

Page 8: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Lunch Menu

Page 9: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Dinner Menu

Page 10: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Engaging with Local Community

•  CityCenter DC •  Social Media Messaging & Tactics•  Charity Initiatives•  Events•  Organizations to Join•  Outreach to Concierges

Page 11: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Social Media Pages

Page 12: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Charity Initiatives

Page 13: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Organizations to Join

Page 14: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Outreach to Concierges

Page 15: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Opening Party

•  Budget•  Guest List•  Invitations•  Run of Show•  Ribbon Cutting – Media Alert•  Photos•  Resulting Press Coverage

Page 16: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Establishing a budget

Page 17: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Who to invite?

Page 18: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Outreach to Local Officials

A letter to Congress

Page 19: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Invitations

Page 20: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Run of the Show Videographer Shot List

Event Details

Page 21: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Media Alert

Ribbon Cutting

Page 22: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

September 17th the red carpet was out!

Page 23: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Press Clippings

Page 24: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

More Press Clippings

Page 25: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Post Party Press Coverage

Media Dinner

Page 26: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

LRA Clients and Staff

Boss Shepherd’s

RAMW

Chuy’s

Ripple SmashBurger

Page 27: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

• New fast-casual Greek restaurant opened in Dupont Circle • Straightforward menu – create your meal in 4 easy steps• Now extending its hours: Fri & Sat open till 3am

Page 28: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Now it’s your turn! How would you promote late night menu?

Email your idea(s) to [email protected] or [email protected]

Winner will get dinner for 8 at GRK!

Page 29: Linda Roth Associates provides creative connections through media …apps-prssa.prsa.org/events/Conference/Program/2014... · Linda Roth Associates provides creative connections through

Brainstorm & Questions

Brainstorm creative company gift ideas

Connect with us! Facebook: Linda Roth Associates, Inc.

Twitter: @LindaRothPR Instagram: @lindarothpr

Lindarothpr.com